KoMarketing Associates

MARCH 28, 2023

Most marketers (53%) still only “somewhat agree” that their marketing automation platform makes it easier for them to build effective customer journeys, suggesting there is room for improvement in this area. Specifically, customer data platforms (CDPs) have become a barrier for marketers. Approximately 23.7% Approximately 23.7%

Marketing Automation Services 240

Marketing Automation Services Marketing Automation Marketing Management Allocation 240

Martech

DECEMBER 21, 2023

AI is here to help! Now this week’s releases: Adthos ’ AI audio platform has a new feature that can create audio ads from pictures. It is a content engine that helps marketers accelerate the go-to-market (GTM) process by creating targeted and personalized campaign experiences at scale. What could go wrong with that?

Marketing AI 121

Marketing AI Marketing Analytics Tools Work Management Marketing Management 121

Martech

APRIL 19, 2024

It has a custom attribution engine that provides citations for all its answers. This helps ease concerns about AI hallucinations. Image via Adobe The company also released a free, mobile version of AI Assistant in beta. AI Assistant is a chatbot-like helper that analyzes documents — PDFs, Word, PowerPoint, etc. —

Pricing 88

Pricing Price Click Rate Efficiency 88

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

At Dreamforce, I announced the newest Marketing Cloud releases that will help you not only focus on more big-picture ideas, but help you build lasting customer relationships. Fuel creativity with data These three marketing innovations will help fuel your ability to use and measure the effectiveness of your customer data.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

Martech

APRIL 10, 2024

Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. In a release, it says it is now a fully AI-first business. “We AI Product Finder and Subject Line Generator.

Product 110

Product Buzz Custom Publishing Email Marketing 110

Martech

MARCH 6, 2024

The vast majority are ready to embrace AI for targeting, serving relevant ads to customers and other aspects of advertising. Retail media covers the full customer journey, including the “last mile” when shoppers are on the retailer’s digital channels or in-store. 15% have privacy concerns about AI integration.

Marketing AI 122

Marketing AI Media Paid Search Agency Privacy 122

Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. Image: IAB. Why we care. Image: IAB. Guidelines.

Advertising Agencies 111

Advertising Agencies Planning Mobile Advertising Budget Programs 111

Salesforce Marketing Cloud

DECEMBER 6, 2023

When a new release comes out, I write a blog about it. Not because I want to read 500+ pages of release notes, but because I want to understand the new features and use them in a pre-release sandbox. The more you know about Salesforce and how it can help your business, the more valuable you are to your company.

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Many updates were beta-released in preparation for HubSpot’s annual conference. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023.

Top of Funnel 129

Top of Funnel Forecasting SMS Work Management 129

Martech

DECEMBER 28, 2023

We see this in the rate at which martech vendors released beta features to users over the past year. We are clearly in the midst of an “AI arms race,” triggered by the release of ChatGPT just over a year ago. As we walk through the test, you’ll see how Zapier is infusing AI capabilities in its beta releases.

Work Management 109

Work Management Marketing Automation Services Marketing Management Marketing AI 109

Martech

NOVEMBER 13, 2023

“Our customers have a vision of what they can do to help their customers work, play and live better. We’re behind the scenes, a B2B company; we don’t directly serve their customers. What we do is give our customers tools and technologies to build and deploy more secure applications.”

User-Generated Content 86

User-Generated Content Paid Search Agency Advertising Agencies Generation 86

Martech

JUNE 23, 2023

HubSpot’s May releases include a prospecting workspace, playlists for coaching, an AI content assistant for social media, content approvals and many releases related to goals. HubSpot has released many approval features in the past year, including marketing email approvals. Watch a video about the release.

Hubspot 104

Hubspot Landing Pages Budget Programs Work Management 104

Martech

MARCH 7, 2024

The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers. The post AI-powered martech releases and news: March 7 appeared first on MarTech.

Marketing AI 103

Marketing AI Work Management Marketing Management Barriers 103

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. Generaitiv also has its own token, $GAI, which enables users to access premium features on the platform, such as custom AI model training. Intellimize creates and optimizes landing pages.

Marketing AI 110

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 110

Martech

NOVEMBER 2, 2023

Here are this week’s AI-powered martech releases, upgrades and features: Seismic added generative AI-powered capabilities to the Seismic Enablement Cloud platform. AI Insights allows marketers to explore, analyze, and discover answers about their customers and campaigns in intuitive and user-friendly ways. Get MarTech! In your inbox.

Digital Asset Management 116

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 116

Contently

MARCH 25, 2021

When companies write about themselves, we usually wind up with dry, hollow press releases. However, the typical press release machine has become somewhat outdated. ” And since product stories appeal to both new leads and existing customers, the content can help with onboarding and retention.

Press 188

Press Product Case Study Case Studies 188

Martech

MARCH 11, 2024

The platform aims to simplify planning, buying, measuring and optimizing digital media and customer experiences all in one place. Google Marketing Platform brings together your advertising and analytics to help you make quality customer connections, surface deeper insights and drive better marketing results,” Google said in a releases.

API 109

API Doubleclick Google Marketing Analytics Tools 109

Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. Help your team better understand the purpose of specific reports and workflows at a glance by using the AI Assistant for workflow descriptions (beta) and report descriptions (beta).

SMS 119

SMS Bundling Terms and Conditions Opt-out 119

Salesforce Marketing Cloud

DECEMBER 5, 2023

If you answered no to any of those questions, help is available. Whether you are building a healthcare diagnostics or a customer service app, you can take a step-by-step approach and use this as a roadmap. And, closer to home, your competitors are deploying AI chatbots to handle customer service around-the-clock.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Salesforce Marketing Cloud

AUGUST 2, 2023

Three times a year, we release new features and functionality, so you can take advantage of the latest and greatest that our platform has to offer. We’ll upgrade your production instance to the Winter ’24 release according to the rolling 12-month release calendar. Let’s look at the dates you’ll need to know.

Opt-out 98

Opt-out Communities Opt-in Domain 98

Martech

SEPTEMBER 6, 2023

The AI’s features include: AI Assistants, which are generative AI capabilities that help teams create content, images, websites and reports. AI Agents that automate and respond to customer service inquiries submitted to chatbots and via email. This will launch in early 2024.

Marketing AI 122

Marketing AI Hubspot Forecasting CRM 122

Martech

OCTOBER 19, 2023

Why isn’t it helping? And now, here’s this week’s slew of new releases: Seedtag’s Contextual Audiences allows advertisers to target users based on their interests without relying on personal data. AiBUY’s Multicart and Floating Cart help content creators and brands monetize content. Get MarTech! In your inbox.

Marketing AI 120

Marketing AI Paid Search Agency Aggregators Forecasting 120

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024. We’d like to know how it’s been for you.

Top of Funnel 114

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 114

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API.

Enterprise Management 119

Enterprise Management Advertising Agencies API Multi-Channel 119

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest releases and updates — and what they can do for your business. Companies are now prioritizing first-party customer data in their marketing campaigns.

Paid Search Agency 110

Paid Search Agency Features Personalization Ads 110

Martech

SEPTEMBER 20, 2023

Could a small business use AI data analytics to forecast inventory needs or optimize customer experience? But as we tested new tools, strategy — specifically press release strategy — presented a gap in the AI landscape. Muck Rack has a pitch tool that helps PR professionals write pitches, write pitch emails and track pitch progress.

Marketing AI 120

Marketing AI Marketing Management PR Press 120

Martech

DECEMBER 14, 2022

The release of the WhatsApp integration, which promises to increase contact engagement and user efficiency, highlights HubSpot’s November releases. Plus, several Payments and Playbooks releases allow managers to access the information they need. Learn more about best practices to begin using this new release. Get MarTech!

Hubspot 109

Hubspot Work Management Contact Marketing Fulfillment 109

Martech

NOVEMBER 30, 2023

Anyway, here’s this week’s latest AI-powered martech releases, integrations and upgrades: CivicScience ’s Sage AI is designed to address trust issues surrounding artificial intelligence. Synthetic Acumen’s ResearchGOAT is a generative AI platform designed for in-depth qualitative customer and market research.

Marketing AI 106

Marketing AI Marketing Management User-Generated Content Amazon 106

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. A killer social media CTA can help you achieve all of these goals and maximize return. Custom CTAs made easy with SocialPilot. Let’s explore! CTAs that just click.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Martech

MARCH 28, 2024

AI is turning out to be a huge help for startups, according to a new HubSpot report ( registration required). Here are some top-line findings: 86% of founders said the use of AI has helped their company’s GTM strategy. 42% of startups use AI to support personalized pricing strategies using customer behavior insights.

Marketing AI 59

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 59

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

Knowledge Base 98

Knowledge Base Hubspot Validation Landing Pages 98

Martech

FEBRUARY 20, 2024

Walmart’s acquisition opens up new ways for advertisers to connect with potential customers. said in a release: “We believe VIZIO’s customer-centric operating system provides great viewing experiences at attractive price points. The SmartCast system currently has 18 million active accounts. Why we care.

Paid Search Agency 103

Paid Search Agency Buy Ads Amazon 103

Seismic

DECEMBER 6, 2023

We believe this is a testament to our longstanding leadership and innovation in enablement, and we share this honor with our customers. Together with our customers and partners, we’re shaping the future of the enablement function. Finally, our Fall 2023 Release introduced some of the most exciting product innovations from Seismic.

Marketing AI 69

Marketing AI Research Vendors Tagging 69

Martech

SEPTEMBER 28, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Kognitiv ’s Kognitiv Ignite is AI-native, outcome-based, one-to-one personalization software. Insider ’s Sirius AI is a generative AI solution for customer experience. Get MarTech! In your inbox.

Paid Search Agency 125

Paid Search Agency Domain Gartner Barriers 125

Sprout Social

SEPTEMBER 21, 2023

Sprout Social’s Android mobile app is a powerful native application that keeps our customers plugged in to their social media presence on the go. Some of these dependencies are required to leverage core Android libraries while others help solve common software challenges without having to write all the code from scratch.

Automation 104

Automation Work Management PR Class 104

Martech

OCTOBER 3, 2023

The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. This is helpful to give teams insight into what will be imported and how to import it correctly. These starter programs help new teams get up and running quickly. Why we care. Get MarTech!

Marketo 120

Marketo Enterprise Management Template Sales Qualified Leads 120

Martech

FEBRUARY 8, 2024

And now, here are this week’s releases: ZoomInfo’s ZoomInfo Copilot is an AI-powered solution that unifies a company’s go-to-market data, including CRM data and ZoomInfo’s data. Ask Athena lets users ask questions about their business performance, customer segments, or feedback records and get answers from their own data.

Marketing AI 94

Marketing AI Allocation Zoominfo ROAS 94