Square 2 Marketing

OCTOBER 10, 2023

It’s not common for digital marketing agencies to share their secret sauce, let alone the frameworks and tools they use with clients. But that’s exactly what we’re doing now. One of the secrets to a solid strategy that generates leads, new customers and scalable revenue growth is using a framework that’s proven to produce results. We’re going to share the basics of the framework in this article, and then if you want to get access to the full framework documentation, there will be links in the ar

Advertising Agencies 90

Advertising Agencies Paid Search Agency Ad Agencies Marketing Strategy 90

Zoominfo

OCTOBER 10, 2023

The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets. However, while the opportunities available in overseas expansion are remarkable, so too are the challenges of working with B2B data across international borders.

Zoominfo 261

Zoominfo Marketing Analytics Tools Privacy Network Marketing 261

SendX

OCTOBER 10, 2023

Do you want to generate leads for your online store? Are you looking to build backlinks through guest posting? Or finding ways to bring more traffic to your top content pieces?

Outreach 221

Outreach Traffic Generation Ad Building 221

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. They orchestrate the harmony between people, technology, and business results and driving revenue, improving profit margins, and increasing employee productivity. Process excellence serves as the foundation for operational excellence, and facilitates growth and success in a highly competitive market.

Process 229

Process Optimization Work Management Marketing Management 229

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Navigate the Channel

OCTOBER 10, 2023

Businesses that don’t have a blog are not taking advantage of all the opportunities that this powerful marketing tool can offer. Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. Even if you don’t know much about blogging, these four reasons will convince you it’s necessary for your business. 1.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Martech

OCTOBER 10, 2023

Consumer behavior has always been a constantly shifting target. Recent years have seen events that caused these shifts to happen at an unprecedented rate, dramatically altering how consumers and brands interact. The pandemic redefined our cultural norms and launched a seismic shift in buying behavior. Industries that once depended on brick-and-mortar locations and in-person meetings needed to adjust their service models quickly to keep up with an evolving consumer journey.

Marketing AI 121

Marketing AI Paid Search Agency Allocation Marketing Management 121

EveryoneSocial

OCTOBER 10, 2023

Something I’ve heard from marketing teams recently is, “We’re really focused on our LinkedIn company page strategy right now.” Here’s why that’s a mistake. Brand pages on any network are important. After all, they’re an extension of your brand. But there’s only so much value you can derive from them. The ceiling is low. So, why do brand pages exist?

Tactics 116

Tactics Brand Identity Branding Marketing & Strategy 116

Martech

OCTOBER 10, 2023

The first article in this three-part series was “ Collaboration across people, processes, data and platforms.” Creating a compelling and rewarding customer experience is top of mind for most brands these days, as it is common knowledge that consumers value the journey almost as much as the products and services they buy. That said, maintaining a consistently great customer experience across multiple channels over time requires more than a well-articulated strategy and an initial agre

Customer Satisfaction 121

Customer Satisfaction Enterprise Management Work Management Multi-Channel 121

Salesforce Marketing Cloud

OCTOBER 10, 2023

Every day, thousands of developers around the world work with Salesforce technologies to solve complex problems and build innovative solutions for our customers and partners. That is an impressive achievement in and of itself. However, many Salesforce Developers have chosen to extend their careers beyond coding to also become community leaders, international speakers and writers, dedicated mentors and coaches, and passionate knowledge sharers.

Peer-to-peer 115

Peer-to-peer Communities Blogger Youtube 115

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Martech

OCTOBER 10, 2023

Google Ads has started rolling out Demand Gen globally so that all customers now have access. What is Demand Gen? Demand Gen is an AI-powered tool that was built to specifically help social platform advertisers by streamlining the process of discovering and converting consumers through visually engaging content. The Google Ads feature was designed to help generate conversions, site visits and actions across entertainment-focused touchpoints such as YouTube (including Shorts), Discover, and Gmail

Cost per Acquisition 116

Cost per Acquisition Demand Ads Google 116

Salesforce Marketing Cloud

OCTOBER 10, 2023

Think about the last time you watched a football game. Did the game jump from the first quarter to the fourth, skipping the middle two quarters? Did the quarterback throw a pass before the ball was snapped? Probably not. There are guidelines and rules that determine who does what and when, from kickoff to when the game clock runs out. It’s no different in sales — only instead of game rules, you use a sales cycle to make sure you’re following the right steps at the right time.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Acrolinx

OCTOBER 10, 2023

It's time to embrace imperfection in the name of progress! Learn how to craft your best marketing strategy. The post Why ‘Good Enough’ Might Be Your Best Marketing Strategy appeared first on Acrolinx.

Marketing Strategy 105

Marketing Strategy Marketing & Strategy Best Practices Marketing 105

Content Marketing Institute

OCTOBER 10, 2023

Controversial content topics get attention – for better or worse. To earn the best kind, try balancing these four elements: surprise, familiarity, consensus, and controversy. This new framework can help.

Content 95

Content Best Practices Companies 95

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

DivvyHQ

OCTOBER 10, 2023

Content management can be a complicated, time-consuming process — but with AI, teams can save time and produce content that speaks to their audience. Discover how AI can help elevate content management and the challenges teams might face along the way. Learn more in our latest article from Grace Lau, Director of Growth Content at Dialpad.

Content 90

Content Process Analysis Efficiency 90

SalesGrape

OCTOBER 10, 2023

Telemarketing vs. Digital Marketing: Which Drives Better B2B Leads? In today’s competitive business landscape, generating high-quality leads is crucial for the success of any B2B company. With the rise of digital marketing strategies, many businesses have shifted their focus towards online lead generation techniques. However, telemarketing still remains a popular and effective method to connect with potential customers.

Telemarketing 86

Telemarketing Paid Content Sales Qualified Leads B2B Marketing 86

Content Marketing Institute

OCTOBER 10, 2023

Working with outsourced talent adds flexibility and scalability to your content marketing program – and can be more cost-effective than you might think. Here’s what to consider and how to use this approach to your best strategic advantage.

Marketing Budget 86

Marketing Budget Budget Programs Product Content 86

33Across

OCTOBER 10, 2023

Welcome to the last 4th quarter with the third-party cookie. Unless you’re feeling 100% confident in your cookieless monetization strategy, this is the post for you. If you’re interested in increasing. The post Here’s How to Get the Most Out of Cookieless Monetization This Q4 appeared first on 33Across.

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Deliverability

Marketri

OCTOBER 10, 2023

Episode #4: The Future of Outsourced Marketing Departments In today’s rapidly evolving business landscape, marketing departments are undergoing significant transformations. The need to compete, increasing specialization in marketing , and various other factors are driving this evolution. As a result, many companies are turning to outsourcing to access the skill sets they need in a cost-effective manner.

CMO 62

CMO Allocation Work Management Marketing Budget 62

G2M Solutions

OCTOBER 10, 2023

In today's business world, selling has become more challenging than ever. Buyers are harder to reach, sales performance is down, and buyers' budgets are stagnant. Sales leaders are struggling to meet their goals. The root of the problem? A lack of productivity. In the past, the solution was to throw more sales reps at the issue and push for more and more activity.

Budget Programs 62

Budget Programs Software Product Allocation 62

Hubspot

OCTOBER 10, 2023

How do you keep a customer? In 2023, thousands of businesses are retaining clients with subscription models , which drive recurring revenue and can foster long-term customer relationships. As subscription-model popularity grows, it's vital for organizations to implement the right billing software to effectively manage recurring revenue. In this blog post, we'll highlight the best subscription billing software on the market and help readers asking: What is subscription billing software?

Enterprise Management 74

Enterprise Management Work Management Marketing Management Software 74

The Daily Egg

OCTOBER 10, 2023

Simply starting a website, posting some content, and hoping for the best—that’s far from the best strategy. You need a high-quality SEO. The post Seobility Review appeared first on The Daily Egg.

High Quality Lead 60

High Quality Lead SEO Marketing Websites Best Practices 60

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

PureB2B

OCTOBER 10, 2023

Explore how display marketing, a versatile and visually engaging approach, can help businesses cross-sell and upsell to their existing customer base.

Display 62

Display Cross-Selling Marketing Business 62

Exo B2B

OCTOBER 10, 2023

When we signed up for the B2B Forum, held in Boston last week, we (and I in particular) had high expectations of this annual B2B marketing “great mass” Just imagine… Almost all the big names were announced, but not B2B Barbie! Among the big names were Ann Handley (Content), Michael Brenner (Content), Joe Pulizzi (Content), Lee Odden (Influence), Mark Schaefer (Marketing Rebellion), Pam Didner (ROI), Carlos Hidalgo ( Customer Journey), Andy Crestodina (SEO), April Dunford (Positioning

Marketing AI 59

Marketing AI B2B Gartner Conference 59

Metadata

OCTOBER 10, 2023

We’ve decided to share our own usage and campaign setup process. A lot of our tactics are driven and empowered by the unique functionalities in Metadata , but I believe it is still informative since the marketing principles are Platform-agnostic. Here is a snapshot view of our own metadata setup and key areas of focus. Let’s start by examining this slide, which shows how our campaigns and budgets are set up.

Cost per Lead 52

Cost per Lead Campaigns CPL Trigger Marketing 52

Exo B2B

OCTOBER 10, 2023

En nous inscrivant au B2B Forum, qui a eu lieu à Boston la semaine dernière, nous avions (et moi en particulier) de grandes attentes envers cette «messe» annuelle du marketing B2B. Imaginez… Tous les grands noms ou presque, y étaient annoncés mais pas B2B Barbie! Parmi ces grands noms, il y avait Ann Handley (Contenus), Michael Brenner (Contenus), Joe Pulizzi (Contenus), Lee Odden (Influence), Mark Schaefer (Marketing Rebellion), Pam Didner (RSI), Carlos Hidalgo (Parcours client), Andy Cre

Gartner 52

Gartner B2B Ideal Customer Profiles B2B Marketing 52

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

B2B Marketing

Metadata

OCTOBER 10, 2023

Customers who use Budget Optimizer for Pipeline, get 5X higher ROIs on average compared to customers who don’t. 75% of the customers who activated Pipeline Optimization, achieved ROIs above 2X Every marketer dreams of making their paid social campaigns pay off in a big way. You’re after more than just leads; you’re chasing a robust pipeline, impressive ROI, and substantial business growth.

Cost per Lead 52

Cost per Lead Lead Ranking Marketing Qualified Leads ROI 52

Lake B2B

OCTOBER 10, 2023

Lead generation is important for all businesses for various reasons. The lead generation process ensures a steady stream of potential customers that are likely to convert. It significantly contributes to the growth and sustainability of businesses. Let us discover the top 10 strategies for an effective lead-generation process. 1) Personalize landing pages Landing pages […] The post Accelerating Success: Strategies for Effective Sales Lead Generation appeared first on Blog.

Lead Generation 52

Lead Generation Sales Leads Effectiveness Generation 52

Valasys

OCTOBER 10, 2023

Mass text messaging has become an integral part of B2B marketing strategies, providing numerous benefits for businesses looking to connect with their target audience. In this article, we will explore the key advantages of mass text messaging and delve into the implementation process, as well as how to overcome potential challenges. Understanding Mass Text Messaging Mass text messaging, also known as SMS marketing, involves sending promotional messages or notifications to a large group of recipie

B2B Marketing 52

B2B Marketing SMS Marketing Budget Opt-out 52