Marketing Insider Group
MARCH 31, 2016
Original content is great. You feel good creating it, and you believe you have something fresh, entertaining, and/or useful for your readers and followers. But here’s the thing: producing that original content day after day means that you may be sacrificing other important aspects of your business to keep your presence up-to-date. If you are […].
DiscoverOrg
MARCH 31, 2016
With the last day of Women’s History Month upon us, we wanted to take a second to highlight a few of the most innovative Women CIOs in the United States today. They represent a small sample of women executives – making up the minority in the technology sector – transforming IT departments across the country. The three women that we’ve chosen to highlight are working on major projects and technology transformations as well as overseeing a budget of close to half a billion dollar
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Marketing Insider Group
MARCH 31, 2016
One of the biggest objections I hear from companies when it comes to content marketing and their decision to invest in it (or not invest in it) is cost. A lot of companies believe that content marketing costs big bucks. I can completely understand that when we have brands like Nestle reportedly spending $127,500 a […]. The post 10 Small Businesses Prove It’s Possible to Create Great Content on a Budget appeared first on Marketing Insider Group.
Sales Engine
MARCH 31, 2016
As technology and connectivity advances, marketers have had to move away from mass media targeting campaigns towards producing more real-time, contextual content that creates one-to-one interaction with potential buyers. In a B2B context, that means that content marketers must stop thinking in terms of fragmented, segmented tactics and view the buyer’s journey holistically, unbound by an imperative to stick to only one approach.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
MARCH 31, 2016
Visit a lot of mobile websites and you’ll see precious screen space dedicated to social sharing buttons, imploring users to share the content on Facebook, Twitter, Pinterest or other social networks. At first this seems like a good design choice: social media usage on mobile is huge. Pinterest relies on mobile browsers for 64% of […]. The post Is Anyone Using Social Sharing Buttons On Mobile?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
ANNUITAS
MARCH 31, 2016
Whether it is the launch of a program, campaign, product, or instructional how-to’s, as marketers we’ve most likely developed training materials and conducted training sessions for members of our organizations. Often we are immersed in our own internal jargon and may have a tendency to view training as a chore versus what it really is, an opportunity to connect in a creative way.
Adobe Experience Cloud Blog
MARCH 31, 2016
Author: Marissa Lyman Did you know that grammatical errors are the number one cause of work-related aggression? Okay, that’s a lie–but if everyone cared as much about grammar as I did, I can guarantee that misplaced commas, subject-verb disagreement, and improper use of “your” would top the HR incident list. A degree in journalism, numerous media internships, and nearly two years editing the homepage for America’s most-watched cable news network inadvertently turned me into what I recently told
Vidyard
MARCH 31, 2016
Hello and welcome to this week’s episode of Video Marketing How-To. Today we want to share a few tips for optimizing your video content so your audience has a great experience on mobile devices. Tip number one is to make sure your players are responsive so people viewing on mobile screens that aren’t the standard desktop size won’t see a huge version of your video that doesn’t fit on their screen.
Lead Liaison
MARCH 31, 2016
Every Salesperson Needs a Good Set of Lead Generation Tools. When it comes to surviving in the world of B2B and B2C sales today, your business needs every lead generation tool available. Regardless of whether you actually sell services and/or goods online or have a brick and mortar business and are trying to attract more customers, you still need tools in place for generating leads.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
JotForm
MARCH 31, 2016
It doesn’t get easier than using Weebly for creating websites. That’s why we’re very pleased to announce that JotForm now integrates seamlessly into your Weebly site straight from the Weebly App Center. If you enjoy spending a lot of time creating websites and arduously adding online for.
Canadian Marketing Association
MARCH 31, 2016
I had the opportunity to attend the CMA insights Conference earlier this month. The conference theme was built around "how true insights express the best of data and marketing". The following is a summary of key conference takeaways for B2B marketers on how to leverage data and analytics in the development of successful marketing campaigns. An insightful case study was shared at the conference by Jose Ribau, Senior Vice-President & Chief Data Officer, CIBC on the topic of "Amplifying Vision
JotForm
MARCH 31, 2016
Today, many of you found lots of balloons on your My Forms page. Unfortunately, this was caused by a JavaScript bug on a new release. Our team is currently on overdrive trying to get all of the balloons to pop. We appreciate your patience during this crisis.
KEO Marketing
MARCH 31, 2016
Successful B2B marketing businesses employ a balance of programs in their marketing strategy. Not relying on just one channel, but including multi-channel campaigns, can bring in leads at various stages of the funnel. As time passes and technologies change, some methods can become outdated or irrelevant. Surprisingly, podcasts have seen a recent swing in popularity because of the dominating role mobile has played.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
MARCH 31, 2016
Here at HubSpot, there’s one thing we love above all else: Dogs. A smush-faced pug? Instant heart warmer. Majestic golden retriever? More like new best friend. It’s no wonder our "bring your dog to work" policy at our Cambridge headquarters is an employee favorite. Beyond being popular, this program also gets big results: Our research revealed a 278% uptick in employee satisfaction when HubSpotters were within a 10-foot radius of a dog.
DivvyHQ
MARCH 31, 2016
The topic of content marketing metrics is hot these days. Marketers across the globe are looking for tips, tricks and insights (and the magic bullet dashboard) that will help us connect the dots between content and revenue. There’s certainly no shortage of resources online ( including our latest ebook ) that can help provide some guidance, but most only focus on one side of the metrics coin: the external performance of the content itself.
E-Spirit
MARCH 31, 2016
From its inception, FirstSpirit was built with agility and interoperability in mind. Our long-term strategy was—and still is—to be the most agile and highly interoperable Web content management system on the market.
Hubspot
MARCH 31, 2016
Traditional monetization channels are getting tougher and tougher for publishers to tap into. The reason? Consumer behavior is fundamentally changing, and now more than ever before, attention spans are scatterbrained. With every moment spent on smartphones, tablets, or computers at work, readers find themselves exposed to more content options that they have time to process.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Brandfolder
MARCH 31, 2016
Do you miss the disorganized file cabinets and manila folders of the past? Do you wish you could re-live this time period — missing documents, lost logos, and all?
Hubspot
MARCH 31, 2016
When planning giveaways, discounts, coupons, promotional events, and any other special pricing for your ecommerce company, you’re probably already counting your profits in your head. Then, you run across a blog like this one that says ecommerce promotions just don’t work. What are you supposed to believe? Well, let’s first consider what you want to get out of your latest promotion.
Akoonu
MARCH 31, 2016
Words to live by: be remarkable or fail.
The Freeman Company
MARCH 31, 2016
FreemanXP leadership talks brand experience in APAC
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
KoMarketing Associates
MARCH 31, 2016
Last week we had the good fortune to attend MarTech USA , a two day conference discussing the role technology and innovation play in strategic marketing for organizations large and small. A few key themes arose throughout sessions and conversations during the event. The 2016 Marketing Technology Landscape. The marketing technology landscape is rapidly growing.
Convince & Convert
MARCH 31, 2016
Mythbusters: SEO Edition. At Stone Temple consulting, the main areas of focus are content marketing, search engine optimization, and social media. As CEO and founder of the company, Eric Enge is charged with responsibilities like determining the future of the industry and a vision for the company and its clients, making Eric an authority on the aforementioned subjects.
Hubspot
MARCH 31, 2016
Off days. We all have them from time to time. Maybe you didn't sleep well the night before, or perhaps you're working on a project that isn't particularly exciting. Or maybe there's no viable explanation at all, and you're just straight up not feelin' it that day. First of all, that's OK. We can't be on all the time. Motivation is an ebb and flow: We all have periods of high energy where productivity comes easily, as well as periods of low energy where your work doesn't come so easily.
Hinge Marketing
MARCH 31, 2016
Lead scoring—the ranking of prospective clients (i.e., leads) according to the value each might bring to the firm—is one of the most valuable tools in business development (BD) and marketing. Unfortunately, most BD folks don’t know where to begin with lead scoring, let alone how to get the most out of it. What is lead scoring? BD and marketing teams use lead scoring to assess a lead’s interest based on the frequency and consistency of their engagement.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
SnapApp
MARCH 31, 2016
The third annual MarTech conference took place this week in San Francisco, CA and the SnapApp team was there in full force! For those of you who are unfamiliar, MarTech brings together over 1,500 marketing & IT professionals to change the way we look at our marketing technology stacks. This includes getting all our various technologies to talk to each other in a simple way that amplifies our existing marketing activities.
Convince & Convert
MARCH 31, 2016
It’s no secret—I am a humor nerd. At 8, my first class presentation was on one of Hollywood’s first comic stuntmen, Harold Lloyd! As a marketer, storyteller and performing improviser, I love anything that makes me think and laugh. That’s why I love cartoons so much. We all do. If you’re human, anyway! You can say so much visually and with a simple caption and make people think, laugh and feel.
SnapApp
MARCH 31, 2016
Game Changer. Ready for your marketing world to be rocked? I hope so, because for some time we, here at SnapApp, have been developing a fix-all secret weapon to all the coma-inducing content that’s been dominating screens for far too long. And we’re ready to reveal it today - right now. The internet is full of boring, crappy content. Marketers are sick of it, consumers are really sick of it, and CMOs are complaining because it doesn’t convert.
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