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Web Conferencing Services Reviewed, Part 2

WebMarketCentral

The publication used seven criteria (price, features, registration form / thankyou customization, automated email reminders, call-in audio options, event reporting, and event recording options) to evaluate the following web conferencing providers: - Convoq ConferenceASAP - GoToWebinar - iLinc - Infinite Conferencing - MeetingBridge - MegaMeeting - (..)

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B2B Vendor, Customer Perspectives Differ on "Affinity"

WebMarketCentral

The CMO Council recently released a major study entitled Profitability from Customer Affinity , on the difficulty faced by vendors in establishing customer-centric business practices. Virtually all customers said they would terminate or scale back relationships with vendors who failed to "build customer trust."

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4 Ways to Build B2B Customer Loyalty and Generate Referrals

WebMarketCentral

As B2B buyers become increasingly immune to traditional marketing and more reliant on word-of-mouth vendor referrals, sellers need to become more sophisticated in building customer loyalty through relationship marketing , and converting this loyalty into referral business. NWA WorldPerks, My Coke Rewards, MaxPerks, Borders Rewards).

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Choices Expand for Customized Start Pages

WebMarketCentral

However, there are an increasing number of services that let you customize your own start page. Another service planned but not yet launched is the "life organizer" from Lifeio from ATTAP Technologies. You can sign up to be notified when the service is up and running.

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7 Reasons Every Business Needs to Twitter

WebMarketCentral

To Interact with Customers For most business, it's far easier and more profitable to generate continued or new business from existing customers than it is to acquire new ones. Growing existing customer business requires ongoing communication. Here are seven reasons every business needs to be on Twitter.

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What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

Vendors have products and services designed to solve those problems. Every vendor will rave about its own products or services, and buyers get that. Most important, however, are the words of actual customers. When the right solution meets the right problem, both sides benefit.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).