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Demystifying conversational AI and its impact on the customer experience

Sprout Social

Here’s the difference: Rule-based chatbots , like those offered in Sprout Social’s Bot Builder, have question-and-answer pathways already set up. Rule-based chatbots are extremely useful when it comes to offloading general inquiries and FAQs from customer service teams’ plates. But not every chatbot uses this technology.

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Top Content Marketing Questions Answered

Marketing Insider Group

But even for direct response businesses, I would think you would want to educate your consumers early in the buying journey. Great content is educational: remember that your ultimate goal is to solve your persona’s problems – and the best way to do that iis through education. What is NOT content marketing? Editors should.

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Third-Party Lead Generation and GDPR Compliance

Zoominfo

The UK will likely be governed by GDPR rules for a while. Compliance with consent language and processes rules. Compliance with cross-border data transfer rules. For more general information about GDPR, check out our recent article: Your Guide to the GDPR: An FAQ. Column Two: Contact Information.

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Lost in translation: Upleveling Sprout Social’s localization system

Sprout Social

We could trust that it could support our sophisticated customer needs, and that there were many solutions and/or educational resources for any localization questions we ran into. We broke this out into four milestones: piloting the new system, educating our team, deprecating the old system and migrating to our new solution.

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The First Fully AI-Powered Website Chat Solution

Conversica

What started as a tag-based FAQ lookup has advanced toward more sophisticated Natural-Language Processing (NLP) governance based on intent determination. This is ineffective for two reasons: First, rules-based chat requires pre-determined questions and canned responses. However, this level of sophistication is not evenly distributed.

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How to Use Search Optimization and Content Creation Best Practices to Drive Serious Revenue

Content Standard

In fact, within the extensive FAQ content, Gap doesn’t always reference their specific face masks for sale. That’s because Gap’s primary goal with this landing page isn’t to promote but to educate. They wisely chose to organize it FAQ style. It’s not shouting the mask-discount deals of the century.

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How to Create Irresistible Copy for Your Top-of-Funnel Landing Page

Unbounce

After all, according to visual hierarchy rules, it’s probably the first line of text your visitors will see. In most landing page copy , you should avoid it as much as possible, but this rule especially applies to TOFU landing pages. Here’s how you can craft a TOFU-friendly landing page: Give your headline some TLC.