develop Research Related Topics 
Marketing Insider Group
AUGUST 1, 2023
Learning about your audience to connect with them effectively requires extensive research. While it’s great for research, we still recommend validating any information that comes out of your AI tool with your team, your own data, and your users. But note that AI is still just a tool. Then, you can adjust the list accordingly.
Webbiquity
MARCH 1, 2022
But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. For marketers, success lies in knowing your buyers, understanding their problems, and being able to articulate and develop compelling solutions. No surprise there. Familiarity breeds intent.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Tomorrow People
JULY 26, 2022
What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.
KoMarketing Associates
SEPTEMBER 21, 2022
However, new research indicates that they are still not fully included in the development of these apps. Airship recently published the results of its “2022 Mobile App Experience Gap Survey,” and statistics indicated that most marketers (96%) still rely on developers to improve the user experience of their organization’s app.
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. But no one tool or method can create a thriving research practice for product managers. Use Product Management Today’s webinars to earn professional development hours!
Salesforce Marketing Cloud
JANUARY 3, 2024
If you’ve navigated a digital experience easily, there’s a good chance that the designer and developer who built it had a strong working relationship. These are legitimate concerns that happen across enterprises everywhere,” said Chris Mattison , Salesforce Technical Architect and certified Platform Developer. You never get too far.”
Tomorrow People
JULY 26, 2022
What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.
Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank
Conducting UX Research can often be a daunting task. Often, the most useful tool product managers and researchers can employ is a carefully thought-out approach. Join Michele Ronsen, UX Expert and Founder of Curiosity Tank, for an illuminating conversation on the ins and outs of efficient and effective UX research.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate. Not so fast, though.
Advertiser: ZoomInfo
Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Your marketing team may build perfect personas and have excellent research, but if the sales and operations team aren’t aligned, you're missing out on opportunities to move potential buyers to the next stage of the funnel. How to develop benchmarks for your inbound culture. How to secure organizational buy-in (and cooperation!).
Speaker: Jason Tanner, CEO of Applied Frameworks
Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. Develop a product strategy message. Apply frameworks to define product strategy. Effectively communicate product strategy.
Speaker: Bronwen Rees, Author and Lead Product Designer at Xero
Many in the UX space reiterate that “knowing your audience” is paramount to developing great user experience, and that empathy is the cornerstone of UX. Use Product Management Today’s webinars to earn professional development hours! UX has a critical role in making that future possible.
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Join Christian Bonilla, VP of Product at UserTesting, as he reveals tips for taking ownership of the product vision to guide the development process. Use Product Management Today’s webinars to earn professional development hours! February 9th, 2022 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT.
Speaker: Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion, and Kristin Zibell, Director of Research Products and Services
How inclusive is your UX research? If a product is only as good as the team that makes it, then a product will only be as inclusive as the perspectives represented during product development. This is where Experience Gap research comes in, and why inclusive research is crucial for your business and your customers.
Expert insights. Personalized for you.
228 
Let's personalize your content