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Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

Contently

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. billion, accounting for nearly half of digital ad budgets. climbed 89 percent to $15.5

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Media 2020: The Marketer’s Guide to the Present and Future of the Internet

Contently

The commercial internet as we know it began 22 years ago when AT&T ran the first banner ad in Wired’s online presence HotWired. For digital marketers, this is what advertising looked like for much of the internet’s early history: website display ads. Banner ads still exist, but CTRs are far lower.

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Important PPC Statistics You Should Know (2022)

DAGMAR Marketing

Some of the most common benefits a company can receive from PPC ads are: Instantaneous results Boosts brand recognition in your area An overall higher return-on-investment (ROI). Increases website traffic Better control over your budget and ad campaign Insightful data that can improve your SEO strategy. How effective are PPC ads?

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Media 2020: The Marketer’s Guide to the Present and Future of the Internet

Contently

The commercial internet as we know it began 22 years ago when AT&T ran the first banner ad in Wired’s online presence HotWired. For digital marketers, this is what advertising looked like for much of the internet’s early history: website display ads. Banner ads still exist, but CTRs are far lower.

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Digital Advertising – Key Trends Heading into 2020

Porch Group Media

eMarketer ). Native ads receive 53 percent more views than traditional display ads. Native ad spending is projected to increase to $41.1 This means native advertising will account for 61 percent of total digital display ad spending in the U.S. eMarketer ). IAB 2018 Video Ad Spend Study ). Hootsuite ).

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Video Measurement Is Broken. Here’s How to Fix It

Contently

Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. And in 2016, the Interactive Advertising Bureau (IAB) found that digital video ad spend increased by 85 percent over the previous two years. Is it a static banner ad? But how does that work in digital? Get a clue.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

eMarketer suggests there are approximately 184.6 Rocket League released in-game cars inspired by Hot Wheels (Source: Rocket League) Investing in IGA can help brands achieve more visibility, and is an effective way to differentiate their brand by using advertising channels where competition may still be low.