Webbiquity

JANUARY 30, 2018

It also connects to Google AdWords, Facebook Ads, and Twitter Ads, as well as several popular ecommerce platforms, so that data can be integrated into the analysis as well. Where it gets interesting is in the correlations it surfaces. It noted that “visitors from Google and Twitter spent 1.3x

Marketing Automation Services 224

Marketing Automation Services Analytics Tools Correlation 224

Hubspot

JULY 9, 2018

Twitter has made a point of promoting its efforts to curb platform abuse -- especially since it was revealed that, in addition to many of its social media counterparts, the network was weaponized to spread false and divisive information around the 2016 U.S. 38% of People Don't Think Twitter Will Fix Platform Abuse. The Numbers Issue.

Twitter 69

Twitter CAN-SPAM CMO Customer Surveys 69

Hubspot

JUNE 5, 2018

Recently, we analyzed millions of tweets and found that some Twitter hashtags correlate with a 1,065% increase in engagement -- clearly, hashtags still matter in 2018. To help increase engagement with potential customers on Twitter, we’ve compiled a list of the best hashtags to increase likes, retweets, and replies. photography.

Twitter 78

Twitter Lead Scoring Lead Ranking Correlation 78

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing.

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

Brandwatch Marketing

NOVEMBER 8, 2023

1) Hootsuite Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. On the other hand, some people find it useful , as it measures influence through engagement on Twitter. It all depends on your needs.

Social Media 98

Social Media Tools Media Lead Scoring 98

seo.co

APRIL 29, 2022

And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. No, the most correlated ranking factor is that you have diversity among all the other top correlated factors. Correlation vs causation. Spearman correlations.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Brandwatch Marketing

JUNE 15, 2022

Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. On the other hand, some people find it useful , as it measures influence through engagement on Twitter. It all depends on your needs. 1) Hootsuite.

Social Media 144

Social Media Tools Media Lead Scoring 144

ClickZ

MAY 25, 2023

AI and user experience (Ux) AI can detect similarities and correlations among different data points and use these patterns to make accurate predictions or provide recommendations. Join the conversation with us on LinkedIn and Twitter. The post Examining how AI can improve customer-brand relationships appeared first on ClickZ.

Marketing AI 122

Marketing AI Brand Identity Branding Ethics 122

Sprout Social

OCTOBER 27, 2022

This visibility has not only made Solo Stove’s customer care team more efficient, it also correlated with a bump in positive brand sentiment. Twitter customer service stats. Twitter is where you’ll find most people headed to compliment or complain about a brand. Why do people reach out to brands on Twitter?

Social Media 110

Social Media Statistics Marketing Management Ideal Customer Profiles 110

Oktopost

DECEMBER 5, 2022

There’s a correlation between the number of Facebook shares of a piece of content and the backlinks it receives organically. Since Google’s algorithm views social media sites as authoritative, simply being talked about or mentioned on Facebook and Twitter may signal that your site has some authority. ↑ Social signals.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Contently

MAY 15, 2017

With all of this progress, counting Facebook, Twitter, and LinkedIn shares may seem like a thing of the past. In the early days of search, savvy site-builders often found correlations between particular attributes and high rankings, so they tried to game the system even if it meant sacrificing quality.

Correlation 157

Correlation Lead Scoring Lead Ranking Content 157

Webbiquity

FEBRUARY 22, 2010

Before I start this rant, let me make it clear that I love gaining new followers on Twitter and I’m honored by (almost) every one—I’m grateful that you want to hear what I have to say! Okay, we all need to eat, and there’s nothing wrong with occasionally promoting your content, product or service on Twitter.

Twitter 100

Twitter Phishing Broadcasting Digg 100

ANNUITAS

JANUARY 7, 2019

Brand-Focused CMOs tend to rely more on activity-based metrics that have a more tenuous correlation to actual business outcomes, relying on response or engagement metrics because they’re easier to measure than closed-loop revenue-based KPIs. They also do not rely on closed/won sales to demonstrate “success.”.

CMO 164

CMO Demand Generation Business Correlation 164

chiefmartech

AUGUST 14, 2020

Speaking of stirring discussion… Ben’s report had a simple but brilliant premise: map brands on a two-dimensional graph by their Digital IQ on the y-axis and the size of the martech stack on the x-axis and see if there was any correlation. It reveals a positive correlation between martech stack size and digital IQ.

Marketing Management 108

Marketing Management Gartner Correlation Paid Search Agency 108

Content Standard

MARCH 18, 2015

A recent study from Brandwatch provides new insight into the most common emotional trends of Twitter users, giving marketers more data to consider when determining their social media goals. Brandwatch’s Twitter research project took place from 2013 to 2014 and targeted 52 English-speaking countries. Feeling on Twitter.

Twitter 40

Twitter Research Correlation Social Media 40

Content Standard

JUNE 8, 2015

The study , published in the Journal of Sport Management , examined the Twitter habits of all 30 Major League Baseball teams for a period of 13 months. Losing streaks, meanwhile, positively correlated with a downturn in followers. The Real Value of Tweets. Campaigning for Success. Looking to start your own social media strategy?

Twitter 40

Twitter Correlation Television marketing Content 40

Biznology

FEBRUARY 17, 2017

Have I noticed any correlation to posting frequency and how my audience grows? Example: Update your LinkedIn header to match your Twitter header. Maybe you went all-out with social profiles a few years ago, and you don’t remember if and where you created your social media profiles. Step 2: Do a branding check.

Social Media 144

Social Media Business Media Profiling 144

Heinz Marketing

OCTOBER 1, 2019

After analyzing responses from more than 2,300 business professionals, we not only identified the key drivers of productivity , but also discovered another finding: There’s a strong correlation between productivity and happiness, assuming you approach productivity by following 9 specific habits. But look at how much!

Product 96

Product Correlation Case Studies Training 96

Tomorrow People

NOVEMBER 30, 2018

Our outreach for our company mainly resided on LinkedIn, Twitter and Google+. We noticed that our Twitter and Google+ gathered a fair bit of interest — not big numbers, but we got some impressions, we got some clicks. Twitter and Google+ are fine when used as general awareness channels. Data visualization is key too.

Trends 220

Trends Content Marketing Brand Identity Branding 220

Marketing Insider Group

JANUARY 4, 2023

We are in the decade of Twitter and TikTok – we have about 7 seconds to get the consumer’s attention and keep it. Consider the correlation between media spending and branded search instead of the ROAS of branded search in and of itself. A 20% off coupon. 20% off, $99 off. What’s another way to look at this? That’s step one.

Marketing Mix 194

Marketing Mix Planning Allocation Tips 194

Convince & Convert

JULY 24, 2019

For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. Identify up to three metrics that either measure against the objectives, or measure something that correlates to the objectives.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

ClearVoice

SEPTEMBER 10, 2021

72 percent of Americans use some kind of social media platform , so your brand or CEO needs to be engaging on Twitter or Facebook. Sometimes, a Twitter card will appear underneath the profile name. When you search for Jessica Alba on Google, her Instagram and Twitter are two of the results that appear. Social results attributes.

Google 52

Google Correlation Click Rate Twitter 52

Convince & Convert

AUGUST 31, 2015

It is now widely accepted that Twitter has become the most immediate and up-to-date source of news on the planet. We investigate three of the biggest: Twitter, LinkedIn, and Facebook. Leveraging Twitter to Predict Market Movements. And that’s precisely where social media comes in. LinkedIn Provides Industry Insights.

Social Media 156

Social Media Media Ad brokers Twitter 156

Zoominfo

JUNE 4, 2018

Twitter followers. Think about it this way: You may have thousands of Twitter followers but if only one of them engages with your social content regularly, what is your following really worth? While higher-ups may ask for marketing vanity metrics, it’s your job to refocus on data points that correlate to sales and revenue.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Convince & Convert

MARCH 8, 2017

For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. Posting the same social media content, in multiple channels, at the same time is no longer a winning… Click To Tweet.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Convince & Convert

OCTOBER 30, 2014

When people ask this question, what they mean is, does sharing a web page in your social media sites such as Facebook, Twitter, Google Plus, Pinterest, etc., Many marketers believe this to be the case, and correlation studies like like this one from Searchmetrics , or or this from one Moz, encourage that belief.

SEO 167

SEO Correlation PageRank Social Media 167

Moz

SEPTEMBER 17, 2020

Well, that's what we're going to go over today, but we're going to try and tease out some better definitions and vocabulary so that we're not talking past one another, and we're not constantly beating each other over the heads about correlation and not causation, or some other kind of nuance that really doesn't matter. Correlation.

Lead Scoring 62

Lead Scoring Lead Ranking Correlation Domain 62

Content Marketing Institute

SEPTEMBER 14, 2018

Twitter research reveals that 40% of users say they’ve made a direct purchase as a result of a tweet from an influencer. Correlated sales lift. At times, correlated sales lift is the only realistic measure based on budget or limitations of the sales channel. Direct web traffic. Lift in online mentions. Conversion tracking.

Act-On 111

Act-On Work Management Marketing Management Planning 111

Contently

MARCH 26, 2021

While traditional advertising—television, billboards, radio, sponsorships—could only be correlated with sales, display advertising promised marketers the dream of something that had long eluded them: precision. So why are marketers still pumping nearly $100 million in display ads this year? I have a theory. The precision myth.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

Sprout Social

MARCH 9, 2023

It can be difficult to correlate corporate communication efforts to business impact. Here's a version that's Twitter-friendly. Melanie Perkins, CEO of Canva, actively engages with her audience on Twitter by sharing company milestones and also helpful Canva tips. We hear you're all loving the song.

Public Relations 112

Public Relations PR Thought Leadership Advertising Agencies 112

Content Marketing Institute

OCTOBER 16, 2017

A case in point, the number of “likes” earned from a Facebook post rarely correlates to the number of products sold on a store shelf. Some would argue that there is no correlation at all. There is no clear correlation or causation between the metric and the goal. More clicks equal a positive correlation.

Lead Ranking 99

Lead Ranking Top of Funnel Correlation Lead Scoring 99

Content4Demand

AUGUST 11, 2021

They don’t want to know how many Twitter followers you’ve amassed. This information can help you learn what is and isn’t working as these early-stage prospects make their way to the things that will demonstrate a clearer correlation to dollars earned. Read the Boardroom. 5 Revenue-Based Marketing Metrics.

Lead Scoring 110

Lead Scoring Lead Ranking Sales Qualified Leads Intent Data 110

Envy

SEPTEMBER 30, 2022

With channel attribution becoming increasingly difficult, a new model needs to be found, one based on correlation in place of direct attribution. PS: If you found this helpful, I'd really appreciate if you can click here to share it on Twitter - besides helping my ego, it's just fun to get notifications ?.

Marketing Budget Creation 106

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 106

Sprout Social

JANUARY 23, 2024

This unexpected boost on social correlated with an increase in sales by 2,800 units year over year. For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. oliviadirienzooo ♬ RGF – Macky Zoo ?

Brand Identity 110

Brand Identity Branding Communities Viral Marketing 110

Sprout Social

JANUARY 18, 2022

When a Twitter user surfaced insensitive Tweets from a tenured IU professor, their social team quickly set up a Listening Topic to understand the volume and reach of the conversations surrounding the issue. . If they’re calling Twitter “tweeter,” you’ll need to be heavily involved in the process. .

Social Media 128

Social Media Ideal Customer Profiles Paid Search Agency Press 128

Digilant

JUNE 27, 2023

million interactions across Facebook, Twitter, and Instagram during U.S. Consider how your business correlates to some of these searches and take advantage of Google intent signals to connect with fans actively researching your products. vs. Netherlands Match on July 7th, 2019 Alex Morgan, the U.S.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

million interactions across Facebook, Twitter, and Instagram during U.S. Consider how your business correlates to some of these searches and take advantage of Google intent signals to connect with fans actively researching your products. vs. Netherlands Match on July 7th, 2019 Alex Morgan, the U.S.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52