Zoominfo

AUGUST 1, 2023

The more potentially disruptive the technology, the greater the hype. While it’s undeniable that generative AI is already changing how businesses engage with the world, sales and marketing leaders are quickly realizing that AI alone isn’t the solution to all their problems. Without a trustworthy, reliable data foundation, even the most sophisticated generative AI systems will not only fall short of expectations — they could actually supercharge routine error, scaling costly mistakes across a com

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Webbiquity

AUGUST 1, 2023

There can be many reasons to build and launch a completely new-to-the-world website. But how can you make the most of it, quickly driving traffic and building an audience? How can you make it stand out not only among the hundreds of millions of existing sites, but also the 250,000+ new sites launched every day ? Here are nine helpful strategies. Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Marketing Insider Group

AUGUST 1, 2023

Learning about your audience to connect with them effectively requires extensive research. While interviews are a great way to gain insight into your target audience, they can be extremely time-consuming. Additionally, it can be difficult to get interviewees to open up and deliver the information you’re searching for. With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience.

Marketing AI 228

Marketing AI Planning Marketing & Strategy Top of Funnel 228

Zoominfo

AUGUST 1, 2023

What if you could see opportunities arise with your prospects before they go public? Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. But advanced users know that intent can also be a handy tool for forecasting major corporate announcements like layoffs, acquisitions, or data breaches — events that can drive huge opportunities for any business able to capitalize.

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Zoominfo Intent Data Intent Intent Signal 130

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

AUGUST 1, 2023

Ever feel like your social media metrics are whispering secrets to you? Like they’re trying to tell a story about your audience, your brand, and your online performance? Well, you’re not far off. Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Martech

AUGUST 1, 2023

Image: The Metropolitan Museum of Art, Roblox. Visiting New York’s Metropolitan Museum of Art is about to get meta. The museum is launching Replica, a new hybrid experience that allows visitors to “capture” works of art from the collection and show off virtual versions of them on Roblox. The experience, which includes virtual and augmented reality elements, was designed by the multidisciplinary company UNIT9 and Verizon, in partnership with Roblox, strategy and production company Ode to Joy, and

Design 98

Design Activities Email Marketing Paid Search Agency 98

Salesforce Marketing Cloud

AUGUST 1, 2023

Hands-on learning with Trailhead New hands-on challenges Complete the Get Hands-on with Learning Quest For many of us, the best way to understand and retain new information is to roll up our sleeves, get hands-on, and “learn by doing.” Since the beginning, Trailhead, Salesforce’s free online learning platform has provided free access to Salesforce business tools and technology so you can build your skills with hands-on learning.

Peer-to-peer 98

Peer-to-peer Communities Ideal Customer Profiles Rules 98

Martech

AUGUST 1, 2023

It can be difficult to put our heads around what successful agile marketing looks like because it is about culture change, which is highly subjective. However, after seeing so many companies chasing after the wrong measurements (or none at all), I want to share with you how we measure success with our clients and why these are meaningful metrics. Understand your desired outcomes with agile Many companies lose sight of why they want to implement agile marketing in the first place.

Planning 98

Planning Paid Search Agency Customer Satisfaction Work Management 98

The Daily Egg

AUGUST 1, 2023

Even in this digital era, print marketing can be a great tactic for reaching potential customers in your area, creating brand awareness, The post PsPrint Review appeared first on The Daily Egg.

Tactics 97

Tactics Brand Identity Branding Marketing 97

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SendGrid

AUGUST 1, 2023

Staying compliant in today’s email world is a must. We hear insights from Anne P. Mitchell, who helped author the CAN-SPAM Act of 2003. The post Ask the Expert: Anne P Mitchell, CEO and President, Get to the Inbox by ISIPP SuretyMail appeared first on SendGrid.

CAN-SPAM 87

CAN-SPAM Act-On Practices Best Practices 87

Content Marketing Institute

AUGUST 1, 2023

You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too.

Storytelling 89

Storytelling Product B2B Marketing Best Practices 89

Navigate the Channel

AUGUST 1, 2023

In today’s digital age, email marketing remains a crucial strategy for building product marketers. Email campaigns are cost-effective, easy to execute, and can provide valuable insights into consumer behavior. However, to maximize the effectiveness of email marketing, it’s essential to dive deeper into email analytics. Understanding the Importance of Email Analytics Email analytics offer valuable data and statistics that can provide a wealth of insights into the performance of your e

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

Champion Communications

AUGUST 1, 2023

In a world where the rapid ascent of Artificial Intelligence casts a cold cloud over job security, career savvy individuals are beginning to shiver – and that too can be said about PR professionals. Will AI replace the skilled practitioners who have long been the lifeblood of this industry? The fear is palpable, but history has a way of revealing a different truth.

PR 62

PR Creativity Automation Training 62

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Ahrefs

AUGUST 1, 2023

To help you with this, I want to dissect a few successful content strategy examples.

Examples 81

Examples Marketing & Strategy Content Tips 81

Tiecas

AUGUST 1, 2023

When it comes to creating manufacturing content for engineers, it is crucial to understand their unique needs and challenges. Engineers are problem solvers by nature, and they seek content that provides practical solutions to their work-related issues. It is important to focus on the value proposition of your product or service when writing compelling content for industrial buyers.

Marketing AI 52

Marketing AI Work Management Marketing Management Content 52

SmartBrief - Marketing

AUGUST 1, 2023

Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Deloitte Vice Chair Jana Arbanas explained that modern video games provide “interaction, socialization and utility and their popularity with younger generations could potentially transform the media and entertainment industry.

Video Marketing 52

Video Marketing Paid Search Agency Opt-out Newsletter 52

Bannersnack

AUGUST 1, 2023

7 minutes read As marketers, we are constantly looking for new approaches and opportunities to have a greater impact and connect with our target audience. However, we don’t want to rely solely on third-party platforms such as social media or Google search. Instead, we want to connect in a more effortless and personal way with our target audience, customers, and even potential prospects.

Newsletter 52

Newsletter Ads Distribution Social Media 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

ClearVoice

AUGUST 1, 2023

The freelance world is full of opportunities right now. And a well-crafted freelance writing portfolio is the defining factor that sets you apart. This comprehensive guide arms you with the knowledge and tips to build a compelling portfolio that captures attention and helps you win contracts. We’ll also cover common mistakes, how to showcase your portfolio effectively, and the best ways to keep your portfolio up to date.

Work Management 52

Work Management Sample Ad Building Tips 52

Salesforce Marketing Cloud

AUGUST 1, 2023

“What does your dream house look like?” It may sound like a silly question at first, but asking it has always been my starting point when it comes to understanding a client’s ideal state for their Salesforce solutions. When I met with Tori Ulrich, CEO and Founder of Chicago Super Sitters , I learned that her Salesforce implementation couldn’t handle onboarding potential sitters and matching them to families seeking childcare.

Small Business Marketing 52

Small Business Marketing Design Business Work Management 52

ClearVoice

AUGUST 1, 2023

In the digital era, products and services range from the tangible to the intangible. The line between objective and subjective products has blurred. Subjective products rely heavily on an individual’s perception, making them more elusive when measuring their efficacy and value. That can present unique challenges for businesses in content marketing and similar industries.

Work Management 52

Work Management Marketing Management Product Customer Satisfaction 52

Benchmark Email

AUGUST 1, 2023

A/B testing your social media strategy is a great way to see which aspects of your campaign are working and which aren’t. Here’s everything you need to know about A/B testing and how you can successfully apply it to your social media strategy to yield great results and improve your marketing. What is A/B Testing?… The post 4 Tips to Successfully A/B Test Your Social Media Strategy appeared first on Benchmark Email.

Social Media 52

Social Media Tips Media Marketing & Strategy 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

SmartBug Media

AUGUST 1, 2023

In their early days, pop-ups earned a bad rap as annoying, jarring internet irritants that do more harm than good when it comes to engaging customers. That is, until the right pop-up is delivered at the right time to the right user, making the digital stars align and hooking a new customer in a way most marketers only dream about. Fortunately, modern marketing methodologies and tools are giving pop-ups the reputational makeover they deserve, turning them into engaging, interactive, and fruitful

Trigger Marketing 52

Trigger Marketing SMS Conversion Rate Loyalty 52

Salesforce Marketing Cloud

AUGUST 1, 2023

When it comes to music, some people prefer the order, precision, and structure of a symphony performance. Others enjoy the more collaborative nature of rock or jazz. I’m a hip-hop, pop, and Bollywood fan, but I appreciate the rhythm of other styles. As a revenue leader, I apply this same mindset to sales planning. I understand why some organizations take a top-down, conductor-led approach, with sales leaders setting goals and strategy, then leading execution.

Planning 52

Planning Top of Funnel Allocation Marketing Proposals 52

Valasys

AUGUST 1, 2023

Are you looking to explore your career options in the increasingly popular and lucrative cryptocurrency industry? Blockchain jobs are gaining traction and becoming more attractive for employers and prospective employees who want to cash in on their broad skill sets. High earning potential is only one of the big perks in the industry, so get ready to see the five most popular crypto jobs you can start exploring in 2023.

Forecasting 52

Forecasting Communities Work Management Webinar Metrics 52

Varicent

AUGUST 1, 2023

You’ve been watching your sales team work hard and now, it’s that time of year again – the halfway point in your fiscal year. Are your commercial plans effectively shaping the seller behavior you want or are you seeing a disconnect? Are your sellers still motivated by the plans, their territories, and their targets? As a sales leader, the mid-year point is a critical time to assess and take action if something is not working.

Analysis 52

Analysis Effectiveness 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Valasys

AUGUST 1, 2023

Martech, short for marketing technology, refers to the collection of software and tools businesses use to plan, execute, and measure their marketing campaigns. Martech can include anything from email marketing software to social media analytics tools. A martech stack, or martech architecture, on the other hand, is a collection of martech tools that a business uses to achieve its marketing goals.

Enterprise Management 52

Enterprise Management Marketing Automation Services Effectiveness Work Management 52

Hubspot

AUGUST 1, 2023

As a salesperson in today’s business landscape, you'll need to better optimize your time and efficiency. Luckily, new artificial intelligence technologies are transforming the industry. You can now more easily meet sales targets, close deals, and foster customer relationships. Additionally, AI can help you focus on the parts of your job that you enjoy most.

Marketing AI 52

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 52

Valasys

AUGUST 1, 2023

Social media presence has become an unspoken rule for brands. Whether you are a start-up or a larger company, promoting your business profiles across multiple platforms is a must these days. In addition, having a website will dramatically increase the level of customer trust and, as a result, boost your profits. Below, you will get acquainted with the main steps you should take when promoting your brand in the virtual space.

Planning 52

Planning Content Marketing Ideal Customer Profiles Content 52