Digg this! Tags: Blogging Branding Buzz Marketing Communities Content Marketing Conversational Marketing Inbound Marketing Interactive Marketing Social Media Twitter A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. And 85 percent believe companies should not just present information via social media, but use it to interact and become more engaged with them. Tweet This! MORE >>

So 3 days later on February 8th Google announced Google Buzz ! Digg this! Tags: Buzz Marketing Communications Facebook Interactive Marketing Social Media Social Networking email Marketing I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan. At the time that I saw it and tweeted about it (of course) it really hadn’t hit me just how important this could be to any business.  But what does that really mean. This is clearly an all out war between Facebook and Google. Tweet This! Share this on Facebook. MORE >>

Digg this! Tags: Applications Buzz Marketing Content Marketing Crowdsourcing Facebook Social Media Social Networking Like it or hate it – the Like button is here to stay. In the first week of its launch 50,000 like buttons were integrated on various websites and more than 1M “likes” were registered within 24 hours of its introduction. At last count well over 100,000 websites integrate some form of Facebook’s social plugins (including my site!). Whole activity streams are being created around the use of the Like button. Hello affiliate marketing – I love it! but I digress …). MORE >>

Digg this! Advertising Applications Buzz Marketing Commerce Communications Conversational Marketing Customer Experience Customer Support Facebook Mobile Monitoring Online Advertising Pay Per Click Reputation Management Reputation Monitoring SEO Social Media Social Networking Strategy Thought Leadership TwitterAround this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Enjoy! MORE >>

Digg this! Tags: Blogging Buzz Marketing Communications Communities Inbound Marketing Interactive Marketing Media PR Social Media Twitter According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. draw a hard line between Influencers and Advocates. MORE >>