Metadata

JULY 21, 2022

Twitter may not be the first social media platform that comes to mind when you think of advertising, its versatility and easy-to-digest format are two big reasons to consider it. Less competition: With 465 million users , Twitter is much smaller than Facebook. 38 CPC , no platform rivals Twitter in terms of ROI. Need support?

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

markempa

DECEMBER 30, 2008

In the end, the team’s analysis showed a dramatic correlation between the use of social media channels and the growth of the company’s Web traffic and leads. They used several scanning tools including TweetScan for Twitter posts, Google Alerts for industry terms, and Boardtracker.com to monitor technology forums and message boards.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Sprout Social

MARCH 10, 2017

Take note of likely correlations, as well as causations. SproutSocial A2: Engagement, social shares (going viral), did the interaction accelerate the sales buying cycle? Monitor ways that Engagement Correlates to ROI. I think comments and retweets are types of engagement correlates the most with ROI. — HeyOrca!

Webinar Metrics 52

Webinar Metrics Paid Search Agency Peer-to-peer Correlation 52

Hubspot

APRIL 30, 2018

This encouraged people to follow the movie on Facebook, Twitter, Instagram, and Tumblr, allowing Walt-Disney to consistently push content about Moana to their new followers and generate more hype and awareness for the movie. million YouTube search results and discovered a statistically significant correlation between comments and ranking.

Youtube 76

Youtube Advertising Channels Lead Scoring Lead Ranking 76

Content Standard

OCTOBER 1, 2015

Building brand awareness and brand loyalty is now conceptualized through viral conversations. Through EDEKA’s strategy, Business Wire concluded that visual strategy is highly effective at triggering the social activity that correlates with word-of-mouth benefits. Harnessing Social Word of Mouth.

Word of Mouth 40

Word of Mouth Case Studies Content Social Media 40

Hinge Marketing

MARCH 24, 2015

While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. For the best results, track the correlation between your content and visits to your website, requests for more information, sharing of your posts and new business. On Twitter or Facebook? But are you getting conversions?

Social Media 48

Social Media Planning Marketing Budget Creation Social Marketing 48

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Valasys

SEPTEMBER 10, 2019

Besides, social media channels such as Facebook, Twitter, Pinterest & Instagram; the Q&A website Quora can also be an important web channel to drive the quality website traffic from omnichannel marketing. . Case studies can be made viral on diverse social platforms which optimizes WOMM.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Need to see the increase in Twitter followers over time? New YouTube video that goes viral. A new product launch. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Adobe Experience Cloud Blog

AUGUST 6, 2009

  Know your prospects, use tools such as LinkedIn, twitter, Google alerts.    I noticed you use Twitter frequently and have an active blog.  We've had a blog for quite a while, but until we started aggregating followers through twitter and LinkedIn groups and blog comments, we never saw the true value. 

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

For example, I’m a huge fan of the Flipboard app on the iPad, which converts RSS feeds and Twitter lists into a highly customized and personalized online magazine. Here are my recommendations: Early Stage: Generate high interest by sharing viral videos. Replace static ads with viral pay-per-click (PPC) displays.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Hubspot

FEBRUARY 8, 2011

Twitter followers. Twitter mentions. Of all the social media outlets, YouTube has one of the closest correlations to the Super Bowl broadcast itself because it allows for repeated video views, ratings, comments and sharing. Here is one of the winning ads: Twitter. LinkedIn followers. Total social bookmarks. Tweet volume.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

Twitter followers. Twitter mentions. Of all the social media outlets, YouTube has one of the closest correlations to the Super Bowl broadcast itself because it allows for repeated video views, ratings, comments and sharing. Here is one of the winning ads: Twitter. LinkedIn followers. Total social bookmarks. Tweet volume.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

OCTOBER 23, 2013

Here''s are a few big milestones so far: December 2010 : " Google and Bing Confirm that Facebook and Twitter Influence SEO.". 2013 : Studies from Moz and Search Metrics find high correlations between search results and social shares (particularly Google +1s).

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

Optinmonster

FEBRUARY 15, 2024

By simply sharing blog posts on social networks like Twitter and LinkedIn and engaging with followers, we saw our content reach a wider audience, boosting the site’s rankings in search results. How Social Media Impacts SEO The correlation between social signals and ranking position is extremely high. Keep your content coming.

Social Media 87

Social Media SEO Media Lead Scoring 87

Sprout Social

MARCH 2, 2020

They especially enjoy seeing a translation of social media numbers into revenue dollars, or at least growth in metrics that correlates with an increase in conversions. What you may not have seen until now is that this trend correlates with our increase in traffic from social.” — Jen Hartmann (@jenalyson) January 11, 2020.

Storytelling 126

Storytelling Analysis Buy Correlation 126

BuzzSumo

AUGUST 17, 2021

Most engaging Twitter headline phrases. While there is no magic formula for creating a viral or popular headline, there are many lessons we can learn to improve our content engagement. Note: This research looks at the most shared headlines on Facebook and Twitter which tend to be dominated by major publishers and consumer content.

Best Practices 145

Best Practices Viral Marketing Domain Sample 145

Sprout Social

MAY 24, 2023

It’s no longer an anomaly to see public sector accounts going viral. Brand Keywords are custom Twitter searches that constantly run and display results in your Smart Inbox, so you can see and respond to these highly relevant posts as easily as any other message. Complex platform security and governance requirements.

Social Media 95

Social Media Tools Work Management Marketing AI 95

Sprout Social

JANUARY 11, 2021

Some posts might seemingly blow up or go viral for no reason. For example, you should keep track of how many shares a post gets on Twitter… Your favorite blush in two *new* shades! ???? As part of tracking social media shares, determine whether your hashtag strategy correlates with a higher number of shares.

Social Media 110

Social Media Campaigns Media Eye-Tracking 110

Martech

MAY 19, 2022

Have they managed to get any of their content assets viral or picked up by notable web publications? It is usually easy to identify content that went viral and generated hundreds of links or a resource page that got cited by highly trusted websites like universities and government organizations. Can yours do better?

Profiling 94

Profiling Peer-to-peer Viral Marketing Outreach 94

Convince & Convert

JANUARY 21, 2014

Viral Marketing? The study is called “ The structural virality of online diffusion ,” a team effort by Microsoft Research and Stanford University, led by Sharad Goel. In this study, they analyzed events as they spread through Twitter, in an effort to understand how and why topics start trending on the platform.

Social Media 167

Social Media Studies Media Case Studies 167

BuzzSumo

APRIL 9, 2019

Sometimes, the official Twitter account of Google Analytics shares my articles. But they aren’t always correlated with awareness, traffic and demand. Even viral events last for a few days at most. If they run a Twitter chat, they might consider you as a guest. Here’s an example. Social media wins are short lived.

Marketing Analytics Tools 110

Marketing Analytics Tools Lead Ranking Blogger Social Media 110

Moz

JANUARY 12, 2021

Also, if you want to learn more about SEO, come join me on Twitter. People like my friend Rand Fishkin, the founder of Moz, used to do correlation studies that would discover what factors seem to correlate with rankings, and we'd publish these kinds of reports. I'll put this link up again at the end of the session.

SEO 59

SEO Video Marketing Correlation Click Rate 59

Convince & Convert

APRIL 27, 2012

Read on for insights from Ryon, and our Social Media Stat of the Week (this week: 44% of Americans see tweets mentioned nearly every day, but only 10% of Americans actually use Twitter). We think we have all of this information that we can mine from Twitter, we think we have all this info that we can mine from Facebook. Listen Now.

Twitter 115

Twitter Social Media Facebook Paid Search Agency 115

Marketing Insider Group

MARCH 31, 2014

And it’s certainly NOT about making “viral videos.” I have found that there is a direct correlation between our ability to provide value online to our ability to gain an audience’s attention offline. The biggest mistake brands make when making the shift to publishing is to think in terms of “campaigns.” That’s what builds trust.

Brand Identity 100

Brand Identity Branding B2B Thought Leadership Custom Publishing 100

Moz

JANUARY 16, 2019

New blog posts would get the obligatory push to Twitter and LinkedIn. Combine original research and newsjacking to go viral Sourcify has grown almost exclusively through content marketing. But what’s put them on the map has been leveraging their own experience and platform to fuel viral stories. How did that happen?

Paid Content 57

Paid Content Promotion Top of Funnel Examples 57

Single Grain

JULY 3, 2019

However… many things that are in Google's ranking algorithm correlate very well with brands.”. 3 Things We’ve Learned From Ranking For Competitive Keywords With Viral Traffic. Hey, let's rank Coca-Cola a little higher because they seem to have greater brand awareness, brand affinity than Pepsi.’…

Keywords 91

Keywords SEO Brand Identity Branding 91

Single Grain

MAY 23, 2023

Rest assured, there are plenty of Twitter advertising benefits. Because of its broad and global reach, Twitter is one of the best social media advertising platforms for businesses to showcase their brand and interact with their target markets. Work With Us Why Twitter Ads? It’s essentially the visual equivalent of Twitter.

Paid Content 52

Paid Content Twitter Advertisements Advertising 52

Convince & Convert

OCTOBER 22, 2013

Follow him on Twitter and Google+. You can connect with Kelsey on Twitter , G+ , or LinkedIn. Volume of traditional PR opportunities that often arise from highly viral content. You can connect with him on Twitter , LinkedIn , and Pinterest. Cyrus Shepard is Senior Content Astonaut for Moz. And Lagavullin.

Work Management 153

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 153

seo.co

FEBRUARY 8, 2023

There is a direct correlation between both the quality and quantity of recent backlinks and search engine rankings. They posted a simple black and white graphic on Twitter that read, “You can still dunk in the dark.” ” It was funny, witty, and – most importantly – timely.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98

Convince & Convert

JULY 27, 2012

That maybe we shouldn’t arm everybody in social, because if you get one flight attendant like that, and then put her on Twitter, the brand equity of that company is right down the tubes. ” But in the heat of the moment, people do silly things, and we see that on Twitter in particular, every single day. Don’t do that.”

Lead Ranking 115

Lead Ranking Enterprise Management Lead Scoring Work Management 115

Hubspot

JUNE 3, 2014

10) The peak for social shares correlates with standard title capitalization. 11) Virality is achieved only by a small minority of blog posts. 12) The majority of social shares were on Facebook and Twitter. EST, with 3.17% of posts published at that time. Tweet this stat ). 7) The standard for title length is 40 characters.

Stats 28

Stats Optimization Correlation Viral Marketing 28

Hubspot

JUNE 29, 2016

Our Twitter feeds never stop scrolling. Unfortunately, the number of browser tabs you have open doesn’t correlate to how well you understand your industry. Today’s viral moment is tomorrow’s brand strategy, marketing idea, sponsorship, or even just a dinner conversation with an important client. Our inboxes are overflowing.

Digg 52

Digg Trends Work Management Curation 52

Hubspot

MAY 17, 2013

ET for this week''s #SciChat webinar and Twitter Chat. If your goal is to produce viral visual content, experiment not only with food related images, but also with images that show and explain how to create things. When I compared like-rates to repin-rates, I found a strong, positive correlation. You can sign up here.

Optimization 28

Optimization Correlation Tips Content 28

seo.co

FEBRUARY 19, 2023

Facebook, Linkedin, Twitter, Instagram & TikTok). There is a ranking correlation to the number of days a post has been live and its ranking position. Similar studies by Moz show a direct correlation between the number of days a piece of content has been live and it’s ranking position the SERPs. Make a pitch.

Link Building 102

Link Building Ad Building Lead Scoring Lead Ranking 102

seo.co

FEBRUARY 9, 2023

Provides discussion content for social media streams, and helps generate social signals when readers decide to share articles via Twitter or Facebook. Having visuals in your content will make your piece bigger, better, more visible, and with a higher potential for going viral. Social signals improve your organic search rankings.

Optimization 111

Optimization SEO Lead Scoring Lead Ranking 111