The Point
APRIL 19, 2023
There’s an old truism in marketing that says the three most important success factors are (in order of priority): List, Offer, and Creative. In more modern terms, this means that in order to drive conversions, and pipeline, and revenue, targeting the right audience is paramount. If you’re aiming at the wrong companies, not even the best content or creative will save you.
KoMarketing Associates
APRIL 19, 2023
Although marketers have shifted their focus to initiatives, such as the customer experience and customer relationship management (CRM), new research suggests that they will invest less in these areas in the coming months. This comes as they look toward maintaining their present success, rather than forecasting future outcomes. The results of The CMO Survey for March 2023 were recently published by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association.
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Zoominfo
APRIL 19, 2023
Coaching salespeople is not a new idea. Good mentoring is one of the quickest ways to ramp up new employees. It’s true that most sales professionals improve with experience, but if you can provide feedback and personalized goals, it’s possible to accelerate the learning process and get your sellers engaging with prospects faster. This is the time-tested practice of sales coaching.
Search Engine Journal
APRIL 19, 2023
From ChatGPT keyword prompts and how it compares to traditional keyword research tools, learn how to use this powerful tool to your advantage. The post How To Use ChatGPT For Keyword Research appeared first on Search Engine Journal.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Launch Marketing
APRIL 19, 2023
When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. The modern B2B customer expects a personalized experience that keeps them engaged throughout the entire buyer’s journey. The B2B market continues to grow and fill with competitors, so it’s essential that your marketing is supportive of the buyer’s journey.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
APRIL 19, 2023
Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations , become vital competitive advantages. Across the board, the most successful companies and investors depend on fast and accurate decision-making, ranging from lead nurturing to recruiting and investment decisions.
Search Engine Journal
APRIL 19, 2023
Auto-GPT is a new technology that leverages ChatGPT and GPT-4 to independently complete tasks by creating its own prompts The post What is Auto-GPT And Is Now The Time To Freak Out About AI? appeared first on Search Engine Journal.
seo.co
APRIL 19, 2023
If you want your SEO agency to continue growing, earning more revenue and enjoying more stability, you’ll need to ensure you have a steady stream of new clients—or increased sales from your existing client base. But investing time and resources on new SEO clients can spread your team thin. So how do successful agency owners find new SEO clients without compromising their existing workflows?
Search Engine Journal
APRIL 19, 2023
Discover the dos and don'ts of Google Shopping ads and how to improve your return on ad spend (ROAS) while working smarter than your competition. The post Google Shopping: 5 Ways AI Can Increase Ecommerce Sales & Profit appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Ahrefs
APRIL 19, 2023
This usually means higher-quality leads, which makes SEO a fantastic lead-generation channel. However, it doesn’t mean you can create any piece of content, gate it, and hope that you drive thousands of leads to your business.
Search Engine Journal
APRIL 19, 2023
Google updates helpful content creation guidance, emphasizing page experience, and revamps Search Console reports for improved alignment with ranking systems. The post Google Updates Helpful Content Guidance, Streamlines Search Console Reports appeared first on Search Engine Journal.
Vision6
APRIL 19, 2023
“How long have you been together?” It’s a question typically reserved for romantic relationships, but what about the relationship between customers and brands? While many companies focus on acquiring new customers, they often overlook the importance of nurturing existing ones. Enter anniversary emails – a simple yet effective way to show your customers that you value their loyalty and appreciate their business.
Acrolinx
APRIL 19, 2023
The era of generative AI is now Nearly every enterprise is either using generative Artificial Intelligence (AI) or strategizing about how to use it. We know generative AI … Continue reading "AI Enrich for Acrolinx: Generative AI Without the Risk" The post AI Enrich for Acrolinx: Generative AI Without the Risk appeared first on Acrolinx.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Buffer
APRIL 19, 2023
Many business owners assume that the quickest way to grow is to pay to get in front of potential customers (or to do tons of cold outreach). But I never even considered that approach, and I’ve still managed to grow a thriving business in less than two years. When I decided to launch my disability public speaking and DEI consulting business in 2021, I didn’t have any background in the industry.
Search Engine Journal
APRIL 19, 2023
LinkedIn's new value-centric tools aim to connect job seekers with companies sharing their values for a purposeful career. The post New LinkedIn Features Empower Value-Based Job Searches appeared first on Search Engine Journal.
Go Beyond SEO
APRIL 19, 2023
Small business owners: if you have yet to purchase a domain name, it needs to become top priority. Owning a domain name is essentially akin to owning a prime piece of real estate on the internet. Yet, unlike actual real estate, it’s extremely affordable, and the investment will continue to pay off. When we think of digital marketing strategy , having a domain name is often not at the top of the list.
Rev
APRIL 19, 2023
You’re wrong if you thought sales prospecting and lead generation were the same things. While they are related, sales prospecting is a more focused and targeted process that involves finding potential customers who may be interested in your offer. Lead generation, on the other hand, is the process of finding potential customers who may not be actively looking for what you offer but are still a good fit for your business.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
DivvyHQ
APRIL 19, 2023
Don't let the complexity of content marketing overwhelm your team! AI-driven content intelligence can help you create relevant and personalized content, fill out your content calendar, and analyze your content performance. Get all the tips and tricks you need to take advantage of this technology in our latest guide!
Heinz Marketing
APRIL 19, 2023
By Michelle Voznyuk , Marketing Specialist at Heinz Marketing B2B SaaS marketers face a unique set of challenges when it comes to strategic planning. The industry is constantly evolving, with new trends and technology emerging at a rapid pace. To succeed in this dynamic environment, marketers must create a strategic plan that is adaptable, focused, and goal-oriented.
Search Engine Journal
APRIL 19, 2023
How do you cut through the noise and create content your audience loves? SEJ's Amanda Zantal-Wiener, Matt Southern, & Roger Montti share their secrets. The post What’s Great and What’s Noise? Content Crafting Best Practices from Our Experts [Podcast] appeared first on Search Engine Journal.
Martech
APRIL 19, 2023
Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majority of marketers, the overwhelming answer is no. On average, marketers estimate they waste over one quarter of their budget (26%) on ineffective channels and strategies, according to a study by Rakuten. Though marketing attribution may seem like a difficult task, in a world where ROI is king, accurate marketing attribution needs to be at the forefron
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
APRIL 19, 2023
Find out why nine more states have joined the DOJ’s antitrust lawsuit against Google over anti-competitive practices surrounding its ad technology. The post Google’s Antitrust Showdown: 17 States Involved In DOJ Lawsuit appeared first on Search Engine Journal.
Optinmonster
APRIL 19, 2023
Are you looking for the best sales promotion examples? Sales promotion is a powerful tool that eCommerce businesses use to increase conversions , boost brand awareness , and generate leads. Whether you’re a small business or a large corporation, sales promotions can help you achieve your marketing goals. In this blog post, we’ll dive deep into understanding what sales promotion is, its importance, types, various sales promotion strategies and ideas, and real-life sales promotion exam
Only B2B
APRIL 19, 2023
In today’s highly competitive B2B market, businesses need to generate new leads and close sales quickly and efficiently to stay ahead of the game. That’s where SDR (Sales Development Representatives) as a service comes in. SDR as a service providers are specialized companies that offer a range of services to help B2B companies generate leads, set appointments, and close sales.
Leadspace
APRIL 19, 2023
In our last blog , we discussed using Fit (propensity) models to determine the companies within your TAM who need your product, and how to determine which of those companies are actually ready to buy with Intent scores. Now you need to figure out who are the right people to pursue within those companies. Does their role at the company line up with the personas of your historical successes?
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
MarketMuse
APRIL 19, 2023
In this episode, learn how to create content that speaks to B2B technology buyers' questions and needs, making it engaging, informative, and entertaining.
Confessions of a B2B Marketer
APRIL 19, 2023
What did we learn? Are you obsessed with your industry? If not, find one where you are… Spend months, if not years building something people like before broadcasting your SaaS to the world. Your first growth channel should suit the interest and skillset of the founders… How can you leverage the expertise and audience of industry influencers to grow your SaaS?
ClearVoice
APRIL 19, 2023
Benjamin Franklin once said that nothing is guaranteed in this life except for death and taxes. So, setting your organization up for success with the appropriate freelance documentation is sure to help every year. Freelancers come with many benefits , and one of the biggest is decreased personnel costs. This is because contract employees don’t require the same tax burden as a full-time hire.
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