ClearVoice

AUGUST 9, 2021

Each post, tweet, or piece of content is designed to build an audience, nurture or engage a community, with the goal to convert followers into customers. His question introduced the idea of hashtags as a way to organize thoughts and Tweets on Twitter. Are you ready to level up your @Twitter hashtag strategies?

Case Studies 105

Case Studies Case Study Twitter Studies 105

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Webbiquity

MARCH 7, 2019

The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Build Hype for your Event.

Social Media 204

Social Media Promotion Creativity Media 204

Sprout Social

OCTOBER 11, 2022

With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. Social media moderation is the process of controlling the wanted (positive interactions or information) versus unwanted (offensive or discriminatory content) on platforms like Facebook, Twitter or LinkedIn.

Social Media 106

Social Media Media SWOT Guidelines 106

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. Bringing events to life is stressful and tedious work. However, I know many event managers thrive on managing complex events. Event management is teamwork.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

Buzz 156

Buzz Social Media Media Conference 156

Anyword

NOVEMBER 8, 2021

As an advertising platform, Twitter has a lot of advantages, but there’s one particular drawback: Twitter ad copy specs are quite limited. Twitter is actually the original when it comes to limited character counts; they were famous for their “ 140 characters at a time ” approach. A Short Twitter Ads Guide?

Twitter 90

Twitter Ads Effectiveness Copywriting 90

KoMarketing Associates

SEPTEMBER 22, 2021

From the DemandGen Report report: Organizations have moved away from relying on event marketing, with only 19% indicating increased budget prioritization. With the loss of in-person events, marketers saw an opportunity to use that budget elsewhere – with many deciding to put more budget towards their content strategies.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Hubspot

MARCH 24, 2021

Take Twitter brand pages for example. The background of the page literally provides businesses with a blank canvas to decorate , so to overlook the marketing potential of this valuable Twitter real estate would be a disadvantage to marketers. 1) Etica Wines. 2) Spotify. 2) Spotify. 3) IdeaPaint. 4) Dropbox. Your first impression?

Twitter 82

Twitter Examples Brand Identity Branding 82

Oktopost

MARCH 21, 2019

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. Other Twitter users saw the value of adding hashtags to follow and engage in topical conversations on the network. How to Use Hashtags on Twitter. became a thing.

Twitter 134

Twitter Linkedin Facebook Ideal Customer Profiles 134

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. In this article, I’ll share an ROI attribution model that will help you accurately measure the results from your events.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? The event did not produce the return on investment (ROI) you had anticipated. That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

Buzz 109

Buzz Social Media Media Conference 109

The Forward Observer

OCTOBER 27, 2023

In today’s attention economy, event organizers face the challenge of keeping attendees engaged amidst an abundance of distractions. Many events leave attendees feeling bored, uninspired, or even critical of their experience. Learn how to minimize five common negative forces that can detract from any event.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing.

Paid Search Agency 217

Paid Search Agency Twitter Trade Show Social Networks 217

Martech Advisor

JANUARY 23, 2020

Here are some experiential marketing examples to conceptualize events and create real-world interactions with customers. Many organizations focus on strategy and execution and don’t give creativity and design a seat at the proverbial table. Experiential Marketing Examples to Inspire Your Next Event Strategy.

Examples 123

Examples Best Practices Paid Search Agency Advertising Agencies 123

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Sprout Social

FEBRUARY 21, 2019

In this guide, we’ll review the benefits of social listening, specifically on Twitter, and how you can execute this for your own company. Value of social listening on Twitter. Using Twitter listening tools. Taking action from Twitter listening. Value of social listening on Twitter. Using Twitter listening tools.

Twitter 74

Twitter Eye-Tracking Keywords Work Management 74

B2B Marketing Traction

NOVEMBER 24, 2014

Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. Hashtags are also used to search for discussions on certain events and topics. Twitter Icon.

Twitter 100

Twitter Web 2.0 B2B Conference 100

Lenny's Newsletter

SEPTEMBER 7, 2023

Simplify security | Mixpanel —Event analytics that everyone can trust, use, and afford | AssemblyAI —Production-ready AI models to transcribe and understand speech — Claire Butler was Figma’s first GTM hire and their 10th employee. Brought to you by Vanta —Automate compliance.

Marketing Analytics Tools 112

Marketing Analytics Tools Lead Ranking Startups Linkedin 112

Digital Marketing World Forum

DECEMBER 18, 2019

The final instalment of the 2019 event series, DMWF Europe, was the perfect way to close another awesome year for DMWF! There was a lot of talk about this issues across our social channels and really created a buzz at the event. Tech X design thinking X humans X diversity in the team. We’re talkin’ #Culture on Twitter!

Digital Marketing Funnels 52

Digital Marketing Funnels Advertising Agencies Mobile Advertising eCommerce 52

Hubspot

NOVEMBER 11, 2020

Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. That's why we've compiled some examples of blog homepages to get you on the right track to designing the perfect blog for your readers. Design Milk. Design Milk.

Design 101

Design Examples Best Practices Microsite 101

SpotMe Blog

NOVEMBER 15, 2021

The event industry is changing at a rapid pace. There are currently over 300 event technology companies in existence, but Metrailler believes that “90-95% of corporate events are still happening on Zoom.” . If you didn’t have the chance to join the event, you can watch the session on-demand here. .

Marketing Automation Services 52

Marketing Automation Services Marketing & Strategy Communities Vendors 52

Marketing Insider Group

APRIL 12, 2021

Sponsorships of events (live or virtual). The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. You have to be able to attribute the event to an actual sale, which can be tricky. You have the power to design it as you want and publish content that’s uniquely your own.

Paid Content 356

Paid Content ROI Paid Search Agency Media 356

Predictive Response

APRIL 23, 2020

How to Drive More Attendees to Your Eventbrite Event. Hosting an event can be a scary venture. For one thing, there are a zillion things that need to be done – deciding on what the event will be about, where it will be hosted, a budget, sending out invites, deciding on a venue, advertising – the list is endless.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Budget Programs Promotion 64

SpotMe Blog

MAY 25, 2021

By now a growing portion of your virtual audience is more interested and willing to attend some version of in-person events again. But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. By adding a higher-production quality to your hybrid events. .

Work Management 52

Work Management Product Marketing Management Act-On 52

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Image credit: CPS, Inc.

Trade Show 206

Trade Show Social Networks Social Media Advertising Agencies 206

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE! And CC Chapman.

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

Webbiquity

OCTOBER 7, 2014

There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. But after that success, how do you make the most of Twitter as a traffic driver to your blog posts, landing pages, and other valuable content? Gaining followers is only half the Twitter battle.

Click Rate 100

Click Rate Twitter CTR Eye-Tracking 100

Webbiquity

NOVEMBER 21, 2021

The events of 2021 have forced marketers and entrepreneurs to be agile. Moqups is a design-centered project management web app that helps you create and collaborate in real-time on wireframes, mockups, diagrams and prototypes. This online design platform helps creative teams design, plan, prototype, and collaborate on designs.

Budget Programs 334

Budget Programs Marketing Management Software Webinar Metrics 334

Webbiquity

MAY 16, 2023

In their own words, MixPanel is designed to let you “Slice and dice data to uncover trends and see live updates on how people are using your app.” They are designed for different purposes, as noted. Reportei : This is a dashboard tool designed for agencies that serve B2C clients. And many thanks in advance!

Marketing Analytics Tools 343

Marketing Analytics Tools Analytics Google Work Management 343

Aberdeen

OCTOBER 19, 2022

LinkedIn , Twitter. The event was a great opportunity to learn and discuss company’s current and future strategy, speak with users from Aon, Toyota Financial, and Solera, as well as spend 1-1 time with company leaders discussing the state of the market in contact center and customer experience (CX). CX Fluency & Cloud.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Contacts 52

Navigate the Channel

AUGUST 10, 2017

According to the Content Marketing Institute’s 2017 B2B report, 68% of B2B marketers incorporate trade shows and similar in-person events as part of their marketing plan—but just 36% report that their events are effective. Leverage your contact list with these steps: Follow them on Twitter and add them to a Twitter List.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Hubspot

FEBRUARY 5, 2018

Nowhere is this barrier lower than on Twitter, and today, brands like Netflix are making the funnies themselves. Here are our top 10 funniest parody Twitter accounts we think you should start following today, along with some shining examples of their tongue-in-cheek Twitter brilliance. Of course, we've got our favorites.

Twitter 77

Twitter Ad Frequency Barriers Internet Marketing 77

nDash

DECEMBER 23, 2021

Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. When: January 16 – 18, 2022.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Webbiquity

FEBRUARY 17, 2022

At a minimum, that includes LinkedIn, Facebook, and Twitter. In-person events are still an incredibly effective way to connect directly with your buyers. Live events have taken a big hit during the pandemic, but your buyers are eager to get back together again, face to face. Every platform has tools to help marketers.

Tactics 273

Tactics Advertising Agencies Paid Search Agency Focus Group 273