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31+ of the Coolest Social Media, Search and Web Tools of 2010


realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly. Digg this! Post on Google Buzz. Create video emails?

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Digg this! Advertising Applications Buzz Marketing Commerce Communications Conversational Marketing Customer Experience Customer Support Facebook Mobile Monitoring Online Advertising Pay Per Click Reputation Management Reputation Monitoring SEO Social Media Social Networking Strategy Thought Leadership TwitterEnjoy! Keep in mind we all start in the same place and that’s at ZERO!

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

Digg this! Tags: Blogging Branding Buzz Marketing Communities Content Marketing Conversational Marketing Inbound Marketing Interactive Marketing Social Media Twitter A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Creating Engagement. Measuring Engagement. Tweet This!

Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

Digg this! Tags: Blogging Buzz Marketing Communications Communities Inbound Marketing Interactive Marketing Media PR Social Media Twitter It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. They are non partial and therefore they write about many firms. draw a hard line between Influencers and Advocates.

Latest Case Study: Impact of Social Reviews on New Products Online


The case study revolves around a common problem for brands and retailers – how to get reviews and buzz on a brand new … Continue reading → Share and Enjoy. • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google O’Neill Clothing Presented this Case Study at the eTail West Conference in Palm Springs in Feb 2013.

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Neuromarketing and How Content Marketing Works

Writing on the Web

Digg this! Post on Google Buzz. What are 3 ways to frustrated your reader’s brains? Last week, I presented a speech at the 5th International Customer Media Congress in Haarlem, The Netherlands. Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications. hope you enjoy it and learn something. Let me know if you have questions… Blog this on Blogger. Subscribe to the comments for this post? Share this on Share this on Facebook. Share this on FriendFeed. Email this via Gmail.

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How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Engagement with the community and, equally as important, respect for that community is the way to build a desired buzz around your brand. Chrysler commissions hapless marketing agency. If so, click send.

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Content Checklist: Don’t Publish Without It

Writing on the Web

Digg this! Post on Google Buzz. I love checklists because I’m always forgetting things. Once I published a post without a title. Yesterday I almost forgot to hyperlink anything in a post. Fortunately, before I publish I run an analysis for how a post will score with the search engines using Scribe , a great tool. Yeah, I know that’s ridiculous. Readable. Understandable.

How to Make Content More Engaging: 10 Tips

Writing on the Web

Digg this! Post on Google Buzz. The Content Marketing Institute hit a home-run with their question to content experts, “ How do you make content more engaging? &# This is an important post to read for anyone blogging and posting content to connect with readers. Ten experts responded, including moi , and their answers are illuminating. Show the human side of your business.

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17 Realistic Ways to Get More Website Traffic


But it works every time, and it’s a legitimate traffic source. 6) Submit your content to StumbleUpon , Reddit , Digg , Technorati and elsewhere. Otherwise no amount of promotion may be enough to get people to read it and share it. 8) Try MyBlogU, Viral Content Buzz, and other private content sharing networks. Traffic is to digital marketing like gasoline is to an engine. Back to you.

What Google and Facebook Hide From You

Writing on the Web

Digg this! Post on Google Buzz. Do you ever wonder what Google , Facebook , and other sites record about your online viewing habits? They know more about you than you realize. And they don’t ask you, they simply assume way too much. For example, although I live and work from Mexico, I do almost all my business and shopping in the US, in English. That doesn’t interest me.

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How PR and Social Media Can Work Together


Digg this! Post on Google Buzz. Social media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. Both are critical tools for dealing with bad news or crisis situations. Both require relationships with influential people in one’s industry to be effective. Since many (most?) Share this on Bebo. Tweet This!

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Why You Should Be Happy Before You Blog

Writing on the Web

Digg this! Post on Google Buzz. Three Keys to Blogging When you Are Happy. guest post by Erica Nelson. You know how your smile is written all over your face? Your emotions are imbedded in your words and how you write. What I’m asking is that you pause before you write for your audience. Get a picture of the person reading your blog, in your mind’s eye. Who is your audience?

Content Rules: Secrets of Writing Compelling Content

Writing on the Web

Digg this! Post on Google Buzz. Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. What exactly is going to interest your ideal readers and clients? Many experts echo: tell stories. All good films and good fiction are about a compelling, conflict-driven story. 2011).

Ten reasons to blog – even if nobody reads it

grow - Practical Marketing Solutions

Post on Google Buzz. Digg this!  . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community&# or comments at all. There must be some good business reason they do it, right? . There better be. Why not use it? 

B2B Blogging Trends for 2011


Digg this! Post on Google Buzz. Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Tweet This!

Content Curation: How to Become a Thought Leader

Writing on the Web

Digg this! Post on Google Buzz. Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. first heard the term content curation is this post by Rohit Bhargava back in 2009. Blog this on Blogger.

Content Marketing Videos: Speak to Problems First

Writing on the Web

Digg this! Post on Google Buzz. What’s the best way to write a script for a video ? Content marketing with videos is a key marketing tool, and it’s getting easier to do. Here’s a new video the folks over at iMotionVideo Studios produced for me. just love this service. Left to my own devices, I’d probably make one video every few months. What do you think?

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A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

Post on Google Buzz. Digg this! With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. BACKGROUND. STRATEGY. RESULTS.

Marketing Edge

Marketing Edge

There is a post today about the F-word being used in the Disney movie “Enchanted.&# It’s making it’s way up the Digg charts. So back to this social media advice and see what happens in this PR case study, let’s trace my steps 1) I posted on the orginal bloggers blog 2) I posted on Digg 3) I posted here 4) I’ll post on your blog right after this post So 4 positive comments and beautiful Enchanted mojo for the price of one dumb post. But throw the misleading (and growing) Digg action, this is a bit of a different beast. What should I do? Nothing.

Feed Your Blog Automatically to LinkedIn & Twitter

Writing on the Web

Digg this! Post on Google Buzz. How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? asked social media expert AnnaLaura Brown to write a guest post. This is the 2nd part of her post Connect Your Blog to Facebook. For LinkedIn you have a couple of options as well. Your first option is to add the WordPress blog option to your Linkedin profile.

Seven Ways to Use Social Media for Business


Digg this! Post on Google Buzz. Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Get ideas for product development.

The Future of Social Media


Now, finally, 6,000 years after the written word, 570 years after the printing press, 200 years after the telegraph, 130 years after the telephone, 20 years after the high-res laser printer, and 10 years or so after blogs began—social media tools like Facebook, Digg, LinkedIn and Twitter have thoroughly democratized communications and freed it from limitations of time and space. Digg this!

15 Blog Design Hacks to Maximize Social Sharing


Buzz, Topsy, WebBlend, and SerpD aren’t too likely to amass many shares either. Digg Digg is my all-time favorite share button plugin for one very good reason: it displays the buttons in a sticky bar. For example, the plugin we use at WrittenT, Digg Digg, complements our overall blog design and background very well. Image source. … But Not Too Many.

Nine Expert Guides to Local SEO


Digg this! Post on Google Buzz. Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). Share this on Bebo. Share this on Facebook.

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8 (of the) Best Web Analytics Guides of 2010


Digg this! Post on Google Buzz. One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print. How do you filter out that noise and focus on the measures that provide real guidance for improving online business results? What common analytics mistakes should you avoid? Tweet This!

Content Marketing with Videos: Free Webinar

Writing on the Web

Digg this! Post on Google Buzz. You probably already know you should be using video to attract readers to your website, but you might not know how easy and quick it is. Publishing video on your site is like a client magnet. Trust me on this, you don’t need to buy expensive tools and hire a producer. It’s the best way to get new viewers to your website and blog. link].

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Going Mobile with B2B Marketing

Buzz Marketing for Technology

Digg this! Tags: Advertising Buzz Marketing Mobile As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. As a marketer I always like to play the “odds not the lottery&# and to me when you have a market of 3.3 You really have a shot at getting some attention. Tweet This! Share this on Facebook.


Facebook’s Like Button adds Life to your Content

Buzz Marketing for Technology

Digg this! Tags: Applications Buzz Marketing Content Marketing Crowdsourcing Facebook Social Media Social Networking Like it or hate it – the Like button is here to stay. In the first week of its launch 50,000 like buttons were integrated on various websites and more than 1M “likes” were registered within 24 hours of its introduction. Hello affiliate marketing – I love it!

3 Tips for Better Blog Writing

Writing on the Web

Digg this! Post on Google Buzz. I’m glad to see that there are more agencies focusing on content marketing for small businesses. stumbled upon The Content Factor and found their approach to blog writing and white papers refreshing: The Content Factor provides good advice for content marketing strategies: But to be successful with blogging , you have to recognize some key differences: The best blogs are personified. Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. Blogs have to be kept up. My advice?

Will Facebook replace your B2B Marketing email system?

Buzz Marketing for Technology

So 3 days later on February 8th Google announced Google Buzz ! Digg this! Tags: Buzz Marketing Communications Facebook Interactive Marketing Social Media Social Networking email Marketing I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan. But what does that really mean. Tweet This! Share this on Facebook.


What you can learn from Mister Splashy Pants

Buzz Marketing for Technology

Digg this! Tags: Buzz Marketing Cause Marketing Crowdsourcing PR Social Media Ok so what does a humpback whale have to do with marketing? Check out this campaign from Greenpeace for the answer. Greenpeace was hoping to raise the awareness about humpback whales that were being threatened by the Japanese Fisheries Agency’s plan to kill 50 humpback whales. Tweet This!

Could AT&T kill the iPhone Brand?

Buzz Marketing for Technology

Digg this! Tags: Advertising Buzz Marketing Innovation Mobile According to a study conducted by Gartner , the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. Hear me out …. But I don’t care either.

Social Media – is it really mainstream in B2B Marketing?

Buzz Marketing for Technology

Digg this! Tags: Blogging Buzz Marketing Communities Facebook Innovation Social Media Social Networking Twitter So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. That’s a good thing yes but I don’t feel like we are there yet. There doesn’t seem to be anything really new.

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8 Blog SEO Tips for Top Search Results

Writing on the Web

Digg this! Post on Google Buzz. What are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches. Most of what I’ve learned about search engine optimization techniques I learned from Scribe SEO Content Optimizer. This honey of a software tool tells me how well a post is going to be understood by those search robots. Since search engine spiders are nothing but algorithms, I don’t understand how they work, but Scribe sure does. Write at least 300 words. Tweet This!

Business Blog Writing: Come on, light my fire!

Writing on the Web

Digg this! Post on Google Buzz. Why is content marketing and persuasion so difficult, and what can you do to set people on fire? When it comes to writing content for a business blog , most professionals start from their point of view. Of course, who wouldn’t? “ We’ve got a state-of-the-art 128-bit secure site, offering the best rates on the Web.&#. Tweet This!

When Business Blogging Works Too Well…

Writing on the Web

Digg this! Post on Google Buzz. Blogging for your business works like this: You blog about the problems you solve for your clients. You get found on the Web by the people who need your services. People get to know you, like you, trust you. They email or call and hire you. But then your business grows, you get busy, and what happens to the blog? I’ve seen hundreds  of blogs written by smart professionals that haven’t been posted since last November. Here’s my own example. think I enjoy blogging for other people more than I do for myself! Yikes! Tweet This!