Demystifying conversational AI and its impact on the customer experience
Sprout Social
AUGUST 29, 2023
Here’s the difference: Rule-based chatbots , like those offered in Sprout Social’s Bot Builder, have question-and-answer pathways already set up. Rule-based chatbots are extremely useful when it comes to offloading general inquiries and FAQs from customer service teams’ plates. But not every chatbot uses this technology.
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