Sage Marketing

APRIL 13, 2023

Being a B2B start-up is incredibly challenging, especially, in today’s volatile business climate filled with uncertainties. Budget allocation to support growth is a high-priority issue for B2B startups, and marketing is often the first place most businesses reactively cut back when the economy slows down. However, this is a misguided mistake. Any cut in spending will likely only impact short-term nominal savings while putting brands at a disadvantage heading into the bounce-back period (which wi

Startups 52

Startups B2B Marketing Marketing Budget Advertising Agencies 52

Mereo

APRIL 13, 2023

Our parents, teachers, mentors have said it, and it still holds true: just because we think it does not mean we should share the thought aloud. The same sentiment applies to your B2B thought leadership approach. Your B2B thought leadership strategy needs to be driven by purpose and value. And as B2B buyers prepare for and respond to the lurching economic downturn, thought leadership remains a vital tool to prove the worth of your organization and its solutions.

B2B Thought Leadership 36

B2B Thought Leadership Thought Leadership Organization B2B 36

Marketing Insider Group

APRIL 13, 2023

Marketing your company is as important as your routine business operations and requires just as much work. To train budding entrepreneurs, experts developed the 4 Ps of marketing over half a century ago. Can this producer-oriented framework still be valid, especially since modern business and marketing are more customer-centric than ever? (For example, twice as many companies now compete on customer experience than price or product.

Relevance 333

Relevance Planning Paid Search Agency Work Management 333

Contently

APRIL 13, 2023

Similar to many creative types, I have spent hours over the past few months experimenting with generative AI platforms like ChatGPT and Jasper.ai to understand how they could help me produce better content. As I did, I kept hearing about the amazing productivity gains people have been seeing. For example, Paul Roetzer , the CEO of Marketing AI Institute, recently claimed in a podcast that generative AI reduces the average blog post writing and production time down from seven hours to two.

Generation 150

Generation API Webinar Metrics FAQ 150

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

CopyBlogger

APRIL 13, 2023

Ever wonder why some businesses meet their content marketing goals, but others don’t? Curious about why some content that seems. Continue Reading The post 10 Content Marketing Goals Worth Pursuing appeared first on Copyblogger.

Content Marketing 145

Content Marketing Content Marketing & Strategy Marketing 145

Oktopost

APRIL 13, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. To effectively manage these constraints comes down to strategic planning, effective communication, agile practices, and continuous optimization.

Resources 118

Resources Work Management Tactics Marketing Management 118

Search Engine Journal

APRIL 13, 2023

An update to GA4 brings greater flexibility in conversion counting, allowing you to choose between two different methods. The post GA4 Update: “Once Per Session” Conversion Counting Method appeared first on Search Engine Journal.

Conversion 121

Conversion Tools 121

BOP Design

APRIL 13, 2023

Why is a website page that most people get to by “error” and don’t see very often, so important for a B2B website? It is an opportunity to create a personalized experience and engage directly with a potential customer. A unique, informative, and creative 404 page will transform an “error” into a positive moment. What is a 404 page? A 404 page informs a visitor to a B2B website they have reached the domain they requested (specific web address), but the URL path provided no information.

Marketing Websites 103

Marketing Websites B2B Domain Design 103

Search Engine Journal

APRIL 13, 2023

Google's updated guidance announces they changed what will trigger video thumbnails to appear in the SERPs The post Google Reduces What Triggers Video Thumbnails In The SERPs appeared first on Search Engine Journal.

SERP 103

SERP Google Video Marketing SEO 103

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Scoop.it

APRIL 13, 2023

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. 2023 is here, and what do we have ? 720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. YouTube has more than 2.6 billion active users, and 68% watch a video to help them make a purchase decision.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Search Engine Journal

APRIL 13, 2023

Utilize machine learning and harness it to its fullest potential when you understand what it is and how it works. Here's where you can start. The post Machine Learning Examples In The Real World (And For SEO) appeared first on Search Engine Journal.

SEO 100

SEO Examples 100

Martech

APRIL 13, 2023

There they stare, heads bowed, but not in prayer. This is the profile of your typical smart phone user, surfing the net, looking for the next thing. As they flip from page to page and scroll up and down, they may experience one of six basic emotions: fear, anger, joy, sadness, disgust and surprise. If the page view sparks the right emotion, then that viewer could be turned into a lead.

Marketing AI 100

Marketing AI Lead Ranking Terms and Conditions Lead Scoring 100

SmartBug Media

APRIL 13, 2023

If you are operating an e-commerce business, abandoned carts probably aren’t a new subject to you. An overwhelming 69.23 percent of e-commerce shoppers abandon their carts. Some abandoned carts are unavoidable—think the “just browsing” visitors. However, a large percentage of abandoned carts still have a high probability of converting into a customer.

Paid Search Agency 98

Paid Search Agency Urgency Marketing Advertising Funnels Intent 98

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Salesforce Marketing Cloud

APRIL 13, 2023

Eighty-seven percent of business buyers expect sales reps to act as trusted advisors, according to the 2023 State of Sales report. Build trust; close the deal. That’s how relationship selling works. Trust leads to loyalty, and loyal customers spread the word, keep buying over time, and spend more money when they do. The problem: During my time at Dale Carnegie , I’ve seen too many reps fumble relationships — or not even think about them — because they’re so focused on making a quick sale.

Rules 98

Rules Loyalty Fulfillment Efficiency 98

Search Engine Journal

APRIL 13, 2023

TikTok is not the only technology potentially affected by the RESTRICT Act. Find out what other software and tech products have ties to foreign adversaries. The post 11 Popular Apps, Products, And Services Potentially Affected By The RESTRICT Act appeared first on Search Engine Journal.

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Service Product Act-On Software 98

Martech

APRIL 13, 2023

On Wednesday, Italy’s data protection agency laid out what OpenAI must do before ChatGPT can operate again in the nation. The company took the AI chat app offline in Italy last month after the government restricted its data processing and launched an investigation into privacy breaches. OpenAI has until April 30 to inform Italian users of “the methods and logic” behind the processing of data and provide a way for them to exercise their existing personal data rights.

Terms and Conditions 97

Terms and Conditions Marketing AI Privacy Paid Search Agency 97

Content Marketing Institute

APRIL 13, 2023

Engage your readers in a conversation with this writing advice, from breaking grammar laws to crafting simpler sentences.

Conversion 119

Conversion Tips Content Companies 119

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Buffer

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? Social media is often glamorized, especially in the media — but what does it really take to kick off a career? Is it as fun as that one girl on The Bold Type makes it look?

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Go Beyond SEO

APRIL 13, 2023

In today’s world, people turn to search engines such as Google to find the services they need, including legal services. In fact, according to Google, “near me” or local search queries have grown by 150% in the past two years. This means that if your law firm is not ranking well on search engines, potential clients may not even know you exist.

SEO 78

SEO Dwell Ideal Customer Profiles SERP 78

Martech

APRIL 13, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

Marketing AI 88

Marketing AI Terms and Conditions Leads Lead 88

Search Engine Journal

APRIL 13, 2023

Dolly 2.0: World's first open source instruction-tuned language model trained using method similar InstructGPT, which underlies ChatGPT The post Open Source Language Model Named Dolly 2.0 Trained Similarly To ChatGPT appeared first on Search Engine Journal.

Training 85

Training SEO 85

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Martech

APRIL 13, 2023

Attracting interest in a tool or product may be the easy and fun part of building a business, but converting inquiries to purchasers is when it gets hard. So many brands today continue to struggle with acquiring, converting, retaining and creating loyal customers for life. Yet leading companies across the globe seem to be accomplishing all of that and then some.

Webinar Metrics 86

Webinar Metrics Purchase Tools Ad Building 86

Search Engine Journal

APRIL 13, 2023

Microsoft and Roku join forces, enhancing ad buying and optimizing performance with unique cross-channel data insights. The post Microsoft & Roku Unite To Enhance The Ad-Buying Experience appeared first on Search Engine Journal.

Buy 80

Buy Ads Optimization Advertising Channels 80

MarketMuse

APRIL 13, 2023

This latest MarketMuse release offers integration with ChatGPT using OpenAI's API. Now you can have the AI power of MarketMuse combined with the natural language capabilities of ChatGPT.

API 72

API Product 72

Ahrefs

APRIL 13, 2023

In this article, I’m going to walk you through each tool and when to use it.

Marketing Websites 110

Marketing Websites Tools Marketing 110

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

DivvyHQ

APRIL 13, 2023

The content marketing process has many moving parts. If you want to have any chance at success, you need to stay on top of them. But, poor project management can waste 11% of your company's resources. So, we built Divvy to incorporate content management AND project management into one platform. Here are 10 important project management tasks our software can manage for you.

Marketing Management 70

Marketing Management Resource Management Software Resources 70

The Lead Agency

APRIL 13, 2023

In the highly competitive world of B2B sales, businesses must effectively communicate the value and benefits of their products and services to prospective clients. B2B marketing collateral is a crucial tool in achieving this goal through enabling companies to build trust, nurture relationships, and guide prospects through the sales funnel. The importance of B2B marketing collateral in the sales process is often overlooked, but by examining four key areas: building credibility and trust, nurturin

B2B Marketing 62

B2B Marketing Marketing Automation Services B2B Paid Search Agency 62

Lead Liaison

APRIL 13, 2023

How to Create a NFC Scavenger Hunt at your Next Event Organizers managing conference events, trade shows, association events, VIP experiences and more are continually seeking ways to drive engagement at their events. Scavenger hunts are a perfect way to not only drive engagement, but deliver ancillary benefits along with it. Other benefits include the opportunity to influence human behavior, introduce competition, induce excitement, create revenue streams, and appear leading edge in the ever-e

Lead Liaison 62

Lead Liaison Trade Show Marketing Automation Services Marketing Management 62