Scoop.it

JANUARY 11, 2024

Screenshot taken from analytics.google.com Nurture high-quality content creation and curation When someone finds a brand online, a lot of times they’re not looking for a product: they’re looking for a specific problem that they want to solve, and the company just so happens to be at the top of their search results with a solution.

Work Management 78

Work Management Marketing Management Brand Identity Branding 78

Litmus

JANUARY 18, 2022

Transparency creates trust. Transparency. Carefully curated messages also allow the opportunity to learn about your customers at every interaction, better informing marketing processes and business decisions. . Taking the time to communicate with increased transparency and honesty will go a long way in creating customer loyalty.

Privacy 86

Privacy Personalization Transparency Loyalty 86

Hinge Marketing

JANUARY 23, 2015

Content marketing and curation has become an important tactic for professionals looking to educate and engage clients and prospects on social media. How can professional services marketers differentiate themselves using content curation as a marketing tactic? Here are seven ways to introduce curated content on social media: 1.

Curation 48

Curation Differentiation Social Media Media 48

Choozle

FEBRUARY 22, 2022

Choozle prioritizes your ability to have a simple and understandable ad management experience by curating the highest quality inventory available for every campaign launched. Choozle curated deals. Choozle curated deals. CTV allows for better control and transparency when creating a campaign. Best practices.

High Quality Lead 72

High Quality Lead Curation Funnel Advertising Digital Marketing Funnels 72

Valasys

JUNE 4, 2024

In contrast, private exchanges offer exclusive access to select publishers, allowing for more curated and controlled advertising deals. Ad exchanges play a vital role in the digital advertising ecosystem, promoting efficiency, transparency, and control for both advertisers and publishers. Why Ad Exchanges are important?

Ad Exchange 40

Ad Exchange Paid Search Agency Allocation Ads 40

Digilant

JUNE 4, 2024

TikTok is touted as having one of the best algorithms to find personalized, curated content explicitly based on your preferences and interests. Users started and grew their time using the app because of the curated videos served to them based on their interests. Maybe you’ve even heard a friend say, “My algorithm knows me so well.”

Google 52

Google Mobile Advertising Paid Search Agency Youtube 52

Zoominfo

DECEMBER 18, 2019

The ease of creating personalized news feeds, customized social media dashboards, and curated internet experiences means that it’s harder than ever to reach consumers with the one-size-fits-all marketing tactics of the past. Transparency and trust are significant pieces of the branding puzzle.

Brand Identity 223

Brand Identity Branding Business Zoominfo 223

Zoominfo

FEBRUARY 18, 2021

Curate industry news as well as outside influences that affect your industry. People learn to trust you through your transparency. Build your thought leadership through conference presentations and podcasts. You can even benefit your entire industry. Share information that addresses the issues you’re facing.

Business 227

Business B2B Thought Leadership Top of Funnel Conference 227

ClickZ

JULY 21, 2023

Actionable advice Learn from Walmart’s digital-first shopping experience and leverage the power of celebrity endorsements and personalized curation to enhance your own marketing strategies. This approach adds authenticity and trust, as consumers are more likely to trust recommendations from familiar faces.

Merchandising 98

Merchandising Amazon Fulfillment Lead Ranking 98

Martech

AUGUST 9, 2022

The use of AI for assigning consumer credit scores needs more transparency and oversight than does an AI algorithm that distributes parts cost-effectively around a plant floor. Transparency and explicability are the two most important traits of good, governed AI/ML modeling.

Marketing AI 107

Marketing AI Planning Work Management Paid Search Agency 107

Content Standard

FEBRUARY 20, 2024

In marketing, this is often associated with first-hand experience, expertise, and a certain level of candor and transparency. Be a curator of nuanced and reliable knowledge. Be transparent: Clearly indicate where AI was used to create or augment content to build trust with readers.

Storytelling 86

Storytelling Transparency Trust Marketing Opinions 86

SmartBrief - Marketing

JANUARY 22, 2024

Data challenges — including the lack of well-curated, high-quality data — impede AI progress and amplify privacy concerns and trust issues. A good AI governance framework includes data handling, privacy concerns, model validation processes, brand guidelines and transparency.

Marketing AI 94

Marketing AI B2B Marketing Trends Planning 94

Convince & Convert

DECEMBER 6, 2023

This curated list of top tools by Attrock can help you choose the one that best suits your business requirements. Always be transparent when interacting with customers on social media to build trust. Invest in the right customer service management software to boost your customer support team’s efficiency.

Work Management 146

Work Management Marketing Management Social Media Stats 146

MKT1

JANUARY 12, 2023

Just a snippet from part of the list… CHECK OUT THE LIST How I built the list This list is highly curated and was sourced entirely from humans who have used these contractors and agencies. In the spirit of transparency, we will… Read more ” column.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Resources 52

Liveintent

DECEMBER 7, 2021

On the other hand, zero-party data is a type (or subset) of first-party data provided by your customers, willingly and transparently, that explicitly tells you more about your customers and their interests. Talk about a transparent and immediate value exchange! It’s YOUR party; you can do what you want to (responsibly).

Advertising Agencies 127

Advertising Agencies Aggregators Custom Publishing Top of Funnel 127

Sprout Social

DECEMBER 16, 2020

It’s become part of their brand to use social as a vehicle to be transparent and actively connect growers and consumers in one community. From feed to frozen aisle, you’re mentally inserting yourself in the chic social moments they curated as you eye your next pint of Jeni’s at the grocery store. Your brand has a clear point of view.

Creativity 110

Creativity Curation Communities Storytelling 110

Liveintent

NOVEMBER 10, 2021

With Audience Manager, you can get tasks done quickly, efficiently, and with complete transparency. As a savvy data-driven marketer, you know that transparency and control over your first-party data are critical to your campaign success. Audience Manager sets your audience-targeted campaigns for success. Next up: Lookalike Audiences!

Marketing Management 71

Marketing Management Burn Rate Best Practices SMB 71

Marketing Insider Group

SEPTEMBER 24, 2019

When Mastercard launched its employee advocacy program, it updated its old restrictive social media policy to focus more on “using common sense, understanding the public nature of social channels and being transparent about your affiliation with the brand.”. The social media policies of these brands are a great place to start.

Activities 190

Activities Guidelines Curation Work Management 190

Webbiquity

JANUARY 5, 2021

CEO @NomicsFinance, the transparent crypto price aggregator & non-sketchy alt to *you know who.* Transparent volume stats for nearly every asset & exchange. Black Tech Talent aims to increase the talent pool of Black technologists by curating culturally specific content, resources and job opportunities! Following: 435.

Twitter 262

Twitter Startups Work Management Marketing Management 262

Biznology

MARCH 5, 2021

I have and continue to curate a range of reading and listening material, and this is another in a small series of newsletters that offer interesting insights not necessarily anchored to a specific topic. The first piece on personal renewal and finding meaning provides much to reflect upon. ” Company Culture Is Everyone’s Responsibility.

Personalization 104

Personalization Amazon Lead Ranking Curation 104

Marketing Insider Group

SEPTEMBER 6, 2019

When Mastercard launched its employee advocacy program, it updated its old restrictive social media policy to focus more on “using common sense, understanding the public nature of social channels and being transparent about your affiliation with the brand.”. The social media policies of these brands are a great place to start.

Guidelines 171

Guidelines Work Management Curation Social Media 171

Liveintent

AUGUST 27, 2020

Here are some examples of these curated packages. Packages can be activated at scale as a curated deal. With curated deals, you can offer custom inventory and audience packages to advertisers as programmatic direct deals. When it comes to creating packages, consider how your inventory contributes to your distinct audiences.

Advertising Agencies 62

Advertising Agencies Curation Bundling Custom Publishing 62

Valasys

JULY 25, 2023

Stability AI and CarperAI Lab’s commitment to transparency is evident through their internal red-teaming to ensure the models’ ethical deployment. Adhering to a non-commercial license, both models are offered as open resources, fostering collaborative research within the community.

Advertising Benchmark 52

Advertising Benchmark Domain Ethics Sample 52

Webbiquity

SEPTEMBER 10, 2020

And there are additional perks: your competitors are less likely to consider this approach, PPC rates are cheaper, Bing is fairly transparent about its rules, and it also offers several webmaster tools to help boost your site’s search rankings. Including Bing in your SEO strategy can help boost your rankings by 35%. Is it relevant to users?

Practices 191

Practices Organization Best Practices Content 191

Biznology

FEBRUARY 22, 2022

Historically, we found ways to create and curate the most beautiful and inspiring expressions of the human experience while in the midst of slavery, reconstruction, The Great Depression, Jim Crow, Civil Rights, the latest crises of police brutality, and hostile workplaces. Celebrating the culture of my people is tremendously healing.

Thought Leadership 104

Thought Leadership Paid Search Agency Communities Curation 104

Martech

MARCH 14, 2023

In addition, brands can use ChatGPT to gather and curate competitive information across messaging, product offerings, advertising and reviews (although its model is currently based on information available prior to 2022). Be directed to ask questions from a persona’s viewpoint. But this also means competitors can do the same.

Marketing AI 120

Marketing AI Enterprise Management Paid Search Agency Work Management 120

Zoominfo

FEBRUARY 18, 2021

Curate industry news as well as outside influences that affect your industry. Trust People learn to trust you through your transparency. Build your thought leadership through conference presentations and podcasts. You can even benefit your entire industry. Share information that addresses the issues you’re facing.

Business 130

Business B2B Thought Leadership Top of Funnel Conference 130

Engagio

OCTOBER 20, 2021

Vik details the importance of empathy in sales, touching on how to incorporate empathy into sales enablement, as well as who should be involved in curating sales enablement content, and much more! Make your commissions very transparent, let them know what they’re making on the deal.”. Key takeaways. Highlights from the episode.

Marketing Analytics Tools 71

Marketing Analytics Tools Cross-Selling DemandBase Curation 71

Salesforce Marketing Cloud

MAY 10, 2022

This allows for more transparency and opens new methods of doing business. It allows for better transparency and lets your community help guide what you do in Web3. Vantage Point magazine brings together thoughtfully curated voices from the world’s most influential companies. This will be big when creating your Web3 strategy.

eCommerce 98

eCommerce Transparency Loyalty Communities 98

Marketing Insider Group

JANUARY 16, 2023

Consumers respond best to authentic, simple and transparent communication. Connect with colleges and former peers, follow pages of top executives and follow influencers in your industry to curate a newsfeed that ensures you won’t miss out on any action. Communicate With Authenticity. Trade Associations and Conferences.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Inbox Insight

MAY 9, 2024

Once the leads are identified and engaged, the outsourcing company provides a curated list of high-quality prospects. Transparency in processes and reporting: Choose an agency that is transparent about their methodologies, processes, and how they measure success.

Lead Generation 52

Lead Generation Demand Generation Agencies Sales Qualified Leads Cost per Lead 52

Animalz blog

DECEMBER 14, 2023

Curate and analyze data to showcase your in-depth understanding of your industry. The aim of embracing transparency is to forge trust, attract investors, and nurture a community around your product. Transparency invites understanding and trust: You’re much more likely to support someone you’ve known for years than a stranger.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Salesforce Marketing Cloud

AUGUST 17, 2022

Here’s how: Be transparent. To increase trustworthiness, many regulations require businesses to be transparent about how they trained their AI model (a program trained on a set of data to recognize certain types of patterns), the factors used in the model, its intended and unintended uses, and any known bias. Subscribe for free.

Ad Building 98

Ad Building Ethics Lead Ranking Correlation 98

Heinz Marketing

APRIL 15, 2021

It all boils down to having common goals, transparency, and good quality data. It’s now possible to curate the relevant content and customize the messaging that reaches the buyer based on who they are and where they are in their buying process also called the buyer’s journey.

Marketing Analytics Tools 137

Marketing Analytics Tools Marketing Strategy Marketing & Strategy Planning 137

Salesforce Marketing Cloud

NOVEMBER 30, 2023

To build trust with mobile users, make security a priority and be transparent about how you will use the data they consent to share. Transparency and compliance with regulations is non-negotiable. Today, 30% of smartphone users won’t make a purchase on their device because they don’t feel secure using mobile payment services.

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119

SmartBrief - Marketing

AUGUST 7, 2023

Strike a balance between science and art Curating a powerful promotional email resembles a science project. They are about being genuine, transparent and engaging, all while stirring in a spoonful of creativity and a dash of intelligence. It’s all about combining ingredients, experimenting, learning and iterating.

Promotion 52

Promotion Jigsaw Webinar Metrics CAN-SPAM 52

Martech

JULY 14, 2023

For example, different apps do better with data analysis, content generation, or content curation. Address any ethical concerns Of course, depending on how you use AI software, you need to be transparent about your practices. What the companies build around it determines what each software does and how well it does it.

Marketing AI 84

Marketing AI Practices Tools Copyright 84