KoMarketing Associates

MAY 17, 2016

Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. While it’s nice to look at your own website to see your top referring domains, the real opportunity lies within the weeds of the competition.

Lead Scoring 131

Lead Scoring Lead Ranking Domain Guidelines 131

Moz

FEBRUARY 21, 2019

If you haven't heard the news, the Domain Authority metric discussed in this episode will be updated on March 5th, 2019 to better correlate with Google algorithm changes. Correlations and a hypothesis. There are no domains ranking up here that are very, very weak. Video Transcription. Hi, Whiteboard Friday fans.

SERP 54

SERP Correlation Domain Content 54

Moz

APRIL 18, 2019

Diversity of domains, rate of link growth, and editorial nature of links ALL matter. So the different kinds of domains and the rate of link growth and the editorial nature of those links all matter. I think the two most compelling to me are, one, the correlation of link metrics over time. Are links still important to Google?

Link Building 68

Link Building SEO PageRank Ad Building 68

ClearVoice

MARCH 26, 2024

Leverage real-time processing to measure and track complex events and user interactions across various domains. Watch for anything that may correlate with higher engagement, traffic, or conversions. These KPIs tend to be the most important because they are directly linked to company goals.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Optinmonster

APRIL 23, 2020

Domain Age, URL, and Authority. That said, some very reputable people have documented strong correlations to E-A-T and ranking. For example, with SEMrush , you can type your domain into the search box, wait for the report to run, and see the top organic keywords you’re ranking for. Domain Age, URL, and Authority.

Lead Scoring 139

Lead Scoring Lead Ranking SEO Keywords 139

seo.co

APRIL 1, 2021

This not only increases your content count and rank, but it establishes you as an authority on your topic, and domain authority, or how trustworthy you are, is important to search engines for determining ranking. There is a direct correlation to posting frequency and the number of leads and sales.

SEO 76

SEO Advertising Agencies Marketing Strategy Marketing & Strategy 76

Webbiquity

APRIL 14, 2015

Google Correlate , the Bing Keyword Tool ) to online research tools like Advanced Web Ranking to keyword suggestion tools, other desktop keyword tools, competitive analysis tools, browser add-ons and plugins, analytics tools, and “other ideas.” ” Free Keyword Suggestions Tool by SerpStat.

Keywords 100

Keywords SEO Research Resources 100

Directive Agency

MARCH 30, 2018

Through this process, you’ll also be able to directly correlate marketing with sales. For our example, we want to look at the domain authority of all the series C-funded companies, compare them to each other, and then make recommendations. Now, for you, maybe it’s not domain authority, maybe it’s: Site speed.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Demand Generation 40

Metadata

JULY 21, 2022

Twitter may not be the first social media platform that comes to mind when you think of advertising, its versatility and easy-to-digest format are two big reasons to consider it. Less competition: With 465 million users , Twitter is much smaller than Facebook. 38 CPC , no platform rivals Twitter in terms of ROI. Need support?

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

LeadSquared

NOVEMBER 27, 2013

High Correlation between Google Plus Ones and Search Rank. The quantity (numbers) and the quality of shares on Google Plus on a particular piece of content were found to have a very high correlation with higher organic search rankings, according to these SEO Ranking Factor Correlation analyses by Search Metrics and MOZ.

Google 52

Google Lead Scoring Lead Ranking Correlation 52

Webbiquity

JUNE 20, 2011

Certain aspects of social media (such as the ease of building a large following on Twitter—if you’re not picky about things like quality or relevance) are like helium for those with already overinflated egos. because there are more blog comments to respond to, more Twitter followers to check out, etc.). The solution? Sadly, yes.

Social Media 100

Social Media Peer-to-peer Media PR 100

Moz

JANUARY 28, 2019

Internal links , or links that connect internal pages of the same domain, work very similarly for your website. Tip: Moz has proprietary metrics to help you determine how authoritative a site is: Domain Authority , Page Authority , and Spam Score. In general, you'll want links from sites with a higher Domain Authority than your sites.

Link Building 51

Link Building Paid Content SEO Lead Scoring 51

EveryoneSocial

JULY 30, 2019

Using social media in the workplace has been correlated with improved competencies in engagement, communications, innovation & entrepreneurship, and employer branding. Companies that holistically encourage diversity are 35% more likely to outperform those that stay within their respective domains and established siloed protocols.

Social Media 81

Social Media Media Word of Mouth Work Management 81

Hubspot

JUNE 17, 2011

Trend Number One: Exact-Match Keyword Domains Going Away. SEOMoz calls out something specifically that has been a particular thorn in the side of many marketers: Exact-match keyword domain names. Last year, exact-match.com domains had a.38 38 correlation with higher rankings, which is very strong.

SEO 28

SEO Correlation Domain Keywords 28

Strategic-IC

JULY 28, 2021

Don’t underestimate the power of researching information that’s in the public domain. A dive into what a prospect has been posting about or engaging with on LinkedIn or Twitter can help spark your creativity and provide an idea for some super-personalized outreach.?. Unlock your team's knowledge.

Account Based Marketing 62

Account Based Marketing Personalization Paid Search Agency Ideal Customer Profiles 62

Content Standard

JULY 30, 2015

This preference, when repeated, indicates to algorithms the preferred and therefore more valuable domain. The social activity on Twitter, Facebook, Pinterest, and Google+ around your content impacts its rankings. While there is a strong correlation between high rankings and social activity, it does not equate to causation.

Storytelling 40

Storytelling SEO Lead Scoring Lead Ranking 40

Valasys

AUGUST 1, 2019

This element is missing from the past-paced news feeds on other giant social media platforms such as Facebook & Twitter. Focus on tone of voice: When it comes to the language of posts on LinkedIn, it needs to be a more professional language than say a language that the marketers use on platforms like Twitter.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Directive Agency

DECEMBER 13, 2018

Google Correlate. Internal links navigate you to different pages on the same domain, which helps establish website hierarchy and spread link equity. Social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.) The remaining 20-35% is spent on Instagram, Pinterest, Snapchat, LinkedIn, Twitter, and WhatsApp.

SEO 40

SEO Cost Per Click B2B Marketing Analytics Tools 40

BuzzSumo

APRIL 29, 2021

In the first week our post analyzing 100 million headlines was shared over 10,000 times, had over 100,000 views and gained links from over 100 unique domains including Fast Company, Forbes, Inc, Boing Boing and Slate. Our Facebook and Twitter ads (with our ad spend and CTR). We built a Twitter audience using BuzzSumo’s influencer tool.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

Valasys

SEPTEMBER 10, 2019

This ensures that the sales conversions are ultimately optimized, as the primary domain of the website gets an ample amount of quality traffic from the diverse referral channels across the web. Strong brand equity is not only the causation of strengthening the Word of Mouth Marketing (WOMM) but also bears a positive correlation with the same.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Optinmonster

FEBRUARY 15, 2024

By simply sharing blog posts on social networks like Twitter and LinkedIn and engaging with followers, we saw our content reach a wider audience, boosting the site’s rankings in search results. How Social Media Impacts SEO The correlation between social signals and ranking position is extremely high. Keep your content coming.

Social Media 87

Social Media SEO Media Lead Scoring 87

ClearVoice

JULY 9, 2022

However, many SEO professionals seem to disagree because they’ve observed a correlation between higher social shares and organic rankings. Moreover, in a study of 23 million social shares , CognitiveSEO found that there’s indeed a correlation between a strong social media presence and better rankings. Increased traffic to your site.

SEO 52

SEO Lead Scoring Lead Ranking Correlation 52

BuzzSumo

AUGUST 17, 2021

Most engaging Twitter headline phrases. Note: This research looks at the most shared headlines on Facebook and Twitter which tend to be dominated by major publishers and consumer content. Twitter reacts to. Note: We only looked at phrases or trigrams that were used on a minimum of 100 different domains. Try BuzzSumo!

Best Practices 145

Best Practices Viral Marketing Domain Sample 145

Directive Agency

JULY 7, 2017

Because when it comes to B2B demand and lead generation, content is one of (if not the) hardest to track and correlate. Content promotion degenerated from reaching your ideal end customer to sending out blind twitter blasts every time you publish a new piece. Why is this? Let me explain.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Hubspot

MARCH 8, 2018

Authoritative Domains. Authoritative domains tend to produce voice search results significantly more than non-authoritative domains. In fact, the mean Ahrefs Domain Rating of a Google Home result is 76.8." - Backlinko study. So, the higher the Domain Rating, the more difficult it becomes to gain another point or two.

Optimization 77

Optimization SERP Domain Lead Scoring 77

Single Grain

JANUARY 24, 2020

A study published on Moz found that there is, indeed, a strong correlation between links and rankings. Page and Domain Authority: PA and DA help you determine the ability of a specific page/domain to rank in the search engines. Domain authority and page authority. The ratio of the backlink to referring domains.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Moz

JANUARY 12, 2021

Also, if you want to learn more about SEO, come join me on Twitter. People like my friend Rand Fishkin, the founder of Moz, used to do correlation studies that would discover what factors seem to correlate with rankings, and we'd publish these kinds of reports. I'll put this link up again at the end of the session.

SEO 59

SEO Video Marketing Correlation Click Rate 59

Optinmonster

MARCH 1, 2024

Social Media and Mobile SEO Although Google doesn’t list social media as a direct SEO ranking factor, other research suggests a strong correlation between social media and search ranking , as this graphic from Cognitive SEO shows: According to ComScore , around 80% of social media time is spent on mobile devices.

SEO 90

SEO Lead Scoring Lead Ranking Mobile Marketing 90

Parse.ly

MAY 16, 2019

Twitter, with one-third of the active monthly users Instagram has, still sends five times the traffic in terms of page views. But accounting for these domains, you might see your total Instagram referrals jump up 10-15%. They allow you to link to content to multiple domains. Link in bio: how it works.

Traffic 103

Traffic Click Rate Landing Pages Domain 103

Moz

MAY 13, 2020

We’ve also failed to account for domains whose rankings might be historically volatile (but more on that in a bit). A clear before/after difference doesn’t tell us what actually happened, only that there was a change correlated with the timing of the Core Update. What if we compare the 1-day and 2-day data? Which story do we tell?

Google 75

Google Comparison Lead Scoring Lead Ranking 75

Parse.ly

MAY 7, 2019

Let’s first set expectations about how much content online audiences look at per visit, across our network: In this sample month from 2018, we looked at how many times a visitor came to a single domain (the X-axis), from one-time visitors to those who come 3x a day. Compare Twitter and Instagram for example. Chart from Nieman Lab.

Loyalty 68

Loyalty Aggregators Ad Frequency Stats 68

BuzzSumo

JANUARY 19, 2021

I usually keep outreach for content promotion short and sweet by using simple Twitter direct messages. One feature I like about BuzzSumo is the ability to search a domain name for popular content and then dig into to see not only what topics have resonated with that audience, but who, specifically, shared it. — Kristi Hines.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Single Grain

JULY 3, 2019

However… many things that are in Google's ranking algorithm correlate very well with brands.”. In the example of “fireplacepro blower kit,” every single result has the domain “fireplacepro.com”. Head over to SEMrush and type in your website’s domain: Click Organic Research on the left side bar. Eric Siu Single Grain.

Keywords 91

Keywords SEO Brand Identity Branding 91

Leadspace

DECEMBER 27, 2016

If you pitch your product without digging into a real person’s real need, without laying a foundation that correlates their need and their desired outcome with what you can provide in return, there’s no way your targets are going to care about what you’re offering. Image from Pixabay | CC0 Public Domain. What/Who influences them?

Planning 66

Planning Top of Funnel Effectiveness Account Based Marketing 66

Hubspot

DECEMBER 10, 2014

Within the guide is a research study conducted from March to June of 2014 that collected sponsored article prices from 550 blogs and publications and unveiled correlations with a variety of predictor variables, including Domain Authority (DA), Page Authority (PA), PageRank (PR), AlexaRank (AR), and Twitter, Facebook, and Pinterest followings.

PageRank 28

PageRank Cost Multivariate analysis Correlation 28

seo.co

FEBRUARY 10, 2022

For example, let’s say you notice there’s a surprising number of people from Twitter visiting your site, but you don’t use Twitter for promotion very much. You could take advantage of this by increasing your efforts on Twitter, but also catering to that audience by writing snappier, Twitter-optimized headlines.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Martech Advisor

DECEMBER 11, 2019

When you correlate the buyer journey with the marketing funnel, you’ll get clarity on the role of social media in driving sales. For Facebook and Twitter, brands can directly share or retweet the content, whereas, for other platforms, brands may have to seek user permission first. Tell us on LinkedIn , Facebook , or Twitter.

Top of Funnel 97

Top of Funnel Social Media Media CMS Development 97