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B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. This substantial increase in ad spend is good news for publishers and ad platforms. Last year B2B digital ad spend was up 21.6%. growth is how it compares to digital ad spend overall.

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Report: 69% of B2B Marketers to Increase Digital Advertising Spend Amidst Pandemic

KoMarketing Associates

Gartner recently released Part 2 of “The Annual CMO Spend Survey,” and statistics showed that 69% of B2B marketers intend to increase their budget for digital advertising, while 18% expect to dedicate at least the same amount as before.

Spending 166
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5 CMO tips to transform marketing operations from killer to dream fulfiller

Martech

That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your KPIs. Where your technology expenditures top marketing budgets, ensuring your marketing ops is a fulfiller of dreams has never been more important. Here are five CMO tips to help your MOps team become a fulfiller of dreams: 1.

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COVID-19's Surprising Impact on Marketing Spending

B2B Marketing Directions

Within the past several days, however, research has been published that provides several important insights about how COVID-19 has affected marketing. And the findings about marketing spending are particularly interesting - and a little surprising. of their marketing budget to customer experience initiatives.

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How Consumer Spending Habits Could Change in 2021 [New Data]

Hubspot

Specifically, many business leaders are asking, "Will consumers continue to spend cautiously, or will they spend more freely in 2021?". Here's what they said and tips for how to navigate future spending behaviors. How Consumers Will Spend Money in the Next Year. Leverage customer-generated content. Data Source.

Spending 101
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5 Common Multi-Channel Marketing Challenges and How to Overcome Them

Marketing Insider Group

A strong, supportive customer experience is arguably the most important element to consider when sorting through each multi-channel marketing challenge. Keeping too much inventory on hand can be expensive, but not having enough can prevent you from growing and serving new customers. Customer Support & Experience.

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96% of Marketers Say New Innovations Stemming from COVID-19 are Here to Stay

KoMarketing Associates

Merkle recently published a special COVID-19 edition of its “Customer Engagement Report,” and statistics showed that 52% of marketers have increased their spending since the COVID-19 outbreak, and 74% have ultimately changed their approach to customer content. Marketing with the Customer Experience in Mind.