Home Ideas Blog Brainshark Articles What Types of Video Marketing Content Work Best for Pinterest? What Types of Video Marketing Content Work Best for Pinterest? So then… what types of marketing content work best for Pinterest? While putting together the original post, I reached out to my colleague in content marketing Jamie Wallace ( @suddenlyjamie ) of Suddenly Marketing to get her thoughts on the value of Pinterest for B2B organizations. Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog. MORE >>

In many organizations, the beginning and end of any business activity is marked by the PowerPoint presentation. The same document that is used to present information in a meeting or conference, can, with little or no modification, be emailed as a document or shared online, retaining much of its meaning. PowerPoint documents can be scanned and understood more rapidly than text documents. We need an ABC book of visual language (a project I am working on ). A CALL FOR VISUAL LITERACY. Later, it's used for updates and progress reports. Did you like this? MORE >>

When I first start to work with new teams, I often have the biggest difficulty selling outside-in marketing to the IAs. Some like to organize content by content type  because that’s the way they’ve always done it. When I get wireframes from them organized in this way, I remind them that users do not look for content by content type. Another common IA mistake is to organize content the way product teams organize product portfolios, complete with all the internal language companies use to organize these portfolios. Photo credit: Wikipedia. MORE >>

In agile, the product owner sets the priorities for development and validates the work for the stakeholders. ” It goes without saying that SEO must be a priority for the product owner if the results of the work are optimized for search. At least this is the brand of content strategy I train in the course of my consulting work. In my experience, IAs are initially the hardest people to convince that their work needs the perspective of an SEO consultant. think this happens because they are trained to look at data when evaluating their work. Product Owners. MORE >>

While working at Blanc & Otus , I was proud of how my team responded to clients and the quality of our communications. My team may have hated me for it, but I was very nitpicky about grammar, spelling and formatting for any client facing documentation, such as weekly reports, emails, briefing sheets, etc. Since moving in-house, I've reviewed the work of two agencies and one PR contractor. recognize that PR agencies desire to work with the CMO to ensure that PR is integrated within the marketing strategy. I originally posted this on my friend's blog, Tech for PR. MORE >>