Martech

SEPTEMBER 11, 2023

Organizations that want happier customers should look holistically at the entire customer journey. It’s not enough to target individual touchpoints for improvements. Marketers need the big picture when it comes to customer experiences. “The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanil

Lead Ranking 140

Lead Ranking Forrester Lead Scoring Cross-Selling 140

Spiralytics

SEPTEMBER 11, 2023

Have you ever wondered how life would’ve been without the humor and wit of ads and marketing? What if the world didn’t see the witty banter between Wendy’s and its patrons on Twitter or the recent Facebook face-off between local burg ER joints ? Progress wouldn’t be possible. After all, brand competition spurs innovation and refines strategies, inspiring constant improvement and the pursuit of excellence.

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Martech

SEPTEMBER 11, 2023

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. During an online brainstorming session, I stumbled upon a plugin for the text-to-image creation tool, Midjourney, that would allow me to update any of the portraits created on the platform (and even ones not created on the platform) with the facial features of someone I knew.

Marketing AI 126

Marketing AI Generation Work Management Marketing Management 126

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

How can you increase digital engagement? Anticipate your customers’ needs — and tailor your messaging to fit those needs. We found that currently 73% of customers expect companies to understand their unique needs and expectations. This demand for personalization will only continue to grow. So understanding and using customer data effectively, and using AI to make the most of that data, will help you create lasting connections.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech

SEPTEMBER 11, 2023

The Justice Department’s antitrust case against Google and its search engine dominance is set to begin Tuesday. The case, U.S. et al v. Google , focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising. This is one of several antitrust cases against the company.

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Sprout Social

SEPTEMBER 11, 2023

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. Its ability to understand the intricacies of human language, including context and cultural nuances, makes it an integral part of AI business intelligence tools.

Marketing AI 111

Marketing AI Process Lead Ranking Analysis 111

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

You expect great things from the largest AI event of the year, and Dreamforce 2023 won’t disappoint. It’s no secret that AI is already transforming industries. But the success of AI depends on an effective data strategy, data governance, and security. These five Dreamforce data sessions will equip you to get your data ready for AI and show you how to overcome roadblocks to success.

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Peer-to-peer Ethics Enterprise Management Merchandising 105

Martech

SEPTEMBER 11, 2023

Antoine Grant has a lot of business expertise, but only recently became a business owner. Since starting with Bain & Company 16 years ago, he’s worked in real estate, education, publishing, and most recently, as a director at Wayfair, where he led the plumbing and hardware division to double-digit growth at the height of the pandemic. In May, he purchased and became CEO of online retailer Homethreads.

Curation 105

Curation Purchase Pricing Price 105

Optinmonster

SEPTEMBER 11, 2023

Hey everyone – Thomas here from OptinMonster. Today, I have the incredible privilege of celebrating OptinMonster’s 10th birthday with you! Honestly, it feels surreal typing this out. Blessed beyond measure doesn’t begin to describe the immense gratitude and thankfulness in my heart. If you would’ve asked me where OptinMonster would be now 10 years ago, I wouldn’t have been able to fathom what it has become today.

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Trigger Marketing Planning Intent Template 104

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Top Rank Marketing

SEPTEMBER 11, 2023

Welcome back to our captivating journey through the full range of emotions in B2B marketing featured in our “Feeling B2B” series with MarketingProfs. Our series has been nothing short of enlightening, featuring thought leaders like Joe Pulizzi , Pam Didner , and Ahava Leibtag. Today, we’re excited to introduce our next luminary in the B2B marketing world and see if Wil Reynolds is “feeling B2B!?

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B2B Marketing B2B Lead Ranking Marketing Qualified Leads 98

Hubspot

SEPTEMBER 11, 2023

When you’re working deals, mastering the art of closing is essential. However, the pressure associated with a traditional closing approach can be daunting, especially for new sales representatives. Unfortunately, many reps don't actually have a closing strategy to help support their process … and if they do, they’re uncomfortable bringing it up. You want to get to a yes or no quickly and not have deals stall, drag on, lose excitement, or change scope.

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Transparency Work Management Startups Lead Scoring 72

protocol 80

SEPTEMBER 11, 2023

p80 is now one of a handful of inbound marketing agencies holding more than one HubSpot Partner accreditation BRADFORD, Pa. – protocol 80, Inc., (p80) a leading inbound marketing agency based in Bradford, Pa., has achieved a third accreditation from HubSpot, a top-ranking customer relationship management (CRM) platform company.

CRM 52

CRM Advertising Agencies Paid Search Agency Inbound Marketing 52

ClickDimensions

SEPTEMBER 11, 2023

Looking for training to improve your marketing team and processes? ClickDimensions presents you the Marketing Services team – a team comprised of marketing experts who specialize in our ClickDimensions products, Dynamics 365 and generalized Marketing best practices. Fill out the form to access this training.

Training 52

Training Practices Service Process 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Benchmark Email

SEPTEMBER 11, 2023

Email marketing has long been a valuable channel for businesses to connect with their audiences, fostering brand loyalty and driving sales. However, as the digital landscape evolves, questions about the ethics of email content and list monetization have become increasingly important to address. In this article, we delve into the delicate balance between promoting products… The post The Ethics of Email Monetization` appeared first on Benchmark Email.

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Ethics Advertising Benchmark Loyalty Email Marketing 52

ClickDimensions

SEPTEMBER 11, 2023

The past few years have brought about major changes to the way businesses operate, but SMBs that sell to other businesses are largely still reliant on the same B2B marketing and sales strategies they’ve always used. In the part one of this blog series , we discussed why the traditional approach to B2B marketing and sales is no longer effective for many organizations due to outdated buyer’s journeys, lack of buyer-centricity, and the prioritization of leads ( read part one of this series here ).

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B2B Sales Marketing Budget B2B Marketing Marketing Strategy 52

seo.co

SEPTEMBER 11, 2023

If you’re squeamish, don’t worry. This isn’t that kind of parasite. And if you’re a movie buff, you should know this has nothing to do with the 2019 South Korean film. No, this is a different type of parasite. Arguably, a positive parasite. One that can support your website in some highly profitable, tempting ways. And it’s getting more popular. Because it works.

SEO 69

SEO Paid Search Agency Traffic Advertising Agencies 69

ClickDimensions

SEPTEMBER 11, 2023

Small & medium sized businesses face specific barriers to modernizing B2B marketing and sales strategies. Learn what they are, and our recommendations to overcome them.

Email Marketing 52

Email Marketing Practices Best Practices Barriers 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Oktopost

SEPTEMBER 11, 2023

As B2B businesses, we’re not posting on social media just for kicks and giggles. We’re looking to boost engagement, generate more leads, build brand awareness, close more deals, and the list of KPIs goes on. So how do you understand whether or not you’re reaching these goals? When you dive into the analytics of the native platforms, the types of metrics you see can vary based on the channel.

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Social Media Media Click Rate Business 138

ClickDimensions

SEPTEMBER 11, 2023

Small & medium sized businesses face specific barriers to modernizing B2B marketing and sales strategies. Learn what they are, and our recommendations to overcome them.

Social Marketing 52

Social Marketing Barriers Advertising Mediums Marketing & Strategy 52

NetLine

SEPTEMBER 11, 2023

Unless you’re Beth Harmon from The Queen’s Gambit , navigating the B2B buyer journey can feel like you’re playing a multi-level chess game. With an average of 1.9 decision-makers per midmarket solution purchase, each with their unique goals and interests, it’s no small feat to align all the pieces. And it’s not just us saying that—a whopping 75% of customers surveyed by Gartner attest to the complexity of the purchase process.

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

ClickDimensions

SEPTEMBER 11, 2023

Learn how Time4Advice supercharged their 
marketing efforts using ClickDimensions native integration and the Marketing Services team.

Service 40

Service Case Study Case Studies Studies 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Single Grain

SEPTEMBER 11, 2023

User conferences — should you host one or not? It’s a very valid question that practically any business should ask itself at one point or another. But the most prudent question to ask yourself is: “Is it worth it to host a user conference?” In this post, we’ll walk through the benefits and challenges that come with planning and running a user conference for your customers and clients.

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Conference Work Management Marketing Management Bandwidth 59

ClickDimensions

SEPTEMBER 11, 2023

Learn how The Bauen Group mapped out a successful lead generation strategy by collaborating with the Marketing Services team.

Lead Generation 40

Lead Generation Generation Marketing Strategy Marketing & Strategy 40

ClearVoice

SEPTEMBER 11, 2023

B2B content marketing has many moving parts. That complexity increases for large companies. But there are also many success stories — for example, InVision used a unique approach to build a subscriber base of 2.5 million in two years. Building an audience of that size requires an enormous amount of quality content with broad appeal. Such content often comes at a cost, but InVision instead turned to user contributions to power its blog, with only 5% of output coming from paid creators.

Paid Search Agency 94

Paid Search Agency B2B Marketing Top of Funnel Enterprise Management 94

ClickDimensions

SEPTEMBER 11, 2023

Learn how ACS boosted campaign automation while also raising qualified leads by 65% with the Marketing Services team.

Sales Qualified Leads 40

Sales Qualified Leads High Quality Lead Automation Campaigns 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Single Grain

SEPTEMBER 11, 2023

If you’re like me, you’ve probably spent countless hours trying to understand the LinkedIn algorithm. How do they decide which posts get seen by the masses and which get relegated to digital obscurity? Well, it turns out it’s a bit more complicated than you might think. I’m going to break it all down for you. In this post, I’m going to give you a behind-the-scenes look at the LinkedIn algorithm.

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Linkedin Curation Transparency Ethics 59

ClickDimensions

SEPTEMBER 11, 2023

Launching a demand generation campaign that captures attention and drives conversions requires a strategic combination of captivating content creation and well-planned communication strategies. Follow these steps to craft an impactful campaign that resonates with your target audience and generates demand for your offerings. Page Contents Toggle Step 1: Understand Your Audience Step 2: Develop Compelling Content Step 3: Choose Effective Communication Channels Step 4: Personalize Your Outreach Ste

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Demand Generation Agencies Demand Generation Demand Generation 131

Navigate the Channel

SEPTEMBER 11, 2023

As 2023 unfolds, many of our clients are diligently crafting their marketing plans to stay ahead in the competitive landscape. One pivotal aspect of these discussions revolves around the formulation of a robust demand generation strategy. Demand generation is a comprehensive term encompassing the various marketing techniques and tactics that businesses employ to enhance audience awareness and foster interest in their products or services.

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