Outbrain

JUNE 18, 2018

Because they appear directly below the user’s query and often provide the answer, there’s been a huge drop in traffic for that top spot. 1 result but failed to grab the featured snippet saw traffic drop by 38%. Featured snippets are eating up the search traffic. 4 YouTube featured snippets.

CTR 50

CTR Features Organization SERP 50

SocialPilot

JANUARY 14, 2024

57% of LinkedIn’s traffic is generated via smartphones. The United States accounts for 31.16% of LinkedIn’s traffic. LinkedIn Engagement Statistics Did you know 99.63% of LinkedIn search traffic comes from organic search alone? 22.04% of LinkedIn traffic comes from search alone. Discover more of such LinkedIn stats below.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Scoop.it

MARCH 2, 2023

Furthermore, improving search rankings help you build brand awareness, drive traffic, and increase sales. Unlike social posts, whose reach dies down within a few days, blogs live on your website forever, bringing in traffic and improving search ranking. With various formats come unique benefits.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Velocity Partners

MARCH 13, 2024

Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. There’s some user benefit in aggregation: to our users, who can see the topic digested quickly or through a certain lens — and to creators, who can use it to earn search traffic. It’s a problem. But that value is going away.

SEO 87

SEO B2B Paid Search Agency Aggregators 87

Conductor

OCTOBER 11, 2022

SERP features can take up 50% or more of the first page of results, making them a major traffic-driving component of search results that can’t be ignored if you want to increase quality clicks to your website. Without an Answer Box present, the first search engine result usually enjoys a 26% click-through rate (CTR). People Also Ask.

SERP 124

SERP Lead Ranking Lead Scoring Paid Content 124

Adobe Experience Cloud Blog

OCTOBER 20, 2014

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo! YouTube Channel Do’s. YouTube Channel Don’ts.

Youtube 48

Youtube B2B Thought Leadership Top of Funnel Viral Marketing 48

Scoop.it

SEPTEMBER 21, 2023

Your website, emails, and social media will all generate more traffic and get more engagement when you mix curation into your usual content. I recommend adding Google Analytics to your website so you can quickly and easily track data and the following metrics on blog posts, landing pages, and other high-traffic locations.

Curation 81

Curation Click Rate Content Open Rate 81

KoMarketing Associates

FEBRUARY 10, 2021

So how much of an effect is this having on organic search traffic? But know this: Having even one specific type of SERP feature – a featured snippet – has been shown to reduce the CTR of a #1 organic SERP result by 39%. Video thumbnails appear in results (mostly from YouTube). SEO Consideration.

SERP 295

SERP Features Google Top of Funnel 295

Vidyard

MARCH 23, 2021

Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4. Goal: Drive More Traffic 7.2 Goal: Drive More Traffic 7.2 Total video click-through rate (CTR), also known as the play rate, or view rate, is the total views divided by the number of people who clicked. Metrics for Individual Videos 3.1

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Convert

AUGUST 20, 2020

Benefit #2: Higher CTR of Ads and Content. If you know how an audience engaged with content in the past, you can replicate these patterns for higher CTR. Warm traffic is easier to convert than cold traffic. Have you ever watched a video on YouTube? Benefit #3: Higher Conversion Rates. Key #3: Make Better Paid Ads.

Cross-Selling 105

Cross-Selling Privacy Transparency Cost per Acquisition 105

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. These elements serve as key factors in how your videos are discovered and perceived.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

SmartBug Media

JULY 16, 2021

As a side note, you’ll probably already have your title by the time you’re optimizing your video for click-through rate (CTR), but that doesn’t mean you can’t optimize. Look at your existing videos—what’s performing better from a CTR perspective? Open the YouTube video. Make a hypothesis, test it, and implement it accordingly.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Optinmonster

DECEMBER 28, 2023

Instead, you can measure your email marketing campaigns through other important metrics: Number of email subscribers Click-through rate (CTR) Deliverability rate Unsubscribe rate Bounce rate Open rate The number of email subscribers is unique to a brand or how effective their email optin campaigns are. Did you know?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Convince & Convert

FEBRUARY 4, 2015

It doesn’t take a genius to figure out that a good headline is going to help your traffic prospects. Using a hyphen or colon will add 9% to your CTR. This doesn’t necessarily mean that they are the most shareable headlines, but it’s probably a good indication that these posts attracted more traffic than usual. Use action words.

CTR 167

CTR Landing Pages Case Studies Click Rate 167

Vidyard

OCTOBER 27, 2019

Video has been proven to increase traffic, engagement, and conversions—but that’s not all. Increase traffic to your website. When it comes to sharing video content, the most popular channels are website, social media, and YouTube, according to the 2019 Video in Business Benchmark Report. Total click-through rate (CTR).

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Martech Advisor

DECEMBER 19, 2019

Featured snippets enable users to get a gist of the required information on the go without clicking on a link, but this has impacted the click-through rate (CTR) of websites' organic results. According to Statista , approximately 60% of the search traffic comes from smartphones. Prioritize Mobile Experience in 2020. Wrapping Up.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Vidyard

OCTOBER 27, 2019

Video has been proven to increase traffic, engagement, and conversions—but that’s not all. Get the Report Video SEO You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. As always, Google was looking ahead when they bought YouTube all the way back in 2006. video SEO)?

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Spiralytics

APRIL 23, 2023

Additionally, AI has made it easier for brands and marketers to improve their digital marketing efforts, increase sales, acquire new clients, and drive relevant traffic to relevant content. For instance, Canva uses YouTube shorts and TikTok to share design tool tutorials in less than 30 seconds.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Metadata

JULY 21, 2022

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Speedy ad spend : If you start your CPC bidding too high, you may blow through your budget before you start seeing traffic to your landing page. High click-through rates (CTR) : With a CTR of.88% Because the two work better together.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Scoop.it

JUNE 23, 2020

Mobile video consumption is already rising by 100 percent every year and by 2022 it is expected that online videos will drive more than 82 percent of the total customer internet traffic. The easiest way to get started is by creating video versions of your existing blog posts and uploading them to both your website and YouTube.

Trends 92

Trends Content Marketing Content Curation 92

Moz

MAY 17, 2020

Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. During the last few months we have seen more desktop traffic, but in general users are moving to mobile. These are the typical estimations coming from CTR benchmark studies.

Case Studies 73

Case Studies Case Study Studies SEO 73

Martech

OCTOBER 19, 2022

TrafficGuard ) 38%: Amount of web traffic that is automated/bots. Imperva ) 24%: Amount of web traffic that bots used for fraud and theft. Click-through Rate (CTR): Put the sites delivering good CTR on a preferred list and increase the amount you are willing to bid for their inventory. ClickCease ) 73%: Number of U.S.

Advertising Agencies 121

Advertising Agencies Paid Content Cost Per Thousand Advertisements 121

Directive Agency

APRIL 15, 2022

This process involves improving the quality and quantity of organic traffic to a website by a search engine. Organic traffic, as opposed to paid traffic, is website traffic that is gained through means which is not paid for by the website. Benefits of SEO. Don’t be overwhelmed by the above definition of SEO.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Hubspot

JANUARY 20, 2021

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Imagine creating these high-quality videos for YouTube, but your ideal customer lives on Facebook and prefers short-form videos. Impressions and click-through-rate (CTR) will tell you how attractive your thumbnail and title are.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Valasys

SEPTEMBER 26, 2019

In the current section, let’s delve into how brands can strategize, define & optimize their social media KPIs for YouTube. The Important Social Media KPIs for YouTube. Thus, YouTube is an excellent platform to reap the benefits of video-based content. Videos are an impactful way of advertising.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Convince & Convert

DECEMBER 29, 2015

It doesn’t take a genius to figure out that a good headline is going to help your traffic prospects. Using a hyphen or colon will add 9% to your CTR. This doesn’t necessarily mean that they are the most shareable headlines, but it’s probably a good indication that these posts attracted more traffic than usual. Use action words.

CTR 110

CTR Landing Pages Case Studies Click Rate 110

flux.la

FEBRUARY 1, 2020

Getting traffic from search engines is extremely important. Whether you’re building a website for fun or for earning profits via Adsense , it will fail sooner or later if you do not optimize your SEO and website traffic. Read my pro guide on how I increased my website traffic to 250k/mo ).

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

LeadSquared

NOVEMBER 22, 2019

To achieve that, you must check everything – your traffic, CTR, impression share and the landing page. It does not exclusively depend on the top of page bid option in Google Ads, you may also want to consider quality score, CTR and conversion rate. But, if you wish to drive traffic then you might want to go with CPM.

PPC 52

PPC Lead Ranking Planning CTR 52

Valasys

MARCH 2, 2020

According to research by Invespcro , the average CTR (Click-Through-Rate) of the display ad campaigns is 0.07%. On the contrary, CTR for remarketing ads is 0.7%. The CTR might seem to be low; nevertheless, they fetch high conversion rates. The core aim of every inbound marketing campaign is to increase the website traffic.

Paid Content 59

Paid Content Conversion Effectiveness Top of Funnel 59

Huptech Web

JANUARY 4, 2024

Mеtrics includе Click-Through Ratе (CTR), Convеrsion Ratе, and Rеturn on Ad Spеnd (ROAS). Publishеr (Fitnеss Influеncеr): A fitness influencer on YouTube creating workout videos fеaturing thе еquipmеnt. Do you want to incrеasе salеs, gеnеratе lеads, enhance website traffic, or raisе brand awarеnеss?

Paid Content 52

Paid Content Cost Per Click Advertising Agencies CPA 52

Directive Agency

JULY 31, 2023

With these, you can see up to a 10x higher CTR than ads that aren’t 1 to 1. Sumo Logic – Content Marketing Glossary Campaign A great way to get a lot of backlinks, increase traffic and brand awareness, and educate your buyers, is to create a comprehensive glossary resource. This video content on YouTube has 1.3

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Lake One

AUGUST 13, 2020

Out of all the digital ad formats, video has the highest CTR. They go on to note that for a 15-second non-skippable YouTube video, the ad completion rate is 92%. Smart Insights noted that embedding a video on your site can increase conversion rates by up to 80%. Image Source: Dreamgrow.com.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

ClearVoice

MAY 10, 2022

You don’t want to stuff your meta descriptions full of keywords, but a couple of strategically placed ones can help improve your click-through rate (CTR). There are a handful of rules and best practices that govern how to write a good meta description. Keep it short. Make it unique. Be authentic. Use relevant keywords.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

SmartBug Media

MARCH 19, 2021

Copyblogger includes over 3,000 articles to help marketers write better content that drives traffic, captures attention, and ultimately increases conversions. Social Media Examiner helps inbound marketers discover how to best use social media marketing to connect with customers and, in turn, drive traffic back to their website.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

LeadsRX

MARCH 9, 2022

These usually include direct traffic where a visitor typed your URL directly into the browser, as well as referral traffic where the visitor came through a link on another website directly to your site. Direct Search Traffic/Direct Visitors. Clickthrough Rate (CTR). Default Grouping. Return On Ad Spend (ROAS).

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Valasys

MAY 15, 2020

Leveraging video content boosts organic SEO by improving the online visibility of your brand, strengthening your brand equity, and improving the Click-Through-Rate (CTR) to drive more conversions over a period of time. Ways Video Content Boosts Organic SEO Rankings. Marketers can brand their video thumbnails to build brand recognition.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Valasys

SEPTEMBER 4, 2019

The business KPIs have largely only been defined on the basis of website traffic & how they generate the conversions. Apart from the direct visits on the website URL, organic visits & display advertising ads are often two other major drivers of the website traffic. aligned with their businesses.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40