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ReachForce Buys SetLogik: One-Stop-Shopping for B2B Marketing Data Plus Database

Customer Experience Matrix

B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. Reachforce’s core business is assembling data on marketing prospects, which it then sells for as many uses as possible: appending to Web leads, enhancing existing databases, and buying as lists. The two products will be combined in what ReachForce calls the “Connected Marketing Data Hub”. See my post from last October for more on SetLogik.) Everybody wins!

ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub

B2B Lead Blog

AUSTIN, Texas – April 3, 2013 – ReachForce, a leader in B2B data solutions for marketers, announced it has acquired SetLogik, an innovator of cloud-based data and analytics solutions, to form the industry’s first Connected Marketing Data Hub. We are excited at the prospect of ReachForce’s new capabilities and look forward to implementing them in our current lead generation process.”

ReachForce Demand Generation Sponsor at Online Marketing Summit

B2B Lead Blog

We focus on solutions for B2B demand generation marketers to improve and accelerate results from all their online initiatives. So we’re thrilled to sponsor the incredible Demand Generation presentations February 12 – 13, 2013 at the Online Marketing Summit in San Diego. Come see us at the Solutions Expo, Booth 319. Creating Demand from the Outside In. Trade Shows and Events

Top 10 Demand Generation Resolutions for 2014

The Point

And consider third party services like ReachForce who offer a free analysis of your CRM data that tells you how many of your otherwise unusable records they can append, update or enrich. It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Improve campaign measurement. Test more. How else do you know what worked and what didn’t?

ReachForce B2B Data Solution Finalist for 2012-13 Cloud Award

B2B Lead Blog

ReachForce, the leader in B2B Data Solutions, has been named a finalist in the 2012-2013 Cloud Awards Program in the category Data Innovation of the Year for its SmartForms solution for marketing automation web form real-time data enrichment. Data Innovation of the Year. ReachForce. DocuSign. KXEN, Inc. MuleSoft. Coveo. Austin, TX – December 11, 2012. link].

ReachForce Welcomes New VP of Marketing – Mike Emerson

B2B Lead Blog

I am Michael Emerson and I am the new VP of Marketing at Reachforce. I am a true veteran of the information based marketing industry. I spent most of the 1990s building database marketing systems for a whole range of B2B and B2C companies. I spent the past decade as

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What Makes Content High Quality

B2B Lead Blog

ReachForce often emphasizes quality data, but in a world where “content is king” is an oft-stated belief, quality content is also of the utmost importance. For the answer to this question and more, ReachForce spoke with Kate Proykova, Managing Director at Hop Online. […]. Are you putting out quality content? But what makes content high quality?

Demandbase vs ReachForce SmartForms – Eloqua Topliners Discussion

B2B Lead Blog

Recently on Topliners, marketers weighed in on lead scoring solutions in a discussion of the merits of ReachForce SmartForm vs Demandbase. With ReachForce’s SmartForms, our case studies have demonstrated conversion rate increases of as much as 40%, reduced cost-per-lead, better and faster lead scoring, segmentation and lead nurturing. Don’t want to spoil the surprise – but, you can jump over to the Demandbase vs. ReachForce discussion to find out who was the universal favorite (aw, shucks). Share and Enjoy.

Demandbase vs ReachForce SmartForms – Eloqua Topliners Discussion

B2B Lead Blog

Recently on Topliners, marketers weighed in on lead scoring solutions in a discussion of the merits of ReachForce SmartForm vs Demandbase. With ReachForce’s SmartForms, our case studies have demonstrated conversion rate increases of as much as 40%, reduced cost-per-lead, better and faster lead scoring, segmentation and lead nurturing. Don’t want to spoil the surprise – but, you can jump over to the Demandbase vs. ReachForce discussion to find out who was the universal favorite (aw, shucks).

Demandbase API vs ReachForce Form Appending Solutions

B2B Lead Blog

Demandbase or ReachForce? We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? There are notable differences between the Demandbase and ReachForce solutions. Demandbase vs ReachForce Match Rate. ReachForce is delivering an average 80% match rate for our customer domestically, and 50% plus internationally.

Demandbase API vs ReachForce Form Appending Solutions

B2B Lead Blog

Demandbase or ReachForce? We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? There are notable differences between the Demandbase and ReachForce solutions. Demandbase vs ReachForce Match Rate. ReachForce is delivering an average 80% match rate for our customer domestically, and 50% plus internationally.

Expert Interview Series: Jonathan Stefansky on Collecting Marketing Data

B2B Lead Blog

To learn more about this type of marketing ReachForce spoke with Jonathan Stefansky, […]. What kind of marketing data does your company collect and how does it use it? Further, what means does it use to collect it? One marketing tool with data collection capabilities is online video, and it has seen an increase in popularity.

Good To Great – Marketing Nation #mktgnation- Team ReachForce!

B2B Lead Blog

Come chat with Team ReachForce!! We’re so excited to have our booth at the Good to Great Marketing Nation event going on now. We’re slammed but having a blast answering your questions. We have a giveaway every hour – just take our survey! You can still register and join – just click here! Lead Nurturing #mktgnation Marketing Nation

ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub

B2B Lead Blog

AUSTIN, Texas – April 3, 2013 – ReachForce, a leader in B2B data solutions for marketers, announced it has acquired SetLogik, an innovator of cloud-based data and analytics solutions, to form the industry’s first Connected Marketing Data Hub. We are excited at the prospect of ReachForce’s new capabilities and look forward to implementing them in our current lead generation process.” ” “The stakes have never been higher for marketing organizations as they assume more responsibility for revenue,” said Bob Riazzi, CEO and President of ReachForce. About ReachForce.

ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub

B2B Lead Blog

AUSTIN, Texas – April 3, 2013 – ReachForce, a leader in B2B data solutions for marketers, announced it has acquired SetLogik, an innovator of cloud-based data and analytics solutions, to form the industry’s first Connected Marketing Data Hub. We are excited at the prospect of ReachForce’s new capabilities and look forward to implementing them in our current lead generation process.” ” “The stakes have never been higher for marketing organizations as they assume more responsibility for revenue,” said Bob Riazzi, CEO and President of ReachForce. About ReachForce.

How You Can Use Surveys to Enhance Your Company’s Data Game

B2B Lead Blog

ReachForce […]. Published August 23, 2015 What’s one solid way to collect valuable data from your customers? Ask them with surveys. Stefan Debois, CEO of Survey Anyplace, recommends using surveys to ask your customers more about their needs. Though, he also recommends not calling them by that term (“surveys”) when they’re being offered them to potential respondents. Big Data Marketing Data Quality Management marketing insight

3 Ways Data’s Popularity Is Changing Business

It's All About Revenue

That’s because Suaad, now chairman of ReachForce and co-founder of Workstreamer , was trying to apply measurable data to the black art of marketing. by Jesse Noyes | Tweet this. Do you feel like you hear the word “data” thrown around a lot lately? You’re not crazy. Once the exclusive purview of geeks, big name brands and small startups alike are pushing the concept of data into the mainstream. Obviously, data has always played a major role in our daily lives. But the Internet has increased both the amount of data being produced and our ability to access it. Schulman asked me. Facebook.

Dreamforce 2012 #DF12 – The Booth Giveaway You’ve Been Reading About (in Skymall)

B2B Lead Blog

ReachForce is getting pumped for Dreamforce 2012 #DF12 where we’ll be demo-ing our SmartForms and Data Cleanse & Append solutions for B2B marketers. And on the theme that cleaner data is better (and more profitable), we will be giving away the object we have been fighting over here at ReachForce HQ for weeks. Come see us at Dreamforce and feed your inner germophobe!

Register for the Marketing Nation Virtual Event November 14!

B2B Lead Blog

Join ReachForce on Wednesday, November 14, 2012 from 8AM – 2PM Pacific Standard Time. What makes some marketing teams good and others great? Register to join our upcoming virtual event, Good to Great , to discover how your company can leverage a combination of community best practices, plus the latest technologies, to drive revenue. Improving and Expanding Your Online Advertising Efforts.

16 FREE Ideas for Spreading Your News – B2B Marketing and Sales Tip #308

B2B Lead Blog

We’ve got some big news coming up in the next few weeks here at ReachForce. So as we’re writing and editing our announcements we’re also putting together a list of places and ways we can get the news out. Here’s a list of 17 ways we came up with to get

Marketo Summit 2013 #MUS13 Insiders Guide

B2B Lead Blog

Here’s the run down from Mary Firme, our Chief Lead Accelerator at ReachForce. Party happens in the sponsor pavillion – come see ReachForce at Booth 36 – we have great new solutions, but ibuprofen, which you may need later… see next item… Monday April 8 – San Francisco Social Club – Diagonally across the street from the Hilton at Jaspers.

Unveiling: The State of Pipeline Marketing Report 2016

bizible

This year, the report was produced in partnership with Heinz Marketing, Radius, Reachforce, and Uberflip. The past last two years, we’ve been tracking how B2B marketers (and B2C marketers with sales teams) are driving growth at their organizations in the State of Pipeline Marketing Report. It’s an annual study and the biggest piece of research that we produce. So what did we learn?

How to Create a Love Affair Between Sales and Marketing

Salesfusion

Sales reps ignore 50% of marketing leads (according to ReachForce ). The relationship between sales and marketing can best be described as symbiotic. While both parties can benefit, it can easily revert back to the original biological definition of a symbiotic relationship where two diverse organisms live together, but in a way that only benefits one. Marketing Insights.

How B2B Marketers Generate Revenue -- State of Pipeline Marketing 2016 [Infographic]

bizible

The 2016 State of Pipeline Marketing Report (sponsored by Bizible, Heinz Marketing, Radius, Reachforce, and Uberflip) shows specific, tactical, strategic, and results-oriented responses of over 350 respondents, the vast majority of which were B2B marketers. But the question remains -- how do marketers actually generate revenue? Which metrics are B2B marketers using? click to enlarge). Email.

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Why Data is the New Black: Complimentary Webinar from ReachForce and Televerde

B2B Lead Blog

If a well-defined strategy is the foundation for any successful marketing campaign, why do so many organizations fail to apply the same level of attention to the single most crucial element of that strategy? Register Now] From acquisition programs to retention efforts, long-term campaigns to time-sensitive offers, establishing a contact data strategy

Lead Nurturing, a Pipeline Full of Bluebirds

B2B Lead Blog

In the course of the last year, ReachForce has investigated numerous case studies to document the impact of both improved marketing solutions and better marketing approaches. We’ll be bringing this message to the marketers over the next few weeks, with ReachForce whistle stops in Boston , Denver and San Francisco for the Eloqua Experience October 23 – 25. Lead Scoring

Building a Targeted Audience – 13 Ideas for New Blog Content – B2B Marketing and Sales Tip #316

B2B Lead Blog

We’re gearing up for a new quarter here at ReachForce. With each new quarter comes bigger targets, higher revenues, new partner and channel opportunities and as marketers we must ensure our plan of action is aligned with these new high marks. We really try and integrate every program we plan and

Revenue Marketer Radio – Hear ReachForce’s Evan Whitenight Live with Pedowitz’s Debbie Qaqish

B2B Lead Blog

Still curious about what makes a "revenue marketer"? Wondering how to ensure your marketing team is driving real results? Debbie Qaqish, Chief Revenue Marketing Officer for The Pedowitz Group (@revenuemarketer), hosts a terrific radio show every Thursday featuring tips and tricks from top revenue marketers. Today, our own Evan Whitenight will

Webinar – B2B Lead Scoring Best Practices That Drive Marketing Qualified Leads

B2B Lead Blog

We don't typically promote ReachForce events here on The B2B Lead but this one is best practice/tip oriented so we thought you might be a little more accepting of our shameless promotion. ReachForce and partner Televerde present B2B Lead Scoring Best Practices that Drive Marketing Qualified Leads, a 30 minute must-attend

Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

But it fits perfectly into the “data enhancement” category, joining Infer , Lattice Engines , Mintigo , Growth Intelligence (which I’ve also yet to review) and ReachForce. It’s been a while since I wrote about Customer Data Platforms , but only because I’ve been distracted by other topics. This model can score new leads and classify existing opportunities in the sales pipeline.

Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

NuSpark

I was joined by Anna Talerico from Ion Interactive, Chris Goward from Wider Funnel, Justin England from ReachForce, Greg Ott from Demandbase, and Bob Leonard from acSellerant. I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. How to implement A/B tests and what factors to consider.

Post show emails: You’ve Were Tested, Here Are the Results

B2B Lead Blog

Hi Fellow Marketer, A big deal for us at ReachForce is to improve the conversation – for marketers to the prospects via more precise marketing. ReachForce send a traffic builder email prior to the Marketo Summit that many of you received, with the subject line: “Free Beer, and Gold For Everyone.” Thankfully, team ReachForce is pretty bold, we love a good conversation and we are usually willing to make fun of ourselves. Signature item: https://twitter.com/ReachForce. From: ReachForce. open rate, 37.8% The Suits are getting nervous. 94.74%.

Web Form Innovation Shows Big Gains, Report Shows

B2B Lead Blog

Austin, TX (PRWEB) October 30, 2012 — ReachForce announced that B2B lead data enrichment of web forms produced huge marketing and sales performance gains including a 20-day reduction in the time needed to build a complete prospect profile and a 40% increase in sales pipeline. In B2B marketing, it’s not just getting a lead to fill out a form, it’s getting the segmentation and targeting data to be able to qualify for sales fit and trigger the types of precision automated marketing programs that lead to higher results,” said Mary Firme, Chief Lead Accelerator for ReachForce.

All Your B2B Lead Generation Questions Answered

B2B Lead Blog

There is still time to register for free and see all the fantastic presentations , visit the virtual trade show booths and participate in expert chats with ReachForce lead data experts and find out about customer implementations. November 14: ReachForce chat topics: Bad things happen when you put dirty data in a fresh database. ReachForce Lead Generation Improvement Solutions – Q & A. “Lead Data, the Lifeblood of Marketing” – Follow-up chat with ReachForce Chief Lead Accelerator, Mary Firme. How to Build Precision Lead Lists.

The Future of Pipeline Marketing: Trends Marketers Need To Watch For

Radius

In an effort to understand where marketers are investing and how they are measuring success, Radius has partnered with Bizible, Heinz Marketing, Reachforce, and Uberflip to launch the “ State of Pipeline Marketing Report 2016 ” (SOPM report). 2016 has been a year of technological innovation and adoption in the B2B marketing world. Marketing Budgets are Increasing. In the SOPM report, 45.7%

12 Surprising B2B Marketing Spammers on Twitter

Digital B2B Marketing

Reachforce. Reachforce was the first B2B marketer I noticed using favorite spam and I’m clearly a target for their program. Reachforce does not look like your typical spamming, fly-by-night operation. Collecting followers is so last decade. Fake follower sites can reportedly tell if you followers are real or fakes and fakes are a sign that you have been buying followers.

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. So what tactics do B2B marketers use to execute a SEO program

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