Marketing Insider Group

OCTOBER 20, 2020

Webinars are a great way to inform, engage, and sell your brand to your audience. A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. The engagement: Your webinar should be interactive! Only 40% of webinars are interactive, so you have a big opportunity to stand out.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Vision Edge Marketing

APRIL 9, 2024

You know this company because the salespeople will sell things the company doesn’t even make or offer to close a deal. Often, however, they neglect to conduct more than cursory customer or market research and as a result often create products looking for a market. Sales-centric strategies concentrate on closing deals.

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

Zoominfo

JULY 13, 2023

Here are some examples of how we use GTM Plays during the customer renewal and expansion process: Upsell/Cross-sell Upsell and cross-sell opportunities are all about getting existing customers to buy into additional products and services that your business offers. Enabling reps is also all about proper coaching.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

ANNUITAS

AUGUST 19, 2022

Nurturing Holistically – Cross-Channel, Cross-Team and Cross-Buying Stage. failure to orchestrate interactions across sales, marketing and customer service. Much of that investment can be leveraged by sales to digitize selling. This results from a.) ” Unifying Growth Insights + Systems. .”

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. A classic example of up-selling can be seen in McDonald’s familiar “SuperSize that for you?” Cross-selling : Offering customers related or complementary products.

Tactics 133

Tactics Work Management B2B Marketing Marketing Management 133

Rev

OCTOBER 11, 2023

We see a common mentality around the cross-sell motion that it is the lowest hanging fruit possible in sales. I think a lot of people underestimate how hard cross-selling can be,” he says. A cross sell can be thought of in a number of ways,” he says, “beyond selling into your existing customer.”

Cross-Selling 60

Cross-Selling Sales Cycle Consulting Stats 60

Martech

APRIL 9, 2024

This valuable data, comprising customer preferences and interactions, enables your business to create highly tailored campaigns, enhancing the relevance of your messaging. First-party data advertising uses information collected directly from your company’s customers or users to personalize and target advertising efforts.

Paid Search Agency 114

Paid Search Agency Features Personalization Ads 114

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

ANNUITAS

FEBRUARY 3, 2022

All three groups have distinctly different levels of comfort around digital interactions and distinctly different preferences for how they want to progress through the buying process. Aware there are differences, but unsure how to cross the divide. But there is a huge generational divide in how these groups make decisions.

Generation 182

Generation Cross-Selling B2B Lead Ranking 182

Lead Forensics

APRIL 16, 2024

By analyzing your interactions with leads and customers, AI can provide real-time feedback on your communication style, objection handling techniques, and presentation delivery. This allows you to offer personalized recommendations that demonstrate genuine value and encourage upselling and cross-selling opportunities organically.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Martech

FEBRUARY 19, 2024

Cross-selling and upselling opportunities: Analyze customer data to identify cross-selling and upselling opportunities. Actions the marketing department can take include: – Analyze customer touchpoints and interactions across various channels.

Acquisitions 108

Acquisitions Marketing Budget Analytics Allocation 108

Optinmonster

APRIL 8, 2024

Customers are more likely to spend time exploring the interactive model, leading to increased engagement on the website. Price Regardless of what you decide to charge for your products , there are a few pricing techniques you can use to help them sell better. Until you reach that point, keep your numbers under your hat.

Product 96

Product Lead Ranking Urgency Marketing Cross-Selling 96

Zoominfo

MAY 20, 2021

These are loyal customers who interact with your brand frequently and make repeat purchases. This information can help you make strategic decisions about how you should sell to this segment and. The above-mentioned study also found that the cross-industry average for hard bounces is 0.40%. Bounce Rate.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Litmus

MARCH 6, 2024

If you want to create good looking emails that sell, you need conversion-centered design. To sell a… Instead of… Try this… Project management app Download now. Make your CTA stand out with contrast Crossing over from the considerations we make for accessible design is well-considered contrasts. Start planning. Show me how.

Design 97

Design Conversion Urgency Marketing Cross-Selling 97

Act-On

APRIL 26, 2024

There are clear steps you need to take to build and implement a lead scoring model: Assemble your cross-functional squad As we mentioned earlier, lead scoring is a team sport. Create a customer journey map Just as you need to know who you’re trying to reach, you need to know where they interact with your brand along their buying journey.

Lead Ranking 130

Lead Ranking Ideal Customer Profiles Marketing Automation Services Top of Funnel 130

Vision Edge Marketing

SEPTEMBER 19, 2023

These measures provide insights into strategies that will increase customer retention and upsell/cross-sell opportunities. Leverage data and technology to personalize interactions, recommendations, and offerings based on individual customer preferences and behaviors. Want to stay ahead of the competition?

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

SmartBug Media

AUGUST 8, 2023

Many sales and success teams find themselves so focused on outbound initiatives that the ripe opportunities for upselling and cross-selling go unharvested. By successfully integrating upselling and cross-selling into their strategies, these teams not only generate more revenue, but also strengthen their relationships with customers.

Cross-Selling 52

Cross-Selling Enterprise Management Automation Marketing Automation Services 52

Martech

JANUARY 11, 2024

Product data Understanding which products are most popular among your customers is essential for effective cross-selling and upselling strategies. Product data, such as the product mix and the top-selling items, can help you capitalize on opportunities to drive additional sales and boost customer satisfaction.

Purchase 95

Purchase Marketing AI Optimization Customer Satisfaction 95

xiQ

MARCH 27, 2024

These principles also lie beneath all sales, where professionals navigate the fast-paced market, leveraging insights and technology to cross the finish line ahead of their competition. It’s a world where every millisecond counts and victory hinges on the seamless integration of man, machine, and method.

Marketing Management 126

Marketing Management Analysis Forecasting B2B Sales 126

Marketing Insider Group

JULY 22, 2020

These IP addresses can then be tracked so that all of your targeted accounts interactions are monitored. Cross-Sells and Upsells. Cross-selling and upselling customers with additional or upgraded products and services is a straightforward way to increase the CLV and create more repeat customers. Retention Rate.

Account Based Marketing 256

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 256

SmartBug Media

MARCH 4, 2024

Identify cross-selling opportunities: Analyze which products or services are often purchased together, and use this information to create cross-selling campaigns. Monitor product performance: Analyze which products are selling well and which are underperforming.

Hubspot 59

Hubspot Cross-Selling Lead Scoring Lead Ranking 59

Martech

MARCH 28, 2024

74% say that AI has positively impacted their ability to upsell or cross-sell. Unified Profiles provides access to a native data layer powered by Segment, enabling the collection and activation of real-time, consented data for personalized interactions. Agent Copilot leverages this data alongside AI to automate processes.

Marketing AI 59

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 59

BenchmarkONE

DECEMBER 28, 2022

What Is The Difference Between Upselling And Cross-Selling? People often use the terms “upselling” and “cross-selling” interchangeably, but there is a big difference between the two. Some businesses use bundling as a cross-selling strategy. It increases your average order value (AOV).

Marketing Automation Services 88

Marketing Automation Services Marketing Automation Automation Cross-Selling 88

Stevens & Tate

JUNE 14, 2022

You can find out how a person behaves through the use of website analytics, search history, browsing history, social media interaction (such as the type of content they engage with or post), web cookies, and more. You can also use their purchase history to identify ways that you can upsell and cross-sell other items.

Cross-Selling 114

Cross-Selling Paid Search Agency Storytelling Purchase 114

Oktopost

SEPTEMBER 28, 2023

You can take part in attracting leads to your brand through social selling , and the benefits of this strategy are endless. They may begin interacting with your social media content in small ways – perhaps a like on one post, and comment on the next. These findings will enhance your future sales journeys for your new leads.

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

Outgrow

FEBRUARY 12, 2023

Create Personalized Product Recommendations The solution to eliminating your customer’s boredom is to make your product pages more interactive and personalized. We have another excellent example of how Brickfielder , a golfing apparel company, uses interactive elements for its products. Let’s consider some examples to understand this.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Martech

MARCH 4, 2024

Conversion Rate: Conversion rate measures the percentage of customers who take a desired action, such as making a purchase or signing up for a newsletter, out of the total number of customers who interacted with your marketing efforts. It takes into account factors such as repeat purchases, average order value, and customer retention.

Lead Ranking 108

Lead Ranking Allocation Churn Rate Lead Scoring 108

Televerde

MAY 9, 2022

A better customer experience will also increase your sales as you will have more opportunities for upselling, cross-selling, and retaining customers. As a result, you will improve your interactions and make more sales based on customer needs and habits. Customize Customer Interactions. Types of Customer Experience Data.

Service 117

Service Marketing & Strategy Cross-Selling Lead Scoring 117

Heinz Marketing

APRIL 14, 2022

These listen to us – “transmission” messages were neither what prospects or customers wanted to hear, nor what the sales folks and channels needed to sell. Today people and buying groups do their own research on-line and often don’t want to interact with a sales person until they are educated and have narrowed down alternatives.

CMO 109

CMO Relevance Enterprise Management Peer-to-peer 109

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always. Lack of (or negative) communication.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Televerde

JUNE 13, 2022

When interacting with customers, an agent’s job is filled with dozens of conflicting “must-dos” that ensure they offer the best customer service call center experience. How can call center reps be fast yet deliberate in their interactions to increase sales without hurting the customer experience? Understand the Customer.

Service 119

Service Ideal Customer Profiles Customer Satisfaction Cross-Selling 119

Martech

SEPTEMBER 11, 2023

Additionally, marketers can gain insights into the emotion behind those interactions by measuring the level of engagement and sentiment. “[Customer journeys also provide] the context, the touch points, the channels, the location that they are in as they are trying to accomplish these goals.”

Lead Ranking 142

Lead Ranking Forrester Lead Scoring Cross-Selling 142

Only B2B

AUGUST 22, 2022

You gain a clear understanding of the kind of customers that are currently interacting with your goods and services. You have several options to upsell and cross-sell products to your customers thanks to install base marketing data. Must Read: The Benefits Of Interactive Content For Lead Generation. Multiplied Revenue.

Paid Search Agency 116

Paid Search Agency Ideal Customer Profiles Cross-Selling Marketing & Strategy 116

Sprout Social

JANUARY 3, 2023

The benefits of cross-team collaboration. How customers interact with the company’s content, products or services. And equipping your sales team with guidance on their own social presence will boost their social selling efforts. Identify who’s who in cross-departmental collaboration. Sprout Social has you covered.

Social Media 122

Social Media Work Management Marketing Management Media 122

Heinz Marketing

MARCH 9, 2021

The key to a good sales enablement strategy is knowing how to use the same people, products, and services, and aiding them to customize their selling approach to a targeted audience. It allows for personal and targeted interaction with customers and enhances long-term brand loyalty. Cost reduction sells itself.

Tips 136

Tips Cross-Selling Customer Satisfaction Training 136

Salesforce Marketing Cloud

JULY 18, 2022

Digital leaders are at the forefront, with 49% of leaders selling through their customer service centers compared to 40% of laggards. A recent analysis by Deloitte Digital of over 300,000 social media posts found that person-to-person service interactions were the most common factors cited in posts about feeling “valued” by a brand.

Contacts 98

Contacts Paid Search Agency Companies Ad Exchange 98