Outbrain

JUNE 16, 2022

CTR, or clickthrough rate, is a pretty simple calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions). Anyone who’s ever even dipped a toe in the performance marketing ocean has heard of CTR. So, what is CTR? What’s a “good” CTR? Let’s explore.

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Ranking 52

KoMarketing Associates

JUNE 25, 2020

SEO remains a critical channel for B2B marketers as they focus on digital marketing goals and objectives. As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives.

Google 257

Google CTR Landing Pages Keywords 257

seo.co

JULY 28, 2020

Organic Traffic 101. + Why Is Organic Traffic Valuable? Organic Traffic as Part of SEO. + How to Measure Organic Traffic. Position and Click-Through Rate (CTR). + Search engine optimization (SEO) is one of the most popular online marketing strategies for a reason: it’s incredibly efficient. The Caveats.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Marketing Insider Group

MARCH 11, 2024

Love it or hate it, as marketers, we’re all aboard this fast-moving train. Quick Takeaways In 2024, the significant increase in spending on video ad campaigns underscores the critical role of video in marketing strategies. Here’s a stat to chew on: US marketers are now spending 41.9% That’s not pocket change!

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Zoominfo

MAY 1, 2023

Every marketing team looks to leverage advertising channels to their fullest. Click-Through Rate Click-through rate (CTR) measures how often someone clicks on an ad, based on the number of times the ad is shown. CTR is a great indicator of campaign interest, but like clicks, can also be misleading without the right context.

Advertising Agencies 130

Advertising Agencies ROAS Advertisements Advertising 130

Marketing Insider Group

AUGUST 1, 2023

You can also look at metrics like: Website traffic Social media followers The reach of your posts Improving Brand Awareness is all about getting your name out there and making a good impression. These can often deliver lower CPCs and higher quality traffic. Measuring CTR is simple. It’s like a thumbs up from your audience.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

ConvertKit

JANUARY 27, 2021

How to get free traffic to your landing page. So toss aside your self-doubt and put on your business hat, because we’re going to cover how to get free traffic without feeling slimy. Our imaginary creator has 2,000 email subscribers, so they aren’t a stranger to using email marketing. How to get free traffic to your landing page.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Don’t worry. Let’s roll! According to statistics , 1.6

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 If you’re considering doing the same, this guide is for you.

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

KoMarketing Associates

JANUARY 3, 2017

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers.

Analytics 243

Analytics CTR Google Reachforce 243

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. But we can’t take traffic to the CFO.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Directive Agency

AUGUST 8, 2017

Studies show that organic CTR data can make an impact on Google’s rankings. Therefore, if you focus on your CTR, first, higher rankings could follow later. And why you should focus your marketing activities instead on raising your Google CTR. The Relationship Between Ranking and CTR. So we’ll switch it.”.

CTR 40

CTR SERP Activities Google 40

Anyword

AUGUST 18, 2022

But luckily for us, highly-advanced digital marketing technology is here to help us streamline our SEO playbook. What exactly are the benefits of a well-thought-out SEO and digital marketing strategy? Nowadays, no marketer can get away with not having a foolproof SEO plan. How SEO and Digital Marketing Play Well Together.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

RebelMouse

JANUARY 5, 2024

Consistently Improving Your Site: You can meet business goals and fine-tune your website to meet your users' needs, leading to a lower bounce rate, higher click-through rates (CTR), and increased conversions. Email Subject Lines: A/B test subject lines in email marketing campaigns to boost open rates and CTR.

Marketing Websites 109

Marketing Websites Sample CTR Click Rate 109

Hubspot

MAY 28, 2020

Readers could start to believe that the content you're providing isn't valuable, but instead created to drive traffic. Clickbait is great for raising CTR, so it’s a no-brainer for brands looking for new ways to advertise. However, clickbait isn't the only way to earn traffic for your content. Clickbait Ads.

Traffic 92

Traffic Work Management Ethics Youtube 92

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. What Is Content Marketing? Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Branding 91

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. Consider the following questions as you plan your B2B PPC campaigns : Are you aiming to boost brand visibility, increase website traffic or capture leads through your campaigns?

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

LeadSquared

NOVEMBER 23, 2016

Among all the questions about keyword match types, conversion rates and campaign structure, there was one question that kept appearing – how to increase CTR in Google Adwords? Optimizing your ads to get the highest CTR should not be the starting point of your PPC campaign optimization. your keyword – ad copy relevance.

CTR 52

CTR Adwords Google Click Rate 52

Huptech Web

FEBRUARY 16, 2024

21% of content marketers say that measuring ROI is the biggest challenge when developing content. So, today, it’s not about tactics; but understanding how businesses determine whether their content marketing is effective enough. How Do I Calculate Content Marketing ROI? How Do I Calculate Content Marketing ROI?

Paid Content 52

Paid Content ROI Content Marketing Lead Ranking 52

Kevin Indig

SEPTEMBER 11, 2023

Other than most marketing channels, SEO is different: Besides the basics, it’s like investing, where you develop hypotheses on as much data as you can but can’t control the outcome. 🧩Example : Leadership asks you for a bottom-up forecast of SEO traffic for 2023.

Forecasting 114

Forecasting SEO Microsite Domain 114

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. And within that tradition, the Marketing Blog has been no exception. The Marketing Blog has been a key part of HubSpot’s inbound business. But then, earlier this year, we noticed that our traffic was falling flat. Think about that for a moment. Then, it declined.

Traffic 76

Traffic Features Google SERP 76

Navigate the Channel

JANUARY 10, 2024

Defining Content KPIs Content KPIs are quantitative and qualitative metrics used to gauge the performance and impact of your content marketing efforts. KPIs provide direction toward getting a desired result and can help businesses and marketers make informed decisions. We agree, but still think time on site is an important metric.

Lead Ranking 65

Lead Ranking Lead Scoring Burn Rate Click Rate 65

Content Marketing Institute

JANUARY 23, 2018

The best way to be the featured content is a huge topic that confuses content marketers more and more, so I decided to address some of the most frequent questions people ask me about featured snippets. Do those “featured rankings” increase traffic? And it’s not just about traffic. It’s a good question.

FAQ 108

FAQ Traffic Features Trigger Marketing 108

Hubspot

OCTOBER 26, 2020

Ever since I was first introduced to search engine optimization (SEO), I've had to use it in every role I've had from editorial writing jobs to marketing blogging. As a marketer, it's important to look at key performance indicators (KPIs) to show how you're doing. Organic traffic. Organic Search KPIs. MRR-based metric.

Cost per Acquisition 96

Cost per Acquisition Cost Per Click Paid Search Agency Search Marketing 96

EveryoneSocial

APRIL 25, 2018

Employee Advocates + Social Media = Boost in Organic Search Traffic. Although there are many marketing outlets and tools for your company to grow from, nothing is quite like dominating in organic traffic, growing inbound leads, and seeing your content in the top results from Google. Source: Hinge Marketing. Let’s dive in.

Social Media 58

Social Media Traffic Activities Organization 58

Convert

APRIL 19, 2021

Should you expose expensive paid traffic to a variant that may actually be worse than the control? But the soft “loss” of denied conversions hurts even more when the traffic in question is paid since you have well… spent actual money for the traffic. Keep This in Mind Before Funneling Google Adwords Traffic to A/B Tests.

Traffic 52

Traffic Paid Search Agency Lead Scoring Lead Ranking 52

Valasys

APRIL 10, 2023

PPC (Pay Per Click) for digital marketing helps you show up in front of the right audience, get higher conversions, and increase brand awareness. It is a targeted marketing strategy enabling businesses to reach customers in specific geographies and driving traffic to their website or physical location.

PPC 52

PPC Planning Paid Search Agency Mobile Advertising 52

Adobe Experience Cloud Blog

JULY 3, 2017

In this article, I segment key paid marketing metrics into three different categories. Traffic-Driven Metrics. It all starts with what I categorize as “traffic-driven metrics.” These metrics are the most commonly measured by marketers. CTR: Click-through rate of impressions to clicks as a percentage.

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

Launch Marketing

MAY 25, 2022

In short, many things impact SEO, and it is always a good idea to keep SEO best practices in mind when planning and executing other marketing activities, including social media. With this in mind, your post might be written more along the lines of “Looking for more ways to generate a higher CTR using A/B testing for your display ads?

Social Media 125

Social Media Optimization Media Keywords 125

Outbrain

JUNE 18, 2018

Because they appear directly below the user’s query and often provide the answer, there’s been a huge drop in traffic for that top spot. 1 result but failed to grab the featured snippet saw traffic drop by 38%. Featured snippets are eating up the search traffic. When HubSpot ran a test, a page that achieved the No.

CTR 50

CTR Features Organization SERP 50

Martech Advisor

JANUARY 8, 2020

Measuring the return on investment (ROI) on your marketing activities may seem like a challenge despite the advent of marketing analytics tools. To understand the concept and make it easy for you, we have compiled a set of best practices, formulas, metrics, and calculators to help you effectively measure marketing ROI in 2020.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Let’s get started! This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Marketing terms. Account Based Marketing ! Customer Relationship Management is the heart of B2B tech marketing. Did we miss any? Churn rate.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

QuanticMind

MAY 30, 2023

SOLUTION The Basis Technologies' Media Strategy & Activation Services team conducted market research to increase enrollment numbers. A full funnel approach was used, leveraging upper, mid, and lower funnel tactics to drive awareness, site traffic, and increase enrollment. 12% CTR ( Benchmark: 10%-.11% impressions, 25.5M

Top of Funnel 52

Top of Funnel Campaigns Advertising Agencies CTR 52

Hubspot

JULY 18, 2019

Just as you turn to your favorite search engine to look up a new marketing acronym or where to get good pizza, so do your consumers. PPC, or pay-per-click , is a form of search engine marketing (SEM) where an advertiser pays a publisher (such as Google or Facebook) every time the ad is clicked. What is SEO? What is PPC?

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

SocialPilot

JANUARY 14, 2024

Linkedin is constantly redefining its position in the market. You can say industry leaders deemed Linkedin as a new top choice for marketing And why not? If you want to craft well-thought-out marketing strategies , then take insights from the below LinkedIn statistics. 57% of LinkedIn’s traffic is generated via smartphones.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Navigate the Channel

DECEMBER 20, 2023

In the fast-paced world of digital marketing, it’s easy to get caught up in the day-to-day tasks of optimizing paid search campaigns. Too often, these two crucial elements of digital marketing operate independently, leading to missed opportunities and inefficiencies.

Lead Ranking 65

Lead Ranking Lead Scoring Long Tail Marketing Cost Per Click 65