Webbiquity

SEPTEMBER 30, 2020

Effective landing page design is in the eye of the beholder—or more precisely, your prospective customer. That knowledge can help you design pages that produce the results you’re after. White space is incredibly important in web design. Design a landing page based on your initial ideal, and see how it performs.

Landing Pages 296

Landing Pages Effectiveness Digital Asset Management Work Management 296

Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Mereo

JUNE 24, 2021

Product roadmaps define the execution plan. Governance ensures these investments stay on track. One of the main failures of the Airbus A380 was not that the product idea came to life — it was that there was a lack of product roadmap governance that should have shown clear indicators the strategy was headed for a nosedive.

ROI 93

ROI Product Marketing Management Allocation 93

Webbiquity

AUGUST 9, 2022

There’s nothing as off-putting to a potential client, investor, partner or collaborator as a plain or thoughtlessly designed pitch deck. A carefully crafted and professionally designed presentation can make all the difference in conversion. When pitching your business or product, make sure you tailor it to your audience.

B2B Marketing 264

B2B Marketing Tips B2B B2B Sales 264

BOP Design

FEBRUARY 11, 2022

These insights can then be used by companies to influence their advertising strategies, product development plans, pricing scales, and more. However, neuromarketing uses brain scanning to measure neural activity and physiological tracking to discover more about people’s motivations, preferences, and decision-making. Decision Paralysis.

Eye-Tracking 117

Eye-Tracking Leads Lead Marketing Qualified Leads 117

Hubspot

NOVEMBER 11, 2020

Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. That's why we've compiled some examples of blog homepages to get you on the right track to designing the perfect blog for your readers. Design Milk.

Design 101

Design Examples Best Practices Microsite 101

Vidyard

DECEMBER 13, 2019

Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. Why Should You Hire a Video Production Company? That said, there are some cases when you might want to collaborate with an outside agency and the capable hands that come with a production company. It happens!

Paid Search Agency 133

Paid Search Agency Work Management Video Marketing Product 133

Marketing Insider Group

NOVEMBER 29, 2022

A poorly designed website doesn’t only lead to a negative user experience—it can also reduce your organization’s return on investment (ROI). Without a well-designed and informative website, you can miss out on connecting with potential customers or supporters and spreading brand awareness. Your design looks boring and basic.

Marketing Websites 283

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 283

Trade Press Services

MARCH 18, 2024

The publisher puts up the money to edit, design, package, print, and market the book. True self-publishing does not include support in the form of editing, design, marketing, and distribution. Additional time is required for editing, design, and production. Do you have graphic capabilities or access to a graphic designer?

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

FunnelEnvy

DECEMBER 26, 2023

It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. There is so much data to track in digital marketing, especially now with the release of a new AI tool almost weekly. However, many B2B websites suffer from poorly designed landing pages.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Webbiquity

JANUARY 18, 2024

Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. Coordinate cold emails advertising a product launch or special promotion with other forms of marketing. Remember, though, that you don’t have to pitch to them.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

SmartBug Media

APRIL 23, 2024

In this article, we will highlight creative trade show booth ideas designed to stop attendees in their tracks and turn fleeting interactions into meaningful connections. Imagine stepping into a trade show, your eyes scanning the sea of booths. We were able to create a beautiful and bold design that stood out from other booths.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Optinmonster

DECEMBER 30, 2023

But wait – what the heck is a “fold” in web design anyway, and why is it so important? When you’re talking about above-the-fold in web design, it’s simply the content that fills your screen. This evolution has made responsive design an indispensable part of web development.

Examples 89

Examples Content Trigger Marketing Eye-Tracking 89

Webbiquity

FEBRUARY 17, 2022

If you have original visual content to share, Instagram can be a productive platform. There’s nothing wrong with asking for help, particularly if you have a small marketing staff or lack expertise in specific areas, such as graphic design or SEO. Get creative with your marketing campaigns and new product launches.

Tactics 270

Tactics Advertising Agencies Paid Search Agency Focus Group 270

Sprout Social

MARCH 25, 2024

Adding hashtags to Reels lets you target niche communities and specific demographics with your content—people who are most likely to be interested in your products or services. Sprout Social’s Hashtag Tracking tools can help you pinpoint exactly which hashtags work best for your Instagram strategy. What hashtags are they using?

Brand Identity 90

Brand Identity Branding Eye-Tracking Viral Marketing 90

Martech

FEBRUARY 14, 2023

It is if your products and services are better than anyone else’s for the price. Customers might sign up for your email program for discounts and special offers, but that shouldn’t stop you from finding all kinds of ways to show your appreciation through email while still keeping your eyes on your own goals.

Eye-Tracking 127

Eye-Tracking Intent Signal Cross-Selling Ad Frequency 127

Anyword

MARCH 2, 2022

Everyone knows that advertising texts must be catchy and, at the same time, explain why the product is relevant to the reader. On the other hand, you don’t want the copy to be a bunch of boring lines about product specs. For a product description, this usually means conversion, in the form of clicking a CTA.

Product 52

Product Urgency Marketing Copywriting Funnel Advertising 52

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. Product launch checklist Social media is the new mall.

Social Media 80

Social Media Template Work Management Marketing Management 80

Sprout Social

NOVEMBER 21, 2023

In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. Customers might be demanding more eco-friendly products.

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

B2B Marketing Insights - WE

JULY 31, 2018

By sticking to a web design process that suits everyone’s workflow. Every web designer has their secret web design process recipe. That recipe, more often than not, is the product of trial and error. The discovery section of our web design process is all about you. Moral of the story: leave no one out of the loop!

Design 66

Design Process Paid Search Agency Budget Programs 66

Aberdeen

JUNE 6, 2023

From the insightful opening keynote from CEO Jim Heppelmann to the final day of breakout sessions, the event was packed with content spanning all facets of the product lifecycle. Aberdeen’s research shows that verifying the design earlier in the development process is a key strategic action for the Best-in-Class.

Work Management 40

Work Management Marketing Management Conference Service 40

Anyword

NOVEMBER 15, 2021

A great product helps, as does a functional, good-looking website (perhaps designed using one of Shopify’s templates). But an absolutely essential part of optimizing your sales on the platform is the creation of Shopify product descriptions that do all the right things. Who cares about Shopify product descriptions?

Lead Ranking 52

Lead Ranking Product Lead Scoring eCommerce 52

Biznology

JANUARY 19, 2021

The severe disruption in distribution value chains in recent years provides a great opportunity for manufacturers to rethink how to deliver their products to customers most effectively. To go beyond the purchase decision for your product, to the underlying customer need. It’s time for a change. Marketing must get involved.

Distribution 196

Distribution Work Management Marketing Strategy Marketing & Strategy 196

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Direct competitors offer similar products and/or services as your business.

SWOT 110

SWOT Comparison Peer-to-peer Analysis 110

SalesGrape

AUGUST 18, 2023

With more people setting up home offices, it’s important to create a space that is both functional and conducive to productivity. The Importance of Designing an Ergonomic Workspace An ergonomic workspace is essential for maintaining good posture and reducing the risk of musculoskeletal disorders.

Work Management 52

Work Management Cable Eye-Tracking Software 52

Brandwatch Marketing

FEBRUARY 23, 2024

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. Alternatively, they can keep an eye on the audience that really matters: the kind of people that are looking for their brand’s types of products and services.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Unbounce

JUNE 10, 2021

It’ll give you a bird’s-eye view of what you’re paying to get results. Cost-per-action (CPA) is the average amount you pay for a customer to take an action like: Clicking Filling out a form Downloading a resource Purchasing a product Signing up for a service or newsletter. Of course, landing page quality is in the eye of the beholder.

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

Sprout Social

OCTOBER 25, 2022

Brand awareness is the extent to which audiences are familiar with your brand and its product or services. Brands with high levels of consumer recognition can even become synonymous with their product. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Convert

DECEMBER 8, 2020

User research is widely associated with user experience (UX) design , especially for helping reduce churn rates by delivering optimal experiences with a software product or service. But it also has its place for helping us come up with more ideas to test our product designs, website structure, and landing pages.

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98

Huptech Web

NOVEMBER 3, 2023

It doesn’t matter if you’re crafting buttons for your product pages, contact support, or email newsletters. Most Common Types of CTAs That Help in Reaching Your Goals But What Metrics Should I Keep In Mind When Tracking These Call-to-Action Buttons? Check their design, where they’re placed, and the words you use.

Conversion 52

Conversion Click Rate Urgency Marketing Eye-Tracking 52

Martech

AUGUST 23, 2021

Equipment included: An electroencephalogram (EEG) cap to record brain waves; An electrocardiogram (ECG) to record heart rate; Galvanic skin response (GSR) equipment measure skin conductivity; and Eye tracking tools for recording the gaze and where the eyes fixate. Eye-tracking data from B2B DecisionLabs study.

Video Marketing 131

Video Marketing Eye-Tracking Case Studies Sample 131

Vidyard

DECEMBER 13, 2019

Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. Why Should You Hire a Video Production Company? That said, there are some cases when you might want to collaborate with an outside agency and the capable hands that come with a production company. See it in Action.

Paid Search Agency 65

Paid Search Agency Work Management Video Marketing Product 65

Optinmonster

MARCH 11, 2024

Gamification in marketing refers to strategically incorporating game design elements and principles into marketing campaigns and strategies. Points can be used to track purchases, social media interactions, or any other form of engagement with a brand, rewarding users for their activities.

Examples 99

Examples Planning Paid Search Agency Interactive Marketing 99

Optinmonster

SEPTEMBER 6, 2023

Keep track of interactions with your call-to-action buttons to gauge engagement. Sales tracking. That means it’s easier for you to keep track of all the links on your WordPress site and easier for your audience to share them. Analytics and link tracking. Performance tracking. Key Features: QR code generator.

Budget Programs 57

Budget Programs Best Practices Work Management Marketing Management 57

Salesforce Marketing Cloud

DECEMBER 8, 2023

Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. This is particularly true if your audience has opted in to your email outreach — which simply means they’re interested in your business and your products or services.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. The Role of Cookies and Tracking The technical backbone of retargeting is built on cookies and tracking codes.

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88

Brandwatch Marketing

FEBRUARY 23, 2024

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. Alternatively, they can keep an eye on the audience that really matters: the kind of people that are looking for their brand’s types of products and services.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52