KoMarketing Associates

FEBRUARY 19, 2019

It’s no secret that having a routine can be beneficial. After all, life can get overwhelming (hello reporting week) and it can be easy to forget just what it is you need to do each day. For me, I have a daily routine that ensures I know what’s happening with my team, what’s happening with my clients, and what’s happening in the world of search. It’s a routine I’ve perfected over the last few years and while it may not be for everyone, it helps me stay on track.

Top of Funnel 121

Top of Funnel SEO B2B Marketing SERP 121

InsightSquared

FEBRUARY 19, 2019

Here in Boston, we love rowing. Every year thousands of us crowd around the Charles River to watch boats gracefully glide along the river as they race at the Head of the Charles Regatta. What most casual spectators don’t realize is all the components that go into making one of those rowing shells move as quickly down the river as possible (and it’s not nearly as graceful as it may look).

Sales Cycle 242

Sales Cycle Sales Qualified Leads Top of Funnel Aggregators 242

Marketing Insider Group

FEBRUARY 19, 2019

The opportunity to foster an engaged employee starts from the minute they arrive for their first day at work. Let me walk you through a scenario. Brenda arrives on time for her first day at The Company. Her immediate supervisor is not in the office yet. Her new coworkers are kind enough to help her […]. The post The Smart Company’s Guide to Increasing Employee Engagement appeared first on Marketing Insider Group.

Paid Search Agency 231

Paid Search Agency Companies Activities Marketing 231

Webbiquity

FEBRUARY 19, 2019

Personalized marketing, done right, is extremely powerful for B2B marketers. Personalized email messages are 26% more likely to be opened , personalized content is more likely to lead to a sale, and companies that do this well are more profitable. Yet marketing and sales teams still struggle with personalization. 83% of marketers say creating personalized content is their biggest challenge, and they also face difficulties with gaining insights and securing internal resources.

Paid Search Agency 157

Paid Search Agency Advertising Agencies Sales Cycle B2B Sales 157

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

FEBRUARY 19, 2019

A good Agile marketing definition can be hard to come by. The tough part is that it’s a combination of two very easily misunderstood words: “Agile” and “marketing.” For those who haven’t spent a lot of time exploring its nuances, Agile comes to mean merely fast or hyper-productive. Marketers who prowl the internet for a […]. The post A Complete Agile Marketing Definition appeared first on Marketing Insider Group.

Internet Marketing 205

Internet Marketing Marketing Product 205

Oktopost

FEBRUARY 19, 2019

Sparta vs Athens: Which was the greatest empire? Back in the day, these two famous city-states were bitter rivals for dominance over the Greek Archipelago. Sparta was known for its military and, well, spartan culture with its fierce warriors and advanced fighting strategy. On the other hand, Athens was inherently different. Military service was optional, Athenian culture was based on its rich philosophy, arts, literature, architecture and sports.

Marketo 110

Marketo Hubspot Enterprise Management Marketing Automation Services 110

Biznology

FEBRUARY 19, 2019

In a recent study, 63% of CEOs agreed that AI will have more impact on their business than the internet. Think about that for a minute. The internet. And yet, 23% said they had no plans to do anything about it. Why? Partially, people tend to overestimate how much data they need to get to a reliable result for utilizing AI. Steve and I think it’s possible for most businesses to start implementing machine learning.

Privacy 91

Privacy Studies Personalization Planning 91

Content Marketing Institute

FEBRUARY 19, 2019

What if you had tools that don’t require a 24/7 commitment but make it seem like you operate your brand’s Instagram accounts all day and night? Here are seven options. Continue reading → The post 7 Great Instagram Scheduling Tools for 2019 appeared first on Content Marketing Institute.

Tools 110

Tools Content Marketing Content Paid Search Agency 110

Albacross

FEBRUARY 19, 2019

Most business owners understand that content is an integral part of succeeding online, but when pressed to explain how exactly can content help their lead generation , few know the answer. The truth is, a lot of companies waste precious time and resources developing content that no one’s interested in reading, so it’s no surprise that this type of content doesn’t do anything to attract new customers for the business.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Marketing Strategy 97

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SEMrush

FEBRUARY 19, 2019

Wondering what factors you should consider before setting bids in Google Ads? Joel breaks down what you need to know. Learn strategies for keyword research, running formulas, how to handle Excel spreadsheets, how to calculating conversion rate, how to deal with flukes and much more.

Google 94

Google Ads Conversion Rate Keywords 94

Hubspot

FEBRUARY 19, 2019

With 69,000 subscribers and a ranking as one of the top ten most popular sites on the internet, Reddit is undoubtedly an intriguing channel for advertising purposes. However, the site can often seem intimidating, and perhaps even too random to create a cohesive advertising strategy. Plus, since its primary purpose is to expose viewers to the top-trending content of the moment, Reddit users are notoriously anti-marketing.

Cost Per Click 75

Cost Per Click Advertisements Advertising CPC 75

Kapost

FEBRUARY 19, 2019

It’s not every day that I get to write a letter to my 22-year-old self. Ten years ago, I had little understanding of how much my content job would change. The post The Skillset You Need to Be Hired for Content Operations appeared first on Kapost Blog.

Content 61

Content Marketing Strategy Marketing & Strategy Marketing 61

Hubspot

FEBRUARY 19, 2019

As a video marketer, choosing the right music can be the difference between crafting a video that grips your audience from start to finish and one that they can barely get halfway through. Play a fitting soundtrack, and you’ll be able to evoke the exact emotions you want your audience to experience while watching your video. Neglect the musical aspect of your video, and it might not even be able to hold your parents’ full attention.

Video Marketing 70

Video Marketing Ads Press Training 70

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Adobe Experience Cloud Blog

FEBRUARY 19, 2019

Was sind Kurzumfragen? Marketingqualifizierte Leads zu generieren ist eine der höchsten Prioritäten für innovative Marketingexperten. Allerdings geben über 50 % der Marketer zu, dass sie sich mit der Lead-Generierung schwer tun. Kommt Ihnen das bekannt vor? Dann wissen Sie wahrscheinlich auch, was der Schlüssel dazu ist, gut qualifizierte Leads zu generieren und diese schneller durch den Trichter zu führen: Sie müssen die Leads besser kennenlernen und diese Daten nutzen, um cleverere Marketingka

Leads 60

Leads Lead Marketing Qualified Leads Mobile Marketing 60

Scoop.it

FEBRUARY 19, 2019

When people think about art, their minds tend to circle around things like painting, drawing, sculpting, or photography. But writing is just as much a creative art form. And as a content writer, you have to make sure your creative juices are constantly flowing. Is Creativity Really That Elusive? As a content writer, your livelihood depends on your ability to capture creativity and turn it into well-crafted sentences that satisfy your clients and motivate your readers to action.

Creativity 64

Creativity Curation Act-On Order 64

eDataSource

FEBRUARY 19, 2019

The email industry is now within six weeks of losing access to consumer Gmail inbox data, which has been critical to marketers’ ability to track commercial email performance. The Gmail audience reflects a large share of email activity throughout the world, so maintaining visibility into Gmail activity is essential. How will you maintain visibility?

Deliverability 61

Deliverability Ideal Customer Profiles Network Marketing Domain 61

Salesforce Marketing Cloud

FEBRUARY 19, 2019

When was the last time you went into a job interview without doing any research? Never, right? Of course not. When you prepare for an interview, you visit the company’s website, download a case study or review other content, familiarize yourself with the industry and the company’s competitors, etc.

Email Marketing 60

Email Marketing Case Study Case Studies Course 60

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

LeadSquared

FEBRUARY 19, 2019

Online sales can be a great business to be in, but it’s not easy. You’re not just fighting with mega-corporations, but also smaller competitors that wouldn’t have posed much of a threat to your business a decade or so ago. It’s a double-edged sword: New technology like email automation platforms has opened many doors for businesses to grow their online footprint.

Automation 52

Automation Top of Funnel Marketing & Strategy Buyer's Journey 52

eDataSource

FEBRUARY 19, 2019

eTail West 2019 has officially kicked off in sunny Palm Springs! You can find us here from February 19 – 22 at booth W23 in the West Foyer. Come speak with our experts in email deliverability technology and cross-brand performance insights to ensure every email campaign you send is strategically optimized and reaching your customer’s inboxes. We’ll also give you the latest update on our newest creation, EVUN, the only deliverability solution in the industry that can accurately monitor inbox plac

Deliverability 57

Deliverability Email Campaigns Optimization Campaigns 57

Sprout Social

FEBRUARY 19, 2019

This post How social listening powers real connection with your customers originally appeared on Sprout Social.

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75

Litmus

FEBRUARY 19, 2019

If your team uses Slack, you know how powerful the tool is. It’s where you keep in touch with your team, share project updates, and collaborate to get stuff done. At Litmus, we’re big fans of Slack, too. That’s why we’re excited to share that you can now integrate Slack and Litmus to create an even more seamless email workflow and boost your team’s productivity.

Software 54

Software Product Campaigns Advertising Channels 54

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Leading Results Rambings

FEBRUARY 19, 2019

We've all been in there – we're working hard on a design project and all of the sudden the ideas and inspiration vanish from our minds. This tragic time during the design process is known as designer’s block. Designer’s block is something that everyone tries to avoid, but at some point, it's going to happen to you. Learning how to cope with this tragedy is of utmost importance for getting back on track to the finish line.

Design 49

Design Process 49

MarketMuse

FEBRUARY 19, 2019

Agile marketing has gained momentum in the last five years. Companies across industries, from Google to General Mills, have adopted the methodology as a means to stay flexible and fast in a digital world. If you’re interested in learning more about agile marketing, or if you’re ready to make the switch, we’ve pulled together a […]. The post 71 Agile Content Marketing Resources to Get Your Team Going appeared first on MarketMuse.

Resources 47

Resources Content Marketing Content Paid Search Agency 47

Valasys

FEBRUARY 19, 2019

The process of examining your competitors’ sales funnel and applying what is learned to your own sales funnel is called Funnel Hacking. This term was coined first and extensively by Russell Brunson the CEO of Clickfunnels. Importance: When building an online business or building a list, it is vital that you learn what successful people in your niche are doing.

Top of Funnel 45

Top of Funnel Marketing Funnels Landing Pages Analysis 45

Beckon

FEBRUARY 19, 2019

The first step to improving ROI is understanding the impact of all of your marketing efforts now. Easier said than done. You’ve probably heard dozens of measurement methods promising answers to your critical performance questions—media mixed modeling, agile marketing, benchmarking, correlation marketing, predictive analytics, attribution, a/b testing, the list goes on and on.

Allocation 40

Allocation Marketing & Strategy Marketing Strategy Advertising Agencies 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

eDataSource

FEBRUARY 19, 2019

Come find us at the 45th annual M3AAWG meeting in San Francisco! The Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG) brings together the industry’s best and brightest to work against all forms of online exploitation, threats and abuse. These are crucial elements that impact email deliverability and we greatly value the work that comes out of this trusted global forum.

Deliverability 40

Deliverability Best Practices 40

QuanticMind

FEBRUARY 19, 2019

In the world of SEM, your campaign strategy doesn’t stay the same from quarter to quarter, month to month or even week to week. Like the weather and tide schedules, your paid search campaigns change with the seasons. And as a Paid Search Marketer who has lived through numerous Black Fridays — and countless promotional SEM campaigns — you know that some seasons are, well, busier than others.

SEM 40

SEM Promotion Optimization Bandwidth 40

AdSquare Audiences in Motion

FEBRUARY 19, 2019

We had the chance to catch up with Sean Stephens, Director Data Partnerships at ibotta and talk more about the importance of high quality, first-party deterministic data. Audiences In Motion Chicago?—?Panel Discussion During our Audiences In Motion event in Chicago we interviewed Sean Stephens Director Data Partnerships at ibotta?—?one of the most frequently used shopping apps in the US with nearly 30 million downloads.

Mobile Advertising 40

Mobile Advertising Advertising Agencies High Quality Lead Mobile Marketing 40