Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Oktopost

DECEMBER 5, 2022

There’s a correlation between the number of Facebook shares of a piece of content and the backlinks it receives organically. Since Google’s algorithm views social media sites as authoritative, simply being talked about or mentioned on Facebook and Twitter may signal that your site has some authority. ↑

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

seo.co

APRIL 29, 2022

And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. No, the most correlated ranking factor is that you have diversity among all the other top correlated factors. Correlation vs causation. Spearman correlations.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Contently

MAY 15, 2017

With all of this progress, counting Facebook, Twitter, and LinkedIn shares may seem like a thing of the past. In the early days of search, savvy site-builders often found correlations between particular attributes and high rankings, so they tried to game the system even if it meant sacrificing quality.

Correlation 166

Correlation Lead Scoring Lead Ranking Content 166

Sprout Social

OCTOBER 27, 2022

With a tool like Sprout Social, customer care teams can organize and filter incoming messages across platforms, triage responses and view critical customer information all in one place. This visibility has not only made Solo Stove’s customer care team more efficient, it also correlated with a bump in positive brand sentiment.

Social Media 108

Social Media Statistics Marketing Management Ideal Customer Profiles 108

Tomorrow People

NOVEMBER 30, 2018

Our outreach for our company mainly resided on LinkedIn, Twitter and Google+. We noticed that our Twitter and Google+ gathered a fair bit of interest — not big numbers, but we got some impressions, we got some clicks. Twitter and Google+ are fine when used as general awareness channels. Data visualization is key too.

Trends 220

Trends Content Marketing Branding Brand Identity 220

Zoominfo

JUNE 4, 2018

Twitter followers. Engagement metrics can tell you more about what’s working, what’s not working, and what information you need to test further. Think about it this way: You may have thousands of Twitter followers but if only one of them engages with your social content regularly, what is your following really worth?

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

ClearVoice

MARCH 31, 2023

AI systems examine large amounts of data for patterns or correlations. AIs like ChaptGPT and Google’s Bard access a universe of information from the internet. This information allows the AI to generate content, like articles or images using user-generated prompts. AI pulls information from other sources.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Sprout Social

JANUARY 18, 2022

With social listening , you can distill those unfiltered conversations into actionable insights that can inform your communications goals. This empowered the IU leadership team to develop an audience-informed response to the crisis within 24 hours of when the issue first emerged. These conversations are more than online chit-chat.

Social Media 126

Social Media Ideal Customer Profiles Paid Search Agency Press 126

Convince & Convert

AUGUST 31, 2015

It is now widely accepted that Twitter has become the most immediate and up-to-date source of news on the planet. We investigate three of the biggest: Twitter, LinkedIn, and Facebook. Leveraging Twitter to Predict Market Movements. And that’s precisely where social media comes in. LinkedIn Provides Industry Insights.

Social Media 157

Social Media Media Ad brokers Twitter 157

Content4Demand

AUGUST 11, 2021

They don’t want to know how many Twitter followers you’ve amassed. This information can help you learn what is and isn’t working as these early-stage prospects make their way to the things that will demonstrate a clearer correlation to dollars earned. Read the Boardroom. 5 Revenue-Based Marketing Metrics.

Lead Scoring 110

Lead Scoring Lead Ranking Sales Qualified Leads Intent Data 110

Sprout Social

MARCH 9, 2023

In a world of information overload, corporate communications is your way to expand your reach and build your brand. It can be difficult to correlate corporate communication efforts to business impact. Here's a version that's Twitter-friendly. We hear you're all loving the song. Keep the love coming! ?

Public Relations 111

Public Relations PR Thought Leadership Advertising Agencies 111

Atomic Reach

JULY 27, 2023

Here we'll share our step-by-step process for using artificial intelligence to mine data sources such as Reddit, Meta, and Twitter for influencer/KOL marketing. Some experts may shape opinion, but others may be well-informed about reigning opinion. We correlate influencer content performance to any social/brand owned channels 4.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

chiefmartech

DECEMBER 6, 2022

we were able to enrich our database of martech solutions with more information. Further analysis in the chart above, comparing G2 ratings by average size of company in number of employees — which is generally correlated with a company’s age — further validates this hypothesis.

Work Management 93

Work Management Marketing Management Startups Classified Ads 93

Zoominfo

JUNE 11, 2019

Examples of marketing vanity metrics include: Page views Downloads Facebook likes Twitter followers An Alternative To Marketing Vanity Metrics In order to communicate the value of marketing initiatives, marketers must hone in on actionable metrics – metrics that can guide decision-making. So, which data points are the common culprits?

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

Moz

SEPTEMBER 17, 2020

Well, that's what we're going to go over today, but we're going to try and tease out some better definitions and vocabulary so that we're not talking past one another, and we're not constantly beating each other over the heads about correlation and not causation, or some other kind of nuance that really doesn't matter. Correlation.

Lead Scoring 62

Lead Scoring Lead Ranking Correlation Domain 62

SocialPilot

MARCH 11, 2024

Not just it, using machine learning algorithms, these AI tools can help you identify trends, patterns, and correlations within the data, allowing marketers to gain deeper insights into campaign performance. Enhancing Budget Planning When working with influencers, deciding how much budget to allocate to influencer campaigns can be hard.

Marketing AI 74

Marketing AI Advertising Agencies Planning Work Management 74

ClearVoice

SEPTEMBER 14, 2021

Scannability simply means that the text and the information it conveys are both easily digested and understood without forcing readers to go line by line, word by word. And while we may not know specifically how or to what extent content length actually bears on rankings, there’s enough evidence to suggest a close correlation.

Content 119

Content Paid Search Agency Keywords Case Studies 119

Sales Engine

FEBRUARY 25, 2016

Obviously, I’m drawing a correlation to today’s buyer journey. It’s also important to note not only what your customers’ pain points are , but where they go for information. After all, not everyone is on Twitter, and email blasts are having diminishing returns. It also compiles data on customer interactions across all channels.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Sprout Social

JUNE 26, 2023

These models analyze data through artificial neural networks (ANNs) to understand and correlate patterns in data and learn as they go. These are critical for anticipating market trends and informing decisions around inventory control, marketing spend and other investments. AI algorithms analyze both historical and real-time data (e.g.,

Marketing AI 102

Marketing AI Ideal Customer Profiles Allocation Analysis 102

Convince & Convert

JULY 29, 2012

The accuracy of this reporting is improved with multi-channel attribution that shows when customers use multiple means (for example: google search, twitter, linkedin, blog post, webinar) before purchase. Instead, we want to know how to justify the cost of Facebook ads and Twitter contests. Responsible party for setting it up right?

Social Media 140

Social Media ROI Media Correlation 140

KoMarketing Associates

APRIL 20, 2017

B2B organizations must make sure their mobile sites are conveying the same amount information and performance as the desktop site. These optimization elements all correlate with one another and are needed to enhance overall mobile SEO. Let’s look at what it takes to develop a B2B mobile SEO strategy. Make Sure It’s Worth The Effort.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

Brightedge

MARCH 31, 2022

Keep the following suggestions in mind when formulating an ongoing SEO strategy: Pick your information sources well - Outlets like Search Engine Land and Search Engine Journal publish articles written by seasoned professionals and industry insiders. only to be confronted with a wall of 12,000 words of largely irrelevant information?

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Adobe Experience Cloud Blog

NOVEMBER 12, 2018

That information combined with a user’s history can help build a persona around them. The data that is already out there, whether it’s been released or stolen, can then be correlated and shared. All that information is available to anyone. In addition, the platforms they create to spread this information are very user-friendly.

Privacy 133

Privacy Classified Ads Marketing Automation Services Paid Search Agency 133

Customer Experience Matrix

DECEMBER 1, 2014

In its current incarnation, Radius also imports a list of won and lost deals from each client’s CRM system (direct connection to Salesforce.com , batch imports from others) and shows how well each attribute correlates with success. net new prospects”). And that’s pretty much it. The system has some other advantages.

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. User activity (both on and off Facebook), demographic data, profile details, and device information can all be determining factors in which users see a particular ad. Are Facebook Ads Right for B2B?

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. Consider using analytics from your other social profiles (Facebook, Instagram, Twitter, etc.) Chris Negich #Gymshark #GymTok #gymhumor. ?

Campaigns 141

Campaigns Examples Design Planning 141

Sales Engine

FEBRUARY 25, 2016

Obviously, I’m drawing a correlation to today’s buyer journey. It’s also important to note not only what your customers’ pain points are , but where they go for information. After all, not everyone is on Twitter, and email blasts are having diminishing returns. It also compiles data on customer interactions across all channels.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Envy

NOVEMBER 29, 2017

Darktrace Twitter: @Darktrace Founded: 2013 Based : Cambridge, UK Funding : Series D, $179 million. By utilizing advanced machine learning and AI algorithms, Enterprise Immune System technology iteratively learns and correlates abnormalities across devices and users on the enterprise networks. Pretty cool! million ( £4,300,000 ).

Startups 97

Startups Marketing AI Enterprise Management Work Management 97

Rev

JUNE 25, 2019

As they say on Twitter, this is ‘saying the quiet part out loud’. If you can correlate your efforts with increases in sales ops and conversions – and ultimately revenue, you’ll have done the heavy work towards winning over your CFO. . B2B offerings aren’t a hamburger, they’re Wagyu beef at the nicest steakhouse in town.

Demand Generation Agencies 114

Demand Generation Agencies Demand Generation Top of Funnel Tactics 114

Sprout Social

DECEMBER 1, 2016

This ensures the greatest probable impact by suggesting distribution times that correlate with when fans and followers are commenting, liking and sharing. It’s also heavily informed by our platform’s reporting capabilities.

Organization 83

Organization Correlation Distribution Custom Publishing 83

Zoominfo

JANUARY 23, 2019

It not only requires a deep understanding of products and services but also an extreme familiarity with one’s customer base and access to the right tools and information. This information will allow you to narrow down your prospect pool even further. Using the information gathered thus far, you must figure out the answer.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

KoMarketing Associates

MAY 17, 2016

Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. The results returned from these searches, as seen in the image above, should lead you to a page with contact information.

Lead Scoring 131

Lead Scoring Lead Ranking Domain Guidelines 131

Excelsior Research

JANUARY 3, 2022

This type collects information from a source that has already compiled the primary data. Greenbook: In the first half of 2017, 50 percent of candidates used the following statistics tools: Correlation. Market Research Guide. A step-by-step guide to completing your own market research. We generate this data from a second source.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Moz

NOVEMBER 15, 2018

I've called them out here @JustinBriggs on Twitter, and his website is Briggsby.com. So it turns out these are both very well correlated and in Justin's opinion probably causal with higher rankings. At Whiteboard Friday, we're trying to convey information and make it useful and interesting and valuable. They don't perform well.

Youtube 66

Youtube SEO Correlation Lead Scoring 66

Moz

APRIL 18, 2019

If you post a link to Twitter or to Facebook or to LinkedIn or to YouTube, they're going to carry this rel="nofollow,"saying I, YouTube, don't editorially endorse this website that this random user has uploaded a video about. This is a link that Google can read, and it provides this information about what we do. There are loads more.

Link Building 68

Link Building SEO PageRank Ad Building 68

Webbiquity

AUGUST 23, 2011

Direct and referral traffic are highly correlated. But it’s been the top source of visits for nine of the past 10 months (the only exception resulting from the spike in direct and referral traffic to the Nifty 50 Top Women of Twitter post). Patience is a virtue, and persistence is rewarded. Social media is important.

Traffic 100

Traffic RSS Social Media Social Networks 100