Optinmonster

DECEMBER 20, 2023

Let’s chat about long-tail keywords. Each stage of the buyer’s journey correlates with different search intents. Don’t ignore long-tail keywords (longer, more specific phrases). If a keyword is a ghost town (read: low search volume indicating low competition), ranking high for it won’t do you much good.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Huptech Web

AUGUST 11, 2023

The correlation of the keywords you use in your content with the search objectives of your target audience is referred to as keyword relevance. Long Tail Pro: Specializes in long-tail keyword research and offers competition analysis and rank tracking—User-friendly interface, ideal for niche businesses.

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Biznology

APRIL 28, 2017

After a few months, my client was positioning for long-tail and head keyphrases. Does it correlate to a certain something that happened (for instance, a webinar series)? Instead of blogging, we transcribed the podcasts and posted them on his site. He went from nowhere in Google to positioning in the top ten for some key terms.

Webinar Metrics 146

Webinar Metrics Long Tail Marketing Correlation Advertising Mediums 146

Stevens & Tate

DECEMBER 2, 2022

In other words, how well do they identify with your brand name, its characteristics, your logo, or other things that strongly correlate to the products or services you offer. Brand awareness deals, in large part, with how familiar your customers are with your brand.

Brand Identity 94

Brand Identity Branding Top of Funnel Long Tail Marketing 94

Webbiquity

APRIL 14, 2015

Google Correlate , the Bing Keyword Tool ) to online research tools like Advanced Web Ranking to keyword suggestion tools, other desktop keyword tools, competitive analysis tools, browser add-ons and plugins, analytics tools, and “other ideas.” How to Find Keywords Your Competitors Don’t Know About by Feldman Creative.

Keywords 100

Keywords SEO Research Resources 100

seo.co

FEBRUARY 9, 2022

This doesn’t necessarily mean that an older page will be more favorable than a newer page, but the data would suggest a strong correlation between the age of a given piece of content and its associated rank in Google: Specific incidents must apply to the article to make an older article more favorable than a newer one and vice-versa.

Google 98

Google Long Tail Marketing SEO Keywords 98

Convert

JANUARY 17, 2024

Moreover, there were several studies that found a strong correlation between ranking in the top 10 and being surfaced by Google’s AI snapshots. It is quite different from standalone AI solutions: SGE uses Google’s index Unlike other AI solutions, with SGE we know exactly which information it is using to generate answers.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Outbrain

NOVEMBER 26, 2019

Now, down to business: here are three advanced Google Analytics hacks to help you power up your Outbrain Amplify campaigns: Outbrain + Remarketing lists for search ads (RLSA): Increase value from long-tail keyword bids. Hack #1: Outbrain + Remarketing lists for search ads (RLSA) – Increase value from long-tail keyword bids.

Marketing Analytics Tools 38

Marketing Analytics Tools Analytics Long Tail Marketing Google 38

Aberdeen

MARCH 30, 2020

So, if an intent vendor is delivering oversimplified, literal intent data that only correlates to a specific product/solution, you will have missed an opportunity to intersect with an account that, once it has a strategy, will begin to figure out what tools and technology they may need to get them where they want to be.

Peer-to-peer 64

Peer-to-peer Research Intent Data Paid Search Agency 64

Scoop.it

MAY 28, 2019

Good content writers know how to use a conversational style, while still optimizing copy to account for long-tail keywords that help search engines determine what the content is about and which audience it’s serving. Instead of writing with user intent in mind, they continue to optimize copy with rigid rules and formulas.

Copywriting 74

Copywriting SEO Paid Search Agency Lead Scoring 74

Aberdeen

MARCH 30, 2020

So, if an intent vendor is delivering oversimplified, literal intent data that only correlates to a specific product/solution, you will have missed an opportunity to intersect with an account that, once it has a strategy, will begin to figure out what tools and technology they may need to get them where they want to be.

Intent 40

Intent Peer-to-peer Intent Data Product 40

Stevens & Tate

SEPTEMBER 16, 2019

Higher quality scores directly correlate with lower your cost per conversion and your cost per click. Look for long-tail keywords in particular and make sure that you divide your keywords into organized groups that can be more successfully tied to your individual ad campaigns.

Ads 40

Ads Google Landing Pages PPC 40

Webbiquity

JANUARY 19, 2010

4 ways to make long-tail search deliver by iMedia Connection. Craig Greenfield makes the case that “long-tail strategies…can create healthy, long-term growth for search marketers&# and provides a four-step plan for long-tail search.

Tactics 100

Tactics SEO Long Tail Marketing Best Practices 100

Convince & Convert

APRIL 1, 2015

Today, that A = B correlation between keywords and search rankings has been diluted to an unrecognizable degree (highlight to tweet). Once you have your list of primary, secondary, and long tail keywords, don’t set off pasting these keywords across every page on your site. Image via RankWatch.

Keywords 167

Keywords Lead Scoring Lead Ranking SERP 167

Moz

APRIL 10, 2019

I purposely removed queries with expanded sitelinks from the analysis, since those are highly correlated with dominant intent. It doesn't contain many queries in the very-long tail, including natural-language questions. What about dominant intent? One question we can answer is whether large sites were impacted by the bug.

Google 57

Google SERP Long Tail Marketing Domain 57

EMagine B2B Blog

APRIL 29, 2019

I would suggest looking for the “low hanging fruit”, long-tail keywords or keywords with lower search volume. Long-tail keywords tend to be longer, lower search volume keywords that can be easier to rank for and are typically more specific to your target market.

SEO 88

SEO Practices Best Practices Top of Funnel 88

Outbrain

JUNE 16, 2022

High CTR also correlates with a lower cost per click and higher number of impressions, leading to more engagement and an even higher Quality Score. In a nutshell, don’t go keyword crazy – it’s much more CTR-smart to focus on one strong primary keyword or long-tail keyword. Testing is the way to success.

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

QuanticMind

MAY 14, 2019

Restrictions arise when it comes to the amount of your business data that can be used for optimization (outside of the Google tracking ecosystem), or when it comes to long-tail keywords without enough traffic or conversions to get any optimization. This data is the key and the fuel to unlock and boost SEM.

SEM 40

SEM Optimization Budget Programs Google 40

QuanticMind

APRIL 24, 2019

The similar attributes should be accounted for in bidding decisions based on the dollar value calculated from those correlations in the data points. In this Guide , you’ll learn about how the long-tail keywords get a meaningful keyword-value. It’s the first step discussed in our Guide to modern PPC bid calculation.

Lead Ranking 40

Lead Ranking PPC Keywords Lead Scoring 40

SmartBug Media

FEBRUARY 5, 2020

Blog posts should target mid- to low-volume, low-competition long-tail keywords, while comprehensive resources like pillar pages can go after shorter-tail seed keywords that have high volume and high competition. High performance in these areas has been shown to correlate with higher search engine rankings.

SEO 87

SEO Tips SERP Content 87

Hinge Marketing

SEPTEMBER 30, 2015

In our own experience, we’ve seen a high correlation between website traffic and firm revenue. Increases in web traffic can directly correlate to increases in revenue. So, what are some of these metrics that you can bring to your team? Show Them the Website Traffic. Intuitively, this isn’t a surprise. A/B Test Results.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Convince & Convert

DECEMBER 24, 2015

Today, that A = B correlation between keywords and search rankings has been diluted to an unrecognizable degree (highlight to tweet). Once you have your list of primary, secondary, and long tail keywords, don’t set off pasting these keywords across every page on your site. Image via RankWatch.

Keywords 102

Keywords Optimization Lead Scoring Lead Ranking 102

seo.co

APRIL 1, 2021

There is a direct correlation to posting frequency and the number of leads and sales. Long-tail keywords in particular (phrases and multiple keywords that are strung together) are easier to use in blog form than in page titles and other places. Think of it as the internet version of word-of-mouth advertising.

SEO 76

SEO Advertising Agencies Marketing Strategy Marketing & Strategy 76

Content Standard

FEBRUARY 24, 2016

As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases. We’re all aware of the correlation between CTR and landing on SERP number one. ” I buy this theory.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases. We’re all aware of the correlation between CTR and landing on SERP number one. ” I buy this theory.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Conductor

JANUARY 19, 2022

Backlinko’s research has also confirmed a correlation between tag keyword matches and YouTube rankings. Use both short and long-tail keywords. Searchers on YouTube may be using both short and long phrases to find video content. Include both of those in your YouTube tags.

Tagging 52

Tagging Youtube SEO Optimization 52

Hubspot

MARCH 11, 2018

But that, Jacques explained, can actually make for better engagement, if marketers view this phenomenon in the long-tail. "To There's a correlation, it would appear, between providing an audience to experience and comment on a live, real-time event as a community -- and rates of engagement. A Place to Share Their Stories.

Social Media 78

Social Media Media Peer-to-peer Privacy 78

Moz

AUGUST 6, 2020

You can navigate to the exact year and month that your site experienced a rankings drop and see if it maybe correlates with any algorithm update. They were all ranking for nice, long tail terms. You can for sure reference that. There are going to be a lot of good ones. There was one situation where a client had a blog.

Best Practices 73

Best Practices Domain Paid Search Agency Eye-Tracking 73

Moz

OCTOBER 18, 2020

For example, in this article , I detailed the difference between the family lawyer category and the divorce lawyer category, and which keywords they correlate to. I have seen featured snippets for lots of really long-tail, commercial-intent keywords that probably shouldn’t have featured snippets. Blake Denman: Home Services.

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Hubspot

SEPTEMBER 28, 2016

At the risk of sounding repetitive I will just list the basics: Keyword optimization - Focus on long-tail keywords, and use your keyword along with synonyms naturally throughout the blog. have shown correlations with increased social signals and a jump in ranking. Do not stuff your blog with keywords! case studies.

Organization 28

Organization Tips Correlation Domain 28

Martech

JULY 7, 2023

Customer behavior beyond campaigns This long-tail metric involves tracking campaign-level metrics beyond the immediate campaign time period. It helps you account for every bit of revenue from email and benefits your program in the long run. That’s the long tail of email in action.

Budget Programs 117

Budget Programs Long Tail Marketing Ad Frequency Click Rate 117

Single Grain

OCTOBER 25, 2023

The core components of programmatic SEO include: Keyword Research: Identifying a list of long-tail keywords that have high search intent but lower competition. The Long-Tail Impact While long-tail keywords are iconically known for not bringing in a large number of visitors individually, their cumulative impact can be substantial.

Long Tail Marketing 52

Long Tail Marketing SEO Examples Top of Funnel 52

Directive Agency

AUGUST 8, 2017

The reason for this is two-fold: Your site probably hasn’t been around long enough and doesn’t have the authority. You should still target long-tail keywords whenever possible. The competition for your chosen keywords is too high. You always have the option of trying to rank organically for smaller keywords, of course.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Referral Rock

OCTOBER 9, 2019

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Are long-tail keywords the way to go for companies with low domain authority? Yes, prioritize long-tail keywords. 98% of the marketers we surveyed have an active blog. What approaches are they using?

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Outgrow

SEPTEMBER 23, 2022

Because yeah, there is just so much data there that if you go in with a predetermined outcome you’re looking to support, it’s just so easy to even fool yourself into like, somewhere finding some data that, basically correlates with that plan. And so I think it’s very dangerous to go in with predetermined conclusions.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

accelerate agency

JULY 20, 2020

You will then be able to produce a list of possible headers, bodies and long tail keywords related to those topics. It’s widely accepted that there is some correlation between social media presence and better SERP ranking. Building a customer persona is a good way to do this.

SERP 52

SERP Lead Scoring Lead Ranking Best Practices 52

QuanticMind

OCTOBER 17, 2018

There are a combination of correlated factors that affect and help illustrate ROI. Target new keywords — Predict keyword value and automatically optimize long-tail bidding for greater market share. The post How to Drive Marketing Revenue: The Correlation Between Visibility, Insight, and ROI appeared first on QuanticMind.

Correlation 40

Correlation ROI Multi-Touch Attribution Work Management 40