Vidyard

MAY 16, 2022

The discovery call is one of the most crucial parts of selling. You can’t sell something to a prospect if you don’t understand their problem. Imagine if you were shopping for a pair of stylish shoes to wear to an event, and the salesperson suggests a show-stopping sandal…but the event is happening in the middle of the winter.

Top of Funnel 100

Top of Funnel Work Management Cross-Selling Sample 100

Outgrow

FEBRUARY 12, 2023

As a result, you will not only entice bargain hunters but also be able to meet your flash sale goals, such as clearing excess inventory, getting new customers to sample you, luring loyal customers , and also retargeting people who’ve already visited your website. Source An example of a company that is excellent at cross-selling is IKEA.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Mereo

MARCH 1, 2023

Many B2B organizations already practice some form or another of value selling — because most organizations understand they need to be driving key outcomes for buyers to succeed for the long-haul. This value selling tool effectively activates teams to cross-sell solutions after an acquisition or merger.

Lead Scoring 41

Lead Scoring Lead Ranking Organic Leads Organization 41

Martech Advisor

APRIL 6, 2020

Let’s look at the role of an e-commerce marketer, key skill sets, and a sample job description. In this article, we will look at the role of an e-commerce marketer, the skills required, and a sample job description. In affiliate marketing, the publisher earns a specific cut/commission by selling the advertiser’s products.

Marketing Automation Services 103

Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

PathFactory

AUGUST 15, 2022

It doesn’t even have to be a community or forum; here at PathFactory we host our Success Series, office hours and B2B Visionaries and they’ve been successful at engaging our customer base, and providing us a pool of talented advocates to tap into when we’re looking for case studies, testimonials, and event speakers.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

BenchmarkONE

JULY 3, 2019

Let’s say your normal protocol is to meet prospects at events, exchange business cards, schedule phone calls, send proposals and then close the deal over the phone. Cross selling to existing customers who’ve bought related products. And this is really just a small sampling of the many sales activities that can be automated.

Automation 87

Automation Tools Lead Scoring Lead Ranking 87

Salesforce Marketing Cloud

NOVEMBER 7, 2023

A sales kickoff is an event where the company’s sales team gathers together, often at the beginning of the fiscal year. Team selling is more important than ever, and sales kickoffs help us sell faster and smarter when we learn more about each other’s working styles. Get the workbook What is a sales kickoff (SKO)?

Work Management 64

Work Management Cross-Selling Marketing Management Paper 64

Convert

OCTOBER 18, 2022

Some newsletters will link you to events in the CRO space. Sign up via the link below — just after you’ve checked out a sample. He also features events, job opportunities, and various CRO and A/B testing tools. Check out the sample below and you’ll see what I mean. File it in your repo. I never thought of it like that”?

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

SocialPilot

JANUARY 31, 2024

To promote and sell a SaaS product, winning trust is the top-of-the-funnel task, and it can be achieved with influencers. Online sessions before and during the event witnessed higher attendance, with the audience eager to learn from the industry experts. This way, every aspect of your event will be popularized.

Case Study 89

Case Study Case Studies Work Management Studies 89

Heinz Marketing

FEBRUARY 4, 2021

Selling channels traditionally, getting in front of doing traditional sales calls has not come back. Now maybe that’s not that big a deal for those that have been selling remotely for a while, but we have a lot of manufacturing clients who are used to going and sitting in front of their prospects with a box of samples.

Work Management 140

Work Management Peer-to-peer Marketing Management Cross-Selling 140

Ontraport

APRIL 14, 2021

You create a product or service worth buying, launch a website to sell it on, and sell it. Instead, you’d want to find an organization that targets the same customer base but offers a complementary service, such as a wedding photographer or an event rental company. Tickets to an event. A free sample product or service.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Hubspot

AUGUST 21, 2023

There's no point in selling yourself as a provider if they haven't decided on a type of solution yet. For example: "I see you host several campus events per year. I work with companies like Facebook and Google to help promote their college recruitment events." Consider where they're at in the buyer's journey.

Template 69

Template Work Management Case Studies Case Study 69

LeanData

FEBRUARY 3, 2021

An organization would typically develop a rule for its GTM process or flow – for example, a lead assignment rule for inbound, website-generated leads, or a lead assignment rule for importing leads from an event, and so on. Over time, the machinations in Salesforce can quickly become unmanageable. Assignment Rule Examples.

Rules 52

Rules Marketing Analytics Tools Leads Lead 52

Ontraport

APRIL 14, 2021

You create a product or service worth buying, launch a website to sell it on, and sell it. Instead, you’d want to find an organization that targets the same customer base but offers a complementary service, such as a wedding photographer or an event rental company. Tickets to an event. A free sample product or service.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

DemandBase

OCTOBER 10, 2018

In 2019, only sponsor events that have a 50% attendee overlap with your target account list. BUT … build up extra marketing activities around these events. Here’s a simple example. But there’s more to the story. These metrics continue to improve, the longer you practice ABM, it isn’t a one-time gain.

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

Outgrow

MAY 28, 2020

These communications can also provide timely opportunities to offer customers rewards or cross-sells. These tools can help you advertise new products, highlight upcoming events, or provide interesting and engaging information to customers. Improve your customer support.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 52

Optinmonster

NOVEMBER 3, 2021

This might sound a bit odd, especially since we are talking about how to increase sales with social media, but you shouldn’t be trying to push a hard sell on every post. It may be tempting to just go out to the internet and sign up for all the social media platforms and just cross-post your content on all of them.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

QuanticMind

JUNE 14, 2017

The panel’s discussion turned toward scientific testing across large sample sizes for Google Shopping campaigns, testing thousands of products and queries over controlled time periods. These campaigns tend to show higher CTR and average CVR.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

ERDM

JANUARY 22, 2019

But these artificial labels do not work because no matter what you are selling, you are selling to a person. Value throughout the relationship, ‘not just when you are selling to me’. Figure 5: Step 6–Value-Added Cross Selling/ Upselling. For marketers, the critical question is how to achieve high-value engagement.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

MKT1

OCTOBER 24, 2023

Note: If you’re very early-stage, you likely won’t have an existing market or audience segment you’re successfully selling to, so expanding the pie really just means testing new segments to try to find product/market fit. A Slack community with virtual events will be a fast follow.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

ERDM

JANUARY 22, 2019

But these artificial labels do not work because no matter what you are selling, you are selling to a person. Value throughout the relationship, ‘not just when you are selling to me’. Figure 5: Step 6–Value-Added Cross Selling/ Upselling. For marketers, the critical question is how to achieve high-value engagement.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Hubspot

DECEMBER 22, 2015

You can sell tickets to local events, sponsor your own events, and work with local advertisers. Here are some tips to help you facilitate that process: Run a sample survey among your audience base. Cross-check your lists with a third party data provider, if there is one available (it will vary by region and industry).

Mobile Advertising 28

Mobile Advertising Psychographics Ideal Customer Profiles Cross-Selling 28

LeadSquared

SEPTEMBER 17, 2021

During these stages, an event or an activity triggers an email. Also known as drip emails , they are a kind of automated email chain sent to the specific recipients based on a triggering event. A confirmation email can also be a great tool to cross-sell other products. Welcome email. Purchase confirmation email.

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Automation Automation 97

DiscoverOrg

MAY 23, 2018

Tag-team at events. The required mindset is one of HELPING, not SELLING.” – Jill Rowley , Chief Growth Officer, Marketo (via Salesforce). Inbound leads are great – but simply tossing them over to the Sales team and crossing your fingers that someone will follow up isn’t a sufficient strategy. Tag-team at events.

Lead Ranking 257

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 257

Optinmonster

FEBRUARY 27, 2024

Each follow-up should offer something new: a piece of relevant content, a special offer, or an invitation to an exclusive event. After Sale Trigger Events Subject: Thanks for Your Interest in [Event/Product/Service]! Optionally, provide a brief overview of a related product, service, or upcoming event that might interest them.

Template 82

Template Top of Funnel Examples Marketing Proposals 82

Hubspot

OCTOBER 2, 2023

For instance, you might write, “Canteen, a B2B company that also sells to large-scale furniture stores, saw a 5% decrease in delivery issues after they started using our QA technology … ” The buyer will be far more swayed by a specific example than a broad claim that seems too good to be true.

Word of Mouth 84

Word of Mouth Cross-Selling Telemarketing Blast Campaigns 84

Salesforce Marketing Cloud

FEBRUARY 6, 2024

Inside sales Inside sales involves selling to customers remotely, often through live chat, video conferencing, email, or by phone. For this type of selling, reps typically train on a specific product and can take a prospect through all of the product’s features and benefits.

BANT 64

BANT Top of Funnel Enterprise Management Work Management 64

Unbounce

APRIL 23, 2019

Look for Unique Cross-Promotion Opportunities. When considering your tool-based marketing idea, speak with a sample of your target audience first to see if they’d be interested. And while these must have cost a fair bit more than a typical event brochure, Casie says the unique packaging really helped to win her over.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Hubspot

APRIL 8, 2019

That commonality could be anything: maybe you’re targeting consumers in Australia, so you have an “Australian audience,” or you want to sell to millennials, so you have a “25-34 audience.”. Know immediately if a one-day sale or event is driving views and/or conversions. Three events, to be specific. Top Events.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Salesforce Marketing Cloud

SEPTEMBER 14, 2021

Experience marketing’s biggest moments at our show-stopping community event of the year. To succeed in today’s digital-first world, you need to market, sell, and engage audiences from anywhere. The following is just a sample of what you’ll find; download our Dreamforce for Marketers guide for the full list. Register for free.

Marketing AI 98

Marketing AI Account Based Marketing Planning Work Management 98

Unbounce

MARCH 8, 2023

The event organizers used a super creative approach to get the attention of marketers like Casie Gillette, SVP of Digital Marketing at KoMarketing : Oh man. And while these must have cost a fair bit more than a typical event brochure, Casie says the unique packaging really helped to win her over. They get something, you get something.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Convince & Convert

JUNE 24, 2010

Maybe sampling and demos on location will fit better. So in my opinion it is more the live experience which will help to sell and share. And while Popeil has had a long career, he is selling a dream. Bob sells insurance. The thought also crossed my mind about the pitchman of that era. great points.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Lead Liaison

NOVEMBER 2, 2018

Marketing events are a great way to engage in one-to-one contact. Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. Perhaps you are trying to decide if your business should invest in event marketing. w attendees h?v? Strategies.

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48

Martech Advisor

JANUARY 16, 2020

Upselling or cross-selling emails. Events and Tradeshows. Events and tradeshows allow organizations to meet their prospects and customers face-to-face to generate leads, convert prospects, or retain existing customers. Lead generation, nurturing, follow-up campaigns. Weekly newsletters. New product/feature launch.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Unbounce

JUNE 8, 2020

For instance, if you sell kitchen supplies online and someone downloads your ebook on cake decorating, then they’re probably more interested in piping tips than grilling utensils. Thinkific is a platform that makes it easy to create, market, and sell online courses and memberships. SmartAdvocate. Sonarworks. The Freebie.

Sales Qualified Leads 139

Sales Qualified Leads eCommerce Lead Scoring Lead Ranking 139

Convince & Convert

MAY 18, 2012

Now, that surprises me, partially because when you have 900 million people doing anything, even like eating or sleeping, it’s hard to say that it’s a fad , and I also wonder, given the fact that I guess it’s good that they random sampled the survey, they actually controlled for population, et cetera.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

DealSignal

OCTOBER 26, 2020

The ideal vendor will have comprehensive coverage that crosses industries and geographies. Run a proof of concept with 100-300 contacts to get a statistical sample of your target audience. You want to have a large enough sample size to truly determine the level of accuracy. Static data remains the same after being sourced.

Marketing Automation Services 64

Marketing Automation Services Ideal Customer Profiles B2B Ethics 64