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A Simple Approach to Document Your Content Marketing Strategy

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For everyone else, you can use this to help you document a content marketing strategy that you can present to your team and continue to refine. These broad questions must be answered to start your documented strategy: What is the challenge? What internal issues need to be worked out so you can tie the subscribers to revenue? Click To Tweet. Click To Tweet. simplified approach.

4 Helpful Tools for Organizing Your Social Media Calendar


And with so many social networks to manage and publish on, it’s important to stay organized and have a plan for when and what you’re going to share on these platforms. So if you're not already using a social media content calendar , hear me out: Calendars help you get organized to avoid the dreaded scramble when things come up. Check them out below. Let’s face it: We’re all busy.

6 Content Marketing Statistics that Prove the Effectiveness of a Documented Content/Social Strategy


Do you have a documented content/social strategy? There has been a lot of hype over the past year about “documented content strategies” – you know, the type of strategy that’s actually written down and planned out, not just left to memory through verbal brainstorming and game planning. Here at Fathom, we’ve tested these questions with our own experience working with clients.

The Forgetful Person's Guide to Staying Organized at Work


In pretty much any setting, being forgetful sucks -- but at work, it can have disastrous consequences. Without any sort of organization, it''s entirely too easy to forget that I got an email that fell into one of those buckets. I use a Gmail Labs tool called "Multiple Inboxes" and Gmail labels to stay organized. At some point in our lives, we have to just accept who we are.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. an organization's individual situation. even rethink their organization. Increased non-brand organic search visits by.

The 10 Capabilities CMOs Look for When it Comes to Creating a Modern Marketing Organization

It's All About Revenue

Created in partnership with The CMO Club and penned by John Ellett, CEO, nFusion, the paper entitled The CMO Solution Guide For Building A Modern Marketing Organization looked to shed light on the proverbial trials and tribulations CMOs and marketing leaders the world over go through when it comes to building a modern marketing organization. Customer Insights. Digital Marketing.

56 Reasons Why Content Marketing Works

B2B Marketing Insider

56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. 80% of B2B marketers who have a documented content strategy are creating more content than they did one year ago. Marketers work in very small teams: 81% of all content teams contain fewer than six people. The post 56 Reasons Why Content Marketing Works appeared first on B2B Marketing Insider. Coull ).

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How to Bring Your Marketo Organization into a Multi-Touch Attribution World


There are a lot of things to consider, like when it’s the right time to implement attribution or what attribution model is best for your company , so it’s easy to continue working and doing things the way they’ve always been done, with no consideration given to new technology. Read below for a three-step plan to help bring your organization into a multi-touch attribution world.

Overwhelmed by Email? Here Are 11 Great Tools for Organizing Your Inbox


Luckily, there are a lot of tools out there that can help us get more organized. In this post, we'll go through 11 of our favorite tools for organizing your inbox. 11 Tools for Organizing Your Inbox. 1) Read this blog post to learn more about how it works. 2) The Email Game. It works for every email client, and it's free for up to 50 follow-ups per month.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. an organization's individual situation. even rethink their organization. Increased non-brand organic search visits by.

The Organization Geek's Productivity Tools


While I’m always checking out fun new tools for staying organized and getting things done, I always have a few things that I keep coming back to. For people like me who want to read everything but can’t do so at work, I recommend installing the GetPocket extension on your Chrome, and then installing the app on your mobile devices and home computer. At work, we use Mac computers.

Spring Cleaning: Getting Your Agency Organized


As the Synecore Tech project manager, I know trying to get organized is one thing, but actually staying organized is a challenge I help our team face every day. If your colleagues aren’t backing you up on getting organized, you’re setting yourself up for failure and ultimately wasting your time. You can track me down if this doesn’t work for you and your team. Literally.

10 Steps to Achieving Work-Life Balance: Small Business Edition

Vertical Response

Here are 10 ways to achieve and maintain the work-life balance you’ve been longing for. 1. The quality of your work will improve and you’ll feel less burnt out. 2. When you’re your own boss, it’s easy to get caught up working nights and weekends and everything in between. and stop working at that time each day. Stay organized. Do less. Set an end time.

4 Tips to Organize Your Content Marketing and Social Media Efforts

Sales Prospecting Perspectives

haven’t scientifically tested this but, I hypothesize that their heads would spin if they did not organize their efforts, and I know it''s always easier said than done. Therefore, the following are 4 tips to organize your marketing efforts that you can easily implement sans the head spin. 1.) What other tips can you offer to help marketers organize their workloads Social.

How to Keep Your Computer's Desktop Clean & Organized: 7 Helpful Tips


You know what I'm talking about -- all those forgotten documents and miscellaneous screenshots that have been slowly taking over your screen for weeks and months. Tips for Keeping Your Computer's Desktop Clean & Organized. 1) Create a folder system. Want to take your folder organization a step further? Organized files. Have you lost count? Image Credit: Gizmodo.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. an organization's individual situation. even rethink their organization. Increased non-brand organic search visits by.

The holistic challenge of information in business optimization


Each organization invests hours of work and numerous processes to deal with documents, data and information every single day and across multiple departments. Business and management Business optimization Featured Information management CRM customer experience customer onboarding digital transformation Document Management enterprise information management optimization

Important Lessons for Working with Channel Partners

Great B2B Marketing

It can be a compelling proposition to have external companies working for your success without the heavy investments necessary to build, equip, and train an internal sales organization – particularly if you need to reach a broad geographic area. Some organizations have solved this problem by supplementing their partner sales reps with partner enablement specialists, whose job is to work closely with each new partner to do whatever it takes to bring in the first few deals. Lesson 1 –Channel partners are in it for themselves. Lesson 2 – Win-win scenarios are crucial.

3 Steps to Embed Your Buyer Personas into the Fabric of Your Organization


In order to be successful, the information you’ve worked so hard to research and create must have a broad, company-wide reach. In a recent industry-wide benchmark study of B2B marketers , we found that the #1 challenge related to personas is truly leveraging the insights across their organization. Sharing your personas across the organization should start at the very top.

What It Takes to Optimize Your Brand’s Organic Search Visibility

Marketing Action

It seems like only yesterday that a brand new company could launch a site, bake some bolded and italicized keywords into each page, prop up a few cookie-cutter articles on free blog platforms for instant backlinks, and watch the organic search traffic start rolling in. What exactly does it take these days to optimize your brand for organic search? When did SEO become so complicated?

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How The Whole Organization Can Help Sales Management Increase Productivity!

Savvy B2B Marketing

While the departmental bickering rarely did much to improve results I have found a number of productive themes through the years that made the sales organizations I worked in and supported successful. 1. Yet organizations that try to foster cross departmental communication usually end up with managers who spend more time in meetings hearing about other departments initiatives at a high level than they do managing their own teams. Some of the best most productive organizations I have been involved with foster collaboration at the field worker level.

Marketers: 3 Ways to Make Sales-Based Business Intelligence Work for You

Marketing Action

Ashley Heath of Tour de Force gives us a primer for marketers: Business intelligence (BI) means different things to different people, but at its core, business intelligence is all about acquiring the data in your organization that allows you to make intelligent decisions about all aspects of your business, from operations to sales to marketing. Enable your sales team with intelligence.

Squirrels, long working hours, and social technologies


You then start feeling that you did not actually take a week off, you just compressed the work of 2 weeks in one. Several of us are working longer hours, taking work home and shrinking our weekends. We are only half joking when we say that vacation is regular work with a nicer view. would guess that we are not even that lucky in our work lives.

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5 Critical Roles that Need SEO Skills


In agile, the product owner sets the priorities for development and validates the work for the stakeholders. ” It goes without saying that SEO must be a priority for the product owner if the results of the work are optimized for search. At least this is the brand of content strategy I train in the course of my consulting work. Design is how it works.”

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Google is a lying liar that lies


Site speed is the most important  – Even if you do everything right in preparing your site for a simple Google pass-through, Google will drop you as a top-three result on Organic Search if the pass-off isn’t immediate. When it comes to how things work when it comes to developing a server, site, content, and brand to appeal to Google, Google is a lying liar that lies.

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Google+ on its Third Birthday


As Google is able to tell who we are, where we write, Google will better understand where ground zero is and which copies of all of our work, our words, our images, and our art are copies, replicants, replicas, echoes used possibly without prior approval and exclusively for bandit content remarketing as a way of ginning and gaming SEO. Ceci N’Est Pas les Médias Sociaux. No more.

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How Marketers Can Use Evernote to Organize and Simplify Their Lives


But nothing ever seems to quite fit every project or situation. I, too, have gone through my fair share of tools to organize my work, but the tool I find myself continuing to go back to is the free app, Evernote. or at least more organized. personally use Evernote for both work and personal notes -- on my PC for work, my Mac at home, and my iPhone on the go.

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The One Day Business Plan Worksheet

Puzzle Marketer

This site offers documents both free and through their monthly payment plan. discovered one document in particular and thought I’d share on Puzzle Marketer. The document is called The One Day Business Plan Worksheet. This is a great lead generation tactic that could get your more eyeballs and if your content is properly branded, sales will follow. 2) The One Day Business Plan Worksheet is a great document. It also provides an excellent first step to getting your thoughts organized — a suitable road map for a more comprehensive plan.

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Domain name registration strategy


Like the title of a house or car, the entire history of the domain name is documented, including owners, entities, contact information, server information, and transactional history. common way to work around the problem is to provide false contact information, particularly a false e-mail address, but this is dangerous. Register Domains for Multiple Years.

Best Practices for Marketing and Sales Alignment: Working Through the Funnel-Part I

Marketing Action

In a recent webinar, Pete Gracey, co-founder & president of AG Salesworks joined Act-On CMO Atri Chatterjee to discuss Best Practices for Marketing & Sales Alignment: Working Through the Funnel. Find ways to modify the content in different ways that will work for your business. If you’d like to skip straight to the webinar, you can watch it here.

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Knowledge work as craft work

Buzz Marketing for Technology

Knowledge work as craft work. Knowledge work takes us back to a world of craft work practices. The "symbolic analysis" that Robert Reich identifies as the essence of knowledge work is designed to create the one-of-a-kind results that characterize craft products. Recent flaps over plagiarism by both students and professionals are a concrete reminder that the goal of knowledge work is the creation of new results. How do we reuse knowledge assets more broadly in the organization? The importance of visibility in craft work. McGees Musings.

Why PowerPoint rules the business world

Buzz Marketing for Technology

In many organizations, the beginning and end of any business activity is marked by the PowerPoint presentation. The same document that is used to present information in a meeting or conference, can, with little or no modification, be emailed as a document or shared online, retaining much of its meaning. PowerPoint documents can be scanned and understood more rapidly than text documents. We need an ABC book of visual language (a project I am working on ). A CALL FOR VISUAL LITERACY. Later, it's used for updates and progress reports. Did you like this?

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Why Your Fund Marketing Strategy Isn’t Working

Marketing Craftmanship

Some businesses succeed financially in spite of a poisonous or opaque internal culture, but never reach their full potential because the people who work there are not truly engaged. Working ON the Business …Most business owners are so focused on working AT the businesses (i.e., According to Fast Company magazine co-founder,   William C.

33 (of the) Best Marketing Strategy Guides and Insights of 2010


As we shift resources from traditional outbound marketing to inbound attraction marketing, how should we (re)organize to support that? Citing research from eMarketer, Brian Solis documents the continuing shift from interruption-based advertising to earned media engagement as the primary mode of marketing, as well as shifts within the social media landscape (e.g. You decide. Digg this!

Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)


Taking the necessary time to organize your. expert) and Chicago Manual of Style-freak who dabbles in social media, works in. Work through breakfast, lunch, and dinner (again), and do it yourself. Where will the document be published? Working with Writers elance finding a freelance writer freelance copywriter freelance websitesA note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. The current. effectiveness. The challenge is to.

What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab

Buzz Marketing for Technology

What Do We Need to Teach About Knowledge Work? Series Number : 060925-1--> Keywords : knowledge work, teaching, pedagogy. Abstract : Knowledge work is work in which the primary product is information that is continually interpreted and circulated across organizationally boundaries. This paper examines the teaching practices necessary in a climate of knowledge work.

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Customer references and solutions marketing: Building blocks for business impact

Reputation to Revenue

The growth of formalized reference programs in recent years reflects a growing understanding that documenting and promoting customer evidence is too important to leave to ad hoc initiatives in PR or sales. Indeed, many formal reference programs continue to vie for marketing and sales attention with the parallel existence of informal, fragmented reference initiatives across the organization.

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10 Signals That Your Project Needs a Professional Copywriter


In an ideal world, you would use a professional writer for every marketing or public relations document produced by your company. The document is targeted to prospects, customers, resellers, or another external audience. You have a lot of information and aren’t sure how to organize and present it for greatest impact. You have a tight deadline.

16 Proven Ways to Get Better Opportunities Now (Part 2)

B2B Lead Generation Blog

That won’t work for lead nurturing. One partner worked with an outside publisher to develop educational Webinars and brought in some editorial support to help them develop some thought leadership pieces that didn’t focus on products or sales. But third parties can do that work for you and, more importantly, validate what you are doing in the marketplace. Click To Tweet.

What is a Marketing-Qualified Lead? What MQL Really Means


Who are the individuals at organizations that you want your team to interact with, whom you’re most likely to have an intelligent conversation with? Who does the sales team recommend as the buyer in their organization? Organization. Size and type of organization, and perhaps location. The answer will be different for every organization. Are you a B2B organization?

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