Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. It’s a challenge beyond being more efficient with limited resources. We must rethink what it means to be effective in marketing. Traditionally, aiming for something like a 20% improvement in activity or efficiency in marketing, especially during budget constraints, has been normal.

Efficiency 128

Efficiency Ideal Customer Profiles B2B Marketing Planning 128

The Forward Observer

JANUARY 12, 2024

Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri About the Book Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. This book is your ultimate marketing accelerator, giving you the tools to create strong messaging, fuel user growth, and accelerate revenue.

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161

The Daily Egg

JANUARY 12, 2024

Interactive Voice Response (IVR) payments allow customers to handle purchases and pay bills by interacting with an automated system. This means your. The post How To Set Up IVR Payment Without Storing Credit Card Data appeared first on The Daily Egg.

Automation 109

Automation Purchase 109

Ahrefs

JANUARY 12, 2024

Long story short: They aren’t. The experiment Here’s what I did: A total of 15 people took the poll. Here are the results: The premium prompts only convincingly “beat” the simple prompt for two tasks.

SEO 108

SEO 108

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Salesforce Marketing Cloud

JANUARY 12, 2024

Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. SMB leaders are experts at making the most of limited resources to draw in customers. But marketing smaller businesses can drain your energy, not to mention your bank account. Limited resources don’t have to mean scrapping plans — it’s all about adapting.

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Budget Programs Small Business Marketing Work Management Marketing Budget 105

ClickZ

JANUARY 12, 2024

Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing a growing challenge: gaining clear visibility into the performance of their media mix channels.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Top Rank Marketing

JANUARY 12, 2024

Generative AI in Marketing: How B2B and B2C Adoption Differs [Survey] 58 percent of marketing executives have said that their organization has either already implemented AI in marketing efforts or has experimented with the technology, while 33 percent in the B2B sector said they were using generative AI in multiple marketing efforts, according to newly-published report data.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Content Marketing Institute

JANUARY 12, 2024

Knowing how to create prompts for generative AI is akin to knowing how to create HTML codes in the early days of websites. Find out why prompt engineering shouldn’t be a must-have skill for high-quality content marketers.

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Generation High Quality Lead Content Marketing Websites 92

The Freeman Company

JANUARY 12, 2024

The latest research findings on attendee intent and behavior to help event planners deliver better and more effective in-person experiences.

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Trends Intent Research Effectiveness 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

CMSWire

JANUARY 12, 2024

If used correctly, AI can continue to revolutionize how CX leaders use customer data. Continue reading.

Analytics 110

Analytics 110

Envy

JANUARY 12, 2024

Whether you’re seeking a booth or speaking opportunity for your company, or you want to catch up on what’s going on in the manic cyber security, these events are where it’s happening. You’d better buckle up, because with all the trade shows, workshops and conferences we’ve found for you, 2024 will most likely go as fast as the technology evolves - which is at breakneck speed.

Trade Show 71

Trade Show Conference Paid Search Agency Companies 71

CMSWire

JANUARY 12, 2024

Snapchat users are flocking to its new AI-powered subscription. But is generative AI a feature or something more? Continue reading.

Generation 92

Generation Product User-Generated Content Features 92

Hubspot

JANUARY 12, 2024

Similarweb just released a list of the fastest growing digital companies in 2024, based on year-over-year traffic growth. Two companies jumped out at me right off the bat: ? Elorea : A high-end fragrance company with roots in South Korea that aims to challenge the Eurocentric perfume industry. ? Musinsa : An online marketplace that caters to Korean fashion lovers, with curated selections of 1k+ brands and its own private label.

Startups 73

Startups Business Buzz Curation 73

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

CMSWire

JANUARY 12, 2024

A human-centric design in a technology-driven world is the key to positive digital transformation. Continue reading.

Digital Transformation 95

Digital Transformation Positioning Design Generation 95

The Daily Egg

JANUARY 12, 2024

Imagine customer service that never sleeps—meaning you’ll face no late-night support scrambles and won’t have to worry about the limitations of human. The post With Cloud IVR, Yes, You Do Offer 24/7 Customer Service appeared first on The Daily Egg.

Service 64

Service 64

LeanData

JANUARY 12, 2024

Without clean data, your go-to-market motion is fraught with lead leakage, manual triage, a bad buying experience, and ultimately loss in revenue. Learn five ways to keep your CRM data squeaky clean. The post Spring Cleaning Your CRM: 5 Ways to Maintain Clean Data in 2024 appeared first on LeanData.

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CRM Buy Leads Lead 59

Bannersnack

JANUARY 12, 2024

9 minutes read As you’re scrolling or swiping on your favorite social media platform, you will inevitably find yourself saying at times, “I’m so tired of seeing this ad!”. And that may make you annoyed, while your mind will do everything it can to avoid seeing ads from that brand, which can lead to banner blindness. Imagine that your audience may feel the same way when they’re exposed to the same ads over and over again.

Creativity 59

Creativity Banners Social Media Ads 59

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Deliverability

Alaniz

JANUARY 12, 2024

Increasing revenue through sales activities is often the go-to strategy for many companies. It takes effort, time and money to build a lucrative sales program that brings in qualified customers. However, taking care of existing customers can often produce far more stable revenue, prevent churn and generate increases that can. The post Achieving 10x Revenue Growth through Great Customer Service appeared first on Alaniz Marketing.

Service 52

Service High Quality Lead Activities Generation 52

B2B Marketing Exchange

JANUARY 12, 2024

In the ever-evolving landscape of B2B marketing, seizing opportunities for professional development is not just beneficial—it’s essential. Whether you’re a seasoned professional or an emerging talent, here are five strategic moves that can propel your career to new heights: 1. Cultivate a Diversified Skill Set Expand your skill set beyond the traditional realms of marketing.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Peer-to-peer B2B 52

Drew Neisser

JANUARY 12, 2024

Want to win with video? Tune into this episode with Tyler Lessard , VP of Marketing at Vidyard , as he answers questions from CMOs, for CMOs, sharing a wealth of pragmatic advice for B2B CMOs looking to utilize this powerful business asset. We cover the 4 Es of great videos, why you need a “watch demo” button on your website, how video enables personalization to a whole new level, and a whole lot more.

Video Marketing 52

Video Marketing B2B Marketing & Strategy B2B Marketing 52

BDB

JANUARY 12, 2024

Change isn’t made alone In a world where creative boundaries are constantly being torn down, it’s our responsibility to embrace new tools and ways of working without losing sight of what makes creativity unique – the humans behind it. I don’t believe that AI will make people obsolete, at BDB we look at it to amplify our creativity. To challenge assumptions, to light a fire under our seats, to expand our horizons – to never stand still, and to constantly better our approach.

Creativity 26

Creativity Ethics Ad Agencies Lead Scoring 26

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Litmus

JANUARY 12, 2024

Part 1: Ultimate Guide to Dark Mode in Email Part 2: Dark Mode Email Code Snippets for Developers Part 3: Dark Mode Tools & Tips Part 4: The Dark Mode Toolkit Dark Mode. The tech industry started buzzing with these two words back when Apple added Dark Mode to its desktop email client in 2018. The following year, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode.

Communities 55

Communities Tools Tips Paid Search Agency 55

BDB

JANUARY 12, 2024

Multiple trend reports highlight that B2B sales will become increasingly hybrid combining online and offline interactions to meet changing customer behaviours and preferences. 1 It’s no surprise that events look set to follow suit. With some sectors or regions being the exception, hybrid events will be the dominating trend for the next 12 months. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. 2 It’s easy to see why they’re making th

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B2B Marketing B2B Co-Registration Dwell 26

Navigate the Channel

JANUARY 12, 2024

Email marketing remains a potent tool for businesses to engage with their audience. In 2023,  email marketing revenue  was estimated at more than $10 billion U.S, according to Statista. Few, if any other channels can compare with email marketing’s average return on investment (ROI). In a late 2022 poll, around half of marketing professionals surveyed reported a  two times improvement rate in their email marketing campaigns’ ROI , “leaving no doubt why email has maintained its claim to fame for d

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Open Rate Marketing AI Email Marketing Conversion 65

Martech

JANUARY 12, 2024

On the eve of the National Retail Federation’s annual convention, Google Cloud announced a slew of new AI-powered tools for retailers. They are designed to ease the rollout of chatbots and AI, improve search and create more personalized shopping experiences. There appears to be a significant need for improvement in all these areas. Only about one-third of consumers who have used virtual assistants are satisfied with them and nearly 20% don’t want to use them again, according to a new survey from

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Marketing AI Google Tools Distribution 114

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

B2B Marketing

ClearVoice

JANUARY 12, 2024

We’ll admit it. We’re obsessed with crafting great content that helps drive your business. But before we start our content creation, we always insist on having a clear and effective content marketing strategy. And here’s the thing — we’ve talked to thousands of marketers over the past decade. A lot of them don’t have a documented content strategy.

Work Management 98

Work Management Marketing Strategy Marketing & Strategy Content Marketing 98

Martech

JANUARY 12, 2024

Everyone is talking about AI, but what does the future hold? In a series of interviews we examine unexpected perspectives on the space. Marcus Graichen, developer and product architect, believes that decentralized and open source AI tools could become seriously competitive with ChatGPT and other commercial large language models. Graichen educates a worldwide audience on the use of Bittensor, a decentralized AI network that incentivizes participants to train and operate more than 4,000 machine-le

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Marketing AI API Validation Distribution 97

SmartBug Media

JANUARY 12, 2024

Authentic yet effective writing for search engine optimization (SEO) means crafting content that is informative and ranks well on search engines. Striking a balance between quality and SEO elements can be a tricky task. Using the correct keywords can bring more visitors to your website—but using them inappropriately can harm your site's reputation. Quality content is only part of the puzzle.

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SEO Lead Scoring Lead Ranking Keywords 59