Zoominfo

MARCH 31, 2023

Having good data is no guarantee that a business will make good decisions. But being saddled with low-quality data at the most critical points of strategic decision-making is a recipe for failure — and a lot of lost money. How much? Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year. And here’s the hard truth: Even businesses with high-quality data can still lose ground if that critical information is stuck in silos.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Search Engine Journal

MARCH 31, 2023

Google explains how it catches fake and misleading business reviews and accounts on Google Maps The post Google Reveals How It Catches Fake Local Business Reviews appeared first on Search Engine Journal.

Google 130

Google Business 130

xiQ

MARCH 31, 2023

The Art of Defining Target Accounts and Crafting Your Ideal Customer Profiles Identifying target accounts is a crucial step in developing an effective Account-Based Sales and Marketing (ABx) program. The goal of identifying target accounts is to focus your sales and marketing efforts on a small number of high-value accounts that are most likely to generate revenue growth over the long term.

Ideal Customer Profiles 118

Ideal Customer Profiles Profiling Sales Cycle B2B Thought Leadership 118

The Daily Egg

MARCH 31, 2023

Smartsheet and Wrike both provide robust project management tools but with unique functionalities that make them suited to different types of businesses. The post Smartsheet vs. Wrike appeared first on The Daily Egg.

Tools 120

Tools Business 120

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Search Engine Journal

MARCH 31, 2023

Google restructures the Assistant division, prioritizing Bard AI chat technology, potentially impacting the virtual assistant landscape. The post Google Restructures Company To Prioritize Bard AI Chatbot appeared first on Search Engine Journal.

Google 111

Google Companies Tools 111

Search Engine Journal

MARCH 31, 2023

Google announces upgrade to Bard chatbot, enhancing math and logic capabilities with PaLM integration. The post Google Enhances Bard’s Math & Logic Capabilities appeared first on Search Engine Journal.

Google 103

Google Tools 103

Content Marketing Institute

MARCH 31, 2023

New research from Gartner indicates marketers should focus less on policies around taking first-party data and more on the experience and value they provide in exchange for that data. Robrt Rose explains.

Gartner 100

Gartner Research Paid Search Agency Companies 100

Search Engine Journal

MARCH 31, 2023

Learn about the Google Ads Grants program, how it works, and how you can make the most of the ad opportunities for your nonprofit organization. The post Google Ad Grants: A Guide For Nonprofits appeared first on Search Engine Journal.

Ads 102

Ads Google Organization PPC 102

Martech

MARCH 31, 2023

Jennifer Paaske runs customer success at Boomer Baby , an independent Medicare insurance agency. Is there also a separate marketing organization? “Honestly, my partner Christine and I wear all the hats,” said Paaske. “We run the business and provide quotes and consultations — but yes, you’re looking at the marketing department right here.” Modern marketing is a many-headed beast.

Work Management 100

Work Management Advertising Agencies Planning Paid Search Agency 100

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

SmartBug Media

MARCH 31, 2023

As the temperatures slowly start to rise and the days get longer, it’s a great feeling knowing that summer is on its way. E-commerce businesses begin their journey into the season by creating summer-themed collections, packaging, and deliverables, as well as strategies to deliver sales and new products via email and SMS strategies. That said, email marketing is an incredibly popular strategy for e-commerce businesses, which prompts an important question: How can you stand out from the crowd?

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SMS Bundling Best Practices CAN-SPAM 98

Martech

MARCH 31, 2023

Jennifer Paaske runs customer success at Boomer Baby , an independent Medicare insurance agency. Is there also a separate marketing organization? “Honestly, my partner Christine and I wear all the hats,” said Paaske. “We run the business and provide quotes and consultations — but yes, you’re looking at the marketing department right here.” Modern marketing is a many-headed beast.

Work Management 100

Work Management Advertising Agencies Planning Paid Search Agency 100

Heinz Marketing

MARCH 31, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. Follow along each month and optimize your email deliverability from the ground up. Last month I covered how to optimize your email deliverability by carefully building your audience and segmenting your lists – check it out.

Deliverability 98

Deliverability Optimization CAN-SPAM Content 98

Martech

MARCH 31, 2023

Marketing and technology are two fields that constantly change, and the intersection of the two fields – martech – certainly reflects that. That’s why as martech professionals, we need to develop our skills and knowledge constantly. It is also necessary to build various capabilities beyond your domain expertise. Take advantage of opportunities to develop interpersonal skills.

Work Management 96

Work Management Marketing Management Training Vendors 96

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

ClickDimensions

MARCH 31, 2023

There are over 1.5 million NFP (Not-for-profit), NGO (non-government organizations) and NPO (non-profit organizations) businesses in the US alone, making this industry the 3 rd largest workforce in America, behind Manufacturing and Retail. Regardless of its size and impact, similar to many other industries, NFPs have been negatively affected by ongoing economic uncertainty, subsequently resulting in financial reductions both inside and outside the business.

SMS 94

SMS Marketing Automation Services Work Management Marketing Management 94

SendGrid

MARCH 31, 2023

Virtual event engagement is an ideal way to drive brand engagement and exposure. Learn how virtual event activities can help you make the most of every event and encourage people to remember your brand. The post 5 Ways to Create Fun, Engaging Virtual Events appeared first on SendGrid.

Activities 87

Activities Brand Identity Branding Practices 87

Conversica

MARCH 31, 2023

The post Automating the Lead Qualification Process appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

Lead Qualification 98

Lead Qualification Process Automation Leads 98

SendGrid

MARCH 31, 2023

Virtual events are an ideal way to get participation from all around the world. These accessibility tips ensure everyone can get the most out of your next event. The post 7 Ideas to Improve the Accessibility of Your Virtual Events appeared first on SendGrid.

Tips 81

Tips Practices Best Practices 81

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Search Engine Journal

MARCH 31, 2023

Social ads and metrics help you earn leads, traffic, and conversions, as well as inform future decisions. Find out how in this SEJ Show episode. The post Social Ads: Connecting Performance & Metrics To Outcomes [Podcast] appeared first on Search Engine Journal.

Ads 78

Ads Traffic Conversion Leads 78

Engagio

MARCH 31, 2023

Reflecting on Women’s History Month and how ERGs and Mentorship programs can serve as resources to women to help navigate our lived experiences in the world and workplace. The post Reflecting on Women’s History Month appeared first on Demandbase.

DemandBase 62

DemandBase Resources 62

The ABM Agency

MARCH 31, 2023

Reading Time: 9 minutes Reading Time: 9 minutes To maximize the impact of your marketing efforts, precision demand marketing is a strategy that should be considered. In this blog post, we’ll explore how revenue marketing can be achieved by targeting specific buyers with personalized content and messaging throughout their buying process. We’ll start by defining what an ideal customer profile looks like and how it can help sales teams identify target buyers more effectively.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Marketing Sales Management Lead Ranking 52

Engagio

MARCH 31, 2023

Kim Tremblay interviews Jo Troyer, Demandbase RVP of Services, about Demandbase Implementation and what they can do for your team. The post Nothing But the Best – Meet Demandbase Implementation appeared first on Demandbase.

DemandBase 62

DemandBase Best Practices Service 62

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Drew Neisser

MARCH 31, 2023

The CMO role is the most bespoke in the C-Suite, the range of responsibilities and challenges changing from company to company, growth stage to growth stage. In Ellie Ahmadi’s case, the challenge when she joined Schlesinger Group in the end of 2021 was to give the 57-year-old a brand a fresh face, one that matched the acquisitive company. Enter Sāgo , officially launched March 1st, 2023.

CMO 52

CMO Companies Acquisitions Demand 52

Industrial Marketer

MARCH 31, 2023

Is your manufacturing website putting your company’s best brand forward to recruit top talent? A dedicated career page can walk your brand’s talk as a best-in-class employer to attract better job candidates and help candidates apply for jobs more quickly. A career page can also serve as a home base for your workforce recruiting efforts. Read more » The post Top 10 Manufacturing Website Career Pages appeared first on Industrial Marketer.

Marketing Websites 52

Marketing Websites Class Brand Identity Branding 52

Seismic

MARCH 31, 2023

Women’s History Month is an opportunity for us to recognize the achievements and contributions of women to society. This March, our women’s Community of Belonging (CoB), Seismic Sisters, hosted events for other CoB members and the broader organization to celebrate together. Seismic Sisters is dedicated to the advancement and professional growth of women and advocating for equity and equality in the workplace.

Paid Search Agency 52

Paid Search Agency Communities Intent Network Marketing 52

Huptech Web

MARCH 31, 2023

Table Of Contents Introduction What is eCommerce Site Search? Why Site Search is Crucial for Online Stores? eCommerce Site Search Statistics Site Search Best Practices FAQs – Frequently Asked Questions Conclusion Introduction As the world continues to shift towards eCommerce, online stores are becoming increasingly popular among consumers. While most eCommerce store owners focus on designing an aesthetically pleasing website, they often overlook the importance of a site search feature.

eCommerce 52

eCommerce Practices Customer Satisfaction Best Practices 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

PathFactory

MARCH 31, 2023

The post Personalization at Scale: How to Leverage Content Intelligence for Engaging B2B Customer Experiences appeared first on PathFactory.

Personalization 52

Personalization B2B Content 52

Aberdeen

MARCH 31, 2023

If it ain’t broke, don’t fix it. You hear this saying a lot, for example, in the real world from your friend who’s still cruising around in their 87 Ford Fiesta, and in the business technology world, where IT departments often stick with the same providers for years through thick and often, pretty thin. In our recent survey into smartphone and cellular service providers in business, we saw an excellent example of “if it ain’t broke, don’t fix it.

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Barriers Customer Satisfaction Class Customer Surveys 40

PathFactory

MARCH 31, 2023

The post How Content Intelligence Drives Digital Transformation for B2B Marketers appeared first on PathFactory.

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Digital Transformation B2B Marketing B2B Content 52