Martech

MARCH 2, 2022

For several reasons, these shifts have impacted marketers especially dramatically, heightening the need for marketing work management tools that help them navigate more complex workflows. How do our employees manage their own productivity? What systems must the marketing work management platform integrate with?

Work Management 110

Work Management Digital Asset Management Marketing Management Organization 110

DivvyHQ

MARCH 10, 2022

Enterprise content marketing teams create lots of digital assets. Managing all these requires collaboration between your content operations staff and technology partners, both of which are critical parts of your ecosystem. A big part of this organizational effort is a reliance on metadata.

Digital Asset Management 94

Digital Asset Management Enterprise Management Advertising Agencies Practices 94

Martech

JANUARY 24, 2024

With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to us, right inside our own organization. Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology.

Digital Asset Management 115

Digital Asset Management Work Management Marketing AI Marketing Management 115

Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case even for these tools.

Planning 128

Planning Work Management Resource Management Digital Asset Management 128

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. Below is an actionable blueprint to lay the foundation for using AI within your organization so that you can start benefiting from its value appropriately and scalably. Optimizing assets for different platforms.

Marketing AI 115

Marketing AI Digital Asset Management Enterprise Management Work Management 115

Martech

AUGUST 15, 2023

A file naming convention is a necessary standard for digital asset management (DAM) implementation because it accomplishes several things. Indicate basic information about what is inside a file to any user within the organization without having to manually inspect it. The archivists (such as those at the United Nations ).

Digital Asset Management 88

Digital Asset Management Enterprise Management Work Management Marketing Management 88

Martech

NOVEMBER 30, 2021

Scrum organizes projects using cross-functional Scrum teams, each one of which has all of the capabilities necessary to deliver a piece of functionality from idea to delivery. Read next: MarTech’s agile marketing for teams. Snapshot: Marketing work management platforms. The Scrum framework. Scrum events.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Planning 117

ClickZ

APRIL 19, 2021

She faced the challenge of educating the sales team about the new offering, updating all creative and marketing materials, and alerting customers and prospects of the new offering, all within a short time frame. They needed to launch a new product campaign targeted to the home office space, driving it with an entirely new marketing strategy.

Digital Asset Management 93

Digital Asset Management Work Management Marketing Management Paid Search Agency 93

ClickZ

JULY 2, 2020

There are several AI chatbot software and services you can add on your website or Facebook page, letting customers access instant information based on a pre-loaded set of options or questions or even with advanced keywords. Social media management is perhaps one of the most useful ways a company can use AI in their marketing strategy.

Marketing AI 142

Marketing AI Digital Asset Management Marketing Management Banner Ads 142

ClearVoice

APRIL 5, 2024

This will help you make more informed content marketing decisions in the future and fix any issues impacting performance right now. You can create this list in an Excel spreadsheet, a project or task management tool, a digital asset management system, or whatever works best for you and your team.

Ideal Customer Profiles 52

Ideal Customer Profiles Digital Asset Management Content Work Management 52

Martech

DECEMBER 17, 2021

Marketing work management platform Wrike on Friday announced several updates, including one that claims to be able to predict a project’s success. Read next: What is Scrum, the project management framework agile teams rely on? But any agile marketer will tell you that just using a tool to track tasks and projects is not enough.

Marketing AI 114

Marketing AI Digital Asset Management Budget Programs Work Management 114

Hubspot

AUGUST 30, 2019

This is what we call brand management. That’s why we created this guide — to cover the basics of brand management and equip you with the tools you need to manage and maintain a fantastic brand. What is brand management? In short, your brand needs a manager to ensure its success. Principles of Brand Management.

Digital Asset Management 76

Digital Asset Management Work Management Marketing Management Brand Identity 76

ClearVoice

JANUARY 29, 2024

The diversity can unearth unique insights, skill sets, and fresh ideas to ensure your content reflects a broader and more in-depth understanding of your market and audience. Communication channels and tools Leverage the right technologies and channels to ensure seamless inter-departmental communication, such as: Project management tools.

Efficiency 52

Efficiency Digital Asset Management Work Management Content 52

Martech

JANUARY 12, 2022

For the past few weeks, we’ve been sharing chapters from MarTech’s Guide to agile marketing for teams, a comprehensive e-book that takes a look at how teams can best execute in an agile marketing playbook. That’s why we’ve created this quick guide to key terms in agile marketing. Agile Marketing.

Planning 115

Planning Digital Asset Management Work Management Marketing Management 115

Martech

MARCH 31, 2022

That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your KPIs. Your Marketing Operations (MOps) director’s face looks like you just ate her puppy for breakfast. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team.

Fulfillment 107

Fulfillment CMO Planning Digital Asset Management 107

Valasys

AUGUST 14, 2019

Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. They can be widely used for either enterprise content management or web content management. These include documents, movies, phone numbers, scientific data, etc. The features of CMS vary widely.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

ClickZ

OCTOBER 9, 2019

On Tuesday, digital asset management company Bynder announced the launches of two powerful new features for their leading SaaS content management platform. Bynder provides a suite of tools to help organizations create, manage, and control their branded content. Digital Brand Templates. Source: Bynder.

Guidelines 78

Guidelines Template Digital Asset Management Brand Identity 78

Aberdeen

DECEMBER 20, 2018

Let’s use this post to take a closer look into four additional top technologies ranking high in the CX executives’ technology adoption plans: Machine learning : Machine learning helps companies use software to analyze vast volumes of data with greater accuracy to find hidden trends and correlations. videos, images, podcasts, etc.)

Digital Asset Management 45

Digital Asset Management Contacts Marketing AI Enterprise Management 45

Martech Advisor

DECEMBER 12, 2019

Tim Yeaton, Chief Marketing Officer, Red Hat, shares his insights. So, marketers must ensure that engagement with their brands is authentic, personalized, and engaging. I witness this dynamic every day at Red Hat, the open-source software company where I'm chief marketing officer. But even marketers can use GitHub.

Digital Asset Management 52

Digital Asset Management Enterprise Management Work Management Marketing Management 52

ClickZ

SEPTEMBER 27, 2019

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. What is marketing orchestration? Source: Percolate.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Martech Advisor

FEBRUARY 10, 2020

A digital asset management (DAM) software solution is defined as an application that enables you to store, organize, share, and manage your digital assets at a central repository. In this article, we will look at the top ten digital asset management (DAM) software solutions for 2020.

Digital Asset Management 62

Digital Asset Management Enterprise Management Work Management Marketing Management 62

ClickZ

JUNE 17, 2020

30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. Each of these companies are leaders in their respective category, with B2B and B2C organizations each benefiting from their AI-enabled solutions. Category: Digital ad management.

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

SmartBug Media

AUGUST 8, 2019

An effective EPK (electronic press kit), like its printed predecessor, is designed to help members of the media develop stories related to your business, products, or services. Management/Staff Bios. Products/Services Fact Sheet(s). Digital Artwork. Management/Staff Bios. Products/Services Fact Sheet(s).

Press 85

Press Digital Asset Management PR Case Studies 85

Content Standard

SEPTEMBER 13, 2018

Half an hour later, you have two responses, telling you someone is looking into it, followed by a copy of a Word document that doesn’t seem to have been updated for months, then a spreadsheet, and then a confusing back-and-forth as your specialists work out which of the two documents is more definitive. Pillar Three: Workflow.

Top of Funnel 61

Top of Funnel Digital Asset Management Work Management Marketing Management 61

Valasys

JULY 26, 2021

Selecting the right Content Management System (CMS) can be bamboozling for marketers. Nonetheless, it is an absolute imperative for marketers to create digital content or website content – allowing content creators & programmers to design & redesign web templates, articles & possesses an even publishing workflow.

Digital Asset Management 52

Digital Asset Management Enterprise Management CMS Development Work Management 52

Buzz Marketing for Technology

JUNE 27, 2008

Covering the latest in Content, Document and Knowledge Management. Business Process Management. Content Management. Customer Relationship Management. Digital Asset Management. Document Management/Conversion. E-mail Management. Image, Forms, Document Capture.

Enterprise Management 100

Enterprise Management Digital Asset Management Work Management Marketing Management 100

ClearVoice

DECEMBER 9, 2019

Are you wasting your time and money on content marketing? Unfortunately, with the drastic shift in content marketing as a whole — and with the rise of video marketing — many businesses underestimate the importance of written content, allowing it to fall by the wayside and become obsolete. But here’s how you can change all that….

Ideal Customer Profiles 59

Ideal Customer Profiles Digital Asset Management Content Work Management 59

Martech

MARCH 30, 2022

WordPress, the most popular content management system (CMS), is used by over 40% of websites and was launched in 2003 as an open-source website builder. But the internet has moved beyond desktop sites into a variety of digital touchpoints and channels, and CMSs have had to adapt to this change. Why should marketers care?

Digital Asset Management 98

Digital Asset Management Enterprise Management CMS Development Work Management 98

Valasys

FEBRUARY 11, 2020

Selecting the right Content Management System (CMS) can be bamboozling for marketers. Nonetheless, it is an absolute imperative for marketers to create digital content or website content – allowing content creators & programmers to design & redesign web templates, articles & possesses an even publishing workflow.

Digital Asset Management 59

Digital Asset Management Enterprise Management CMS Development Work Management 59

RebelMouse

APRIL 8, 2024

News publishers can seamlessly scale their operations to keep pace with a growing readership Choosing the best content management system (CMS) for news websites is crucial for publishers since it impacts their online presence. Collaboration: In a digital newsroom, editors and writers must communicate effectively.

CMS Development 107

CMS Development Industry CMS Paid Content Enterprise Management 107

CoSchedule

FEBRUARY 28, 2023

percent of investment is wasted because of poor project management. In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns. The solution? Marketing project management software. On average, 11.4

Enterprise Management 62

Enterprise Management Digital Asset Management Work Management Marketing Management 62

ClickZ

JUNE 25, 2020

30-second summary: Companies are accelerating their creation of images and video to deliver memorable digital experiences, but they must also manage the assets and associated workflows to ensure brand consistency and visual quality. Visual storytelling is a proven marketing tool for customer engagement.

Enterprise Management 96

Enterprise Management Digital Asset Management Work Management Marketing Management 96

Martech

JANUARY 20, 2022

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. This guide is for marketers who are looking to build their sales pipelines, acquire customers and retain existing customers with virtual events. It’s just not like being there.

Digital Asset Management 141

Digital Asset Management Work Management Marketing Management Planning 141

Martech

MARCH 24, 2023

When setting up a new digital asset management (DAM) system, governance is usually toward the bottom of the to-do list and, in some cases, forgotten altogether. It encompasses the people, processes and technology involved with digital asset management at your company. Yes, you do. Multi-task!

Digital Asset Management 110

Digital Asset Management Enterprise Management Work Management Marketing Management 110

Single Grain

NOVEMBER 24, 2020

These days, marketing compliance is a constant battle for companies. The trouble is that with so much digital content being produced every day, it can be challenging for the marketing team to ensure that all marketing collateral meets the legal and regulatory standards set by internal and external bodies.

Digital Asset Management 64

Digital Asset Management Work Management Marketing Management Paid Search Agency 64

Martech

FEBRUARY 22, 2022

Marketing your services is essential for building your brand image and reputation. When optimizing for customer experience, marketers emphasize tasks that increase engagement at every touchpoint. After all, word of mouth marketing is one of the most influential elements driving purchase decisions today.

Enterprise Management 143

Enterprise Management Digital Asset Management Work Management Marketing Management 143

Content Standard

OCTOBER 15, 2018

Content Marketing’s All Grown Up. Gone are the days when the content marketer was the enfant terrible of the marketing department. But there’s no doubt that the bounds of content marketing are stretching each year. Seth Godin famously prophesied that content marketing would be the only kind of marketing.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79