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Eight Factors to Consider When (Re)Launching a Business Blog

Webbiquity

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Why are so many companies now embracing blogging? blog helps on all three fronts much more than a standard corporate website. Will the blog be part of your corporate site or have its own unique URL ?

11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words! Blogging isn’t easy — and certainly not for individuals who don’t have the capacity or desire to commit their minds and time to a long-term cause. Irony?

When Business Blogging Works Too Well…

Writing on the Web

Blogging for your business works like this: You blog about the problems you solve for your clients. But then your business grows, you get busy, and what happens to the blog? I’ve seen hundreds  of blogs written by smart professionals that haven’t been posted since last November. think I enjoy blogging for other people more than I do for myself! The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. Blog this on Blogger.

Best Business Blogging Guides and Tips of 2010

Webbiquity

How can you improve your blog’s position in search engines? Discover the answers to all of these questions and more here in the final selection of the best guides and tips for business blogging from the past year. Blogging Guides, Tips and Techniques. The Step-by-Step Guide to Guest Blogging by 2 Create a Website. Why Host a Blog on Your Corporate Website?

Connect Your Blog to Facebook Automatically

Writing on the Web

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. No wonder blogging seems tiresome and time-consuming. How to Automatically Link Blog Posts to Facebook. Facebook. 1.       Use the networked blogs application. Blog this on Blogger. Digg this!

Checklist: How to Start a Business Blog

Hubspot

People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog. The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Give your readers something to chew on – A blog post should be 400-600 words on average.

15 Expert Guides to WordPress: Tips, Techniques, Plugins and More

Webbiquity

Powered by legions of fans and armies of developers, WordPress has evolved from a humble blogging platform to a flexible, robust and ubiquitous CMS. guest author on Jeff’s blog, the enigmatic “Jamil,” provides a remarkably helpful and even entertaining look at 10 top shortcomings of WordPress and how to avoid, overcome, or work around them. See below for sources.).

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Business Blogging: Blast Past the Blunders

Writing on the Web

Here’s how to bust out of blog oblivion: Blogging 101: 6 weeks to Confident Blogging with the Queen of WordPress, Suzanne Bird-Harris. The latest survey of small biz professionals revealed most people struggle with “ Time :&# 72% say they don’t have enough time to update their blog. Blog this on Blogger. Digg this! How do I know?

Content Curation: How to Become a Thought Leader

Writing on the Web

Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. Blog this on Blogger. Digg this! Content Marketing with Blogs: What Do You Believe? Share this on del.icio.us.

B2B Blogging Trends for 2011

Webbiquity

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. So what’s next for B2B blogging?

Business Blogging – Do You Have What It Takes?

Webbiquity

Though blogging provides significant business benefits (e.g. increasing a firm’s credibility and visibility in search), developing a blog isn’t the right move for every organization. The web is littered with abandoned blogs; according to Technorati , only 7.4 This is what makes a blog not just informative, but interesting. Digg this! Curiosity.

6 Writing Tips for SEO Friendly Content Marketing

Writing on the Web

Do you litter your blog writing and web pages with keywords so the search engine spiders can find you? Make sure you’re aware of your essential keywords before you start writing on your blog, as trying to slot them neatly into finished copy could prove to be a tricky task. It not only analyzes your blog writing for keywords and SEO-friendly content, but makes suggestions on how to maximize keyword usage. In the past twelve months, they have translated over sixty million words for businesses in every industry sector. Blog this on Blogger. Digg this!

How to Write an Effective Business Blog

Webbiquity

Blogs are not a traditional marketing medium. Blogs written like extended brochures (in promotional language) don’t get read. blog is rather, a place to share useful content. Certainly you can promote your company and product in your blog, but this should be more in the form of sponsorship than selling language. The  Marketing Eye blog once recommended an 80/20 rule for content; spend 80% of your words sharing knowledge, and 20% on promotion. I’d recommend more like a 90/10 ratio of interesting content to self-promotion. Digg this!

Content Marketing: Connect the Dots and Drive Results

Writing on the Web

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? You have to find what works for you in your business, with your target audience. But if you’re a busy professional, unless you have staff, you don’t have time for everything. Digg this!

Best Business Blogging Tips and Guides of 2010 (So Far), Part 2

Webbiquity

How can you craft more compelling blog headlines? How can you get more links to your blog? Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Blog Optimization, Post Title SEO & Deadeye Targeting by aimClear. Marty Weintraub explains, with his customary depth and real-world illustration, how to use keyword research to craft blog post titles that draw both human readers and high organic search position. Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. Digg this!

12 of the Best WordPress Guides, Hacks and Plugins of 2010

Webbiquity

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. 10 Free WordPress Themes for Small Businesses by American Express OPEN Forum. 10 SEO Tips To Get Your WordPress Blog Ranking Highly In The Search Engines by SEOheap. How I Create and Manage A WordPress Website by Graywolf’s SEO Blog.

Best Business Blogging Tips of 2009, Part 2

Webbiquity

How can you develop a steady stream of new topic ideas to write about on your blog? Attract more blog traffic? Which highly successful blogs should you emulate, and what can you learn from them? What common blogging mistakes should you avoid? How do blogging and other “real time&# activities like social media posting affect Google search results? Discover the answers to these questions and others here in the final batch of the best articles and blog posts on business blogging from 2009. Digg this! Share this on del.icio.us.

Best Business Blogging Tips of 2009, Part 1

Webbiquity

How can you keep generating fresh ideas for blog posts? Use email to extend the reach of your blog? And most importantly, use a company blog to drive real business results? Find the answers to these questions and others here in more of the best articles and blog posts on business blogging last year. Ways to Keep Fresh Content Flowing On Your Blog by ProBlogger. How to Build Your Blog Using Good Old-Fashioned E-mail by Copyblogger. 37 Tips for Optimizing Blogs and Feeds – SES New York by Online Marketing Blog.

Best Business Blogging Tips and Guides of 2010 (So Far), Part 1

Webbiquity

Stumped for new blog post topic ideas? Struggling to increase blog traffic? Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends. Lisa Barone offers 100 topic ideas to kick start your blog posts, divided into various categories such as Go Social, Highlight Your Customers and Get Personal. On LinkedIn, you want to be all about business.

SEO 1

What’s Missing in Content Marketing: Who and Why

Writing on the Web

If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. In the Content Marketing Webinar last week, I talked about communicating your back-story … the background about the why and who of your business. It’s especially important in service businesses where people hire you to help them solve a problem. Or, as David Meerman Scott writes on his blog, people are still writing gobbledygook. Blog this on Blogger. Digg this! He had to care. Tweet This!

Digg 25

Twitter: the little bird that grew up strong

Writing on the Web

Another few days later I got my business partner Yael K. And if you want a FREE step-by-step report on how to set up an effective Twitter profile, get my report “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” here. from The Wharton School and is co-founder of the social media marketing company Miller Mosaic Power Marketing that works with clients to effectively use social media marketing for their businesses. Her main blog is at [link]. Blog this on Blogger. Digg this! Thus I didn’t join.

Media 32

Five Benefits of Blogging for Business

Webbiquity

Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Blogs are seen as key sources of information rather than just promotion. Blogs are also core to a successful social media marketing strategy. Here are five key benefits of blogging for businesses. Digg this! Become a resource.

How to Write a Content Marketing Blog Post

Writing on the Web

Here’s a little review of steps involved in writing and publishing a blog post: Once you have written the body of the post, it’s time to check for effectiveness: Before you publish, here are a few smart things to check for: And now you are ready for important final steps… What is missing here? Blog this on Blogger. Digg this! Share this on del.icio.us.

Digg 20

Content Marketing with Emotions: Write with Feeling

Writing on the Web

Does your blog trigger emotional reactions ? Blog writers need to step away from their anonymous masks and get real, get emotional. My background in psychology has been essential in learning how to write effective content for a business blog. Blog this on Blogger. Digg this! Content Marketing Favorites: Brain Based Blogging. Sadness. Enjoyment.

Business Blogging: 4 Ways to Have Fun and Profits

Writing on the Web

If you’re writing your blog for more than just fun, you’ve probably thought about how you can make some money from it. There’s plenty of ways you can make cash from your writing, and you might not have thought of some of them before. 1) Putting ads on your blog. This is the most obvious way to make money blogging. If you’re just starting out blogging one of these is the best way to start. And if you have a specialist or local blog, remember you can approach relevant businesses directly and ask them to advertise. Blog this on Blogger. Digg this!

Punk Chihuahua Reveals 4 Secrets to Better Blogging

Writing on the Web

How’s your content marketing with blogs ? Are you brilliantly blogging several times a week? The blog must be fed anyway. Treat your blog like a prized chihuahua… feed it well and it will do wonders to attract readers… But if you don’t feed it and take care of it, it will turn nasty, and bark and growl for attention. Here are my favorite tips for coming up with a blog post when you’d rather be out playing tennis: Start with a picture. Blog this on Blogger. Digg this! Ghost Blogging for Executive Coaches.

Digg 22

3 Web Tools to Make Money Online

Writing on the Web

It just depends on your business goals. Please share the top 3 tools you couldn’t live without for doing business on the Web… Blog this on Blogger. Digg this! Related posts: Your Business and the Web: Getting Better? Content Marketing Managing Your Ezine & Blog Tasks Online Marketing Pathway to Profits business blogging content marketing with blogsI’m curious… what web tools could you absolutely not live without? used to keep a word doc listing them all, yikes! Check it out. Not an affiliate!).

7 Essential Tools for Business Blogs

WebMarketCentral

There are several ways your business can benefit from blogging short of starting your own blog, from simply identifying and monitoring the most influential blogs in your industry, to asking bloggers to write about interesting developments at your company, to guest-blogging. Digg is monitored by Google Alerts , which further increases your blog's exposure.

How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity

Webbiquity

One of the primary reasons most blogs are abandoned is that it takes time to build an audience. It’s demotivating to spend hour upon hour crafting sparkling prose that reveals your most profound industry insights and most valuable guidance, only to see that after weeks of effort, your blog is attracting only a handful of readers per day. SEO the blog. Digg this!

SWOT 14

Vote: What Makes You Read a Blog Post?

Writing on the Web

What do you find is the most important thing about a blog post? Mark Schaefer over at {grow} blog asked this question and gives his opinion. Take a few minutes to decide, then leave a comment about the top blogging elements that get you to read a post. Here is an excerpt of Mark’s opinions, using a rating of 1-5 with 5 being most important, from his post A Scorecard of 7 Blogging Essentials. Sometimes the only thing that will save a blog post is a great headline. Insanely great content (5.0) – You want people to return to your blog over and over.

100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity

Over time, the top source of traffic for most blogs is search. But two great sources are blog directories and RSS syndication sites. To give credit where it’s due, both the TopRank Online Marketing Blog and Robin Good have provided nice lists in the past, but as changes in the blog directory world can be challenging to keep pace with, both now include dead links and directories that have significantly changed their policies (e.g. Create a plain text file, using Notepad or a similar tool, with the following information compiled: Blog name/title (e.g.,

PR 11

Social Media Strategy? Think Like a Reporter

Webbiquity

Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. In all but the smallest companies, there are often multiple individuals tweeting, networking and even contributing to the company blog. When: how often will you write new blog posts? Digg this! Who else will be involved? Tweet?

SME 10

How to Find Killer Topics for Blog Posts

Webbiquity

There have been many excellent pieces written on how to find topics for blog posts, such as The best 50 blogging ideas to choose from by Aswani Srivastava and How to find topics for your blog posts from Mike Consol. But the most powerful blog posts are those that answer questions your readers have. Digg this! What kind of question? Share this on del.icio.us.

Digg 10

3 Easy Tips to Target Readers with Your Content

Writing on the Web

You check your blog, and the only comments are from your mother. Have the right domain name : You may love to write about web design, but if your domain name is something like Katlovesdogs.com, then nobody will ever associate your website or blog with design. Submit your work to article submission sites: You’ve gotten your domain right, but people are still not visiting your blog. Try taking a few blog posts or articles and submitting them to some article submission sites like ezinearticles.com or goarticles.com. Blog this on Blogger. Digg this!