Buzz Marketing for Technology

APRIL 6, 2010

Element #2 – Email – the most critical element of a lead nurturing platform is email. Being able to send and receive email to someone in your database and gauge the interest of that person in the content you send them is essential. to learn more see my blog post on generating a buyer persona with Facebook ). Tweet This!

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

KoMarketing Associates

OCTOBER 18, 2007

I had to chuckle when I saw some jaws drop at Tamar Weinberg’s mention that she had actually dugg over 18,000 articles in Digg since she started using it. If you read this blog post and were at the SMX event, why not add a comment as a registered user and alert us to your SEO/SEM blog, RSS feed or profile?

Social Media 120

Social Media Digg Media Ideal Customer Profiles 120

Buzz Marketing for Technology

MARCH 4, 2009

And their tactics are shifting from more Outbound Marketing like email and direct mail to more Inbound Marketing using SEO, Blogging and Social Media. But the stat that really scares me is User Generated Content has surpassed that of publisher content – so now we marketers and publishers are “white noise” to their Content.

Digg 100

Digg Blogger Inbound Marketing Stats 100

Convert

NOVEMBER 13, 2023

Growing a successful product means constantly adapting to your users’ needs. So, product managers, growth marketers, developers, founders, or anyone looking to enhance user experience and boost product adoption and retention, hang on to this. A data-driven approach is crucial for understanding users and making informed improvements.

Product 52

Product Lead Ranking A/B testing Sample 52

Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Demand generation&# is a better term, though still not precise. Customers are those who’ve advanced from email service providers (ESPs). They apply technology to a difficult process.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Buzz Marketing for Technology

MARCH 18, 2010

If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources. Email this to a friend? But for true 360-degree brand tracking, you may require a vendor that also integrates offline sources such as the traditional press. Tweet This!

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Writing on the Web

APRIL 4, 2011

Microsites are also powerful lead generation tools. The microsite allows you to create a tightly-focused message and user experience, which engages customers and keeps them coming back. Email this via Gmail. Email this to a friend? Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Webbiquity

MARCH 9, 2010

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# While it may produce a lead now and then, it isn’t a very effective lead generation vehicle.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

JANUARY 15, 2010

Sure, it was a leap forward in distribution technology: websites replaced printed magazines and reports, email replaced postal mail and faxes, phones lost their wires, and online conferencing reduced, somewhat, the need for travel. No wonder sales groups are among the heaviest corporate users of social media. What will they find?

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

B2B Marketing Savvy

JULY 27, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email Scoop. Facebook Profile = Social Reunion (the personal side of Facebook and the traditional audience of users. Digg = Cocktail Party (What’s the latest topic, hottest new trends).

Social Media 40

Social Media Digg Media PR 40

B2B Marketing Savvy

JULY 26, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email. Facebook Profile = Social Reunion (the personal side of Facebook and the traditional audience of users. Digg = Cocktail Party (What’s the latest topic, hottest new trends).

Social Media 40

Social Media Digg PR Media 40

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How To Use Linkedin To Generate Business by Search Engine Land. Share this on Bebo.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

APRIL 27, 2010

The next three most common benefits noted–increased traffic and email subscribers, new business partnerships and help with SEO–are also more measures of exposure than tangible financial return. If content generation is included, overall costs aren’t likely to change much. Facebook – 87%. LinkedIn – 78%.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Convince & Convert

MARCH 4, 2016

So long as your goal is to provide value to your audience rather than generate linkbait, infographics are still highly effective as a content marketing tool. Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. Ensure your landing page is as user-friendly as possible.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Hubspot

OCTOBER 5, 2017

The end goal is to move prospects through the sales funnel until they eventually convert into revenue-generating customers. Warm emailing: Warm emails to explore a relationship with a lead who has already expressed familiarity with your product or service. What's the difference between leads and prospects? Inbound Prospecting.

Budget Programs 101

Budget Programs Top of Funnel Tools Work Management 101

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. Subscribe by Email. General Community Discussion. Generations.

Social Media 100

Social Media Communities Wiki Work Management 100

LeadSquared

MAY 9, 2013

Heads up for all you advanced users; this post is meant for WordPress newbies. It helps the beginners, and advanced users alike. However, as Sharebar hasn’t been upgraded for the new WP versions, you can look at other plugins like Socialize, AA’s Digg Digg Alternative etc. vi) Social Profiles Plugins.

Digg 52

Digg Marketing Analytics Tools SEO Lead Scoring 52

Buzz Marketing for Technology

JUNE 27, 2008

User Satisfaction. In the seven years since Shell E&P began its KM effort, the number of enthusiastic users has grown exponentially. 1 | 2 | 3 | 4 | next page » Email. Comments Digg This. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Hubspot

JUNE 23, 2010

is a free URL shortening service that provides statistics for the links users share online. Example: yourblogname.blogspot.com Blog Talk Radio - Blog Talk Radio is a free web application that allows users to host live online radio shows. Users can share and watch videos from a variety of online videos sources for free.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

JUNE 28, 2008

User name: Password: Remember me. Email is an inefficient document sharing system. Furthermore, as a new generation of employees enter the workforce, more employees will begin to demand social media tools such as social networking sites. Digg this Post to del.icio.us The rise and fall of email. Month Archive.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Online Marketing Institute

MARCH 13, 2011

By this I mean that your team needs to have complete visibility into all marketing efforts and results, as well as the ability to launch sales generated marketing campaigns. The tool also allows you to have email alerts sent to you should a company on your “hotlist&# comes to the site, or if a certain lead score is reached.

Startups 40

Startups Leadlander Jigsaw Tools 40

Hubspot

JANUARY 2, 2013

Google said this would only affect about 11% of searches, but the truth of the matter is the number is much greater than that, and is only continuing to increase as Google's user base grows. It's important to keep this curveball in mind when evaluating organic search as a traffic and lead generation source. 4) Email Marketing.

Traffic 28

Traffic Marketing Websites Work Management PPC 28

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

OCTOBER 29, 2010

On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

The reasons, said the manager of the project, are generational, educational, cultural, linguistic, and psychological. Email This Post. As expected, students were the highest users but we were surprised by the enthusiasm of many older doctors. The Global Fund for responding to AIDS, TB, and malaria has tried to use Web 2.0

Web 2.0 100

Web 2.0 Personalization Terms and Conditions RSS 100

Hubspot

JULY 23, 2010

Search Engine Optimization Basics - As you create remarkable content you will want to optimize that content for search engines as well as users. Call-to-Actions – Your blog should be a lead generating machine. Email – People like options. So give them the option to subscribe to your blog via email.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

WebMarketCentral

AUGUST 17, 2009

How can you generate more clicks even when your site isn't in one of the top three spots in search results? StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. What common mistakes should you avoid when optimizing a site for search? Social traffic (e.g.

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

MAY 18, 2007

Janine Popick at hosted email marketing service Vertical Response has some interesting thoughts on reward cards and points programs as well. social tagging site, sort of company-sponsored version of Digg. It provides smaller companies with the tools to build an offering similar to big company customer rewards management systems (e.g.

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

Convert

MAY 23, 2023

It involves creating and deploying different versions of a website or a specific feature and measuring their impact on user behavior and business metrics. Analyzing the results of these tests produces insights for data-driven decisions, web optimization, enhanced user experiences, increased conversions, and achieving business goals.

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

Customer Experience Matrix

NOVEMBER 29, 2010

Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. form integration.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Online Marketing Institute

DECEMBER 23, 2010

Within 24 hours, the company had generated fifteen new customer references and were able to immediately turn this information into media coverage. You can also set up a promotions tab using Fan Appz to offer special deals to your Facebook fans and even use these deals to support lead generation programs. Twitter Explo.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Buzz Marketing for Technology

JUNE 27, 2008

Talking to you and getting your emails helps me keep my perspective real and focused on what’s practical for most people. In the next generation elearning tools, you’ll be able to build Flash animations in what I like to call “PowerPoint comfort.&# When you publish the course, the user never sees the Web object.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

Buzz Marketing for Technology

APRIL 15, 2010

In a world where User Generated Content has surpassed that of Publisher Content (ie marketers like you and me) I would argue that Word of Mouth (WOM ) is really your last frontier as a marketer and that outstanding customer service is not only the new marketing it’s your only marketing! Email this to a friend? Tweet This!

WOM 100

WOM Service Word of Mouth Paid Search Agency 100

Webbiquity

NOVEMBER 10, 2010

When marketing moved online, advertisers shifted efforts to banner ads, pop-ups and email marketing. Success at inbound marketing requires that social media be integrated with other marketing objectives: branding, content, SEO, research, and lead generation. And email marketing. Key point #6: Your buyers are now in control.

Social Media 100

Social Media Media Telemarketing Banner Ads 100