Unbounce

NOVEMBER 21, 2021

While general email blasts have an average 3% click-through rate (CTR), lead nurturing emails have an average 8% CTR. HubSpot used their automatic unsubscriptions process as a form of behavioral segmentation to create a resubscription campaign: Image courtesy of HubSpot. Email’s a great place to practice lead nurturing.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

Outbrain

JUNE 18, 2018

Google is forever optimizing its search algorithm. Why Should You Optimize for Featured Snippets? When HubSpot ran a test, a page that achieved the No. Before You Start Optimizing for Featured Snippets. For inspiration, check out the latest SEO training released by HubSpot Academy. 1 Paragraph featured snippets.

CTR 50

CTR Features Organization SERP 50

SalesGrape

NOVEMBER 3, 2023

To make an informed decision about platform selection for lead generation strategies, conducting market research is essential. According to HubSpot, tweets with images receive 150% more retweets than those without. In addition to visual appeal, it is essential to provide valuable information through your content.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Hubspot

NOVEMBER 12, 2019

It’s a way to send customers unique offers — such as product sales or newsletters updates — with information your reader can’t get anywhere else. Your emails should contain information your customers are interested in learning more about, such as discount offers, business updates, or product/service launches. Click-through rate.

Research 101

Research CTR Best Practices Open Rate 101

SmartBug Media

MAY 12, 2022

Inbound content combines creativity and expertise, and it’s driven by data that gives the information you need to develop a strategy to meet and exceed your goals. Attract Strategy #1: Perform Historical Blog Optimization for On-Page SEO. Conversion rate optimization (CRO). If we have a CTA on this page(s), is it optimized?

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

SmarkLabs

JUNE 12, 2023

Here’s a list of 10 leading platforms to consider for your platform: HubSpot : This tool excels in lead generation and allows businesses to create and automate detailed, personalized workflows. It empowers your team with the information necessary to tailor their approach, depending on the lead’s behavior and interests.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

ClearVoice

APRIL 17, 2024

Informed decision-making: Data provides specific insights into the overall performance of your collaborative content, which can guide future strategic decisions based on what’s been effective. Bottom line, all these metrics will inform how you can refine and improve your collaborative content approach.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

Hubspot

OCTOBER 2, 2018

GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. HubSpot has chosen “ www.hubspot.com ” as its preferred, or canonical, domain.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Don’t believe me? Your content isn’t as up-to-date.

SERP 74

SERP Optimization Content Keywords 74

Marketing Insider Group

NOVEMBER 9, 2020

We work with our clients to build one from scratch or optimize their current one. For us, Hubspot sort of competes with us on content, but not in any way in the real market. Our paid content promotion gets 80% lower PCP and nearly 6x the CTR of the average company’s paid promotion! Optimizing For Conversion.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Metadata

SEPTEMBER 20, 2023

Mobile optimization allows marketers to reach people on the go, and interactive ad formats allow them to captivate people in today’s fast-moving world. Here’s where the math comes into play and the big reason why B2B marketers are ditching gated content—I’ll use this HubSpot ad to paint the picture. Enter account-based marketing (ABM).

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Heinz Marketing

SEPTEMBER 9, 2021

Marketing Measurement and Attribution: Understand, prove, and optimize your marketing impact with comprehensive campaign performance and attributed revenue analytics. The landing pages, email templates, and mobile optimization has also been very satisfactory. Marketing reports have very little information. HubSpot Marketing Hub.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Work Management 122

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. How Can I Use Digital Marketing Statistics to Optimize My Campaigns?

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

ClearVoice

JANUARY 8, 2024

Performance optimization: Understand what works best. Then, optimize your content marketing and other strategies to improve overall results. So many questions, and it’s crucial that you have the right data to inform your decisions. Better resource allocation: Maximize the impact of your marketing efforts.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Lake One

AUGUST 13, 2020

According to HubSpot , video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. Source: HubSpot. Out of all the digital ad formats, video has the highest CTR. Strong ROI.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Hubspot

JANUARY 28, 2020

SEO, CRM, SERP, CTR, and CToR are all important acronyms that can roll off of the tongue for most of us. Additionally, with a CMS, you can optimize web pages for search engines, which is extremely helpful in getting your contact to rank highly on Google. HubSpot offers a CMS that's for businesses at any stage. What about CMS?

CMS Development 67

CMS Development Work Management Marketing Management Landing Pages 67

Atomic Reach

OCTOBER 29, 2018

According to HubSpot , 80% of businesses prefer to communicate via email for business purposes. When you're brainstorming what information or offers to include in your email campaigns, ensure to make your marketing efforts personalized. To calculate CTR: Impressions/Clicks = Click Through Rate (%). Let's dive a little deeper.

Email Marketing 81

Email Marketing Planning CTR Open Rate 81

Directive Agency

JULY 31, 2023

HubSpots – “Make My Persona” Functional content is a great lead magnet when done right. Hubspot does this with its “Make My Persona” content. HubSpot combined interactive content with personalization to create a unique customer experience, and the marketing campaign generated a whopping 382,000 leads.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Optinmonster

DECEMBER 28, 2023

According to HubSpot’s findings, 28% of consumers subscribe to a brand’s email list to receive promotional messages. 68% of customers say that they follow brands on social media to stay informed about new products. They approach brand interactions with specific goals in mind like finding deals, promotions, or new product information.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. For the record, I don't agree.). Knowledge cards.

PPC 101

PPC Work Management SEO Top of Funnel 101

Meerkat Marketing

FEBRUARY 6, 2023

Data-driven marketing is a process that uses data and analytics to inform marketing decisions and measure the success of marketing campaigns. Data-driven marketing allows organizations to make more informed and effective marketing decisions, increase marketing ROI, and improve overall performance. What is Data-Driven Marketing?

Paid Content 52

Paid Content Marketing Analytics Tools Marketing Automation Services Marketing Management 52

Hubspot

JUNE 3, 2020

Essentially, ad Extensions allow you to supplement your ad with additional information at no additional cost. The information could be your phone number, additional site links, or even ratings. The factors that determine your Quality Score include: The click-through rate (CTR) of the keyword and its corresponding ad.

PPC 99

PPC Campaigns Paid Search Agency Adwords 99

BOP Design

DECEMBER 17, 2019

Ideally, you have a way to track website conversions, whether it’s an analytics tool like Google Analytics, HubSpot, Marketo, or SalesForce. If you don’t have that information this year, make sure you start working on lead attribution going forward. Then Clicks and CTR are likely important to you.

Work Management 98

Work Management B2B Marketing Paid Search Agency Content Marketing 98

SmartBug Media

MARCH 17, 2020

Search Engine Optimization (SEO) is a dynamic industry that is forever changing to keep up with the modern demands of information seekers. Today, ranking first page in Google Search is a mighty feat that requires thoughtful keyword research, content development, social strategy, campaign measurement, and on-site optimization.

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Moz

FEBRUARY 20, 2019

This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate. You're not making an automated report — even a HubSpot intern can do that. The CTR of organic search is up to par with Facebook.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

SocialPilot

FEBRUARY 9, 2024

She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Heidi’s writing is personal, relatable, and informative. George’s Linkedin profile will make you a Hubspot expert. Why should you follow her? Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Unbounce

JULY 6, 2020

A lead capture page is a type of landing page that offers your audience something in return for their email address or other information. The lead capture page is all about an exchange—they give you information, and you give them content. Research by Hubspot shows that more form fields resulted in fewer conversions.

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145

SmartBug Media

APRIL 10, 2019

Your competitors have probably realized that they need to optimize their websites for search engines and they’ve coded their static pages properly. Back in 2012, Hubspot noted that “the average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR.”.

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

Envy

SEPTEMBER 11, 2019

The bargain you strike with prospects to get their attention and information is that you're providing them with valuable information in return. Information that's relevant to their concerns, communicates to them on their terms, and gives them something concrete to take away. Promotion Only Matters if Your Content is Valuable.

Linkedin 87

Linkedin Lead Ranking Cost per Lead Marketing Qualified Leads 87

Valasys

NOVEMBER 25, 2019

According to a HubSpot survey involving 3,000 customers, 56% of the customers aged 25-34 years & 54% of the customers aged between 35-44 years want to see more videos from the brands they follow or from the ones which are their favorites. . This increases engagement & optimizes the conversions.

B2B Marketing 52

B2B Marketing Video Marketing Practices B2B 52

The Marketing Blender

DECEMBER 28, 2020

They receive a higher click-through rate (CTR) than text or a static image, are shown to more of your followers, and get placed higher on the user’s feed compared to those shared via an external website, like Youtube. Streamline SEO, leads, and social media posts across all platforms with Hubspot. translate content to other languages.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Valasys

JUNE 13, 2019

Source: HubSpot). In the long & short of it, measuring social media KPIs starts with defining KPIs for several social media platforms & aligning them in some way or the other with the business objectives of organization at large, in particular with the optimization of sales’ conversions.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Optinmonster

APRIL 22, 2020

They also have an average click-through rate (CTR) of 4.8% (99firms.com). In contrast, a transactional email focuses on providing information. But some marketing emails focus on conveying information to the user without directly selling anything. Airbnb’s confirmation email is loaded with valuable information.

Examples 89

Examples CAN-SPAM Trigger Marketing Work Management 89

B2B Marketing Insights - WE

MARCH 16, 2022

What is SEO (Search Engine Optimization) and why do you need it. SEO, or “search engine optimization,” is the process of improving the visibility and ranking of a website in Google search results. It also provides other information such as the competition level for that keyword.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Hubspot

AUGUST 8, 2019

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. SEM is an umbrella term that encompasses both paid advertising and search engine optimization, that is, ranking organically for keywords. Your keywords should inform your ad text. Quality Score. Maximum Bid.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

APRIL 12, 2016

As marketers, we're always thinking about the most optimal way to target our potential customers. The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA).

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28