Sprout Social

MARCH 10, 2017

Just like any digital marketing effort, proving social media return on investment is essential. Social marketers are held to an even higher standard since so much of their work is visible across social networks. Being part of the digital marketing mix, there’s a bigger microscope on social and the track-ability of social.

Webinar Metrics 52

Webinar Metrics Paid Search Agency Peer-to-peer Correlation 52

Strategic-IC

JULY 28, 2021

What makes it so different from B2B Marketing? One thing that makes ABM such a compelling go-to-market strategy. It’s all about treating an account as a market of one. While we are all B2B Marketers, our behavior is no different to B2C consumers. There are many things (we talked about a lot of them here ). What’s ABM?

Account Based Marketing 62

Account Based Marketing Personalization Paid Search Agency Ideal Customer Profiles 62

Webbiquity

AUGUST 23, 2011

Direct and referral traffic are highly correlated. But it’s been the top source of visits for nine of the past 10 months (the only exception resulting from the spike in direct and referral traffic to the Nifty 50 Top Women of Twitter post). Patience is a virtue, and persistence is rewarded. Social media is important.

Traffic 100

Traffic RSS Social Media Social Networks 100

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? I’m @ajavuu on Twitter. What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? How to Use Google Analytics. Account(s).

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Conductor

JUNE 4, 2020

C3, Conductor’s annual search and content marketing conference is hands down one of my favorite moments of the year. While we couldn’t have all our search friends, customers or even Conductors in the same place we did what all best marketers do… turn the challenge into an opportunity. Connect paid search and content marketing teams.

SEO 64

SEO Tips SERP Forrester 64

Sprout Social

JANUARY 27, 2021

In short, YouTube Analytics can provide a detailed roadmap to guide your video marketing strategy. YouTube Analytics: General Reports. If you’re trying view YouTube Analytics for the first time, simply visit the YouTube Analytics page directly. as well as other sites like Facebook or Twitter.

Youtube 140

Youtube Analytics Video Marketing Optimization 140

Convince & Convert

MAY 21, 2014

Nobody in a sane state of mind can say that marketing is “easy,” but the truth is that sometimes we overcomplicate things. It’s easy to become an information addict, thinking that the next piece of knowledge is what we need in order to blow the competition out of the water. The average Twitter click through rate is 1.64

Social Networks 167

Social Networks Marketing Analytics Tools Click Rate Network Marketing 167

Hubspot

FEBRUARY 18, 2013

According to a 2012 report by Adobe , a whopping 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media marketing. I would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter. And Vine doesn’t have any analytics.

Twitter 28

Twitter ROI Work Management Marketing Management 28

FMG Suite

SEPTEMBER 17, 2019

Brand engagement opportunities for financial advisors include face-to-face interaction, traditional advertising, word of mouth, digital marketing, and the products and services provided. For financial advisors, these well-designed solutions are essential components that must be in place before creating marketing strategies.

Brand Identity 45

Brand Identity Branding Loyalty Marketing Analytics Tools 45

Directive Agency

DECEMBER 13, 2018

Factors that play a role in our ever-changing industry include Google’s algorithm, user behavior, new platforms, and new features! For B2B marketing organizations looking to get started with a tight budget, I’m here to help! Google Correlate. Google Keyword Planner. Track Metrics with Google Analytics.

SEO 40

SEO Cost Per Click B2B Marketing Analytics Tools 40

Hubspot

JANUARY 31, 2017

And if AI is already transforming the way we want customer service, how else could it change our jobs as marketers? Why Artificial Intelligence Matters for Marketers. These examples are just the beginning of how AI will affect the way marketers work. 13 Artificial Intelligence Terms Marketers Need to Know.

Marketing AI 36

Marketing AI Marketing Analytics Tools Analysis Paid Search Agency 36

Hubspot

JANUARY 13, 2014

Google Analytics is another option for non-HubSpot users. This information is also accessible via the HubSpot Sources report or Google Analytics. What pieces of low-hanging marketing fruit is it missing? Google Analytics is again an option for non-HubSpot users. 2) Traffic Source Breakdown.

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

NetLine

AUGUST 9, 2023

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker John Wanamaker was considered to be a marketing guru long before there were marketing gurus. (It It would have been a real treat to see him use Twitter.) But Mr. Wanamaker had a great point.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Marketing AI Digital Asset Management 52

seo.co

FEBRUARY 10, 2022

You’ve got a content marketing strategy, but is it working? If you want to be a successful content marketer, it’s not enough to do what you think is effective—you need to objectively measure whether what you’re doing is effective or not, and then take the appropriate corrective actions. Why Analysis Is Important. Defining success.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Brandwatch Marketing

SEPTEMBER 21, 2022

If that’s not enough, check out our list of Pinterest analytics tools. Twitter Analytics. Twitter has a built-in analytics platform, and it’s available to individuals as well as businesses. Check out our list of Twitter analytics tools. Google Analytics. Want more versatility?

Paid Social Agency 98

Paid Social Agency Social Media Analytics Tools 98

Webbiquity

JANUARY 26, 2021

Using article marketing, reputation management, or social bookmarking for SEO stopped working years ago. WPO started as an attempt to weave together the different strands of digital marketing in its early days. First, it clearly identified five channels, or types of presence, marketers needed to focus on.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

KoMarketing Associates

AUGUST 20, 2019

Marketing has changed significantly in the past years. If you think about it, Google didn’t even exist until 1998. Business to Business (B2B) companies have not escaped from the shift in marketing trends. It begs the question, “What are the key tactics to guiding marketing success in this digital era?”.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

Moz

JANUARY 28, 2019

Think about all the legitimate places you can create links to your own website: a Facebook profile, a Yelp page, a Twitter account, etc. Setting up a Twitter profile with a link to your site isn't a vote from Twitter that they like your site.). How can you continue to build relationships with similar types of websites?

Link Building 51

Link Building Paid Content SEO Lead Scoring 51

Moz

OCTOBER 8, 2019

.” - Meta tags that Google understands. SELECTOR COUNT <meta name="google-site-verification" content="."> While we're on the subject, did you know that if you're a verified owner of a Google Analytics property, Google will now automatically verify that same website in Search Console? <meta

Marketing Analytics Tools 54

Marketing Analytics Tools SEO Multi-Touch Attribution Tagging 54

Hubspot

FEBRUARY 12, 2013

Blank screens are the enemy of inbound marketing. As an inbound marketer, your job is to take that empty page down a peg or two. When you're writing content as frequently as most inbound marketers do, you're bound to stumble over a few duds. Write more about Twitter for marketing! So taunting. But you know what?

Content 28

Content B2B Thought Leadership Keywords Hubspot 28

Brandwatch Marketing

FEBRUARY 2, 2019

If that’s not enough, check out our list of Pinterest analytics tools. Twitter Analytics. Twitter has a built-in analytics platform, and it’s available to individuals as well as businesses. Check out our list of Twitter analytics tools. Google Analytics. Want more versatility?

Paid Social Agency 113

Paid Social Agency Social Media Analytics Tools 113

Sprout Social

JANUARY 11, 2021

But are you actually using those numbers to optimize your marketing campaigns? It’s a bummer that only 43% of marketers assess their campaign performance via social data. Because your social media shares are a treasure trove of actionable information. Most marketers agonize over their social media advertising strategies.

Social Media 110

Social Media Campaigns Media Eye-Tracking 110

Optinmonster

MARCH 1, 2024

Learn how to rank #1 on Google with our Ultimate Guide to SEO What Is Mobile SEO? While there are several search engines, when it comes to mobile SEO, Google is the most important one. That’s because it accounts for almost 95% of the mobile search market. Login to Google Analytics, and navigate to Audience » Mobile.

SEO 90

SEO Lead Scoring Lead Ranking Mobile Marketing 90

Single Grain

JUNE 27, 2023

Finding and hiring a marketer worth their salt is fast becoming a challenge for businesses aiming to stay ahead of the competition. For that reason, hiring a marketer that is right for your brand should be a top priority. But how do you go about doing that? This indicates their value and competence.

Paid Content 52

Paid Content Paid Search Agency Enterprise Management Advertising Agencies 52

Convince & Convert

JANUARY 11, 2017

Few digital marketers entirely neglect marketing analytics. Barry: I read a post on your blog about tracking social media KPIs where you wrote, “One of the reasons some B2B marketers are resistant to using social media is the difficulty in measuring social media ROI.”. There is no real correlation between that and ROI.

Social Media 134

Social Media Sales Management Top of Funnel Media 134

Webbiquity

JANUARY 31, 2011

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. How can I get more retweets?

Twitter 100

Twitter Tools Tips Best Practices 100

seo.co

OCTOBER 26, 2021

There is a direct correlation to the quality and quantity of regular on-site content to website traffic. Many marketers have reported a 45 percent increase in traffic when the total number of blog posts on their website increased from 11-20 to 21-50. As Google says, make content for your users, not for the search engines.

SEO 98

SEO Ad Frequency High Quality Lead Lead Scoring 98

Sprout Social

FEBRUARY 26, 2020

Landing pages are easily one of the most important pieces of your social media marketing strategy , they’re unfortunately easy to overlook. That’s because marketers are often so laser-focused on attracting customers and followers. Also, note the email opt-in to gather more information from prospective shoppers.

Landing Pages 119

Landing Pages Social Media Examples Media 119

Hubspot

JULY 20, 2018

The V-lookup formula looks for a data point -- like, say, a blog post title or URL -- in one sheet, and returns a relevant piece of information for that data point -- like monthly views or conversion rate in another sheet. In the second sheet, I have a report from Google Analytics with average page load time by URL.

Google 77

Google Marketing Analytics Tools Click Rate Opt-out 77

SnapApp

MARCH 2, 2018

As a marketer, you need to know one thing: Are your campaigns actually driving revenue? . The modern marketer's technology stack removes the need for analytics guesswork. Why Attribution Matters for Marketing Directors . What Is Marketing Attribution? . Types of Marketing Attribution Models. Source ). .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

Martech Advisor

AUGUST 29, 2019

“ E-commerce marketing pertains to activities that guide shoppers through the conversion funnel.” ” In this article, we will look at the concept of e-commerce, different e-commerce business models, top e-commerce platforms, and how to create an e-commerce marketing strategy and the tools required to execute it.

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84

Moz

OCTOBER 25, 2019

Does Google provide a tag that identifies traffic sources from featured snippets? Is there a GTM tag for this? Unfortunately, Google does not provide a tag to help identify traffic from featured snippets. Consider why Google might have provided this as a featured snippet: Does it succinctly answer the query?

Features 49

Features SERP Long Tail Marketing Marketing Analytics Tools 49

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. In fact, many of the most successful marketers aren’t that concerned with ROI at all. They include Indium Corp.,

ROI 50

ROI Paid Content Social Marketing Webcast 50

KoMarketing Associates

MARCH 17, 2016

I wrote a post six months ago highlighting ten marketing trends that should influence your content strategy. While it feels like that was published yesterday, we all know today’s digital marketing trends change with the blink of an eye, whether it’s due to a new channel, updates to search algorithms, or any other factors.

Enterprise Management 60

Enterprise Management Work Management Marketing Budget Marketing Management 60

Webbiquity

JANUARY 31, 2017

While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it. ” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. Pricing: free.

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

KoMarketing Associates

JANUARY 24, 2017

This means that your SEO team needs to guide content marketing strategies that focus on content which speaks directly to your buyer’s pain points. As Lee Odden notes in this article , “There is a little bit of hating on SEO these days, but as long as there is Google, SEO will be a staple in the content marketing mix.

Organization 120

Organization SEO Practices Best Practices 120

seo.co

FEBRUARY 8, 2023

User Data is Key Everyone pretty much knows by now that Google controls the search engine market and that user experience is one of the main ways they judge the value and ranking of your site. To beat your competition without backlinks, the key is to provide valuable and relevant information to your users.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98