Measure, Test, Measure: A Proven Framework for Better Data-Driven Decisions
Vision Edge Marketing
MARCH 12, 2024
This methodology places a premium on data-driven decision-making, iterative experimentation , and the relentless pursuit of improvement. Edwards Deming’s words resonate: “In God we trust; all others bring data.” ” In the first measure phase, data becomes the cornerstone of an effective strategy.
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