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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

However, buyers are still educating themselves with white papers, case studies, and webinars. Promoting your webinars or virtual events is also crucial to increase registrations and attendees. Ensure the rules are spelled out clearly and are easy to follow. Maximize your reach using email invites and dedicated landing pages.

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ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Ambal's Amusings

White papers can be really valuable tools to educate your prospects. White Paper FAQs. Gordon Graham's White Paper FAQs. WhitePaperPundit : The Friday FREE White Paper List, a listing of free white papers from weekly Twitter Tweets that don’t require registration, posted each Friday. Who needs white papers anyway?

Paper 100
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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

A driving force behind the company’s SUBSCRIBERS RULE! philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. Granted, it's not perfect proof, but it helps them ward off bot registrations. Why is this? Why is this? It helps them distinguish between users.

RSS 129
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How to Start a Business: A Complete Guide for Startup Entrepreneurs

Hubspot

Includes brief bios of each team member and highlight any relevant experience and education to help make the case for why they're the right person for the job. When you register your business with the government, be sure you’re covering registration on all the levels required for your business’ location. Making Your Business Legal.

Startups 101
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90 CRO Tips from 42 Shopify Experts

Convert

A rule of thumb that we follow is to focus on pages with less than a 3% conversion rate. Justin Soleimani, Co-Founder at Tumble. Sylvia Kang, Co-Founder and CEO of Mira. Content is a great way to educate existing customers, which creates altruistic marketing; a great way to draw in existing customers for new purchases.

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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

To create great content, follow the four Es: Engaging, educational, emotional, and empathetic. Social networks can change the rules overnight, for any reason, and there’s nothing you can do about it. Most B2B marketers forget that people reading their content want to be educated but also like to be entertained. Download Now.

Startups 148
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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

To create great content, follow the four Es: Engaging, educational, emotional, and empathetic. Social networks can change the rules overnight, for any reason, and there’s nothing you can do about it. Most B2B marketers forget that people reading their content want to be educated but also like to be entertained.