article thumbnail

Ad spend for cryptocurrencies increases as advertisers educate consumers

Martech

A number of top financial companies, led by JPMorgan Chase and Invesco, are investing ad dollars in educating consumers about cryptocurrencies, according to new data from advertising intelligence platform MediaRadia. Educating a broader base. Two general strategies emerged this year to promote education. BlackRock, Inc.,

Education 113
article thumbnail

Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Class 102
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

It’s relevant, accurate, and compelling, and it educates readers. Advertising evolved significantly since its inception, and it’s all around us—online, TV, radio, billboards, magazines, and so much more. Advertising is much different and comes in many forms. It’s an interruptive medium and is an outbound approach to brand promotion.

article thumbnail

6 Amazing Ways to Use Facebook Local Awareness Ads

Hubspot

Surprisingly, as I was perusing Facebook, I noticed I had a brand new Reach Ad on my news feed: I knew this was a Reach Ad by the way it's designed. My high-intent while searching for education courses in my area makes me an ideal candidate to receive this sort of message. This is an example of Facebook's Local Awareness Ads.

article thumbnail

Bidding Fond Farewell to BtoB Magazine

Paul Gillin

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. The staff has always been a joy to work with, and BtoB has played a critical role in my own education about the transformation of media. Related articles.

BtoB 50
article thumbnail

Top Content Marketing Ideas for Ecommerce Brands

Marketing Insider Group

Sharing blog posts with followers on LinkedIn, Facebook and Twitter. To connect with their target customer, they’ve focused on education from the beginning. Harry’s Launched An Editorial Magazine. Use the content on your blog to educate and nurture relationships with your customers and prospects.

eCommerce 246
article thumbnail

The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Q: How has B2B trade magazine publishing changed over the last 25 years? On the other hand, it can hurt audiences if there are fewer places for them to learn about their industries and educate themselves. Then there have been controversies around social, particularly with Facebook and Twitter.