Marketing Insider Group

OCTOBER 20, 2020

Webinars are a great way to inform, engage, and sell your brand to your audience. A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. to drive revenue from your event. Develop a Cross-Promotional Marketing Strategy. However, where do you start?

Webinar Metrics 334

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 334

Marketing Craftmanship

JULY 10, 2023

Regardless of their title, job description or capacity to work the room at a social event, every B2B firm employee should be given training, tools and ongoing support that empowers them to: Manage Their Personal Brand – Clients hire individuals, rather than a firm, to help them. Ask for Referrals – This is a tough task for most employees.

B2B Sales 130

B2B Sales Cross-Selling Work Management B2B 130

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. While both focus on selling, the ‘roles’ are different. Sales account management, however, focuses on building long-term relationships with key customers for up-selling and cross-selling purposes. Let’s do a quick overview. For instance, who will drive results?

Work Management 238

Work Management Marketing Management Cross-Selling Zoominfo 238

Marketing Insider Group

MAY 11, 2021

Predictive analytics involves using data to predict future user behavior, events, and results. Predictive marketing analytics uses data to make predictions about user behavior and future events and results. This involves looking at past data and using algorithms to predict future events. What is Predictive Marketing Analytics?

Lead Ranking 342

Lead Ranking Analytics Marketing AI Marketing Budget 342

SpotMe Blog

AUGUST 25, 2022

New to hybrid event planning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. What is a hybrid event? Let’s dig in!

Planning 98

Planning Practices Budget Programs Work Management 98

Adobe Experience Cloud Blog

AUGUST 24, 2016

To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers. Follow these six steps to build an effective customer demand generation strategy for cross-sell and upsell: 1.

Cross-Selling 48

Cross-Selling Webinar Metrics Top of Funnel Lead Ranking 48

Biznology

JANUARY 13, 2022

Eager to attend in-person events, B2B marketers may have their hopes dashed again as new variants spread. What’s an event organizer to do? Let’s review the options lined up for 2022, pull together our travel budgets, and keep our fingers crossed. THE Asia-wide event for B2B marketers. And soldier on. Mostly B2B.

Conference 197

Conference B2B Forrester Marketing Management 197

SmartBug Media

AUGUST 27, 2020

If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. Much like upselling and cross-selling can be used interchangeably, so can affiliate and referral marketing.

Trade Show 89

Trade Show Marketing Strategy Marketing & Strategy Cross-Selling 89

Customer Experience Matrix

DECEMBER 13, 2020

Traditional publishers like Meredith have collected their formerly-scattered customer data to enable cross-channel, individual-level targeting. And note that this is a way to sell based purely on context, so targeting doesn’t have to be based on individual identities. events have changed forever. remote work is here to stay. .

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

SpotMe Blog

AUGUST 30, 2021

One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. This post is full of actionable insights to help you create a successful event.

Planning 52

Planning Work Management Marketing Management Conference 52

Zoominfo

AUGUST 31, 2020

Doing so may also offset declines in aging products a company sells. Go-to-market plays : Add-on campaigns, cross-sell campaigns, in-app message campaigns, user research, and product launches. Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Zoominfo

APRIL 23, 2021

In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle, give you a peek into ZoomInfo’s best go-to-market plays, and present new time-saving selling strategies. Triggering event: A small company secures a round of funding (check). The timeless case for automation.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Martech Advisor

JANUARY 8, 2020

Putting on a great event means more than a cool venue and tasty food. Alison Bensch provides behind-the-scenes best practices about the planning, process and KPIs that go into an event that actually drives sales for the company. Learn More: Why Isn’t My Event Data Making it Easier to Measure ROI. Content goals post event.

Marketing Attribution 76

Marketing Attribution Lead Ranking Thought Leadership Top of Funnel 76

Tony Zambito

JANUARY 11, 2022

It seems just when we may have a clearer picture of how six months to a year may go, unpredicted events make that picture fade away. Usually, they come from people in organizations who are selling their wares. A task, today, akin to crossing the Atlantic Ocean in a large sailboat. We are living in times of tumultuous upheaval.

Buyer Personas 262

Buyer Personas Cross-Selling Act-On Research 262

Outgrow

OCTOBER 20, 2022

Conference Marketing – How to Make and Market Events [5 Steps]. One of the first effects of the pandemic was on the events industry. One of the first effects of the pandemic was on the events industry. And their audiences were unsure about registering for events just in case flights were canceled or quarantines imposed.

Conference 52

Conference Planning Outgrow Work Management 52

SmartBrief - Marketing

MAY 19, 2024

This improves the opportunities for upselling and cross-selling and ultimately benefits the customer as well, provided the suggested products offer them genuine value. Another use case for predictive analytics is in forecasting demand through historical data, weather forecasts, and upcoming events.

Marketing AI 104

Marketing AI Forecasting Cross-Selling Loyalty 104

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

ANNUITAS

MARCH 21, 2023

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. We will continue to watch how Adobe builds this out as a more cross-functional nurture engine.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Marketing Insider Group

NOVEMBER 30, 2021

Some customer marketing activities you may want to include in your strategy are events for existing buyers, outreach for testimonials, user groups, and others. You’ll also want to pay attention to cross-sells and upsells to track any revenue generated from them, along with renewal (or churn rates) and overall customer satisfaction.

Trust Marketing 304

Trust Marketing WOM Marketing Budget Marketing & Strategy 304

Webbiquity

NOVEMBER 9, 2021

It frequently determines whether your prospective customer wants decides to stick around and learn more, or cross you off the list. But the same fundamental information is there: who you sell to, what you sell, and why your company is different from and special compared to competitors. Image credit: Noah Näf on Unsplash.

Ideal Customer Profiles 353

Ideal Customer Profiles Brand Identity Branding Differentiation 353

Zoominfo

OCTOBER 22, 2019

And as with any event, the success of your sales kickoff depends on your planning and preparation. But, the following steps are a great place to start for anyone looking to plan a memorable sales kickoff: Identify specific goals for the event. We make sure the event is not three days of product training. Use data-driven content.

Zoominfo 182

Zoominfo A/B testing Best Practices Cross-Selling 182

Content Standard

OCTOBER 19, 2018

Events are no small investment for any company. Whether you’re traveling to industry events or hosting one of your own, the resources required to organize, plan, and execute outreach to prospective partners and clients is often taxing on a marketing team. Redefining the “Event” as a Content Channel.

Event Marketing 83

Event Marketing Marketing Strategy Marketing & Strategy Planning 83

ClearVoice

JUNE 13, 2024

Doubly so if you’re trying to sell them something. Follow-up emails can also be sent after a meeting, a networking event, to say thank you, or to correct a mistake in a previous email. Framework #1: Sales Introduction Reaching out to someone who doesn’t know you can be nerve-wracking. Time sure does fly!

Cross-Selling 52

Cross-Selling Work Management Copywriting Case Studies 52

Strategic-IC

FEBRUARY 20, 2024

In the interview ( full recording here ) we explored: Secrets of the fashion e-shopping industry Taking an ABM approach with large retail clients The role of technology – and the human factor Event and experience marketing in ABM Let’s look at 6 key tips covered in our discussion: 6 tips on building ABM client relationships 1.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. A demand generation manager must work cross-functionally with teams across the organization to build out a demand generation plan. Beyond the Funnel.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. While both focus on selling, the ‘roles’ are different. Sales account management, however, focuses on building long-term relationships with key customers for up-selling and cross-selling purposes. Let’s do a quick overview.

Work Management 130

Work Management Marketing Management Zoominfo Cross-Selling 130

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. For instance, if you’re running a webinar or participating in an industry event, use cold emails to invite the targeted audience. The importance of careful targeting is hard to overstate.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Martech

NOVEMBER 22, 2022

“One of the most exciting evolutions for performance marketers who want to reach World Cup streamers is the ability to use mobile measurement partners to evaluate cross-screen conversions and website traffic coming from OTT advertising,” Hall said. Cross-channel domination. Dig deeper: Brands are betting heavily on CTV. Why we care.

Advertising Agencies 100

Advertising Agencies Cross-Selling Brand Identity Branding 100

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. As you can see, there’s a lot of cross-promoting with other businesses going on. But if cross-promotion isn’t anything new, why are we talking about it?

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76

Act-On

APRIL 26, 2024

There are clear steps you need to take to build and implement a lead scoring model: Assemble your cross-functional squad As we mentioned earlier, lead scoring is a team sport. Continue to work with your cross-functional lead scoring squad to monitor progress, track success, and refine your model over time. So let’s break it down.

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

NuSpark Consulting

MAY 4, 2023

Cross-device retargeting: Target users who have engaged with your brand on one device but didn’t convert, and show ads to them on a different device. Upsells or cross-sells: Promote related products or services that complement or enhance the user’s initial interest, increasing the likelihood of a purchase.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Zoominfo

APRIL 23, 2021

In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle , give you a peek into ZoomInfo’s best go-to-market plays , and present new time-saving selling strategies. 1: The funding play Triggering event: A small company secures a round of funding (check).

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing Strategy 130

Zoominfo

AUGUST 31, 2020

Doing so may also offset declines in aging products a company sells. Go-to-market plays : Add-on campaigns, cross-sell campaigns , in-app message campaigns, user research, and product launches. Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns.

Marketing Management 130

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 130

Sana Commerce

FEBRUARY 6, 2024

Workflow management for web store adoption: Send customizable order confirmation emails and trigger emails for different order-related events, effectively managing workflows to enhance web store adoption by ensuring timely and personalized communication with customers.

Loyalty 52

Loyalty Marketing Strategy Marketing & Strategy Ideal Customer Profiles 52

Zoominfo

OCTOBER 5, 2021

Cross and Up-selling: Retaining current customers is great for your revenue stream. Plans for RTM and Distribution: You can’t sell a product if it doesn’t get to your customers. This grouping helps with targeting, approach, and overall selling strategy. Cross-departmental agreements like this are not easy to implement.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Martech

FEBRUARY 15, 2024

Tap whatever company culture assets exist, from buddy assignments to virtual happy hours and speed networking to lunch-and-learn events. Email and social are typically the first channels to focus on cross-selling the two brands. Make a special effort to get to know the new team.

Work Management 95

Work Management Brand Identity Branding Marketing Management 95

Martech

JANUARY 25, 2023

HubSpot Payments updates increase sales and adoption potential Reduce friction for customers to increase upsells and cross-sells with the new optional products featured in HubSpot payment links. Offline events data association is not supported.

Ad Frequency 101

Ad Frequency Ideal Customer Profiles Hubspot Paid Search Agency 101