Strategic-IC
JUNE 23, 2023
They say “magic isn’t real”. We say, nonsense! Magic, as defined by the Cambridge Dictionary, is “the use of special powers to make things happen that would usually be impossible.” So, what is ABM if not magic?! In this case, your special power is account intelligence, with a splash of empathy and a dash of compelling engagement added to the potent mix.
Litmus
JUNE 23, 2023
Did you know there is a preview text hack you can use to make the most of this valuable email real estate? Because your email’s preview text in the inbox shows at least as many characters as your subject line —(and in some cases, much more) it can be difficult to optimize. That’s because email clients always pull in enough characters to fill all available preview text space (up to 5 lines).
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Content Marketing Institute
JUNE 23, 2023
ContentTECH Summit featured deep dives into many tech trends and tips this week, from video to SEO to (of course) AI. Robert Rose recaps a few of the highlights – and offers his take on the one question to answer before you even think about buying any new technology.
Martech
JUNE 23, 2023
HubSpot’s May releases include a prospecting workspace, playlists for coaching, an AI content assistant for social media, content approvals and many releases related to goals. Here are the updates relevant for managers: Prospecting SDR/BDR workspace (beta) Coaching playlists (beta) AI content assistant for social media (beta) Content approvals for website pages, landing pages and blog posts Goal releases Create ad goals within ads (beta) Goals-based Workflows Weekly and custom goal durations Cus
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
SmartBug Media
JUNE 23, 2023
In our recent Klaviyo SmartTake webinar, we discussed how brands can effectively avoid summer slowdown by leveraging holidays and personalized campaigns through Klaviyo. Our panel discussion featured Allie Guertin , Principal Partner Success Manager at Klaviyo; Kelsey Chapman , E-Comm Marketing Strategist at SmartBug Media; and Kira Renee , E-Commerce Product Marketing Manager at SmartBug Media.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
PureB2B
JUNE 23, 2023
Here’s a helpful breakdown of strategies, estimated costs, pricing models, and key financial details to help you determine an ideal budget for your content syndication efforts.
Schubert B2B
JUNE 23, 2023
Did you know that 89% of B2B marketers use LinkedIn for lead generation? And 62% say that the platform generates over 2 times more leads than the next-highest social channel. Of course, all these numbers sound impressive, but you won’t be able to use the platform to promote your business if you don’t know exactly how to find B2B leads with LinkedIn.
RDIGS
JUNE 23, 2023
Data silos can lead to inaccuracies in insights and decisions. When data is fragmented across different systems or departments, inconsistencies and discrepancies may arise. Businesses collect vast amounts of data from various sources, ranging from customer information to sales figures and market trends. However, a significant challenge that arises within many B2B organizations is the presence of data silos.
Schubert B2B
JUNE 23, 2023
Did you know that 89% of B2B marketers use LinkedIn for lead generation? And 62% say that the platform generates over 2 times more leads than the next-highest social channel.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Salesforce Marketing Cloud
JUNE 23, 2023
Anypoint Platform offers several options for the deployment and management of MuleSoft runtimes (“Mules”). Fully-managed cloud integration platform-as-a-service (iPaaS) CloudHub and the customer-hosted Anypoint Runtime Fabric options are among the most popular. While both options provide industry-leading capabilities and high levels of operational flexibility, underlying differences in how they operate need to be considered in order to accurately size and scale Mules running in these modes.
Valasys
JUNE 23, 2023
Welcome to beginners, looking for a method of writing an effective business email. Writing a business email means you are preparing a professional proposal. So, it will be far different from sending an email to your friend or an institute. Paraphrasers have made it easier to prepare a captivating email body for business emails. We will discuss today the key elements of a business email and how a paraphrasing tool can help write it.
Huptech Web
JUNE 23, 2023
Table Of Contents Introduction What is Shopify Magic? Types of Texts Generated Using Shopify Magic How Automated Text Generation Works? What Should You Keep in Mind while Using Automatic Text Generation? Most Frequently Asked Questions: FAQs Wrapping it Up Introduction Step right into the whimsical realm of the Shopify Magic text generator ! Brace yourself for a delightful journey where AI meets online stores, creating a symphony of consistent tone and endless charm.
Drew Neisser
JUNE 23, 2023
Navigating a potential spinoff of a megabrand. Moving to enterprise. Going public. These are massive business initiatives where marketing can play a key role—and it’s up to the CMO to prove it. In this episode, three such CMOs share how they’ve cemented marketing’s seat at the table when it comes to propelling business forward (with impressive stats like 60% year-over-year growth and marketing bringing in 80% of the pipeline, for example).
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Data Cleaning/CRM Appending
JUNE 23, 2023
“Brand” this word brings a series of logos in front of our eyes, like Starbucks, Adidas, Nike, and the list goes on and on. This is a term we the gen-z are living by in 2023. No doubt, it’s an intangible term and yet holds the immense power of shaping our perception about a […] The post The Enchiridion of BRAND BUILDING appeared first on BizProspex.
Square 2 Marketing
JUNE 23, 2023
This show was released on June 15, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? , we’re going to educate all our fans on how the changes Google is rolling out around cookies will impact your ability to do marketing in the near future.
QuanticMind
JUNE 23, 2023
The following is adapted from Basis Technologies’ guide, Cannabis Advertising in the Roaring 2020’s. For even more cannabis advertising-related insights and statistics, download the guide today. "Of course I know how to roll a joint.” If you had to guess which celebrity is responsible for the above quote, would you choose A) Snoop Dogg, B) Seth Rogen, or C) Martha Stewart?
Valasys
JUNE 23, 2023
Banking application testing is a process that is used to verify the functionality, performance, security, and usability of software applications that are used in the banking industry. This type of testing is critical to ensure that banking software meets the high standards and regulations of the industry. Banking applications are complex and are often integrated with other systems, which makes testing them challenging.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Smartyads
JUNE 23, 2023
It's no secret that we're living in a mobile world. People use phones everywhere they go. Everything seems to be trending in a mobile direction in 2023. Moreover, you can find some facts about mobile marketing statistics below: Over 90% of mobile time is spent on apps; 50% of.
Unbounce
JUNE 23, 2023
Here’s a question that pretty much every marketer is pondering (and maybe losing some sleep over): What does the future hold for marketing in a world of AI tools ? You don’t need to polish your crystal ball, drop some tea leaves into a cup, or power up the flux capacitor in your DeLorean to find out. (Although that last one would be awesome. ) To look into the future of AI marketing , all you gotta do is open up your podcast player and listen to the second episode of Unprompted , where we ask th
SalesIntel
JUNE 23, 2023
Welcome to the fascinating world of B2B data! As a CMO, I’ve seen the impact of quality data on a business’s growth and trajectory. But the journey to where we are today hasn’t been straightforward, and it’s worth looking back at the history of how we got here. Humble Beginnings With the start of the “computer boom,” every company and individual started to come online.
Martech
JUNE 23, 2023
As reflected at this month’s PegaWorld iNspire, Pega’s offerings range from back-office process automation to customer-facing real-time journey creation — all driven by AI. We sat down with three major Pega clients to understand their very different journeys. And we started with the business that is actually Pega’s oldest existing customer.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Outgrow
JUNE 23, 2023
NPS Survey Best Practices: A Proven Guide for Customer Success Are you ready to take your business’s customer satisfaction and loyalty to the next level? Look no further than a Net Promoter Score (NPS) survey! This simple yet powerful tool helps businesses measure customer loyalty by asking a simple question like “How likely are you to recommend our products or services to a friend or colleague?
Single Grain
JUNE 23, 2023
Email marketing remains one of the most powerful tools for businesses to connect with their audience and drive conversions. However, achieving high open rates can be a challenge – it often requires revamping your email marketing strategy. The success of your email marketing campaign relies heavily on creating compelling content that resonates with your audience.
ClearVoice
JUNE 23, 2023
The Noble Edge Effect is a powerful way for brands to establish a strong positive relationship with their customers. Whether using sustainable materials, supporting fair labor practices, or giving back to the community, consumers feel good supporting companies that do more than make a profit. A survey on corporate social responsibility says 77% of consumers feel motivated to purchase from companies committed to making the world better.
Single Grain
JUNE 23, 2023
Looking for a few practical ways to use ChatGPT prompts for marketing? Leveraging artificial intelligence has become almost essential for businesses seeking innovative marketing strategies efficiently. ChatGPT, an advanced language model developed by OpenAI, offers a wealth of options for marketers to streamline their efforts and accelerate content production.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Brandpoint
JUNE 23, 2023
The role of digital marketing in the manufacturing industry is undeniably challenging. Not only must marketers navigate the complexities of a niche subject matter with its unique pain points, but they must also stay ahead of ever-evolving industry and marketing trends. Creating compelling content and effective strategies requires immense effort in this field.
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