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The Future of B2B eCommerce Marketing Trends

Webbiquity

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 Guest post by Nina Petrov.

eCommerce 272
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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. What are B2B eCommerce Marketing Tactics? Guest post by Nina Petrov. Partnerships indicate confidence, resulting in increased sales reach and brand loyalty.

eCommerce 294
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Five B2B Marketing Trends That Will Drive Ecommerce

Webbiquity

The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. Identify the ways they like to work and make purchases.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work).

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Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights

Webbiquity

Conversely, marketers are most likely to see cuts in the ecommerce/retail & fashion, manufacturing, government, logistics, and science/technology & space sectors. We’d urge marketers to make sure they’re working towards a healthy, ongoing stream of revenue, not just closing sales today and tomorrow.”

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

These lists help the brands group recipients by important attributes (age, location, work role, preferences, etc.). Subject lines can be personalized based on a person’s lifestyle, hobbies, work role, or interests. Building a carefully segmented list is essential for a brand to improve audience targeting and increase sales.

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How Important Is Automation in B2B Sales?

Webbiquity

Automation removes laborious tasks from your workload and frees up your time to work on higher-level issues. Automation has become standard practice in B2C ecommerce. After years working in the sustainability, marketing and creative industries, Kayleigh now loves to devote her time to supporting other businesses to grow and thrive.

B2B Sales 278