Launch Marketing
JULY 19, 2023
A company’s B2B brand strategy can change on occasion. Whether it is undergoing a merger or acquisition or planning to enter a new market, reevaluating your brand strategy comes into play. If you’re new to creating a B2B brand strategy, you might wonder what it is and why it matters so much. A brand strategy is how you communicate who your company is, what it solves and what it stands for.
Search Engine Journal
JULY 19, 2023
Whether you need to save time, have data privacy concerns, or simply want to try a new tool, discover our top 10 Google Analytics alternatives. The post 10 Great Google Analytics Alternatives appeared first on Search Engine Journal.
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HG Data
JULY 19, 2023
Unleash the power of HG Market Intelligence and analyze the true size of your market to make actionable, data-driven decisions! In this step-by-step video, David Crossman, Senior Director of Customer Solutions, demonstrates how the HG Insights Market Intelligence solution enables business leaders to leverage actionable, data-driven insights to better understand their markets in depth, make … The post HG Use Case: Unleash The Power Of HG Market Intelligence appeared first on HG Insights.
SalesIntel
JULY 19, 2023
B2B data is a strategic asset, providing valuable insights into target markets, customer behavior, and industry trends. It allows organizations to identify and prioritize high-potential prospects, personalize their marketing efforts, and make data-driven decisions. With the increasing availability of data sources and advanced analytics tools, businesses can harness the power of B2B data to enhance their competitiveness, optimize operational efficiencies, and stay ahead of the curve.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
SmartBug Media
JULY 19, 2023
No matter the industry, most businesses rely on their website as their main lead generator and look for ways to enhance the user experience and make it easier for visitors to find the information they need. The challenge for businesses in 2023 is that most of their competitors are also online and working to optimize their websites, and the competition for customers is tougher than ever before.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Sprout Social
JULY 19, 2023
Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too.
Martech
JULY 19, 2023
HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Here are the updates relevant for managers: Content assistant in additional tools (beta) Conversations Inbox HubSpot Sales Chrome Extension for Gmail Mobile AI sales email generation (iOS only) Page title and meta description generation Generate and edit content for blogs, websites, landing pages, knowledge base articles, and marketing email Slash and highli
Spiralytics
JULY 19, 2023
When it comes to building accessible websites, WordPress is the topmost choice, and for good reason. Many brands prefer WordPress for its user-friendliness and low costs, so it’s perfect for both small and large businesses. However, keep in mind that WordPress is a CMS (content management system). This means that just launching a WordPress site is not enough; you also have to put in the work to improve your website’s position on search results.
Blue Flame Thinking
JULY 19, 2023
As a digital marketing agency, we’ve built hundreds of websites. Each one has its own unique story, brand, and challenges. Whether it’s a new website or a redesign meant to refresh an online footprint, there are several elements that drive our process for designing websites that help position our clients for success. Here are the top things we recommend you do with any website redesign.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Marketing Institute
JULY 19, 2023
People should take vacations. It’s a healthy thing to do. Of course, doing so often disrupts the regular work of the content marketers left behind. When you face a forced lull, do these five things.
Search Engine Journal
JULY 19, 2023
GA4 is here and there are essential reports for SEO measurement and reporting to know. Here are the reports you need to get familiar with The post Essential GA4 Reports You Need To Measure Your SEO Campaigns appeared first on Search Engine Journal.
SendGrid
JULY 19, 2023
Learn everything you need to know about building, designing, and choosing email marketing strategies that drive results for your business. The post 12+ Email Marketing Strategies for Engaging Campaigns (2023) appeared first on SendGrid.
Navigate the Channel
JULY 19, 2023
The concept of “Social Currency” has gained traction as a crucial element in building product company marketing strategies. However, questions remain about its longevity and effectiveness. Is it merely a passing fad or a valuable tool for marketers? This article explores the future of Social Currency and its potential impact on building product marketing.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Ahrefs
JULY 19, 2023
In this post, you’ll learn what SEO copywriting is and how to do it. SEO copywriting is creating high-quality content that appeals to both search engine algorithms and human users.
Champion Communications
JULY 19, 2023
Struggling to demonstrate the ROI of your PR program to the CEO ? Here ’s our advice. Discussing PR with the CEO can be awkward, really awkward. Trust us – we’ve got the data to back it up. In fact, in a survey we conducted earlier this year, we found that 84% of B2B CMOs find talking to the CEO about PR awkward, while 49% said that they found it really awkward.
Only B2B
JULY 19, 2023
Unleashing the potential of personalization, it has emerged as a transformative strategy in database marketing, reshaping the customer-business relationship. Within this captivating blog post, we embark on a journey to unveil the profound significance of personalization, encompassing personalized email marketing, dynamic content, database segmentation, one-to-one marketing, personalization software, and the art of implementation.
ATAK Interactive
JULY 19, 2023
In today's fast-paced digital world, businesses are constantly striving to reach their target audience and expand their online presence. Effective marketing strategies are essential for success, and one tool that has gained significant popularity is HubSpot Marketing Hub. In this article, we will delve into our thoughts on HubSpot Marketing Hub, its key features, pros and cons, frequently asked questions, and how it can benefit businesses in their marketing efforts.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
JULY 19, 2023
ChatGPT Plus users can now enjoy an expanded limit of 50 messages every three hours on the GPT-4 model, enhancing conversation depth. The post OpenAI Increases GPT-4 Message Cap To 50 For ChatGPT Plus Users appeared first on Search Engine Journal.
ATAK Interactive
JULY 19, 2023
In the realm of sales and business growth, having a comprehensive and effective sales strategy is vital. One tool that has gained significant recognition in empowering sales teams and streamlining the sales process is HubSpot Sales Hub. In this article, we will delve into our thoughts on HubSpot Sales Hub, its key features, and how it can benefit businesses in their sales efforts.
Search Engine Journal
JULY 19, 2023
Twitter is about to launch new features for Verified Organizations to post jobs listings to Twitter profiles. The post Twitter To Launch Job Listings For Verified Organizations appeared first on Search Engine Journal.
DealSignal
JULY 19, 2023
In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. In this regard, sales & marketing teams consistently find that DealSignal is the better solution for their lead generation programs, offering the most comprehensive coverage across large, medium and small market segments, 100s of industries – hig
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
JULY 19, 2023
Apple is reportedly developing its own AI chatbot, "Apple GPT," to compete with big tech companies and many productivity tools in the App Store. The post Rumored ‘Apple GPT’ AI Chatbot To Compete With Big Tech Rivals appeared first on Search Engine Journal.
DivvyHQ
JULY 19, 2023
Don't let content marketing success slip through your fingers! With a content campaign dashboard, you can keep track of all your campaigns in one place, align goals with production processes, and measure performance with ease. Learn how to get started today!
QuanticMind
JULY 19, 2023
Digital out-of-home (DOOH) is making quite a splash in the world of advertising. As of 2022, the global DOOH market was valued at $18.80 billion, and it’s forecast to reach $58.67 billion by 2030. That’s an increase of more than 212%! With the many benefits the channel offers, it makes sense that it’s experiencing rapid growth. DOOH allows advertisers to connect with audiences when they’re outside of their homes, in contextually relevant environments , when they often don’t have their eyes glued
Salesforce Marketing Cloud
JULY 19, 2023
Table of contents What is AI in customer service? What are the benefits of AI in customer service? 8 examples of AI in customer service How to use AI to improve customer service 3 things to consider when implementing AI in customer service The future of AI in customer service How to get started with AI in customer service If you asked any customer service professional to describe how the last few years have been, they’d probably say “intense.” With budgets in flux and customers
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Valasys
JULY 19, 2023
Share links, add information, make payments, track data, and provide customer support – these are things you can do with a QR code. A Quick Response (QR) code, when scanned, links to a specific webpage, media, or video. And nowadays, you can even create a work of art with a QR code. With the advancement of technologies, AI can do much more than just generate content based on prompts.
Salesforce Marketing Cloud
JULY 19, 2023
Is the economy improving or not? Should retailers be optimistic or worried? Economic indicators are still pointing every which way and the messages seem to contradict each other daily. But if you delve into the numbers of our Q2 Shopping Index, the results get clearer. First, the good news: Global online sales growth is trending upward. The bad news is U.S. online sales are in the red for the first time since we started the Shopping Index in 2014.
DealSignal
JULY 19, 2023
In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. In this regard, sales & marketing teams consistently find that DealSignal is the better solution for their lead generation programs, offering the most comprehensive coverage across large, medium and small market segments, 100s of industries – hig
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