Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?
Content Standard
MAY 8, 2018
You want customers to think of your brand straight away when the time comes that they need your services. It’s about long-lead customer acquisition and retention. Of course, ignoring them means each quarter it will become harder to fulfill those conversion quotas as you’ve built up no real base to nurture them from.”
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