Webbiquity
AUGUST 8, 2023
“Uncertainty,” “turbulence,” and “tight economic times” are among the top terms impacting decision making for both B2B marketers and buyers. How is B2B buyer behavior changing in response this difficult environment? How is marketing measurement changing in response to these challenges? Two recent research reports from Demand Gen Report provide some vital answers and insights on trends.
NuSpark Consulting
AUGUST 8, 2023
In today’s dynamic and fast-paced marketing landscape, technological advancements have transformed the way brands and organizations approach advertising. Artificial Intelligence (AI) has emerged as a game-changer, opening doors to unprecedented efficiencies and innovative solutions. This blog post will delve into three specific areas where AI is reshaping advertising: AI in ad design, AI in TV/video design, and AI in ad copywriting.
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ANNUITAS
AUGUST 8, 2023
Our inaugural Go-to-Market Transformation Summit is officially in the books! We kicked off this series in ANNUITAS’s hometown of Atlanta at the Grand Hyatt in Buckhead. The packed house was a great mix of go-to-market experts, growth leaders and executives — all with the same goal in mind: discovering new ways to accelerate go-to-market transformation for their organizations and digging into why it is that the best-laid go-to-market strategies ‘tend to fall apart in execution.’ ANNUI
HG Data
AUGUST 8, 2023
Functional Area Intelligence from HG delivers powerful insights down to the departmental level! In this step-by-step video, Maria Hernandez-Venegas, Product Marketing Manager, demonstrates how Functional Area Intelligence adds to the HG Platform’s multi-layered Technology Intelligence approach with location and department data added to existing insights on IT spend, technology installations, cloud usage, intent signals, and … The post HG Use Case: Develop Targeted Sales Motions With Functi
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Benchmark Email
AUGUST 8, 2023
Building strong and lasting relationships with customers is an essential ingredient for business success. When providing exceptional customer experiences, email marketing has moved to the forefront, proving a powerful tool for nurturing connections and fostering meaningful interactions. Among the various techniques available, email autoresponders have become a cornerstone of successful customer relationship management.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
AUGUST 8, 2023
Media buyers don’t know much about bid shading and it’s costing them $6.6 billion annually, according to a recent study by AI adtech company Cognitiv. What it is. Bid shading is an optimization practice offered by publishers for programmatic advertising buyers as an alternative to first-price auctions, which are thought to tilt the advantage toward publishers.
Sprout Social
AUGUST 8, 2023
Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. A combination of a well-thought-out strategy, posting on TikTok at the right times and mastering TikTok SEO can be a huge help in your endeavor.
Martech
AUGUST 8, 2023
ChatGPT and its AI-driven cousins have created a ton of discussion about the future of content. What’s gone relatively undiscussed is how this technology could be used beyond content generation to expand the growth potential of email and CRM-based marketing. That’s not for lack of technology. In March, Salesforce announced its foray into generative AI for CRM, Einstein GPT.
Square 2 Marketing
AUGUST 8, 2023
Lead quality is a constant issue when doing any kind of marketing. Think about it like fishing with a net. You throw it out and catch some big fish along with a lot of little fish. You then throw back the little fish and enjoy the big fish.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
AUGUST 8, 2023
Faster and more efficient data processing techniques are needed as the volume of data processed grows. “Zero copy data access” may revolutionize how data is processed. It’s already making waves in the customer data platform space. What is Zero Copy Data Access? Zero copy data access (ZCDA) is a technique that allows data to be transferred between applications without being copied from one memory location to another.
Forrester B2B
AUGUST 8, 2023
Planning season is the perfect time for B2B revenue engine leaders to address common challenges, share functional insights and competencies, and build a customer-obsessed growth strategy.
Martech
AUGUST 8, 2023
Acura’s real-life recreation of Uncle Noboru’s garage and Integra S Type from “Chiaki’s Journey” web series. Image: Acura. The high-performance Integra Type S, part of Acura’s bestselling Integra lineup, is an even bigger hit online than in dealers’ showrooms. It’s a star of Acura’s wildly popular animated web series, “Chiaki’s Journey,” now in its second season.
Sword and the Script | B2B
AUGUST 8, 2023
SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS). So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Marketing Institute
AUGUST 8, 2023
Twitter’s rebrand seems like a lesson explained in the mantra, “If it ain’t broke, don’t fix it.” But what if your content or marketing is only slightly broken? Should you fix it? How do you even know? Here’s a potential solution.
Acrolinx
AUGUST 8, 2023
The dawn of generative AI adoption Everyone’s talking about generative AI (Artificial Intelligence), but how many enterprises are actually using it? And if so, what types of content … Continue reading "Enterprise Insights Into Generative AI Adoption" The post Enterprise Insights Into Generative AI Adoption appeared first on Acrolinx.
chiefmartech
AUGUST 8, 2023
I’ve floated the idea of an Inverse Conway’s Law in previous posts before, but only in passing. So today I want to fully describe the concept, because I believe it is a useful way to understand some of the current challenges in martech — and why it may drive a major shift in marketing software in the AI Era. Conway’s Law (broad interpretation) To understand Inverse Conway’s Law, you first need to understand Conway’s Law.
Navigate the Channel
AUGUST 8, 2023
Many companies who exhibit at trade shows spend thousands of dollars—some spend millions—in an effort to attract new customers and show off new and improved products. Even though trade show costs continue to increase, attendance is still one of the main ways to meet new customers, making it a worthwhile investment—when done well. Remember: 67% of all attendees represent a new prospect and a potential customer for exhibiting companies (and 81% of these attendees have buying authority.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Ahrefs
AUGUST 8, 2023
In this article, we will discuss 10 popular methods bloggers use to cash in on their passion, along with the pros and cons of each approach.
Champion Communications
AUGUST 8, 2023
B2B buying is hard. Gartner’s recent research on B2B buying groups found that the typical buying group for a complex B2B solution contains “six to ten decision-makers, each armed with four or five pieces of information they have gathered independently and must de-conflict with the group.” For B2B sellers, this is a nightmare as brands only get one shot at captivating their audience.
Hubspot
AUGUST 8, 2023
Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Sales is, in large part, the art of establishing trust in a tight window. Any prospect who buys from you is trusting that your solution is the best possible fit to suit their needs and that you‘re selling it because you sincerely believe that — but legitimate trust isn’t rooted exclusively in goodwill and friendliness.
Champion Communications
AUGUST 8, 2023
B2B buying is hard. Gartner’s recent research on B2B buying groups found that the typical buying group for a complex B2B solution contains “six to ten decision-makers, each armed with four or five pieces of information they have gathered independently and must de-conflict with the group.” For B2B sellers, this is a nightmare as brands only get one shot at captivating their audience.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Bannerflow
AUGUST 8, 2023
As we traverse the digital marketing landscape, it's hard to ignore the growing emphasis on personalisation and real-time responsiveness in advertising. One tool that stands out in enabling this shift is Dynamic Creative Optimisation (DCO). Today, let's pull back the curtain on DCO, dive deep into its mechanics, and explore its transformative impact on your marketing strategies.
Vision6
AUGUST 8, 2023
Email banners have emerged as vital tools for conveying your message and establishing your brand identity from the moment your recipient opens your email. But what are the optimal email banner dimensions and how do you design your email so it displays perfectly on every device and screen? Join us as we delve into the realm of pixels, proportions, and precision, and uncover how the right email banner dimensions can transform your email into engaging works of art.
Bannerflow
AUGUST 8, 2023
The marketing landscape is currently undergoing a paradigm shift, with customers becoming increasingly sceptical about advertising and wanting to get an understanding on how exactly companies are using their data, the ability for marketers to deliver customised content to their target audience is increasingly being put to the test.
Salesforce Marketing Cloud
AUGUST 8, 2023
To create a great Salesforce solution, you need to understand users and their contexts. But, this discovery stage often suffers budget and time constraints that can put a project at risk. This is where generative AI opens up countless possibilities to streamline and accelerate the strategic design process. Now, challenge framing and project scoping don’t have to be a luxury.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Genroe
AUGUST 8, 2023
Generative AI is transforming customer success, but how can businesses ensure it's used ethically? The post AI And Customer Success: Navigating The Ethics of Trust appeared first on Genroe | Customer Experience | Net Promoter Score.
Valasys
AUGUST 8, 2023
August 10, 2023, New Jersey: Artificial intelligence leader OpenAI has introduced its latest innovation, the “GPTBot” web crawling tool, with an eye towards enhancing upcoming iterations of the ChatGPT model. In a recent blog post, OpenAI revealed that the data gleaned from web pages crawled by GPTBot could potentially contribute to refining the accuracy and expanding the capabilities of future ChatGPT models.
SmartBug Media
AUGUST 8, 2023
Pursuing new business opportunities while nurturing existing customer relationships can often feel like walking a tightrope. Many sales and success teams find themselves so focused on outbound initiatives that the ripe opportunities for upselling and cross-selling go unharvested. However, growth-minded organizations are realizing the untapped potential of these strategies, harnessed through the power of automation.
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