Report: Most B2B Event Marketers Focus on Customer Engagement
KoMarketing Associates
SEPTEMBER 1, 2021
Many B2B marketers engage in both hybrid and in-person events to resonate with their target audience. Now, new research indicates that they are using this tactic to drive customer engagement more than ever before. To gauge the impact of their efforts, the majority of B2B marketers (58%) look to attendee-level engagement at events.
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