Building B2B Audiences Across Native Ad Channels with Metadata
Metadata
AUGUST 3, 2023
This is the fifth post in our new content series, Meta With Metadata. We’re giving you an inside look at how our Marketing team uses our own product to automate paid campaigns and drive more revenue. Building accurate audiences in native ad channels is way too painful for B2B marketers. Here are the three complaints we hear most from B2B marketers about it: Native ad channels have limited targeting criteria User-generated criteria available in native channels is lying to you Audience data exists
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