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Report: 82% of Email Marketers Use Signature to Boost Brand Awareness

KoMarketing Associates

When email marketers want to resonate with their target customers and prospects, new research suggests that more of them are turning to their signatures to make an impact. About 48% do so to drive traffic to their company website, while 34% use their signature to increase lead generation.

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How to Make a Splash with a New-to-the-World Website

Webbiquity

To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. Of course, the URL should also be part of your company-wide standard email signature. But organizations typically seek to accelerate this process as much as possible.

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10 reasons why email is more important than ever

Martech

And email with signatures can be a great way to add a personal touch. If you’re new to email signatures, you may be wondering what they are and why your brand needs them. And if you use corporate signatures already, you may not be getting the most out of them right now. Email signatures are not new.

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3 Tips to Prepare Your Data for the AI Era

Salesforce Marketing Cloud

But, having a skilled team is only part of the equation; it’s also about having the right data in place to use it efficiently. These can include difficulties in adopting new tools, a decline in customer retention, and increased costs due to technical debt. Trailhead is a great place to start learning about data.

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The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect?

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 5 Key Benefits of Email Marketing for Small Businesses

Scoop.it

If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. Email marketing helps companies communicate their message effectively and build relationships with their customers. Don’t forget to include your email signature as well.

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Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).