Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. The AI-powered tools your team uses depend on what they’re trying to do and the access they have to the tools that will help them do it. Grain will help you take better notes in meetings.

Marketing AI 130

Marketing AI Work Management Marketing Management Examples 130

Martech

APRIL 5, 2024

There are different reasons why martech is underutilized. Users may also not be properly trained to use the martech platforms and may not receive the necessary support to learn how to better use them in their day-to-day work. Here are some steps that can help you optimize martech utilization.

Peer-to-peer 108

Peer-to-peer Paid Search Agency SMS Gartner 108

The Lead Agency

APRIL 2, 2024

What is B2B SEO SEO, as we all know, is the meticulous process of tweaking and optimising different digital marketing efforts to enhance a website’s visibility in search engine results. Experience: While this sounds a lot like expertise, experience is the one that helps to flush out AI-generated content.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Call on vendor and tech partners to help us succeed. Email was the one action that preserved and grew revenue, saved jobs and helped stabilize the financial future. The answer is, sadly, not much.

Enterprise Management 124

Enterprise Management Marketing Automation Services Work Management Marketing Management 124

Go Beyond SEO

APRIL 18, 2024

PPC Pest Control advertising is a proven strategy that works. These will help you get more customers and grow. Key Takeaways: PPC Pest Control advertising can help you attract more customers to your business. Seeking the help of Pest Control PPC Experts can ensure the success and effectiveness of your PPC campaigns.

PPC 78

PPC Advertising Agencies Paid Search Agency Marketing & Strategy 78

Martech

APRIL 17, 2024

GA4 is fundamentally different than its predecessor. Google didn’t help itself or its users by wrapping all this in a UI which, to use a technical term, “Sucks.” Great, but that doesn’t match how reporting works. Now we have three different levels of events. It measures interactions (“events”), not visits.

Marketing Analytics Tools 114

Marketing Analytics Tools Analytics Google Pricing 114

Salesforce Marketing Cloud

FEBRUARY 20, 2024

We were lucky to speak with a few Salesforce employees who were willing to share their stories to help illustrate areas of patient advocacy and their importance. There has been a shift in the industry with more organizations working directly with people who have personal experience with the conditions.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Convince & Convert

APRIL 12, 2024

Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media. What are the rules and process of working with the social team?

Social Media 138

Social Media ROI Media Cross-Selling 138

Martech

APRIL 24, 2024

This will allow teams to see the pain points that technology can alleviate and understand how it can help improve processes themselves. Ensuring martech is aligned with marketing processes and avoiding overlap between different platforms can result in cost savings, time efficiency and increased productivity for marketing teams.

Process 80

Process Top of Funnel Work Management Marketing Management 80

Salesforce Marketing Cloud

APRIL 9, 2024

Andy Cotgreave, senior data evangelist, Salesforce Link Copied Big data grew so fast and became so unwieldy that an entire industry emerged to help companies parse and analyze it. Our customers have done a lot of work to pull what they thought was trapped data and put it into these really excellent data platforms. Let’s face it.

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

Salesforce Marketing Cloud

FEBRUARY 14, 2024

We interviewed three CIO experts to get to the bottom of how AI doesn’t have to be at odds with the people it’s ultimately designed to help. As you continue to work closely with your IT organizations, you may want to consider creating an AI council or having a chief trust officer to provide guidance and oversight.

Paid Search Agency 105

Paid Search Agency Tips Ads Lead Ranking 105

Convince & Convert

MARCH 14, 2024

A consultant is an experienced professional with a broad range of knowledge, but has in-depth expertise in and/or specializes in one or a couple of different subject matters. Less Overhead; More Agile – Consultants usually work solo or in small team of experts at a consulting firm.

Paid Search Agency 147

Paid Search Agency Advertising Agencies Consulting Ad Agencies 147

Salesforce Marketing Cloud

MARCH 19, 2024

Algo adopted a large language model (LLM) to help onboard new CSRs faster. By now, many of us have already used a generative-AI LLM through chat apps like OpenAI’s ChatGPT or Google’s Gemini (formerly Bard) to help write an email or craft clever social media copy. That’s where RAG can help.

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

Martech

JANUARY 31, 2024

How and when you apply good leadership skills makes all the difference. But their message is very different. They’re just in very different jobs. You might gather some data to help make your case. Encouraging innovation and risk helps cultivate a growth mindset among your team. This is tactical leadership.

Effectiveness 119

Effectiveness Work Management Marketing Management Planning 119

Martech

DECEMBER 12, 2023

One of the biggest challenges an organization faces with running a digital asset management DAM) system is managing the processes and people who work on it. “It’s An overview of the entire workflow of your organization’s DAM will help you decide whether a new process will help the team or set it back.

Digital Asset Management 119

Digital Asset Management Process Work Management Customer Surveys 119

Martech

NOVEMBER 1, 2023

I got this bit of a double perspective on very drastically different worlds. And at the time I was working on this technology start-up with my dad, doing it part-time. How can I help you? I did that for about five or six years until I got to something slightly different, which is what I do today.

Class 110

Class Software Statistics Analytics 110

Top Rank Marketing

APRIL 8, 2024

This process is intended to help organizations manage, consolidate, prune, update, and add content to their website in order to provide a better experience for visitors while sending clearer signals to search engines. Conducting a content audit helps ensure your website is conducive to meeting your goals and objectives. Semrush) #3.

Lead Scoring 103

Lead Scoring Lead Ranking Paid Search Agency Content 103

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. The information B2B buyers seek out in making decisions, and the ways they search for it, remain very different from the standard B2C purchase. Each challenge you can help solve has many dimensions to be explored.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Salesforce Marketing Cloud

DECEMBER 6, 2023

These guidelines should serve as a primer for designers as they grow accustomed to working with conversational interactions. Knowing what paths a user might take and considering possible content variations can help inform designs. Or, we might ask whether the content the LLM generates should be more professional or personable.

Conversion 126

Conversion Ad Building Guidelines User-Generated Content 126

Salesforce Marketing Cloud

MARCH 20, 2024

Do you trust generative AI to help you with tasks at work? The good : Corpus data captures a diverse snapshot of writing styles and subject matter, helping models understand different writing styles. The main difference between scraped and corpus data is how it’s collected.

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

Martech

MARCH 4, 2024

We know with certainty that we’re in uncertain times and what we know today will be different tomorrow. It’s critical to constantly re-evaluate how you market and sell our products to customers because what worked last year, or even last month, may no longer be relevant. A pi-shaped marketer has many different things they can do well.

Work Management 121

Work Management Planning Marketing Management Deliverability 121

Martech

APRIL 25, 2024

The buyer likely tell you why the two will work well together and provide you with something better than ever. Also, research how the buyer differs culturally from the original vendor. This is another place where it will help to know how the buyer differs from your current provider. Look out for promises.

Work Management 55

Work Management Marketing Management Vendors Lock-In 55

Martech

APRIL 16, 2024

Some are compatible with Google Analytics and Adobe, while others are designed to work with only one. If you’re using a different analytics tool, consult your provider for help. So the difference is minimal. Make sure it integrates with your analytics solution. Previously, the error rate was no more than 0.5%.

Analytics 127

Analytics Marketing Analytics Tools Work Management Planning 127

Martech

APRIL 2, 2024

What began as a site dedicated to job postings, work announcements and networking has quietly evolved into the perfect space for professional influencer marketing to take hold of the professional world. The difference? Users flock to LinkedIn seeking work opportunities and network growth. It makes sense.

B2B Marketing 131

B2B Marketing B2B Planning B2B Thought Leadership 131

Salesforce Marketing Cloud

FEBRUARY 12, 2024

Different jobs require different skills, so find your perfect role with this quiz and check out the Career Paths on Trailhead, Salesforce’s online learning platform, to learn about all the different career options available and then check them out in the Trailblazer Career Marketplace.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

sagefrog

APRIL 16, 2024

Either they believe their personas have helped align marketing and sales teams in identifying a target market and the relevant decision-makers, or they feel they’ve wasted their time and never reference B2B buyer personas once they create them. What’s the Difference Between Ideal Customer Profiles & Buyer Personas?

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Top Rank Marketing

APRIL 1, 2024

When you don’t know what content already exists — or the quality of that content — any efforts to create new content may actually work against your overall search performance. This process will help you understand everything that has been published on your website so you can make an informed choice about how to use it more strategically.

SEO 93

SEO Content Keywords Analysis 93

Salesforce Marketing Cloud

JANUARY 3, 2024

Early in my career, I worked for a company that encouraged its salespeople to push for an immediate close, and it was soul-sucking. What are some sales pitch examples based on different scenarios? They help you hook the right customers — those who would benefit most from what you have to offer. I used to be one.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Martech

NOVEMBER 21, 2023

Using bottom-of-funnel data as input to top-of-funnel activities I’ve written about how growth loops can be more helpful than funnels as they allow the loop’s output to be used back into the loop. conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion.

Top of Funnel 118

Top of Funnel Marketing Funnels Multi-Touch Attribution Marketing Attribution 118

Martech

MARCH 19, 2024

And these interactions create more data that helps marketers understand what works and what doesn’t. Marketers experimenting with these tools not only will be able to produce more variations, they’ll be able to test and validate what works. Use genAI to help create and launch a re-engagement campaign aimed at lapsed customers.

Marketing AI 110

Marketing AI Conference Generation Loyalty 110

Martech

APRIL 11, 2024

A marketing campaign using AI to help dogs in shelters get adopted? It can reposition the dogs into different poses and create assets that can be used in any PEDIGREE advertisement. Operative’s Adeline is an assistive AI platform that lets media companies optimize inventory, speed sales, and accelerate work.

Classified Ads 107

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 107

Martech

FEBRUARY 19, 2024

That’s where marketing work management solutions step in. What are marketing work management solutions? Work management solutions cover the management of individual and team workflows and workloads, whether for a project or organizational operations. Dig deeper: What is marketing work management?

Work Management 124

Work Management Marketing Management Resource Management Allocation 124

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Since then, we’ve invested in helping our customers with quality.” Conditional logic can also be used to control the questions, which helps identify the right prospect for a campaign.

Lead Gen 110

Lead Gen Paid Content Social Media Sales Qualified Leads 110

Martech

FEBRUARY 15, 2024

Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process. Sometimes, the same word from two different executives means a totally different thing. Find out what is working, what goals the new team has and what tools they use. In your inbox.

Work Management 101

Work Management Brand Identity Branding Marketing Management 101

Martech

MARCH 22, 2024

Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages. Many major marketing tools already use AI models and machine learning to work behind the scenes. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Marketing AI 104

Marketing AI Content Marketing Enterprise Management Planning 104

Martech

DECEMBER 11, 2023

In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. Specifically, you need your brand to trigger behaviors that help you get closer to achieving your goal. The first part is here.

Ad Building 123

Ad Building Brand Identity Branding Tips 123