KoMarketing Associates

APRIL 20, 2017

These optimization elements all correlate with one another and are needed to enhance overall mobile SEO. Set Up Mobile Analytics and SERP Performance Tracking. Let me know about the mobile strategy that you’ve built by reaching me on Twitter at @Justina_Logozzo. page loading speed, UX design, and site content.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

Brightedge

MARCH 31, 2022

Tools like Data Cube and Site Report from BrightEdge allow you to track your rankings over time and correlate changes with new optimization strategies. This is because title tags are one of the primary elements at your disposal for controlling how your pages appear in SERPs. Keep testing - There is no substitute for in-house testing.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Conductor

JUNE 4, 2020

There are a handful of different tools you can use to surface the questions they’re asking, not only on Google but on different search engines like Bing, Twitter, and Youtube. There is a strong correlation between social engagement and Google Discover, especially in the U.S. #7 See where you’re ranking behind Youtube in the SERP.

SEO 64

SEO Tips SERP Forrester 64

Moz

NOVEMBER 15, 2018

I've called them out here @JustinBriggs on Twitter, and his website is Briggsby.com. So it turns out these are both very well correlated and in Justin's opinion probably causal with higher rankings. Although whether that's correlated or merely causal, hard to say. Embeds and links are correlated, but unsure if causal.

Youtube 66

Youtube SEO Correlation Lead Scoring 66

Leadspace

FEBRUARY 19, 2018

More importantly, they also found that increased blog traffic had a direct correlation to the number of leads generated each month. Most B2B brands are familiar with “the big three” platforms: Twitter , Facebook , and LinkedIn. Branch out to new social channels. It’s being called the “ Speed Update.”.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Convert

AUGUST 11, 2022

It would be easy for me to show you intent mappings (for both searcher intent and SERP intent) to show when relevancy is missing (for both keywords and page types). Also, is there a correlation between a low # of results and high exits on those pages? (I Meet Screaming Frog. Search Results (Internal Site Search) Deep Dive.

SEO 80

SEO Keywords Intent Analytics 80

Optinmonster

APRIL 23, 2020

In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Once your page lands on the SERP, though, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site. But let’s be honest: at this point, that really just means Google.

Lead Scoring 136

Lead Scoring Lead Ranking SEO Keywords 136

seo.co

APRIL 1, 2021

Beyond the SERP, map and business listings help potential patients when they are trying to find your particular practice or are searching through listed doctors rather than just clicking on websites. There is a direct correlation to posting frequency and the number of leads and sales.

SEO 76

SEO Advertising Agencies Marketing Strategy Marketing & Strategy 76

Directive Agency

MARCH 16, 2018

Twitter ads. As an agency and a third party, we like to directly correlate ourselves to opportunities created. We’ve found that clients find us more valuable and are more likely to retain us if our efforts are always correlated to: Leads going into their pipeline. YouTube ads. Google Display ads. Facebook ads. Paid Lists.

Funnel Advertising 40

Funnel Advertising Top of Funnel Sales Management Advertising Agencies 40

Conductor

JANUARY 19, 2022

YouTube tags function similarly to hashtags on Twitter or Instagram. Backlinko’s research has also confirmed a correlation between tag keyword matches and YouTube rankings. YouTube video tags are words or phrases that tell the YouTube search engine algorithm what your video is about, so it can show the video to relevant searchers.

Tagging 52

Tagging Youtube SEO Optimization 52

Moz

OCTOBER 15, 2020

When you have new content, sharing socially, there's a high correlation between social shares and content ranking. So imagine you share a URL on Twitter. Those results don't update much, and that's going to be harder for you to crack into those SERPs with newer content. Share socially. Really obvious step, sharing socially.

SEO 64

SEO API Tips Best Practices 64

Hubspot

APRIL 20, 2011

Yesterday, the folks at SEOMoz released a study that shows a correlation between the amount of action your website gets on Facebook (shares), Twitter (tweets), and Google Buzz (shares) and how websites in the top 30 search results rank on Google’s SERP (search engine results page).

Lead Scoring 28

Lead Scoring Lead Ranking Facebook Correlation 28

Moz

MAY 16, 2019

When you have new content, sharing socially, there's a high correlation between social shares and content ranking. So imagine you share a URL on Twitter. Those results don't update much, and that's going to be harder for you to crack into those SERPs with newer content. Share socially. Really obvious step, sharing socially.

SEO 70

SEO API Tips Content 70

Directive Agency

DECEMBER 13, 2018

Google Correlate. Keyword targeting within your meta tags, H1 headings, and content is essential to rank for a specific keyword on the search engine result pages (SERP) and drive organic traffic to your site. Social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.) Wordtracker Scout. WordStream. Let’s get moving!

SEO 40

SEO Cost Per Click B2B Marketing Analytics Tools 40

Directive Agency

JULY 7, 2017

Because when it comes to B2B demand and lead generation, content is one of (if not the) hardest to track and correlate. Content promotion degenerated from reaching your ideal end customer to sending out blind twitter blasts every time you publish a new piece. Why is this? Let me explain. Link Building Content.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

ClearVoice

JULY 9, 2022

However, many SEO professionals seem to disagree because they’ve observed a correlation between higher social shares and organic rankings. Moreover, in a study of 23 million social shares , CognitiveSEO found that there’s indeed a correlation between a strong social media presence and better rankings. Increased traffic to your site.

SEO 52

SEO Lead Scoring Lead Ranking Correlation 52

Hubspot

OCTOBER 19, 2012

TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. For instance, Verizon runs a few Twitter accounts. Or Pinterest? Or LinkedIn?

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Optinmonster

FEBRUARY 15, 2024

By simply sharing blog posts on social networks like Twitter and LinkedIn and engaging with followers, we saw our content reach a wider audience, boosting the site’s rankings in search results. How Social Media Impacts SEO The correlation between social signals and ranking position is extremely high. Keep your content coming.

Social Media 84

Social Media SEO Media Lead Scoring 84

Optinmonster

MARCH 1, 2024

It’s the practice of optimizing your content to achieve a better ranking for your web pages in search engine results pages (SERPs). These tell Google – and searchers – what a page is about, and show up in SERPs as a way to entice people to click. Mobile SEO stands for mobile search engine optimization.

SEO 87

SEO Lead Scoring Lead Ranking Mobile Marketing 87

Hubspot

MARCH 8, 2018

That said, it would be interesting to conduct further research to determine if these same faster-loading sites -- the ones that receive better voice search rankings -- also have higher search engine results page [SERP] rankings. I think that this is a classic case of simple correlation," says Barby. HTTPS and SSL. Source: Moz.

Optimization 77

Optimization SERP Domain Lead Scoring 77

Single Grain

JANUARY 24, 2020

A study published on Moz found that there is, indeed, a strong correlation between links and rankings. ” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs. ” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Moz

JANUARY 12, 2021

Also, if you want to learn more about SEO, come join me on Twitter. People like my friend Rand Fishkin, the founder of Moz, used to do correlation studies that would discover what factors seem to correlate with rankings, and we'd publish these kinds of reports. I'll put this link up again at the end of the session.

SEO 59

SEO Video Marketing Correlation Click Rate 59

Single Grain

JULY 3, 2019

We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn't try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola? Here are some examples: Table for sale.

Keywords 91

Keywords SEO Brand Identity Branding 91

Moz

OCTOBER 25, 2019

For this technique, the bonus is that you don't really need to be on page one for the root term (or ranking at all) — often, carousel snippets are taken from off-SERP links. The SERPs are incredibly volatile things, with Google making updates multiple times every day. What's the best way to use them to identify keyword gaps?

Features 49

Features SERP Long Tail Marketing Marketing Analytics Tools 49

KoMarketing Associates

DECEMBER 22, 2015

However, with all the changes in the SERPs (knowledge graph, direct answers, etc), that may no longer be the case. The bottom line is SERP CTRs will vary and there are a number of factors that must be considered. Not an article per say but a Twitter update that inspired me. Because that’s what studies have shown.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

Single Grain

APRIL 20, 2023

Search engine optimization: Optimizing your website and content via SEO to rank higher in the SERPs for relevant keywords and phrases. Social media marketing: Using social media platforms like Facebook, Twitter or Instagram to engage with potential customers, share your content and build your audience.

Case Study 52

Case Study Case Studies Paid Content Inbound Marketing 52

Moz

MAY 13, 2020

The problem here is that we don’t know from these numbers what MarketWatch’s normal SERP flux looks like. A clear before/after difference doesn’t tell us what actually happened, only that there was a change correlated with the timing of the Core Update. Let’s take a deeper look at the MarketWatch data.

Google 75

Google Comparison Lead Scoring Lead Ranking 75

Content Standard

SEPTEMBER 6, 2017

And while clicks remain among the most commonly used marketing performance metrics, it’s only one of many different data points used to evaluate success, and it doesn’t necessarily correlate to high conversion rates or other high-value user actions. Google’s SERP Snippets.

Click Rate 41

Click Rate Mobile Advertising Banner Ads Banners 41

BuzzSumo

JANUARY 19, 2021

I usually keep outreach for content promotion short and sweet by using simple Twitter direct messages. Find relevant bloggers via Twitter search and Twitter lists. We then usually reach out using Twitter, follow them, analyze their published content and try to understand them and their needs, challenges and goals.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Martech Advisor

AUGUST 29, 2019

Ranking organically on the search engine result pages (SERP) requires you to have a sound SEO strategy. Correlate target keywords and keyword phrases to each post and page and place them strategically in on-page elements such as the title, URL, header tags, text, alt text, anchor link, and so on. Search Engine Optimization (SEO).

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84

KoMarketing Associates

JANUARY 24, 2017

In fact, Backlinko conducted a study where they looked at 1 million+ search results and found that the number of domains linked to a page correlates with higher rankings more than any other factor. This tag helps search engines switch the correct version of the page into the SERP based on a user’s location and language preferences.

Organization 120

Organization SEO Practices Best Practices 120

Moz

OCTOBER 8, 2019

Research suggests that if you keep your titles under a reasonable 60 characters then you can expect your titles to be rendered properly in the SERPs. Twitter card. Bar chart showing the Twitter Card meta tags distribution, described in detail in the table below. What’s next, data-allowsnippet ?

Marketing Analytics Tools 54

Marketing Analytics Tools SEO Multi-Touch Attribution Tagging 54

Moz

JANUARY 16, 2019

That’s an issue because many times, a simple SERP analysis would reveal that one submission: ( image source ).Looked New blog posts would get the obligatory push to Twitter and LinkedIn. There’s a direct correlation between social proof and increased search traffic. So Zach wasn’t just looking for technically-correct content.

Paid Content 57

Paid Content Promotion Top of Funnel Examples 57

Single Grain

JUNE 24, 2021

Brand SERP Optimization. If you're a content marketer who wants your business or your clients' business to stay at the top of the SERPs while offering content that's of value to your readers, you'll need to know these twelve key SEO trends. 7) Brand SERP Optimization. Here is how it looks in the SERPs: Site Navigation.

SEO 138

SEO Trends Content Marketing SERP 138

Conductor

FEBRUARY 9, 2022

When you’re considering a retailer to shop from, you might search Google to find their Twitter page before heading to the store. In that sense, strong social signals correlate with strong content that could also perform well in search engines. You might turn to social media channels like Facebook to search for local restaurants.

Social Media 111

Social Media SEO Media Lead Scoring 111

seo.co

FEBRUARY 19, 2023

Facebook, Linkedin, Twitter, Instagram & TikTok). There is a ranking correlation to the number of days a post has been live and its ranking position. Similar studies by Moz show a direct correlation between the number of days a piece of content has been live and it’s ranking position the SERPs. Make a pitch.

Link Building 102

Link Building Ad Building Lead Scoring Lead Ranking 102

seo.co

FEBRUARY 9, 2023

Provides discussion content for social media streams, and helps generate social signals when readers decide to share articles via Twitter or Facebook. This is the written text that appears under the title and link (see the example in the preceding section), so it’s another opportunity to capitalize on user interests on SERPs.

Optimization 111

Optimization SEO Lead Scoring Lead Ranking 111