Trade Press Services Newsletter

JANUARY 4, 2023

If you don’t document and track the performance of your efforts, you’ll never know if you are on the right path. Mistake #2: Forgetting the Importance of Distribution You’ve spent so much time and energy creating relevant content for your target audiences. Assess engagement and then fine-tune your distribution plan.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Marketing Insider Group

NOVEMBER 17, 2020

A fruitful content marketing return for your organization requires both strategy and execution. According to a SEMRush survey, 77% of organizations have a content marketing strategy ! For those with a well-documented content marketing strategy , you can expect to benefit greatly. Quick Takeaways. Image: SEMRush.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Contently

MARCH 16, 2023

Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution. Let’s look at how you can create better workflows in your organization. Document your workflow.

Efficiency 136

Efficiency Design SME Budget Programs 136

Trade Press Services Newsletter

NOVEMBER 2, 2022

In fact, 71 percent of B2B content marketers say content marketing has become even more important to their organization over the last year. We’ve reviewed the report for you and here are three key takeaways in addition to our suggestions on how to successfully apply them to your organization. Not a fan of public speaking?

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

markempa

OCTOBER 2, 2017

Content marketing is a key component of any customer experience strategy and while the overwhelming majority of B2B organizations are producing content, the study shows that successful execution may still be elusive. So what are organizations committed to when it comes to content marketing? Questioning Commitment.

Content Marketing 294

Content Marketing Content Marketing & Strategy Paid Search Agency 294

ClearVoice

AUGUST 3, 2021

Now more than ever, journalists need to rely on a sense of community of professional groups and organizations made up of fellow journalists for personal and professional support. What are Professional Journalistic Groups and Organizations. The Benefits of Getting Involved in Professional Journalism Groups and Organizations.

Organization 104

Organization Press Ethics Thought Leadership 104

Navigate the Channel

NOVEMBER 19, 2023

Once you have determined the best platforms for your social media plan and have developed your content calendar, you’re on your way to executing your social communication plan and distributing relevant content for your audience. Document a clear social policy to define roles and responsibilities.

Social Media 65

Social Media Media Communities FAQ 65

Content Standard

OCTOBER 22, 2018

This article is Part One of a series on the needs of a content-centric marketing organization. And so it’s an altogether unwelcome surprise that, according to the Content Marketing Institute’s 2018 research, a mere 37 percent of B2B and 38 percent of B2C marketers have a documented content strategy. The good news?

Top of Funnel 74

Top of Funnel Organization Planning Enterprise Management 74

Martech

SEPTEMBER 1, 2023

As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly. One of the real risks in using generative AI is that it will be used to boost the amount of content being distributed. It’s been a whirlwind nine months of AI hype — so much potential and fear.

Marketing AI 125

Marketing AI Ethics Planning Touchpoints 125

Salesforce Marketing Cloud

JANUARY 23, 2024

Consider the value your most experienced, high-performing agents and field service technicians bring to your organization. They’re also your go-to for information when your knowledge management system isn’t organized in an effective way. Which topics are simply not documented at all? How much of it is duplicative?

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Zoominfo

MAY 31, 2018

Most marketers are (or should be) well on their way to GDPR compliance when it comes to website and landing-page form language, data transfer procedures, and documentation. Further, organizations must maintain documentation that lists: The personal information it collects and processes. The location of that information.

Lead Generation 217

Lead Generation Terms and Conditions Generation Leads 217

Contently

MAY 2, 2023

Content marketers face numerous challenges when it comes to scaling production, highlighting unique POVs, and distributing content on the right channel, at the right time, for the right audience. By the time they train the writer, create the brief, and distribute the work, they probably could’ve done it on their own. The problem?

Enterprise Management 108

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 108

Martech

FEBRUARY 29, 2024

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. First, client teams must focus on documenting a holistic view of each client’s technology environment and architecture.

Enterprise Management 114

Enterprise Management Consulting Work Management Marketing Management 114

Kapost

NOVEMBER 23, 2016

In the craze to create content that converts, B2B organizations often neglect the most important part: delivering key information using a clear, organized, and repeatable distribution strategy. Crafting a full funnel content distribution strategy that can push all the right buttons for both internal and external audiences.

Top of Funnel 48

Top of Funnel Distribution Ad Building Marketing & Strategy 48

KoMarketing Associates

NOVEMBER 7, 2019

Just 42% of all marketers consider their organization’s content marketing to be “sophisticated.” These are hard earned achievements, especially in large organizations.”. 31% of B2B marketers rate their organization’s content marketing maturity as “adolescent.”

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

Zoominfo

MAY 5, 2020

In response, companies have adopted technologies that remove in-person interactions and encourage a more distributed workforce. Document Signing. It’s now hard to imagine a world where the simple distribution, review, signing, and archiving of documents is adopted and then abandoned in favor of a return to paper.

Tools 179

Tools Work Management Marketing Management Paper 179

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. How to Write a Requirements Document 3.1

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Act-On

OCTOBER 11, 2023

The most common approach to B2B marketing department structure and roles Today’s B2B marketing departments are usually structured into three major buckets: Growth Marketing Product Marketing Brand Marketing Some organizations have a fourth bucket: Content Marketing. This is just a big-picture overview.

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

Zoominfo

JULY 25, 2022

Oftentimes, remote-first companies do not have a central office, but employees still work together online as fully distributed teams. For example, some organizations might have a more fixed framework for employees, such as working in the office three days a week and from home for two. How do the different work models compare?

Lead Ranking 130

Lead Ranking Work Management VALS Distribution 130

KoMarketing Associates

OCTOBER 4, 2016

For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. The secret ingredient is an effective distribution channel. Distribution channels must be prioritized and developed to realize business value.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. Below is an actionable blueprint to lay the foundation for using AI within your organization so that you can start benefiting from its value appropriately and scalably. First, what is AIOps? Build executive alignment.

Marketing AI 115

Marketing AI Digital Asset Management Enterprise Management Work Management 115

Sprout Social

APRIL 25, 2024

Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. This social media campaign brief template encourages you to incorporate insights from across your organization. When you’re already spread thin, every minute counts.

Social Media 65

Social Media Template Work Management Marketing Management 65

Valasys

APRIL 8, 2024

In this article, we’ll delve into the advantages of utilizing API management software to drive innovation within your organization. This scalability empowers organizations to innovate quickly without concerns about infrastructure constraints or service interruptions.

API 40

API Software Allocation Analytics 40

ClearVoice

FEBRUARY 2, 2024

If that doesn’t convince you, 80 percent of successful marketers have a documented strategy. It’s the behind-the-scenes engine that powers everything from content creation to management and distribution. Publishing and distribution strategy: How and where content is published. What are Content Operations? And we get it.

Marketing Budget 52

Marketing Budget Allocation Resource Management Marketing Budget Creation 52

Webbiquity

MARCH 2, 2021

Content marketers, on the other hand, are focused on understanding customer questions, doing research, developing content like blog posts and ebooks that answers those questions, and optimizing that content for organic search. Pre-Event Content Types and Distribution Channels. At-Event Content Types and Distribution Channels.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Webbiquity

NOVEMBER 12, 2018

Numerous studies have shown that having a documented content marketing strategy is vital. But what about documenting your content marketing technology strategy? Before your organization spends hundreds or even thousands of dollars on new marketing, sales, and customer service tools in the coming year, visit Amazon and spend $4.99

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

Zoominfo

JULY 1, 2020

Making data easily distributable allows stakeholders to work with it together more effectively. Think of the way Google Docs makes sharing documents easier — data collaboration is the same idea. You need it in order to ask better business questions that will not only improve sales and marketing alignment but increase overall ROI.

Zoominfo 246

Zoominfo Marketing Analytics Tools Intent Data Top of Funnel 246

Vision Edge Marketing

OCTOBER 13, 2020

Document what the website changes are intended to achieve in quantifiable terms. Another preliminary step is clarifying, developing and documenting the personas you’re hoping to engage. Document specifically how you will measure the success of these tactics. Distribute your weight.

Marketing Websites 130

Marketing Websites Work Management Marketing Management Tactics 130

Martech

JULY 25, 2023

All of that has heightened the need for marketing work management software , which documents and optimizes the processes, workflows and projects undertaken by digital marketers, often integrating with other systems like digital asset management (DAM) or creative suites. Dig deeper: Does your organization need marketing work management?

Work Management 97

Work Management Digital Asset Management Enterprise Management Marketing Management 97

Zoominfo

MAY 5, 2020

In response, companies have adopted technologies that remove in-person interactions and encourage a more distributed workforce. Document Signing The in-person signature is a critical part of billing and contracts for many businesses. Payroll software, however, is nowhere near as simple to adopt as document signing.

Tools 130

Tools Paper Distribution Sample 130

ClickZ

APRIL 19, 2021

Humanscale used its existing digital asset management (DAM) platform to update, manage, and distribute information about the new WFH offering within two weeks. They used Bynder, which was already a key part of their asset creation and distribution process. How DAM solved the digital document problem.

Digital Asset Management 93

Digital Asset Management Work Management Marketing Management Paid Search Agency 93

Marketing Insider Group

SEPTEMBER 28, 2021

So, which goals are the right ones for your organization? As you can see, the focus is on new customer acquisition, and there’s been little change in importance among organizations. The Gartner survey focuses on big picture goals across the marketing organization. Distributing content through multiple channels.

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

Lead Liaison

JANUARY 31, 2023

1: A Multi-Channel Approach At events, team members are often distributed across the show floor; sometimes because they are staffing different trade show booths, other times separated by different tasks. So, how do you create a clean, organized and cohesive environment for team communications?

Lead Liaison 97

Lead Liaison Trade Show SMS Marketing Automation Services 97

Biznology

JULY 19, 2021

Here are some typical personas that mission-driven organizations — both for-profit companies and nonprofit organizations alike — have and how they react to organizations with and without confidence. CONFIDENT ORGANIZATION. NOT-CONFIDENT ORGANIZATION. He loves his job.

Personalization 104

Personalization CPA Cost per Acquisition Work Management 104

Heinz Marketing

NOVEMBER 8, 2023

Even though the term SALES and MARKETING is frequently referenced, the concept of alignment should involve the organization as a whole to allow harmonious integration and coordination of various elements across teams to ensure all parts of the organization work together effectively to achieve goals and objectives.

Work Management 109

Work Management Buyer Personas Paid Search Agency Marketing Automation Services 109

Marketing Insider Group

AUGUST 25, 2020

Quick Takeaways: Unwritten rules tend to be frequently broken in any organization. Succinct: This document should contain up to a maximum of 10 team rules that the members can know well. Dynamic yet dependable: This is a living document. The team charter is a living document. Keep it short, sweet, and top of mind.

Ad Building 230

Ad Building Planning Paid Search Agency Rules 230

Launch Marketing

APRIL 19, 2023

For your organization to boost customer marketing activities, consider these B2B content personalization tactics. These marketing efforts should keep customers top of mind at an individual buyer persona level while considering the broader needs of the organizations that these personas represent.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118